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4 | VISION

11/12.13VOLUME 34 / NO. 6

THIS ISSUE / IWCE: VISION ’14 PREVIEW & TRANSFORMATIONS

14 Facing up to the Real Competition You might not be losing clients to a competitor after an appointment, but before. By Steve Bursten

16 Are You Networking the Wrong Way? IWCE:Vision’14 Preview Learn how to talk ‘business’ to your benefit. By Maria Bayer

18 Prevent Fee Conflicts With Clients IWCE:Vision’14 Preview Head off ‘money issues’ before they derail a project. By Gail Doby

20 Helping Clients with Color Selection IWCE:Vision’14 Preview Steps to encourage and engage your client’s choices. By Kate Smith

22 The New Iron Age IWCE:Vision’14 Preview Orion Ornamental Iron cel-

ebrates 30 years in the window treatment business by looking to the future.

24 Block Power IWCE:Vision’14 Preview Wilson Fabrics brings fashion

to blackout options.

26 Beach Ball IWCE:Vision’14 Preview A look at one of the winning

designs from this year's NKBA design awards—in brilliant color.

28 InView: Shading Systems Stylish options for controlling light and heat.

34 InView: Metallics Shimmer and shine in a range of products.

38 The Shape of Things to Come Specialized Shading Systems wants your most unusual window projects.

45 IWCE:Vision’14 Show Program Seminars, special events and much more.

58 Transformations Three WFCP members share how the training they received benefits their clients and their businesses.

EVERY ISSUE

THIS ISSUE

6 Viewpoint: What We’re Loving Now Comments from contributors.

8 Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar Details from the IBISworld.com Interior Design industry report.

12 Viewpoint: I’m Officially Obsessed With Carla Ballman on Curtain Cloth City. 78 Product Showcase

On the cover:The reading nook off the kitchen in a Colorado home features Insolroll Quiet Spring Roller (QSR) shades with Equinox 3% Cocoa/Apricot fabric. The shades, sold by Tim Royer of Innova-tive Openings are reverse roll, with sealed hem pockets.

From the Design Art by Ori-on collection, a new line of wood finials, rods and poles with unique hand-finished details. This and other new lines will be at the Orion stand in Las Vegas.

64 Recharge Your Creative Batteries Trends from September Maison&Objet.

70 Beautiful Dreams Rooms from a Paris Showhouse

A win-win solution.For your customers: affordable, fashionable, simple to maintainFor you: an easy way to grow your profi ts

To become a Serena Shades provider,visit www.serenaproviders.com

Finally, something your customers can agree onBattery-powered, remote-controlled shades

I chose the right color to give this room a quick refresh…

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6 | VISION

WINDOW FASHION VISION MAGAZINEPresident & CEO • Grace McNamara • [email protected]

Vice President/Circulation Director • Peggy Yung • [email protected] Director • Susan Schultz • [email protected]

Managing Editor • Nichole Day Diggins • [email protected] WFCP Director & Trend Specialist • Deb Barrett • [email protected]

Office Manager • Rhianna Huizenga • [email protected] Manager • Gabriela DesRochers • [email protected]

SALESAdvertising & Trade Show Director • Shannon Leclair • [email protected]

Senior Account Executive • Karen Griffiths • [email protected] Account Executive • Susanne Young • [email protected]

IN THIS ISSUEContributing Writers: Carla Ballman, Maria Bayer, Steve Bursten,

Gail Doby, Kate Smith

DESIGNERS & WORKROOMS FEATURED IN THIS ISSUENancy Charbonneau, Cheryl Kees Clendenon, Vincent Darré,

Kate Kimmich, Marie Mouradian, Maria Pergay

2013 EDITORIAL ADVISORY BOARDDonna Elle, Donna Elle Seaside Living

John Fitzgerald, ComfortexNeil Gordon, Decorating with Fabric

Joyce HoltSusette Kubiak, Drapery Connection

Rory McNeil, TechStyles Window Covering Products Inc.Tom Perkowitz, B&W Window Fashions Inc.

Jane Shea, Blinds Unlimited

CIRCULATIONNCS Fulfillment Services • 877/344-7406 • [email protected]

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year,

by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110;

NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.

com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster:

send address changes and subscription correspondence with mailing label to Window

Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days

for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/

yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special

issues, which are individually priced. (Payment must accompany order.) Copyright ©2010

by AIM Communicaations LLC. Reproduction in whole or in part without written permis-

sion prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return

Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

WF-VISION.COM

Window Fashion Vision magazine makes every attempt to credit each person involved in

the process of creating a window covering and will not be responsible for crediting any

person whose name, company or participation did not surface during the information-

gathering process. Crediting disputes between parties other than Vision magazine are

solved at the discretion of those involved.

WHAT WE’RE LOVING NOW …

Marie (Techie)I love design technology! Discovering, learning and perfecting various pro-grams, apps and websites is driving my business forward. The ability to pro-duce high quality content for my blog reinforces my expertise snd directing all

social media marketing back to my blog educates poten-tial clients and keeps my business top of mind. Clients are “wowed” by the design renderings I create on the computer. Millennials communicate, buy and decorate using technol-ogy—it’s the future of our industry.

Kate (Master Planner)I love when a plan comes together. Some of my favorite projects involve taking design aspects that my clients already have such as a favorite piece of furniture or ac-cessory and implement-ing them into an updated

room design. By taking this approach, the room keeps that personal feel while transforming into something new and fresh.

We’re on Facebook twice!facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Keep up with all the IWCE: VISION ’14 New Orleans tweets @IWCEVISION

Check out our Pinterest Boards Follow us and re-pinpinterest.com/wfvision/

Nancy (Wonder Walls)I am loving all of the fresh new wallpapers that are emerging! Wallpaper is back and is bigger than ever. Now available in so many great new textures and patterns, all you have to do is pick up a wallpaper book and get ready to be inspired!

York carries a line of recycled glass bead and sand wallpaper that is glamorous and innovative. Embellishments such as beading, embroidery and Swarovski crystals make the new wallpaper available more inspiring than ever.

Grace (Turkish Delight)I’ve been research-ing all things related to Turkey over the past few months in preparation for my trip to Instanbul for R+T Turkey. I can’t wait to explore the Old City—the Blue Mosque, the Grand Bazaar and

more. I’m planning to take a few days away from Istan-bul to visit Ephesus and then spend a night or two in cave hotel in Cappadocia. I’ll tell you all about it in Las Vegas!

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8 | VISION

t seems odd to be writing my pre-show editorial in the last ‘holiday’ issue of the year, but it’s a good thing. In 2014, we’re mix-

ing up the traditional industry trade show schedule and moving IWCE: Vision ’14 to February 4-6 in Las Vegas! Personally I think it’s great tim-ing for a trade show and conference. The holidays will be over, a new year begun and what better time to freshen up your product offerings and brush up on new techniques and skills. By the time you get this issue, I hope you’ve made your reservations to join us in Las Vegas for inspiration and motivation, plus a lot of fun!

If you still haven’t registered, please do not wait until the last minute! Due to our co-location with KBIS and the International Builder’s Show, our en-trance fees will be steeper than in the past, however your badge will get you into three fabulous events all under one roof.

Explore all three shows to discover in-novative ways to build and grow your business. Kitchen and baths continue

to be the most popular rooms to re-model and each have special needs when it comes to window treatments. And International Builders’ Show will provide amazing insight into the com-ponents, fixtures and styles consumers will expect in a thoroughly up-to-date home. You’ll see not just the technolo-gy that’s changing our homes, but how the way we use our homes is changing their design. There’s no denying the growing role technology plays in our businesses and to offer assistance with this we have added a new feature at IWCE: Vi-sion ’14—Design Tech Summit, which will feature programs, providers and cutting-edge ideas from some of the leading companies in the business. It’s one more thing to add to your ‘must see’ list at the show, along with Con-struction Zone, the always-popular Design Competition Awards and the hundreds of new products and tech-nologies featured on the show floor. As part of our info-filled seminar schedule, we’re offering a taste of our three certification programs at the

show: WFCP Design, Workroom and, for the first time this year, Color Cer-tification. Be sure to check out how to increase your business with these programs. We’ve always believed in providing quality education and we’re very excited about the ongoing ad-ditions to our programs, all of which which will be offered online through-out the year. A final reminder to make your plans and register before the holidays this year. (Don't forget: the show is Febru-ary 4-6!) Wishing all of you a happy and healthy holiday season! V

Grace McNamaraPresident and CEO

Times are a-Changing!A new year and a new show(at a new time)

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10 | VISION

InfoBarInterior Design Industry Report

A report by IBISWorld released in September 2013 features statistics on the overall interior design market, showing that a short term rebound is in sight.

