Wharton hcmg 867 401 preso 3-4-15 v upload
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Transcript of Wharton hcmg 867 401 preso 3-4-15 v upload
So you
want to be a
digital health
entrepreneur?
Chris Hogg
Chief Operating Officer
Propeller Health
@cwhogg
“Can you imagine how awesome it would have been
to be an entrepreneur in 1985 when almost any dot
com name you wanted was available?”
We are stilldisconnected from
our health
Being disconnected
stillleads to poor health
EMRs
SensorsSmartphones
Public Policy
(ACA)The Great Convergence
Health is a Data
Problem
12/31/05 1/31/06 2/28/06 3/31/06 4/30/06 5/31/06 6/30/06 7/31/06 8/31/06 9/30/06 10/31/06 11/30/06
A medical record is a punctuated data stream
Pers
on
al H
ealt
h D
ata
Pers
on
al H
ealt
h D
ata
12/31/05 1/31/06 2/28/06 3/31/06 4/30/06 5/31/06 6/30/06 7/31/06 8/31/06 9/30/06 10/31/06 11/30/06
EMR data + user generated/sensor data = a complete picture
Don’t
underestimate
the difficulty of
making the data
useful (and in workflow)
Doctor
NP/PA/Nurse
Care Coordinator
Technology
Molecular/cell biology
Digital Health
Entrepreneurship
Pharma Commercial Strategy
Healthcare
Investment Banking
Opportunity is missed by
most people because it is
dressed in overalls and
looks like work
Thomas Edison
37,341 views
4,302 views
“Data as the next blockbuster drug”
Search ‘100plus vimeo’ for video
We did some things
right at 100Plus…
Focused on delivering a
‘Consumer UX’
Used data effectively in UX
Experimented
and
Measured
We built a
good product
and built a
good team
(and did good PR)
And, we did some a lot of
things wrong at 100Plus…
Medical / clinical is converging with
health / wellness
Medical / clinical is converging with
health / wellness
We didn’t obsess
about user
acquisition
Fought the Market(it tells you where to go)
I built a product,
not a company
Propeller Health uses technology
to help patients and providersbetter manage asthma and COPD
Propeller sensors passively
capture information about
the daily use of medications
So you want to be
a
digital health
entrepreneur?
A few questions to ask yourself…
Are you in it for the fame, fortune and
adventure?
(be honest now)
What is your
target market?
(Wellness or Clinical,
but not both)
Corporate
wellness
Nothing today
Are you….
• A data creator
• A data aggregator
• A data analyzer
• Providing a human-powered service?
Narrow vs. Broad?
Find a niche you can own
What is the right problem for you to solve?
Can you leverage existing proof it will work?
What existing
tech trends can
you apply to
healthcare?
Synthesis
Disclaimer
IDEAS
Ideas
Execution
The Myth
Ideas Execution
The Truth
What is your Key Metric?
…………………….Hospitalizations for mental health
…………………Medication adherence
………………% of asthmatics who are controlled
…………………% of users with >5% weight loss
.…………………HbA1c
Engagement
is not
a Key Metric!
Caregivers
Patients
Testing
Potential
Enthusiasm
Build cheap prototypes
Measurably better respiratory health.Build a system
that allows you to
learn what works
Obsess about user acquisition from day one
Brian Balfour
coelevate.com
Iterate.
Experiment.
Learn.
(User acquisition is your second product)
Brian Balfour
coelevate.com
Know your audience
Make your product simple
Make your product delightful
Make your product meaningful
Obsess about UX
• Meta-aggregators
– An integration and communication layer
around the EMR
• Full verticals
– Oscar, Adelaide, more coming
• TeleMedicine / nurses / coaches
– But not TeleDoc, more like Better for CF
patients
• Proliferation of sensors
– But for what purpose? What is the UX – that’s
the hard part
Technology is nothing. What’s
important is that you have a faith in
people, that they’re basically good and
smart, and if you give them tools,
they’ll do wonderful things with them.
Steve Jobs