What about Webvitality ?
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Transcript of What about Webvitality ?
What aboutWeb Vitality
#5 key facts
All companies have up and down periods during their activity
#1 Up & down
Wrong times :(
#1 Up & down
Clust, Alapage, Lycos …
#1 Up & down
Good times ;)
Google, Facebook, Twitter…
All these companies have one point in common : the care care about their users’
feedback
#1 Up & down
« The effectiveness does not depend on the size of the business but the professionalism of the men who compose it »(Didier Mériaux, French good guy !)
#2 Best ideas could come from your team !
Regarding their positions, all your team members are naturraly awake around their know-how
#2 Best ideas could come from your team !
By example, Google employees have 20% freetime job to work on personal projects
More about brand-utility ?
#2 Best ideas could come from your team !
#3 You are not alone on the market OMG !!
Gosh, I’m not the only one company to provide this service
#3 You are not alone on the market OMG !!
What’s the difference between my offer and an other one ?
#3 You are not alone on the market OMG !!
What are my customers’ needs and how to satisfy them?
#3 You are not alone on the market OMG !!
Are you sure to listen the feedback of my customers ?
#3 You are not alone on the market OMG !!
Are my partners the good ones?
#4 Tools to reach your objectives
Regarding your objectives, you have to select a suitable tool !
#4 Tools to reach your objectives
VisibilityAds, SEO, SEM, optin,…
#4 Tools to reach your objectives
Acquiringmailing, games, clic factory,…
#4 Tools to reach your objectives
User experiencedesign, usibility, user testing…
#4 Tools to reach your objectives
Engage conversationfeedback platform, FanPage Facebook,
Twitter …
#5 So What is Web Vitality ?
Webmarketing ≠ Webvitality
Strategic marketingPerformance analysis
Traffic acquiringLoyalty }Results of marketing
campaign+
Perception of your identity & loyalty by
fans or users
#5 So What is Web Vitality ?
The expression of ideas and on the internet ! resources which allow you to
increase your identity and your visibility
L ’expérience utilisateurTo go further…
Damien Anfroy – 29 years old / DAWA AgencyMA Usability and webdesign 2003 - CANADAWorld Wide Product Manager Tom’s Guide & Tom’s Hardware (2006-2009)Founder of DAWA (since Februar 2010)
Blog : http://blog.dawa.fr www.facebook.com/agencedawa Twitter : @DamienAnfroy