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12 | VISION

Carla Ballman on Curtain Cloth City

I’m Officially Obsessed With

On a recent trip to Beijing my travel companions and I stumbled

across the Lianfa Curtain Cloth City, otherwise known as the curtain

maker’s market. It was a curtain maker’s Nirvana: Row after row of

shops dedicated to the art of making window treatments as well as

selling fabrics, trims and hardware. ¶ At first glance, the alleyways

of the market appear in disarray with rolls of fabric and boxes over-

flowing with fabric scraps and trims littering the walkways. I was in

sensory overload—my eyes filled with the gorgeous hues, textures

and designs of the dramatic window treatments. Many of the window

treatments started with a simple soft cornice, but became works of

art with the addition of swags, cascades, trims, grommets, cording,

and crystal buttons. ¶ The shops specializing in trims were long

and narrow, but packed floor to ceiling with unique and beautiful

selections ranging from

simple brush fringes to

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seled trims. It was in one

such shop that I discov-

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and a multitude of sizes. I

was able to convey to the

shop owner that I wanted

to purchase said buttons, so with the help of a calculator and a lot of pointing and miming, we were able to agree

on a price for a few hundred buttons in different colors, styles and sizes that I can use on future projects. ¶ I would

have purchased some of the beautiful trims as well, but could not decide, and at this point my travel companions

were ready to head back to the hotel for a much needed glass of wine and some dim sum! I’m definitely returning to

Beijing and when I do, I’m bringing along an extra bag just for my foray into Lianfa Curtain Cloth City.V

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OPPOSITE PAGE: One of the many beautiful soft cornices from the Lianfa Curtain Cloth City. This one is edged with a beautiful feather and crystal bead tassel fringe and topped with a pleated silk organza overlay which is trimmed with a crystal bead and ball fringe. The valance is finished with a pleated ruffle of the gold satin matching the soft cornice.

TOP: This soft cornice is dressed up with swags and cascades in a contrasting silver satin, a long black and silver dropped bead fringe is the finish-ing touch this valance needs.

ABOVE: Carla will demonstrate how to make this bias trim in the Construction Zone at IWCE 2014. Look on the show floor for the class entitled A New Twist Embellishment.

Carla Ballman, Spring Creek DesignsSpringCreekDesigns.com

Pinterest: pinterest.com/claudiabuchanan

Facebook: facebook.com/pages/spring-creek-designs

CLOSER LOOK

CARLA BALLMAN AT IWCE: VISION ’14

Carla Ballman is the current owner and operator of Spring Creek Designs, a full service soft furnishings design and fabrication studio in rural Den-nison, MN, in business since 1997. Carla is a graduate of Minnesota State University with a degree in Business Administration and has an extensive interior design education resume, including: Custom Home Furnish-ings Academy Career Professional, Certified Color Consultant (CNRCC), WFCP Expert and past Treasurer of the WCAA Twin Cities Chapter 2009-20012. She is currently an instructor for the WFCP Workroom Certification program and will be leading seminars at IWCE: Vision’14 in Las Vegas, as well as teaching short classes in The Construction Zone on the show floor.

Carla will be sharing more photos and inspiration from Lianfa Curtain Cloth City in her class, The Not So SImple Soft Cornice where she will also dem-onstrate how to fabricate a soft cornice in sections—a process that makes for easier construction, transportation and installation. Through examples and slides, she will show how to dress up oversized soft cornices with by adding couture elements and embellishments.

Her other seminar, Demystifying the Reverse-mounted Flat Backed Hobbled Roman Shade will cover the step-by-step process of how to fabri-cate a this shade using the flat back method with shroud tape and rings, grommet placement and valance construction to cover the hardware.

14 | VISION

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t’s time to be honest with your-self—do you lose jobs after you meet with a client because your competition undersells you? If

you believe that’s the reason you don’t close certain jobs, here’s a little chal-lenge for you: Call them and find out!

If you get the facts, you’ll find there are a lot of reasons homeowners didn’t buy from you. They may have just delayed their planned purchase; possibly they found a friend that sells window treatments; maybe they saw something new that caught their fancy. But only if you call them and find the facts can you make good decisions for your business

Call back every customer that does not buy from you, and you are likely to find some interesting facts. Assuming your closing ratio is about 70%, then about half of these non-sales, or 10-15% of your total appointments, did not buy from anyone. The other 10-15% may have bought from a competitor., but probably not the competitor you think.

Take ActionThe biggest concern for independent window treatment designers is that chain and franchised competitors are taking over 25% of all custom window treatment sales in North America. They are doing it with increased Web presence, improved SEO— the new style with more content, not just key words —and through online ads and

New era marketing necessities

Facing up to the Competition

pay per click. Marketing has become expensive, but, you need to market to get appointments. Marketing is where your competition really hurts you—be-cause you’re not losing sales after the appointment, you’re losing business because you never get the appoint-ments at all!

Now, I know some of you will claim you sell 90% of your appointments. But, there are two reasons that’s actually a bad indicator.

1) It means you don’t have enough appointments. Rarely does someone with two or more appointments a week close 90%.

2) Your pricing is too low. If everyone is buying from you, you’re not charging enough—raise your prices.

So, stop worrying about competi-tion after you have an appointment. Instead, take immediate action. The first step is to raise your pricing. Start with a 5% increase. After 90 days, I can guarantee you will find your closing rate does not change. So raise your prices another 5%. I have never seen a customer who will pay you $2,000 who won’t pay you $2,100, just 5% more. That’s extra income you can use to increase your marketing budget.

Success in the New EraIf you have enough business, if you make all the income you need, if you

have that magic lifestyle balance of family and clients, you don’t have to do a thing. Just count your blessings for being in the greatest business in the world!

On the other hand, if you seriously want more business, it is time to think different. There will always be room for the custom designer to have a fol-lowing, but, even that requires good, consistent marketing to keep custom-ers coming back.

If you want to grow in the new era of increased Internet competition, drop me a note. I am glad to help anytime. I enjoy seeing business owners prosper in this wonderful business.

You can compete…and win. Take up the challenge and show the world what you can do! V

Steven C. Bursten has more than a half century of experience in window covering shop-at-home sales, marketing and management. He founded the world’s

largest interior decorating franchise, co-founded the International Window Cover-ings Exchange of major industry retailers, and co-founded the Exciting Windows! national network.

by Steve Bursten

16 | VISION

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recent discussion with my design clients highlighted a dilemma that many designers face. If we’re

not getting referrals from networking, what’s going wrong? Our discussion led to many insightful comments, which I’d like to share with you, so you can leverage your most precious com-modity—your time.

And if you’ll be joining us for IWCE: Vision ’14 in Las Vegas in February, then you’ll want to use the advice in this column to turn every conversa-tion into a potential opportunity.

Start With the Right Mindset It’s important to remember that when networking, there are many possible outcomes of your conversations, all of which can be extremely beneficial. You could: • Learn about a new resource, supplier, net-

working group, learning opportunity, etc.• Discover solutions to client challenges• Get great advice• Meet people to form a Mastermind

group• Meet a mentor• Meet a potential design partner (think

architects, builders, specialty design-ers, realtors, property managers, etc.)

• Meet a potential client• Meet a potential referral partner• Meet someone who can solve a

problem of yours, design-related or otherwise

• Make a friend

So you see, if you begin with the right mindset, you’ll dramatically increase

Building referrals through connectivity

Are You the Wrong Way?

your chances of walking away with invaluable opportunities.

Following are some strategies to help make the most of your networking time, build stronger connections and increase your chances of receiving referrals. And building your business by referrals is how you achieve busi-ness nirvana.

Build Rapport First Approach people in networking events like you’d approach a potential friend, and connect on that level first. Easy icebreakers include compli-menting them, asking how they know the host, what brought them to the event, have they been to that venue before, etc.

Look For Ways to HelpMost people look for opportunities to talk about themselves or their work. Instead, look for ways you can help the person you’re talking with. Can you connect them with someone? Can you or someone you know use their services? Do you know of a group they would like? Think outside of work, too.

Make it Easy to Give You a ReferralThis is important. You must be able to succinctly describe not only what you do and your Unique Value, but describe your Ideal Client and project(s) to them. Give the person enough information to decide on the spot whether they know someone who might be a good fit for you. If you make it too vague and try to appeal to everyone, you’ll appeal to no one and

get no referrals. Instead, be specific, and ask for a referral.

Let Them Know How Helping You Helps Them People are busy, so you need to give them a reason why helping you is worth their time. Put yourself in their shoes and think in terms of benefits to them, you’ll be sure to come up with motivating ideas. Can it make them look good? Can it make their job easier, more efficient, more profitable or give them more exposure?

If you do these things, you’ll not only make more meaningful connections, but you’ll give people exactly what they need to hear to refer the right clients to you. V

by Maria Bayer

MARIA BAYER AT IWCE: VISION ’14

Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal cli-ents quickly and make more money without being ‘sales-y’.

Join Maria at IWCE: Vision ’14 in Las Vegas where she’ll be teaching Dis-cover the Formula to Stand Out. You’ll learn how to find the exact words to describe what makes you different.

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18 | VISION

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e’re about to debut our latest Interior Design Fee & Salary Survey on January

14, 2014, and in past surveys, we’ve found that one of the biggest areas of conflict with clients is over fees.

Your fees are related to your value as a designer, and yet, your clients don’t value paying for your services—they value the representation of those services in the form of a beautiful interior with furnishings, accessories and window treatments that captures their unique vision.

A Little Knowledge is a Dangerous ThingConsumers often think they can create the same results themselves, based on the experiences they see on ‘reality TV,’ but that’s just information without the expertise to back it up.

