What are health and well-being tourists looking for? Claudia Wagner, Managing Director January 13...
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Transcript of What are health and well-being tourists looking for? Claudia Wagner, Managing Director January 13...
„What are health and well-being tourists looking for?”
Claudia Wagner, Managing Director
January 13th, 2010
International Conference
HEALTH AND WELL-BEINGNEW OPPORTUNITIES FOR PORTUGAL
Agenda
1. FIT REISEN: Specialist in Health Tourism
2. Trends in Wellness- and Health Tourism
3. Tailored Wellness- and Health Tourism
4. Target group oriented packages for the future
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1. FIT REISEN: Specialist in Health Tourism
Specialist for…
Wellness & Beauty
Cure & Medical Wellness
Ayurveda & Thalasso
Health & Spa
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FIT REISEN: Specialist in Health Tourism
Philosophy
Holistic approach– Body, mind and soul– Nutrition, relaxation, activities
Individual packages
Expert advices
Sustainability: Solution oriented treatments
High quality standards by the choice of the hotels
Sustainable Health trough high quality standards
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FIT REISEN: Specialist in Health Tourism
Successfully positioned – High class and diversified packages– Great value for money– High reputation among the travel agencies
322Hotels with Wellness- and Health programs
172Destinations
32 Countries worldwide
More than 30 years experience in healthy holidays
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2. Trends in Wellness- and Health Tourism
Megatrends
„Creation of Meaning“
• Slow down one's life
• Recover one's balance
• Looking for a new way of lifing
„Relaxing and Recreation“
• Enjoying peace and quiet
• Feeling relaxed, healthy and beautiful
• Being active
„Health“
• Improve and maintain health gets more important
• Higher willingness to invest in the own health
„Demographic Changes“
• Number of Best Agers increases
• Best Agers nowadys are experts in travelling
• Affinity to wellness and health care
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Wellness & Health
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Trends in Wellness- and Health Tourism
Health is an art of shaping one's life
Travelers want to support or improve their health during their vacations - with enjoyment
Lifestyle
Lifestyle: behavioral patterns and attitude
Diseases of today and tomorrow are the results of the individual lifestyle(e.g. Burn out, diabetes, tendencies to overweight)
„Healing by Movement“ (J. BLECH)
„Healthy by Stress “ (H.J. RICHTER / P. HEILMEYER)
Use, maintenance & development of health potentials
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Trends in Wellness- and Health Tourism
Individual Lifestyle-Change
Change is a psychological & physical challenge
Change needs a strategy to achieve the goals
Attitude modification
Regular activities (fitness, cardio-training, Yoga, Qi Gong)
Change of eating habits („You are what you eat“)
Recognition of an addiction and change (e.g. smoking / alcohol / sugar /
amphetamines & suppressants)
Individual change of lifestyle
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Trends in Wellness- and Health Tourism
Wellness
German Wellness Association (2008) defines „Wellness“
„Enjoyable and healthy lifestyle“
Fundamental idea: Promoting self-competence for health
Wellness still remains a growth market
Since the qualification of the products was in the focus so farnow the trend is toward segmentation to the needs of different target groupse.g. families, golfers, couples, adventurers
High quality wellness packages for different needs
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Source: Institut für Freizeitwirtschaft, Munich
BeautyAnti Aging Medical Wellness
2007
+119%
+80%
2020
Medical Wellness: high growth predicted until 2020
Forecast: Development of Medical Wellness in Germany
+91%
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The market for Medical Wellness will continue to grow – but quality orientation is of high importance
The future market Medical Wellness including services to promote a healthy lifestyle is still developable
The gap in between freeloaders and specialists with quality-oriented offers is getting bigger
Big challenge for customers: to find a reliable partner in this big market with suitable/individual Medical Wellness packages
FIT Reisen offers a good orientation & guidance
Quality is a main factor for the constant growth of Medical Wellness
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Medical Beauty
Medical Beauty – rejuvenated back from holiday• Dental treatment e.g. Bleaching
• Gentle method of treatment without cutting for a smooth skine.g. with methods like "Rejuvenation with Stem Cells from Your Own Fat”
Packages in the FIT REISEN program• Wellness-Holidays with Medical Beauty in the Hotel Sun Resort, Herceg Novi / Montenegro
• e.g. Medical check-up, mesotherapy, acupuncture, herbal therapy
• „ZOOM! Bleaching“ in the the beauty center GHC Schönheitszentrum in Prag / Tschechien
