What 50,000 members say
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Transcript of What 50,000 members say
What 50,000 Members Say: Insights from the 'Decision to' Research
Monday, August 5, 2013
8:45 AM - 10:00 AM Room B214
Hashtag: #ASAE13 LM42
Greg Melia, CAE @gmeliacaeChief Membership & Volunteer Relations Officer
ASAE
ASAE Foundation Research• 2007 Decision to Join (17,000 respondents, 18 co-sponsors)
• 2008 Decision to Volunteer (26,000 respondents, 23 co-sponsors)
• 2010 – Decision to Learn (8,000 respondents, 12 co-sponsors)
• 2011 Decision to Join Follow-up (13,000 respondents, 18 co-sponsors)
Knowledge
Photo credit: Dunbar gardens on Flickr
Wisdom
Photo credit: Carol Browne on Flickr
Presentation Information
Car Rental Discount: $55
Insurance Discount: $150
Payroll service: $400
Magazine: $65
Website access: PRICELESS
Membership saves you over $670!
Car Rental Discount: $55
Insurance Discount: $150
Payroll service: $400
Magazine: $65
Website access: PRICELESS
Membership saves you over $670!
Personal Benefits (3.4)
Career info and employment opportunities
Access to products, services and suppliers
Opportunities to gain leadership experience
Reference directory of members
Member discounts/group purchasing
Access to information
Professional development /education
Networking with other professionals
Good of the Order (3.6)Providing quality standards/guidelines
Gathering, analyzing trends
Maintaining a code of ethics
Conducting research
Promoting public awareness of field
Influencing legislation and regulations
Supporting students in the field
Attracting competent people to the field
Certification/Critical competencies
Giving awards/recognition for excellence
A person’s decision to join is not just a cost-benefit analysis.
What is this organization about?• Win a Free Hertz Car Rental Certificate
and AMEX Gift Card• Quicken WillMaker Discount• Credit and Debt Counseling through
the ???• Maintaining Your Standard of Living in
Retirement• Importance of Risk Management -
Insurance• Financial Literacy Lessons in English
and Spanish from Wells Fargo• Member Discounts for Bose Radio
Systems. • Win a Free Subscription to the ???
Magazine.
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• California Casualty – 20 Year Partnership.
• Protect Your Home While on Vacation.• One Credit Class Coming – “Keys to
Financial Health.”• Win Free Stuff in May and June
from ??? Member Benefits.• ??? Delegate Assembly Showcases
Member Benefits.• The Green Book – 39% Discount.• Save This Summer with Your ???
Access Card.• Hertz Rental Car – Extra Weekend
Discount.
What is this organization about?• BENEFITS OF MEMBERSHIP
– ??? represents its members' interests, provides money-saving services, promotes them in this country and across the world, and alerts them to the pitfalls of current legislation and regulation. We are proactive on their behalf, taking the lead in matters affecting the trade, seeking to articulate their views and taking new initiatives to support them and the ??? trade as a whole. As well as the Association's advice and active support, members are entitled to a wide range of benefits:
• FINANCIAL BENEFITS:– Insurance; Free legal advice; Free Tax advice; Healthcare; Credit and Debit Card
processing; further discounts; free entry for all members on the Association's site; and Gift Vouchers and Wedding Present Service: available to the public and only redeemable through a ??? member.
• PROMOTIONAL BENEFITS: – ??? Logo; :Code of Practice recognized by the buying public and press as the trade
standard.; Due Diligence Guidelines; Conciliation; Publicity; Directory of Members; Publications; Government Representation; and Conferences and seminars.
10
11
How did you first learn about the association?
12
None69.9%
What are typical volunteer involvement levels in associations?
13
Ad hoc 15.5%
None69.9%
What are typical volunteer involvement levels in associations?
14
Committee 7.8%
Ad hoc 15.5%
None69.9%
What are typical volunteer involvement levels in associations?
15
Governance 6.8%Committee 7.8%
Ad hoc 15.5%
None69.9%
What are typical volunteer involvement levels in associations?