It is your job to educate your clients about what they don’t know. You also need to keep educating them when they become your client. How often do you need to inform them? How ever many times it takes to get the point across!

Addressing a Sensitive TopicFees are highly charged subject mat-ter, especially for residential jobs. Your clients worked hard for that money, and they are making decisions not to invest in other things in order to improve their interiors.

Make your services tangible

Preventing With Clients

What are they giving up? They might postpone a trip, or keep their car for another year or two. Few clients, in-cluding the affluent ones, are shelling out tens or hundreds of thousands of dollars without serious consideration about the benefit of that expenditure. So now you can see why they get so upset when they get large bills that are for the ‘intangible’ services that you provide. Making Your Services ‘Worth it’To win clients who are weighing the costs of design vs. other potential expenditures, you must make your intangible service tangible. For ex-ample, Debbie Green with Dandelion Interiors and Minutes Matter Solu-tions, creates a 3-D image of the space and sends it to her client. They get invested in the project because now they can see what they will get upon completion. Editor’s note: If you don’t know how to create a 3-D rendering, Minutes Matter offers training, or there is a network of Minutes Matter specialists who can do renderings for you.

You should also think about alterna-tive ways to price your services. You can do a value-based fee, fee per room, and many other iterations of fees to help your clients understand what a project will cost in advance.

Every single client does their home-work today, and there is no such thing as a blank checkbook. But they almost

always have in mind an investment they are willing to make in their home.

Many times they will exceed the original budget if they see the value for their lifestyle, so be sure to relate your services to the results they will get, and the problems they won’t have to pay for if they choose the wrong things for their home like an out-of-scale sofa, or window treat-ments that don’t provide the correct light control, etc. An effective floor-plan combined with correctly speci-fied products save clients time and money. The right products can save thousands of dollars You just may need to repeat the message, again and again and again… V

by Gail Doby, ASID

GAIL DOBY AT IWCE: VISION ’14

Gail Doby is Chief Vision Officer and Co-Founder of Design Success University.

Gail will cover this topic in more depth at IWCE: Vision ’14 in Las Vegas in her seminar How to Avoid Fee Fias-cos. She’ll detail 10 mistakes that you could be making with fees that turn off prospective clients and much more.

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20 | VISION

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hoosing color for a client’s home redesign may be one of your favorite activities, but for many homeowners

it is an extremely difficult part of the process. As a designer, your knowledge and expertise in a few basic principals of color will make the selection process fun and fruitful, rather than frustrat-ing, for your client.

The first steps matter

Helping Clients WithSelection

Uncover Your Client’s Style Successful designers know the impor-tance of learning their client's color and style inclinations before choosing a palette for their home. Learning to hone in on style is easier when you ask specific questions about each room’s intended use and how they would like to feel in their new space. Many times the client will reveal more

about their desires for a space when they are comfortably talking about how their family will use it.

Know Their SpaceNow it’s time to assess the overall space. Before you even begin to make a recommendation, it is imperative that you really examine the spaces you will be working with.

Here are five tips for really getting to know each room in your client’s home:

1. Size it up: Does this space seem too small or too large for how your client plans to use it? As you make choices, think about how color and furniture placement will visually expand or shrink the space allowing you to ac-complish your overall theme.

2. Focus on details: Doors, windows, molding and floors all need to be considered. Include all archi-tectural details in the floor plan and also take a close look at their color. Wood isn’t simply brown and carpet is never just beige. Examine these items closely to note under-tones of color.

3. Purge and pick: Walk around the room and talk to your client about what pieces they absolutely adore, what they need to live with for now, and what they plan to replace. You will want their new design to dis-play the things that are important

by Kate Smith, CfYH, CMG

Color combinations do more than bring visual appeal to a room. Colors elicit emotions, which is why it is important to consider how your client wants the room to feel before you recommend a color palette. When you keep the mood in mind, you will be able to select colors with greater confidence, knowing they are setting the right tone for the space.


to them while still balancing those items they will have to live with until they are able to replace them.

4. Watch the light: Study the way light naturally enters the home. Examine the room for dark areas and note where they will need to add appropriate lighting and what types of lighting you suggest for the space.

5. Set the mood: Whether you are trying to create a room that is calm and restful or warm and welcoming, color is the single most important element used in a living space to evoke emotions. Set aside function for the moment and focus on how your client wants this space to feel.

Educate Them About Color As a designer, you may be better than your client at visualizing how col-ors mingle with one another. This is where it can be helpful to show them

a combination of colors already work-ing together. Using fabric samples is a great tool that will allow your client to see how a combination of colors will come together. It is much easier for your client to make sense of how to bring colors together when they can visualize the colors in a scheme.

In the next issue I’ll cover how to pres-ent a color scheme to get client buy-in and facilitate final selections. V

NOTE: If you plan on attending IWCE: Vision’14 in Las Vegas, be aware that there is a scheduled rate increase to register if you are not a WFCP member. Through 12/3/2013 $100.00 12/4/2013-1/19/2014 $150.00 1/20/2014-Onsite $200.00 Registration provides access to IWCE, KBIS and IBS, the International Builders’ Show and the rates are consistent for all three shows.

KATE SMITH AT IWCE: VISION ’14

Kate Smith is President and Chief Color Maven of Sensational Color. Kate works with companies by creating compelling color content that relates to their company’s products or servic-es. To that end, she recently developed The WFCP Certified Color Consultant program for WFCP to help designers become a go-to color resource.

Kate will be in Las Vegas at IWCE: Vision ’14 for a Color Certification Q&A session, as well as two seminars—The Keys To Creating Color Harmony At Home and How To Take Your Color Scheme From So-So To Sensational.

Commercial • Residential • Hospitality To Learn More, Visit:

smautomatic.comor call 310.220.2600

Providing Exceptional Quality And Service To The Trade Since 1982

Automate Your Window Treatments

Draperies • Blinds • ShadesComplete Spectrum of Control Options

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t’s a relatively rare thing—that a successful independent busi-ness can transform itself to service a completely different

market, leaving the old market behind, and become even more successful. But that’s exactly the company his-tory of Orion Ornamental Iron, which started as a gate and fence business in 1983 and today is one of the window treatment industry’s leading suppliers of all types of drapery hardware.

The company took its first foray into drapery hardware in 1992, but re-mained a regional supplier of primar-ily custom-order hardware until 2002, when the current owners, Atul and Sunil Patel purchased the business. “Our objective was to grow the col-lections offered by the company,” said Atul, “and to create a leading brand which would be synonymous to high end custom drapery hardware, quality manufacturing, exquisite finishing and excellent customer service.”

Changing Industry LandscapeIn just little more than a decade, the Patel’s have witnessed tremendous change in the industry. “In 2002, there were a number of regional custom manufacturers of drapery hardware,” said Sunil. ‘The window covering industry was booming, but post-2008, with the underlying changes in the home mortgage industry, we saw the market size shrinking, companies not able to support manufacturing in the US, and a general decline in market share and revenues.”

But instead of hunkering down, Orion Ornamental enhanced its national presence by increasing its marketing budgets and expanding its product

Three decades of design innovation

The New Age line. The company also offered its clients an ongoing gift by main-taining prices, despite the inevitable increase in production costs. Atul and Sunil are proud to continue 30+ years of manufacturing in the U.S. and consider the domestic produc-tion key to the compa-ny’s ongoing success.

Hardware Design TrendsWhen the Patel’s first took over, the company’s top selling products were drapery hardware sets in iron. Over the next five years, popular collections included the one-way draw systems, bamboo-look hardware, metal cornices and a more contemporary collection.

Iron drapery hardware remains a strong com-ponent of the company’s business, but in 2008, the Patel’s purchased KBlair Finials, which added high-end wood and crystal collections

The forging and ironmon-ger roots of Orion have never been set aside, as custom orders are still a significant aspect of the business. This is true for the other drapery hard-ware lines the company offers as well. Wood poles and finials are hand-fin-ished in its facility located in North Hollywood, CA.


Did you know?Orion Ornamental Iron, Inc. is one of several award-winning companies that will be exhibiting in Las Vegas. Find out more at wf-vision.com/shows and ironartbyorion.com

IWCE: Vision’14 Sneak Peek!

to their offerings. Today, the crystal collections are a key part of Orion’s line, including the relatively new Bohemia Crystal products, the designs for which were developed in-house.

“The success of a new product sometimes has to do with meeting a small niche, and at times creating revenue growth,” explained Atul. “In both scenarios we consider a product line successful when it meets designer expectations.”

Asked to describe other re-cent product introductions, he mentioned Designers’ Choice and the Somfy Traversing hardware in metal. “These were some of my favorites to develop due to the complex-ity in design, component sourcing and the unique look we were able to achieve. The Somfy hardware proved very popular and we have since offered the traversing track with Somfy Motorization.” He attributes the success to the design features and customization, including bent tracks, the company was able to offer.

One of the newer lines is the 3D Drap-ery Hardware collection, which won a WCMA award for most innovative overall concept in 2012. The company will be bringing new introductions to this award-winning collection to IWCE: Vision’14 in Las Vegas. “We feel the 3D Drapery Hardware line defines func-tionality and design at its best and we believe it will be the forerunner of our growth in 2014,” said Atul.