Small but fine selection of high quality offers
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Trends in Wellness- and Health Tourism
Trends of the FIT REISEN program:
Prevention packages and health treatments
in a well-being ambiance
Traditional cures Thalasso Wellness & health Ayurveda Slimming cures Detox Purification
Trends in Wellness- and Health Tourism
Guests booking a FIT REISEN package
(two persons traveling)
(traveling with children)
(traveling alone)
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3. Tailored Wellness- and Health Tourism by FIT
What FIT REISEN experts say:
„Guests do expect high quality and sustainable treatments“
Criteria
Individual, personal and expert advice
Medical consultation & support at the hotel‘s spa center
Medical Coach: physicians are partners, not regulators
Configuration of an individual treatment plan
Consultation with physicians (before and after) including diet or nutrition advices (sustainability)
New methods of treatment: e.g. Cryo-Therapy, Colon therapy, new diagnostic methods
Quality and sustainability
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Tailored Wellness- and Health Tourism by FIT
The meaning of custom-tailored Wellness- and Health Tourism by the tour
operator FIT REISEN
FIT REISEN is a partner for the future travelers
Strategy: adjustment to individual wishes and consumer needs
FIT REISEN wants to give advice to make the right choice in the broad
variety of wellness and health programs on the market
But how….
by recognition of customer needs & consumption types
by offering specialized offers: „tailored wellness & health programs“
by offering information & consultation during the booking process
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Tailored Wellness- and Health Tourism by FIT
Products and content
From Traditional Cure to Medical Wellness with natural products
Health Care with programs for Activity, Relaxation and Nutrition
Thalasso
Ayurveda
Purification, Detoxification, Rejuvenation
Wellness for different needs (e.g. fitdeluxe, Wellness & Golf, short trips)
Medical Beauty and dental treatment
Wellness & Health packages in combination with round trips for adventurers
Family-wellness packages
Burnout & Stress management
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4. Target group oriented packages for the future
Future Travelers – LOHAS: „Lifestyle of Health and Sustainability“
Travelers with high individual expectations to health and sustainability
Target Group 1:
well-performers mainly 30plus
being aware that prophylactic actions
are needed to maintain the actual health status
Target Group 2:
with medical indications mainly 50plus
e.g. with rheumatic diseases, fibromyalgia,
diabetes, Burn out
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Target Group 1Thalasso in Egypt
La Résidence des Cascades***** on the peninsula Soma Bay
Thalasso programs like “Revitalization - Total well being“ with medical
consultations, 4 treatments per day incl. the use of Aquatonic Seawater Parcour
individual treatments e.g. massage, gymnastic, Vichy shower
One of the biggest Thalasso Center (7,500 square meters) in the Mediterranean
area
Member of “The Leading Hotels & Spas of the world“
Can be combined with round trips to Luxor or Assuan
New destination in the FIT REISEN program 2010
Target group oriented packages for the future
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Target Group 2Traditional Cure and medical wellness in the Czech Republic
Kurhotel Royal Marienbad**** in the famous health resort Marienbad
Main Package: Medical Wellness (Complex Cure)
aligned to individual needs
Medical consulting and/or examination
Individual program with 22 treatments per week as per diagnosis
e.g. massage, bath, mudpack, inhalation, CO2-therapy, gymnastic
Also “anti stress cure”, “vital cure”, sneak holidays
Half board, different diets available e.g. lactose-free, diabetes or calorie controlled
Use of the spa facilities: indoor pool, sauna, fitness room
Facilities for golfing, tennis and in wintertime cross-country skiing nearby
New package in the FIT REISEN program 2010
Target group oriented packages for the future
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Perspective
Health will become a private affair
Prevention will become more and more important
Change of lifestyle: Balance of body, soul and mind in the focus
Growing expertise of customers
Willingness for private investment in health care, medical beauty and medical
wellness will increase
Guest are looking for individual programs with high quality
Holiday as a chance to improve and maintain Health
Target group oriented packages for the future
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If you have any further questions please do not hesitate to contact us now
or later: FIT REISEN GmbH
Ravensteinstraße 2
60385 Frankfurt am Main
Germany
Phone: 0049 69 4 05 88 50
E-Mail: [email protected]
You find our complete catalogue online on: www.fitreisen.de
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Thank you for your attention.