Value of Engagement
40%
32%
29%
47%
34%
20%
61%
27%
12%
66%
22%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
No VolunteerRole
Ad hoc Committee Board
Detractor
Passive
Promoter
A Few Highlights From
I. There is high competition for time, talent & attention
II. Different strokes for different folks
III. What and how you ask are very important
IV. It’s not over when the ask is accepted
What We Learned in Decision to Volunteer
Different strokes for different folksLocal
Leaders 22.9 %
Writers 26.7 %
Teachers 32.8 %
Shapers 17.6 %
Note: Not all
volunteers want to be on
the Board!
Why members don’t volunteer?Uncontrollable reasons:
1. Time constraints2. Family or professional responsibilities
Controllable reasons:1. Lack of info about volunteer opportunities. 2. Volunteer elsewhere.3. Never asked to volunteer.4. Lack of info about virtual volunteer opportunities.5. Lack of info about short-term assignments.6. Location, location, location.
Getting ThemI would start volunteering if:
1. Meaningful opportunity2. Right skills3. Accessible location 4. Interest in volunteering
I first learn about volunteer opportunities by:1. Asked by staff or another volunteer (22%)2. Local chapter, section (14%)3. Meeting, conference (13%)4. Ad or call for volunteers (10%)
Make it simple to get involved.
Make it simple to get involved.
Communicate details and benefits.
Link volunteer work to your mission.
Charge tied to
mission, work plan
Work plan
includes volunteerelements
98% Participated in Professional Education
Actual Learning Utilization % Used
In person educational program 52% - 64%
On-the-job demonstrations 51%
Self-paced study (books, manuals, CDs or other offline-media) 51%
In-house employer training 46% - 49%
Distance learning (of any type) 9 % - 37%
Preferred Learning Formats Total
In person educational program, of any type 3.71 -3.95
In-house (by your employer or outside instructor) 3.52
Distance learning, of any type 2.58 - 2.68
Why engage in professional education? Mean
To keep up to date professionally 4.55
To increase competence in your job 4.49
To learn completely new skills or knowledge 4.30
To maintain or improve skills or knowledge that you already have 4.17
To increase your self-confidence as a professional or practitioner 4.15
To collaborate or share knowledge with others 3.82
To interact or network with professional colleagues 3.80
Because it is offered by a provider that is accredited or highly recognized 3.72
To get or keep a state, national or industry license required to practice 3.67
To get or keep a certification that sets you apart but is not required for practice 3.51
Because your employer requires it 3.30
To receive a promotion or pay raise 3.29
Because your employer recommends it 3.25
What about Millenials?• Different motivations to learn
• Top motivation: “To increase competence in your job”
• 6th out of 13 motivation: To receive a promotion or pay raise (versus near last for others):
• Different preference in instructors
• Less interested in suppliers, vendors and practitioners
• More interested in academics and professional trainers
Utilization of Association PD
Cosponsor program Another association’s program
Lesson #6:
Instant Access
2006 2011 Net changeSocial media n/a 7.2 7.2E-newsletters 52.3 57.4 5.1
Communities of practice 11.9 14.6 2.7Blogs or podcasts 2 4 2Internet searches 17.6 18.7 1.1Peer networks 12.5 13.1 0.6Association website 47.2 45.4 -1.8Print newspapers 3.3 3.4 0.1
General interest magazines 4 3.4 -0.6Other print sources 6.7 6 -0.7
Conferences/meetings 53.3 49.5 -3.8Magazines/Journals 63.6 50.8 -12.8
Formally Edited
2006 2011 Net changeE-newsletters 52.3 57.4 5.1Print newspapers 3.3 3.4 0.1
General interest magazines 4 3.4 -0.6Other print sources 6.7 6 -0.7Association website 47.2 45.4 -1.8
Conferences/meetings 53.3 49.5 -3.8Magazines/Journals 63.6 50.8 -12.8Social media n/a 7.2 7.2
Communities of practice 11.9 14.6 2.7Blogs or podcasts 2 4 2Internet searches 17.6 18.7 1.1Peer networks 12.5 13.1 0.6
Greg Melia, CAE
202-626-2821
Thank You!Visit www.asaefoundation.org to learn more or get involved in the ASAE Foundation
ASAE publications available in the onsite bookstore and online at www.asaecenter.org/bookstore.