Since shortly after the Patel’s pur-chased Orion, the company has consistently won awards for its products—and has featured new and soon-to-be-released products in its booth at the IWCE shows. When asked what else attendees can look forward to in Las Vegas from this forward-looking company, Atul mentioned that Design Art by Orion line, which was previewed in New Orleans, is ready for its full-scale launch. Given the company his-tory, it’s sure to be another winner. VThere is no doubt that Orion Ornamental Iron, Inc. has

been on a winning streak. The Bohemia Collection of crys-tal finials (top) was a WCMA award-winner in 2011, as was the Tuscany Traversing system. The 3D Drapery Hardware line (center) was a 2012 winner, while in 2013 the company won for its Design Art finial adapter system and for the Somfy motorized curved rod with rings (not shown). For 2014 the company will be introducing new traversing rod designs (bottom image) as well as the Design Art by Orion collection, a new line of wood finials, rods and poles with unique hand-finished details. (top right)

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lackout window treatments have a long

history in the bedroom, migrating from hotels to homes over the past 15 years. But with new ad-vancements in textiles and coatings, blackout options have become more sophisticated and stylish than ever before and as such, are making their way into the rest of the home.

Jennifer Donnelly, marketing manager with Wilson Fabrics, the Australian company that just recently set up shop in the U.S., believes that it’s not only just improved tex-tile technology that is making blackout a more popular choice than ever before.

“Consumers are becom-ing more aware of the energy savings that can be achieved by using blockout fabrics, they are becoming increas-ingly used throughout the whole house,” she

said. “These fabrics not only blockout the light, but they also reduce the heat transfer into the house in summer and out of the house in winter.

But she readily admits that improved manufacturing techniques have helped Wilson’s blockout fabrics sky-rocket in popularity over the past few years. “We developed a proprietary foam coating with flocking which is softer and more luxurious to handle than the traditional acrylic coating,” she explained. “In addition, our Pitch Black™ blockout coating surpasses standards for the tough Australian sunlight and we are able to offer an exclusive collection of coordinating blockout drapery and blind fabrics.”

The company developed these collec-tions to allows a complete coordinated mix and match story throughout the home. “This is particularly benefi-cial considering the current housing trend of open plan living. With our coordinating ranges, you can keep a consistent look and color scheme throughout the home while having a mix of curtains and blinds, said Don-nelly. “For example, if you prefer the softer look of drapery in the living area and the clean lines of a blind in the kitchen, you can have the same textured design and color in a mix of both treatments throughout the home.” V

Wilson offers dual rollers (top) with both translucent and blockout blinds with a single control and headrail. The company’s coordinated collections (bottom) ensures curtains and shades will match across various rooms and installations.

Did you know?Wilson Fabrics is one of several new companies that will be exhibiting in Las Vegas. Find out more at wf-vision.com/shows and wilsonfabrics.com.au.


Room-darkening options outside the bedroom

Power

“Complete solution for your business”

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This colorful kitchen by Cheryl Kees Clendenon, of Kitchen Details and Design took second place in the ‘Medium’ kitchen

category at the the 2013 NKBA design competition. It also won a special award for best budget-friendly kitchen. The win-

ning entries for the 2014 competition will be on display on the KBIS show floor, so be sure to take advantage of your three-

show access pass to take a look. V

NKBA-Award Winner

Beach Ball

This kitchen in a rental was designed for the easy navigation of a large number of guests. The island offers generous seating areas and plenty of counter space aptly crafted to serve multiple cooks. “This is a simple kitchen,” says Clendenon, “But it goes to show you what bold color can do with a tight budget.” Photo: Greg Riegler Photography.

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LUTRONAvailable in insulating honeycomb or roller shade styles, the ultra-quiet, battery-operated Serena shades install and operate with-out wires. The batteries provide three to five years of service and are replaceable with having to uninstall the shades. The cordless design provide safer solution for homes with children and pets and are offered in a wide variety of colors and textures. serenaproviders.com

In View: Stylish options for controlling light and heat

WILSON FABRICSFlinders is a new release from Wil-

son, a skilfully woven basket weave design with a contemporary two-

toned look. Flinders is available in drapery and roller/Roman blind

fabric, and the colors were selected to create a versatile range consist-ing of a neutral palette accented with fashion hues. Flinders is one

of several coordinating drapery and blind ranges Wilson offers.

wilsonfabrics.com

SOMFYSomfy’s motorized Glydea™ sys-tem offers an immediate solution for glare reduction and privacy while also reducing energy costs and protecting furnishings from damaging UV rays. Glydea offers compatibility with various control protocols including Radio Tech-nology Somfy® (RTS), and also easily integrates with a variety of third-party control systems.somfypro.com/glydea

MARKISOLMarkisol will launch its new IFIT patented product at IWCE: Vision ’14, a comphrehensive mix-and-match roller shade system that offers the choice of using either clutch, spring or motorized operation with one unique tube. Visit their stand to find out more. markisol.mairo.se

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SB2 CONCEPTSEnzo Zebra fabrics is

an entirely new fabric collection that offers a smooth, sheer and elegant solution for controlling sunlight.

just became available. Available in three

unique patterns—in natural, decorative and solids—and in 3" or 5"

size options. sb2concepts.com

In View: Stylish options for controlling light and heat

INSOLROLLInsolroll offers the ultimate PVC-free solar screen fabric, EnviroScreen, as part of its High Performance fabric collec-tion. EnviroScreen features a metalized back side, providing excellent glare control, heat control and view through regardless of the color selected. With Enviro-Screen, shading coefficient and visible light transmission are optimal in every color, no compromise!insolroll.com

SPECIALIZED SHADING SYSTEMSZipScreens are the perfect skylight shade. They fit tightly into the window and can be installed on the interior or exterior. The fabric is locked into side channels with a zipper to ensure the shade stays in place in even the most extreme weather conditions. ZipScreens can be opened and closed manu-ally or electrically and are available with black–out fabric for complete sun block.specializedshadingsystems.com

CoulisseThe Screen Linen collection combines an authentic linen look with excellent heat and light regulating properties. A unique weaving technique offers a warm and natural look available in a range of natural color tones. coulisse.com

SMARTROLLSmartroll™ technology provides a safe, smooth and silent cordless solution for roller shades. The smartroll mecha-nism operates through the company’s patented automatic rolling spring system which guarantees trouble-free and secure use, eliminating all cords and hazardous chains.smartroll.com

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ABO WINDOW FASHION CORP.ABO Window Fashions caters to the highest standards in quality and design. Its range of curtain rods and finials are splendidly detailed and offer a richness of color, timeless design and effortless functionality. abowindow.com

In View: Shimmer and shine in a range of products

COORDONNÉThe architecture of Antoni Gaudi's Mod-ernist Barcelona and the grand palaces of 11th century Andalusia provided the inspiration for a new collection of wall coverings from Coordonné, including this Nile green, matte gold and raisin zig-zag tile pattern.coordonne.es

HIGHLAND COURTThe Montage collection combines prints and embroideries in patterns that range from traditional to contemporary. Using

cotton, linen and cotton/linen combinations, Montage features colors such as aqua, violet and cornflower blue

combined with soft gold and copper accents.duralee.com

VALENTINA GIOVANDOAn artist who recycles vintage furniture into beautifully crafted objects, trans-forming them through the application of widely varying materials. These include vintage fabrics juxtaposed with industrial materials such as screws, nail, rivets, lami-nates, glass and metal, resulting in truly one-of-a-kind designs.valentinagiovando.it

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In View: Shimmer and shine in a range of products

WATTS OF WESTMINSTERThe BBC historical drama The White Queen (shown in the U.S. on Starz) features dozens of glorious Tudoresque fab-rics, many of them from Watts of Westminster. Shown here is Aeldred in Victoria Old Gold Black, a sumptuous wool silk, originally found as a c.1780 cut velvet.watts1874.co.uk

MOORE & GILESThe Gilded collection featuring five of Moore & Giles most popular pat-terns on a dramatic ‘Glamour Gold’ leather base. Shown on top is Manta Ray Glamour Blue and on the bot-tom is Stingray Glamour Whitemooreandgiles.com

Did you know?This is one of several metallic designs that will be highlighted in Susan Slotkis’ seminar Design Directions and Trends on Wednesday, February 5, at IWCE: Vision’14 in Las Vegas.


SAMUEL AND SONSThe Argana Metal Holdback was designed by Lori Weitzner for Samuel & Sons’ Patina col-lection, which features a grouping of hold-

backs inspired by Alexander Calder’s jewelry. Measuring a 39” spread, the metal holdback is

made from 90% nickel and 10% leather.samuelandsons.com

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indows have changed dramatically over the past 40 years, from the ‘standard’ 36" x

54" rectangle to a seemingly infinite variety of shapes and sizes. As windows become larger and the shapes more complex, the challenge of shading them effectively becomes ever greater.

Blindtek Designer Systems, owned by Lee Miller and Steven Bemand, has been developing custom solutions to unique windows in the Northeast market for over four decades, selling to both wholesale and retail clientele. “Forty years ago our business was pri-marily spring roller shades, venetian and vertical blinds” said Miller. Twenty years ago it was pleated, cellular, woven woods, and wood blinds. But now, with ever-larger expanses of glass, uniquely shaped skylights and a desire for natural light, it’s all about energy efficient UV-blocking LEED fabrics combined with motorization.”

