Welsh Government activities

to engage on climate change

Kate Hearnden

People & Environment Division

Agenda

• WG Engagement Strategy

• SSL Update

• Way to Go campaign

• But there are others……

WG Engagement Strategy

• Published Nov 2011

Action in 3 key areas

• Vision & Narrative

• Developing the evidence base

• Developing the capacity for action at the local level

Support for Sustainable Living grant scheme

• 2011/12 -17 grants• 2012/13 -22 grants• 2013/14 –12 grants • 7 organisations received 17 grants –

ave £30k• Range of projects - energy, food,

cycling• 3rd sector the main beneficiary

SSL – key points

• Sustainable behaviour change relatively new and challenging for some

• Applicants needed support - and got it• Carbon reduction impact - difficult to

measure• Value for money – difficult to measure• Needs to be integrated

Way to Go

• A targetted PR campaign• Good social media reach in 9 mths• Good media - 116 press releases 100 pieces

of coverage, 40 different titles across Wales• Radio & 2885 views of dedicated web pages• Focus Groups - have reinforced that the

campaign is reaching target audience & stunts work well & team members

Recruitment of team members

Media Relations - February

Resulting coverage

Media Relations – April/May

Bus Lottery•Six bus ticket giveaways in each of the team members’ areas•Over 300 tickets given away in total

Media Relations - June

• Team members encourage sports teams to wash kits at 30º

Others….

• Fuel poverty and Nest - mitigation and resilience

• Ynn’r Fro – mitigation and resilience

• Arbed - mitigation and resilience

• EST & Carbon Trust

• Increased funding for flood defences and work with Flood Awareness Wales

Future initiatives……

Over to Tom…………