Miller, who had actually sold Blindtek in 1993, got it back in 1996. In 2010 he incorporated Specialized Shading Systems, Inc. to help distinguish be-tween the wholesale and end-user aspects of the industry. “Specialized Shading Systems, Inc. was born out of a desire

The benefits of specialization

The of Thingsto Come

to service our wholesale customers better and focus on the faster-growing part of our overall business,” explained Steven Barnes, Vice President of Busi-ness Development for Specialized Shading Systems.

The Purpose of Specialized“The company always had a reputa-tion for taking on jobs nobody else wanted, said Barnes. “In 2003 we engi-

neered three skylight Roman shades for the Montclair Art Museum; they were 20' wide by 30' long and weighed in at a hefty 1,000 pounds each and were 30' AFF (above finished floor)”.

Miller adds, “Architects love to design art museums as large, open areas filled with lots of natural light. The issue with is that UV rays damage the art and therefore the art needs to be protected

from the sun. The window cov-erings have to do this job and cannot fail to operate.”

“The massive museum shades were designed for a large atrium glass sky frame over a public space that had to overcome many engineering obstacles,” explained Lee, “but what was unusual ten years ago is becom-ing commonplace now.”

Barnes and Miller go on to list several recent projects that would drive most fabricators into fits:• 20' x 15' roller shade that

required a 5 1/2' tube to avoid deflection issues

• 12' x 9' bottom-up blackout shade with no visible lift cords

• A Fifth Avenue residential project where all the open-ings were set up with three motors per window, and are operated by motion sensors.

Bottom-up solar screen triangles on roof and drop down roller shades on conservatory doors, using Satine in a twill weave, one of Mermet’s Intelligent fabrics.

• An exterior shading project in upper Manhattan consisting of many trian-gular shades and two massive shades that had to traverse over a hip ridge to cover two elevations of glass.

• A conservatory full of triangular bottom-up shades using a woven wood material the company had custom woven in China.

The Specialized MindsetMiller has a saying that everyone at Specialized Shading Systems is famil-iar with: “They landed a man on the moon. We can make a shade for that window.”

Barnes explains, “The ‘man on the moon’ quote is what I like to call a ‘Lee-ism’, sometimes our industry gets stuck inside the box. They forget to be truly creative when it comes to window coverings simply because manufacturers are so focused on be-ing mass marketers. To send a man to the moon took people to think outside the box and believe they could do it, as long as it doesn’t violate the laws of nature or physics.”

“At times, making ‘Specialized’ window coverings requires us to think outside the box and find solutions to problems using parts or ideas from other ancil-lary industries.”

When asked for some examples, Barnes mentioned the sailing indus-try, explaining that durability, sun-and weather-resistance, lightweight strength and other key aspects of designing for sailboats easily translate over to specialty shading designs.

Working with complex window situations has given the team at Specialized Shading Systems unique insight into how to best manage such projects, especially now that motorization is such a key aspect of nearly every installation.

“Because motorization requires inte-gration not only with the electrician and the AV technician, but also with

the millwork vendor, we really like to get involved in a project right from its incep-tion,” said Barnes. “It’s best if we can work with architects to plan specific construction details.”

“After 42 years in this industry, we have developed a reputa-tion for being able to handle all specialty needs,” said Miller. “We are even recom-mended by our competi-tion when it becomes evident that something falls outside of standard offerings is required. This includes unusual shapes, bottom-up, skylight, exterior ap-plications, extra-wide or extra-tall shades that exceeds aspect ratio limitations, stain-less steel awnings and even Europe-an-style outdoor living spaces.”This detailed knowledge experience guarantees that Specialized Shad-ing Systems is able to engineer their products to be service-free for many years. If a service issue arises, regard-less of whom or what created it, a rapid response team of techs headed by Paul Berliner comes to the rescue.

“Architects are our best clients,” said Miller, “because they recognize the intellectual property that we offer is invaluable to bring functionality to their most challenging designs.” But Miller goes on to say that the company

has worked with nearly every type of player in the building trade.

“Better general contractors like to recommend us for the jobs they are awarded, because while the motor-ized shades represent only 5% of their construction budget, if not laid out properly and coordinated between the various subcontractors, it can repre-sent 50% of the overall problems. Our expertise helps eliminate that source of stress. We even get calls on jobs from AV specialists and electricians who are awarded projects but need us to consult or make something special for them.” V

Top: Solar Roman shades on curved glass section of English conservatory.

Bottom: Solar screen shades in a series of floor-to-ceiling windows.

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ome Furnishings Academ

y

Est. 1993

Since 1993, students have traveled from around the world to attend the Custom Home Furnishings Academy, the premier destination for hands-on learning.

• This one-of-a-kind facility in Charlotte, NC, includes classrooms outfittedwithprofessionalworkroomequipment,industrialsewingmachines and a design studio, with instructors who are experts in their areas of study.

• Courses offered include Career Professional™ training in the areas of window treatment and slipcover fabrica-tion, upholstery, drapery installation and decorating.

Campus, home study, traveling and private training programs are available.

Call or email for a complete course catalog.

Drapery & Design PROFESSIONAL network

• Receive the Drapery & Design Professional magazine online or delivered to your mailbox six times per year.

• Gain 24/7 access to the CHFForumtopostques-tions and answers, share photos and connect to other custom home

furnishings professionals, and search a database of over 450,000 poststofindsolutionstoeverychallenge.

• Participate in monthly LIVE educational webinars with on-demand viewing on the most relevant and inspiring topics.

• CHFA ah-ha™ moments, network sponsor facility tours and real-life workroom activity.

• Join the industry’s largest and most active network TODAY!

Create a New Career with Custom Home Furnishings Academy

[email protected] - 704-333-4636 - www.chfacademy.com

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THE WINDOW FASHION CERTIFIED PROFESSIONAL PROGRAM IS EXPANDING TO HELP YOU GROW YOUR BUSINESS. NEW CERTIFICATIONS, ONLINE COACHING AND TRAINING

SESSIONS AVAILABLE. TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH WFCP!

Distinguish yourself as a professional:WINDOW FASHION DESIGN CERTIFICATIONDeveloped for the designer who wants to master window fashions.

WINDOW FASHION WORKROOM CERTIFICATIONDeveloped for workrooms who want to advance skills and recognition.

NEW! WFCP COLOR CERTIFICATIONA must for all design professionals who want to increase earning potential.

Coaching programs also offered:

• BLOGGING BASICS A complete step by step guide for setting up and marketing your blog the right way.

• MINUTES MATTER STUDIO Create renderings your clients will love and move your services out of the ordinary and into the extraordinary.

• PAPERLESS OFFICE This online coaching program is for design professionals looking for an organized, paperless approach.

For more information or to enroll: wf-vision.com/education • 651.330.0574

Discover the NEW WFCP!

On Demand Webinars24/7 – A learning lab for design and

workroom education.

Our WFCP On Demand video library is live! Choose from over 80+ videos in categories like design, workroom, business, color and more. Check out some of our most popular titles:

• WhatEveryoneNeedstoKnowAboutColorwith Kate Smith

• SpacePlanningontheFlywith JoAnne Lenart Weary

• SeasonalDecorating with Carol Bass and Sharon Racz

• TheDesigner’sGuidetoDecorativeHardware with Beth Hodges

WFCP members have exclusive access to a complimentary library of streaming videos.

Get on the Fast Track to Certification

Fast Track Workroom Certification. A six week certification program brought to you by WFCP for newer workrooms with a desire to learn how to set up your business properly, market and fabricate. An excellent tool to build a solid foundation for continued success. Spring session begins March 5, 2014.

Coming in 2014! Advanced Workroom Fast Track with Jill Ragan Scully.

Fast Track Design Certification This course is designed especially for designers and offers the design professional an extended venue for skills training including all the tools necessary to test as a WFCP, Designer Specialist. Spring Sessions begin March 6, 2014

Certification TestingYour WFCP appellation shows your

clients and market that you are the go-to window coverings expert in your area and that you have taken the time and effort to continue to sharpen your skills. Don’t let your education credits go to waste. Visit wf-vision.com/education, purchase and take the test to get certified with our new easier format.

NEW! Coaching Programs

Blogging BasicsWe’ve tapped our in-house blogging expert, Marie Moudarian, to show you how to get started and build a successful blog. In this four part series, Marie will walk you thru step-by-step how to set up, create content and maintain your own blog. You’ll be blogging in no time! Sessions start January 9, 2014.

Paperless Office for Design Industry Sessions start when you want! It’s ON DEMAND! Sandy Cruz will take you through all the skills, tips, tricks and ALL the tools needed to turn your business into a completely productive and paperless system.

COming in 2014! Sketching Basics with Jackie Von Tobel

LiveWebinarsOnline learning

opportunities to help you elevate your design, technology, business or workroom skills, taught by some of the most talented instructors of our industry.

We have a brand new lineup of webinars first quarter 2014. Watch your inbox for more details.

• InstallationforBeginners with Roger Magalhaes

• DeepTuftedHeadboards with Kippi O’Hern

• HistoryofWindowTreatments,Part1 with Judy Soccio

• BasicBedskirts with Donna Cash

• StealThisLook!with Deb Barrett

For more information or to enroll: wf-vision.com/education • 651.330.0574

WFCP!Education, Certification, Expertise.

We’ve made industry certification simple, easy and stress free.We bring you all the tools to be a successful window covering pro–to raise the bar of professionalism in this industry and help you reach the consumer with our message of building “passion for fashion at the window.”

We’re not slowing down. We’re moving forward. You can be a part of it!

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© 2013 Trade Only Design Library, LLC. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library, LLC. All other trademarks are property of their respective owners.

300,000+ Products 6,000+ Projects Daily 70,000+ Trade Members

go to todl.com or call 1.800.631.3111 for your free membership

nly esign ibraryradeinstant product speci f icat ion exc lus ive ly for the t rade

Supported by WFCP. Earn up to 1.1 CEU credits and 15 WFCP credits in three days at the EXPO!

FEBRUARY 4–6, 2014Las Vegas Convention Center, Hall S1

Find the latest window covering products and services and what’s new in the design and construction world!

Register now at wf-vision.com/shows

ONE Badge – THREE fantastic shows for the interior design professional

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© 2013 Trade Only Design Library, LLC. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library, LLC. All other trademarks are property of their respective owners.

300,000+ Products 6,000+ Projects Daily 70,000+ Trade Members

go to todl.com or call 1.800.631.3111 for your free membership

nly esign ibraryradeinstant product speci f icat ion exc lus ive ly for the t rade

www.wf-vision.com/aboutshows

REgiStER NoW!Registration Desk Hours Monday, February 3, 2014: 12 pm – 5pm Tuesday, February 4, 2014: 7:30 am – 5pm Wednesday, February 5, 2014: 8am – 5 pm Thursday, February 6, 2014: 8am – 11:30am

Show Floor • Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• 150 window coverings related exhibitors from over 10 countries• Hours: Tuesday, February 4, 2014: 9am – 5 pm; Wednesday, February 5, 2014: 9am – 5pm• Thursday, February 6, 2014: 9 am – 12pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective

insights and knowledge.• The only opportunity of this caliber offered throughout our window covering industry.• Come prepared to learn, collaborate, to be inspired!• Hours: Tuesday, February 4, 2014: 8:30am – 5pm; Wednesday, February, 5, 2014: 9:15am – 5pm; Thursday,

February 6, 2014: 9:15am – 10:30am

Las Vegas Convention Center, Hall S1, 3150 Paradise Rd., Las Vegas, NV 89109 • 702-892-0711

Welcome to Las Vegas! Thanks for making the right decision to attend the International Window Coverings

Expo, VISION ’14 in Las Vegas! This year’s conference and show promises to be one of the best opportunities ever to grow and change your business.

Las Vegas is the perfect setting and February is the perfect timing to energize you for the entire year. We’re excited to be back in Vegas where you have the opportunity to do some great business in not only window coverings, but also see the latest in kitchen and bath as well as home building and remodeling.

We’re delighted to be co-located with KBIS (Kitchen & Bath Industry Show) and the International Builder’s show (IBS) under the umbrella of Design and

Construction Week. This is a great opportunity for the window covering industry to be part of a huge home products initiative to make one stop shopping for thousands

of design professional possible. One badge gets you into all three shows!

This year we have more new products and fresh new educational seminars for you to absorb and cultivate into your business. Las Vegas is the ticket for February 2014! See you there!

the industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry.

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THREE EXPOS for ONE BADGE!Design and Construction Week brings together the International Window Coverings Expo along with Kitchen & Bath industry’s main event and the International Builders Show. Nothing compares to this combined venue for bringing you the resources you need for current and future design projects.

Design and Construction Week is brimming with the freshest designs, products and technology–plus CEU Seminars and special events! Make sure to take advantage of FREE Exhibit Hall registration for the month of October!

SPECiAl EvENtS:Window Fashions Vision magazine Envision Design & Ingenuity Workroom Competitions Awards CeremonyWednesday, February 5, 2014; 5:15 pm - 7:00 pm, Renaissance Hotel BallroomJoin other industry professionals to applaud the winners as they reveal the Big Ideas behind their trophy-winning creations. The annual Award Ceremony celebrates the best in design and workroom. FREE event with hors d’oeuvres and cash bar.

Opening Keynote: General Stanley McChrystal, Top Commander in Afghanistan, RetiredA one-of-a-kind commander with a remarkable record of achievement, General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations. The Opening Ceremonies also feature performances by Cirque Fantastic—an unforgettable fantasy for the eyes and feast for the senses. Formed in Montreal, Quebec 15 years ago, Cirque Fantastic has traveled the world delighting audiences with their distinctive and elegant acrobatic circus performances.Tuesday, February 4, 2014; 8:30 am, Hall S4Free for WFCP Members/$25 for Non-Members

Attend one of our FREE informational seminars on certification: Become the “Go To” Color Expert in Your Area with WFCP Color Certification.Kate Smith, Color Expert, President & Chief Color Maven, Sensational ColorTuesday, February 4, 2014; 1:00 pm, room S1-102

What WFCP Design Certification Can Mean to You and Your BusinessDeb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder, DBRxWednesday, February 5, 2014; 1:00 pm, room S1-101

WFCP Workroom Certification A-Z - Awnings to Z-bracketsJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorWednesday, February 5, 2014; 1:00 pm, room S1-102

IBS Spike Concert – Pat Benatar & Neil Giraldothursday, February 6, 2014Hall S4, Las Vegas Convention Center5:00 – 7:30 PM - $35.00 per ticketTease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner Pat Benatar. Rock out to hits like Hit Me with Your Best Shot, Love Is a Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6 pm but doors open at 5:00 pm, so come early and grab a drink!


REgiStER NoW!Registration Desk Hours Monday, February 3, 2014: 12 pm – 5pm Tuesday, February 4, 2014: 7:30 am – 5pm Wednesday, February 5, 2014: 8am – 5 pm Thursday, February 6, 2014: 8am – 11:30am

Show Floor • Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• 150 window coverings related exhibitors from over 10 countries• Hours: Tuesday, February 4, 2014: 9am – 5 pm; Wednesday, February 5, 2014: 9am – 5pm• Thursday, February 6, 2014: 9 am – 12pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective

insights and knowledge.• The only opportunity of this caliber offered throughout our window covering industry.• Come prepared to learn, collaborate, to be inspired!• Hours: Tuesday, February 4, 2014: 8:30am – 5pm; Wednesday, February, 5, 2014: 9:15am – 5pm; Thursday,

February 6, 2014: 9:15am – 10:30am

Las Vegas Convention Center, Hall S1, 3150 Paradise Rd., Las Vegas, NV 89109 • 702-892-0711

Welcome to Las Vegas! Thanks for making the right decision to attend the International Window Coverings

Expo, VISION ’14 in Las Vegas! This year’s conference and show promises to be one of the best opportunities ever to grow and change your business.

Las Vegas is the perfect setting and February is the perfect timing to energize you for the entire year. We’re excited to be back in Vegas where you have the opportunity to do some great business in not only window coverings, but also see the latest in kitchen and bath as well as home building and remodeling.

We’re delighted to be co-located with KBIS (Kitchen & Bath Industry Show) and the International Builder’s show (IBS) under the umbrella of Design and

Construction Week. This is a great opportunity for the window covering industry to be part of a huge home products initiative to make one stop shopping for thousands

of design professional possible. One badge gets you into all three shows!

This year we have more new products and fresh new educational seminars for you to absorb and cultivate into your business. Las Vegas is the ticket for February 2014! See you there!

the industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry.

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Fifty Shades of FabulousJ. Lenart-Weary

Fifty Ways to Make Your Client Say WOW!J. Lenart-Weary

Up Next: Interior Design Trends for 2015S. Schultz

Become the ‘Go To’ Color Expert in Your Area with WFCP Color CertificationK. Smith

The Keys To Creating Color Harmony at HomeK. Smith

Discover the Secret Formula to Stand Out, Get Noticed and Get HiredM. Bayer

Designer’s Guide to Window Treatments A. Johnson

the New Custom Window Coverings Safety Standards

Wine and Design

The “Not So Simple Cornice” C. Ballman

Window Fashion Design Lab D. Barrett

Paperless OfficeS. Cruz

Stealth Marketing SecretsG. Doby

The Little Black DressT. Horton

High End Details: A Step Above the RestT. Paradoski

Bays, Bows and Corners…oh my!T. Booser

The Commercial Workroom A-ZJ. Ragan Scully

SEmiNARS AT A GlANcEFor more, go to wf-vision.com/seminars

www.wf-vision.com/shows

IWCE 2014 Seminar DescriptionsTUESDAY, February 4, 2014Opening Ceremonies – 8:00am –9:15amKeynote Speaker: General Stanley McChrystalLocation: LVCC, South Hall - S4 (enter through Hall S1)Headlining the Opening Ceremonies is General Stan McChrystal, a four-star general and the former commander of U.S. and international forces in Afghanistan and the former leader of Joint Special Operations Command (JSOC), which oversees the military’s most sensitive forces.A one-of-a-kind commander with a remarkable record of achievement, General McChrystal is praised for creating a revolution in warfare that fused intelligence and operations. Open to all IWCE registrants. Doors open at 7:00am. Limited general seating is available on a first-come basis.WFCP Member Free – Non-Member $25

1TU - 9:15am−10:30amBay, Bows and Corners…oh my!Terri Booser, Studio of Drapery and Fabrication Arts (SDFA) Don’t let these windows scare you! With some simple math and simple engineering, you can tackle these windows with confidence. Learn how to engineer any window treatment for bay, bow or corner, including cornices, and pole mounts. Find out what tools and fabrication techniques make the engineering, fabrication and installation a breeze.1WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

2TU - 9:15am−10:30amStealth Marketing SecretsGail Doby, Chief Vision Officer, ASID, IDS, DSA, Design Success University 10 mistakes you may be making with your marketing, and 10 low- or no-cost ways to attract your ideal clients easily. You will find out how to simplify your marketing systems and fill your pipeline with clients without having to spend endless hours going to networking events.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

3TU - 9:15am−10:30amFifty Shades of FabulousJoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAAThere is no such thing as a bad color, only bad combinations. Let JoAnne show you 50 beautiful combinations inspired by nature, trends, and history that can impact your clients visually, emotionally and physically. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence.1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4tU - 9:15am−10:30amThe Keys To Creating Color Harmony At HomeKate Smith, Color Expert, President & Chief Color Maven, Sensational ColorSuccessful color schemes for the home depend on getting the hues, values and proportions of color right. In this workshop, you’ll learn the secrets to creating a harmonious whole home color scheme. You will also discover how creating a cohesive scheme can create the feeling of more space, is easy to update and creates a more comfortable environment.1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

5TU-S - 9:30am−12:15pmSUPER SESSION: Designer’s Guide to Window TreatmentsAnn Johnson, Sew Easy Workroom, AKJ WorkroomDo you find window treatment design to be overwhelming and a little intimidating due to the level of details? Join us for a primer on window and bedding treatments, from measuring to choosing the right fabrics to a trouble-free installation. We will cover how to measure for a bid, terminology between the designer and workroom, and best fabric choices for specific treatment details. We will also touch on the current cord safety issues for shades and talk about the importance of having one or more good, full-service workrooms in your arsenal.3 WFCP Design and Workroom Credits and .2 CEUWFCP Member: $120 Non-Member: $165

TUESDAY, February 4, 20146TU - 11:00−12:15The “Not So Simple Cornice”Carla Ballman, IFDA, WFCP, Spring Creek Designs, LLCDo you find large-scale cornices intimidating? Are you having to upsize your vehicle in order to transport them to your clients? Have no fear! Carla will demonstrate how to fabricate a soft cornice in sections as an alternative to the oversized traditional heavy cornice. Through examples and slides, you will learn how to dress up your oversized soft cornices with style by adding couture elements and embellishments.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

7TU - 11:00−12:15 Up Next: Interior Design Trends for 2015Susan Schultz, Editor, Window Fashion Vision Magazine, Principle, Space DowntownSourced from international trade shows and major forecasting houses, this session will feature new product designs, palettes, patterns, fabrics and more. Grouped by show, you’ll see how key themes develop over time and recognize the underlying trends that are shaping the palettes. Featured shows and events include New York Design Week, Maison&Objet, MoOD, Heimtextil, and London Design Week. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

8TU - 11:00−12:15Discover the Secret Formula to Stand Out, Get Noticed and Get HiredMaria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling CoachAre you tired of hearing, “I want to think about it”, or losing out to other designers who charge less? Finally, you’ll learn what they should have taught you in design school, but didn’t.Here’s what you’ll learn:• A step-by-step blueprint to making your unique style and value stand out• The REAL reason why clients are willing to pay more for your services (and no, it has nothing to do with you being a better designer than the next one)• My secret formula to maximize your value and get clients to say, “Yes!”1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

9TU - 11:00−12:15Paperless OfficeSandy Cruz, Everything Custom, Digitally SpeakingIn this workshop, I will show you the highlights of my 6 week paperless course. You will see how it is possible to keep everything digital, organized and safe in the cloud. I will show you the hardware and software that I use in my own business as well my filing structure I created in order to have the ability to access my files from any device, no matter how far from my office I might get. 1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

10TU - 1:00−2:00Become the “Go To” Color Expert in Your Area with WFCP Color CertificationKate Smith, Color Expert, President & Chief Color Maven, Sensational ColorColor is fascinating just about everyone these days and that is good news for you as a design professional. It means more of your clients and prospective customers are willing to using more hues in their homes but often they lack the confidence to take the color plunge. The WFCP Certified Color Consultant program gives you the professional training and credentials you need to be sought out for your color expertise for home interiors. Whether you plan to add color consulting as a stand alone service or simply want to increase your own confidence, this course will give you exactly the color knowledge and know-how you have been looking for. FREE

Fifty Shades of FabulousJ. Lenart-Weary

Fifty Ways to Make Your Client Say WOW!J. Lenart-Weary

Up Next: Interior Design Trends for 2015S. Schultz

Become the ‘Go To’ Color Expert in Your Area with WFCP Color CertificationK. Smith

The Keys To Creating Color Harmony at HomeK. Smith

Discover the Secret Formula to Stand Out, Get Noticed and Get HiredM. Bayer

Designer’s Guide to Window Treatments A. Johnson

the New Custom Window Coverings Safety Standards

Wine and Design

The “Not So Simple Cornice” C. Ballman

Window Fashion Design Lab D. Barrett

Paperless OfficeS. Cruz

Stealth Marketing SecretsG. Doby

The Little Black DressT. Horton

High End Details: A Step Above the RestT. Paradoski

Bays, Bows and Corners…oh my!T. Booser

The Commercial Workroom A-ZJ. Ragan Scully

SEmiNARS AT A GlANcEFor more, go to wf-vision.com/seminars


TUESDAY, February 4, 201415TU - 2:30−3:45Fifty Ways to Make Your Client Say WOW!JoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAACompetition is fierce; you need to stand out in a crowd. Anyone can create a beautiful room by filling it with new products; the key is to blend old and new with creative ideas that create a buzz. Use elements in unexpected ways, find unique resources and create signature looks that move you to the Top of Mind status. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

16TU - 2:30−3:45The Commercial Workroom A-ZJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorHave you ever wanted to learn more about commercial work? Commercial projects can be scary and overwhelming if you are not prepared and this class will help you gain the confidence to properly bid for and install a job in the large commercial market. We will discuss the entire process including measuring, bidding, fabrics, supplies, fabrication, installation, and insurance.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

17TU - 2:30−3:45High End Details: A Step Above the RestTammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA instructorIn the fabrication world, there are basic qualities standards that we are expected to follow as professionals. Beyond that, what distinguishes one workroom from another? This class will discuss high-end fabrication methods and techniques that can take your business to the next level. Micro-cording, interlining, hand sewing, hem and pleat size are just some of the many topics that will be covered. Attendees will leave the class with an understanding of high-end details that will set them apart from others.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

18TU - 5:30−7:30Wine & Design – Invitation OnlyMember Free – Non-Member $25

WEDNESDAY, February 5, 2014

1WE - 9:15−10:30Design Elements: Circles: The Design Possibilities are Endless!Terri Booser, Studio of Drapery and Fabrication Arts Who would have thought that a basic shape of a circle can create so many design elements for window treatments and accessories? In this class, you will learn how to calculate the inner and outer diameter of circles to create several design elements such as flounce valances, bed skirts, bias ruffles for skirted panels or leading edges, and cascades and jabots. Bring your camera as Terri will have physical samples of each to show and tell the how to’s.1 WFCP Design and Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

TUESDAY, February 4, 201411TU - 1:00−2:00Deb Barrett, Moderator, WCMA and Panelthe New Custom Window Coverings Safety Standards: What You Need to KnowThe Window Coverings Manufacturers Association has announced a new set of safety standards (2nd Provisional ANSI/WCMA A100.1-2010 AMERICAN NATIONAL STANDARD FOR SAFETY OF CORDED WINDOW COVERING PRODUCTS) that went into effect June 1, 2013 for ALL corded window treatments—mini blinds, Roman shades, draw draperies, etc. This has far-reaching effects for any interior designer, architect or specifier who directly or through a sub-contractor specifies window treatments. Get a Standards update and learn the implications of the new standards for your business—how to comply, and properly specify the language to use with past and current clients. Finally, discover the inherent opportunities in all new product categories at the window.learning outcomes1. Analyze the new window covering standards and formulate an implementation plan for their business.2. Demonstrate how to comply and properly specify corded window covering products.3. Assess the opportunities as a design professional that the new standards have created.4. Summarize and define the new corded standard to clients and team members.FREE

12tU - 1:00−2:00Vendor PresentationTBDFREE

13TU-S - 2:30−5:15SUPER SESSION: Window Fashion Design LabDeb Barrett, WFCP Expert, Principal – Window DressingsWindow treatments are a complex business from design details to specifying and selling. Learn the tricks of the trade- from design, fabricating, installing and presenting them to your clients- as we delve into the intricate window fashion design process and share tips, and trade secrets that the pros know. We’ll cover the elements and principles that make up the vocabulary of custom window treatment design including how to use a proportion wheel, offset pairs, and pattern scheming and much more. Our supersession design lab focuses on the more challenging aspects of designing window fashions giving you success strategies to perfect your designs. Use your lab notes to jump-start your own creative exercises or enrich your design notebook with solutions, options and details for your clients that are real life tested.3 WFCP Business Credits and .2 CEUWFCP Member: $120 Non-Member: $165

14TU - 2:30−3:45The Little Black DressTerri Horton, Owner Puget Sound DraperiesEvery woman needs one good basic black dress in their wardrobe, knowing you can change the look with accessories. We have now merged the versatile little black dress concept into window fashions by creating interchangeable pieces that will transform the look of your basic drapery panel, cornice and pillows depending on the season, special event or mood. Be inspired by the versatility of the accessory pieces such as interchangeable skirts & headers for panels, cascades, jabots or scarves that can be added or removed from cornices. By building on foundation pieces with the addition of interchangeable accessories, your clients will continue to come back for repeat sales.1 WFCP Design or Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 20142WE - 9:15−10:30Targeting New Clients with a Trunk ShowTerri Horton, Owner Puget Sound Draperies Being proactive keeps your business thriving. One way to entice new clients is to get your samples out in front of them where they can not only see them, but touch and feel them too. A trunk show is a fabulous way to do this, either in a home setting, in a design firm or specialty boutiques & stores. Attendees will receive sample invitations, marketing strategies, presentation set-ups & display ideas, and participate in our trunk show titled, “Fifty Shades of Gray”.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

3WE - 9:15−10:30How to Avoid Fee FiascosGail Doby, ASID, IDS, DSA, Chief Vision Officer, Design Success UniversityWe will cover 10 mistakes that you could be making with fees that turn off prospective clients. You’ll discover easy strategies to improve your marketing to attract ideal clients and red flags to avoid. You’ll find out how to get and keep control of your clients and prospects.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

4WE - 9:15−10:30How To Take Your Color Scheme From So-So To SensationalKate Smith, Color Expert, President & Chief Color Maven, Sensational ColorHave you ever put together a color scheme that should work beautifully, but there is something that just isn’t quite right about it and you can’t put your finger on what it is? Or does a scheme look work well but still doesn’t make you want to say, “wow” when you walk in the room? If so, this is the workshop that will show you where you may have gone wrong and give you the tools to create sensational schemes every time.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

5WE-S - 9:30−12:15SUPER SESSION: Creative EmbellishmentsTammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA InstructorEmbellishments are a great way to customize and personalize a client’s product as well as increase your bottom line. With a little creativity, there are a multitude of options for pillows, window treatments and slipcovers. This class will discuss the many unique embellishments that you can create using decorative banding, trim, grommets, buttons, pleats, mitering, mixing fabrics and creating patterns for lucrative add-on sales. Attendees will leave full of new ideas and an excitement about creating something one of a kind. 3 WFCP Design Credits and .2 CEUWFCP Member: $120 Non-Member: $165

6WE - 11:00−12:15De-Mystifying the Reverse Mounted Flat-Back Hobbled Roman ShadeCarla Ballman, Spring Creek Designs, LLCJoin Carla Ballman as she takes you through the step-by-step process of how to fabricate a Reverse Mounted Flat-Backed Hobbled Roman Shade. She will demonstrate the flat back method of shade construction using shroud tape and rings, grommet placement, and valance construction to cover the hardware.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 20147WE - 11:00−12:15Design Directions and TrendsSusan Slotkis, ASID, IFDA, IDEC, Educational AffiliateTrends are movements…some fleeting fads, others far-reaching. Forecasting becomes even more important in today’s DIY culture. Attention to current events and people-watching are good skills to polish. Many factors that influence design and consumption patterns are highlighted, among them technology, economy, politics, demographics, fashion, and popular culture. Overarching trends are presented through compelling imagery and insightful commentary.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

8WE - 11:00−12:15How to Turn Objections Into OpportunitiesMaria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling CoachDo you get deflated when you prospect says, “You’re too expensive” or other objection? Do you wish you had the right words to say to magically make their objections disappear?Finally, you’ll learn what they should have taught you in design school, but didn’t.Here’s what you’ll learn:• What objections really are and why they’re your key to winning a client• My secret strategy for turning an objection into an opportunity• How to eliminate objections before your prospects even meet you1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

9WE - 11:00−12:15Mobile DesigningSandy Cruz, Everything Custom, Digitally SpeakingIn the “Mobile Design Workshop”, I will show how you can create design boards on your iPad that will wow your clients. I use an amazing, powerful, packed full of features iPad application called “Keynote” made for Apple products. You will learn how to create:• Layout templates that can be used over and over • Fill masked shapes with photos, fabrics, paint and more• Color palettes• Link elements on your design board to your website or your favorite vendors• Make your design boards come alive with builds and transitions• and much moreIf you have an iPad with “Keynote” already installed, you will be able to follow along hands on. 1 WFCP Technology Credit and .1 CEUWFCP Member: $35 Non-Member: $50

10WE - 1:00−2:00What WFCP Design Certification Can Mean to You and Your BusinessDeb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder DBRxWFCP is the most advanced and prestigious certification program in the interior design industry for professionals specializing in custom window fashions. Stand out by becoming part of this influential group whose extensive, verified training distinguishes them as the best in the field. We developed the WFCP Design Certification 25 years ago to offer window covering professionals a top quality experience specifically tailored for the custom business of window fashions. As we continue to modernize and innovate at WFCP™, we would like to share the excitement of our new look with you.Join us to learn more about the WFCP Design Certification; plus we have a few surprises along the way.FREE


WEDNESDAY, February 5, 201411WE - 1:00−2:00WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorWFCP has developed a well-rounded online educational and hands-on certification program, addressing everything you have always needed to know about starting up and operating a successful soft furnishings workroom, from A to Z. Distinguish yourself from your competition by obtaining this significant designation. Using the latest in technology and a fantastic program model, this program is sure to be all you have been hoping for in workroom education. We have the industry expert instructors with a wide range of talents and experience; you will not have to look any further for the most convenient, flexible and comprehensive instruction.Join us to learn about WFCP Workroom Certification, plus we have a few special announcements that you will not want to miss.FREE

12WE - 1:00−2:00Vendor Presentation: CoulisseFashion in Window DecorationChristaan Roetgering, Owner & CEO of CoulisseCatharina Idema, Head of Coulisse Design DepartmentJoin us to learn the latest trends in fashion and their effect on the coming trends in window decoration!FREE

13WE-S - 2:15−5:00SUPERSESSION: The Simple ValanceAnn Johnson, owner, Sew Easy WindowsIt is a ‘simple valance,’ a box pleat valance with a shaped bottom for a bay window. From a workroom perspective, this treatment is anything but simple. The goal of any workroom is to fabricate a treatment efficiently and with as few errors as possible. In this class, we deconstruct the valance, discussing every step of the process from bidding through planning, pattern drafting, fabrication steps, finishing and pricing. The class is saturated with tips and techniques that can be applied to any treatment in the workroom. The twin goals of efficiency and quality are always the main focus. 3 WFCP Workroom Credits and .2 CEUWFCP Member: $120 Non-Member: $165

14WE - 2:30−3:45Design and Fabricate AlfrescoJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorOutdoor decorating has become the norm in most households; as many porches, patios and decks are just an extension of a home’s usable square footage. Consumers spend millions each year to decorate their outdoor spaces. As soft furnishing professionals, it is our job to be well-versed in outdoor products from fabrics, to threads to hardware. We will discuss many potential opportunities in this consumer market with custom-made goods and services.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 201415WE - 2:30−3:45Reaching the Next Generation of Affluent ConsumersSusan Schultz, Editor, Window Fashion Vision Magazine, Principle Space DowntownQuality design is a highly valued attribute among a core sector of the modern affluent market. But how do you identify those consumers? How do you attract their attention with so many other messages and services vying for their attention? The session addresses the desires and motivations of today’s contemporary luxury consumer—the importance of authenticity, the need for connection, the move toward transparency, among others—along with strategies for truly connecting with clients who need and want a well-designed life. 1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

16WE - 2:30−3:45Deb Barrett, WFCP Expert, Principal – Window DressingsThe Digital Designer: Social Media Success StrategiesPinterest is a designer’s dream and Houzz seems like a match made in heaven. Today’s social media channels have become an integral part of our design business lifestyle and our ability to use these powerful tools correctly can have a dramatic effect our business success. We’ll discuss which of the most popular social media platforms are right for you; share the top 5 steps in developing your S.M.S. ( Social Media Strategy) for each; show you how- to jumpstart a powerful online presence and provide pointers, tips and hints for marketing yourself online with Pinterest, Facebook and Houzz.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

17WE - 2:30−3:45Toolbox for Success: Practical Steps for Your Life & Businesslaverne gehman, treehouse Associates, llCThis is a presentation to better equip today’s Entrepreneurs and Industry leaders to lead a more productive and fulfilling life while giving them a renewed sense of purpose and belief in what they do every day. Each attendee will leave with: 5 Behaviors for better business outcomes, a “night before” list, and at least 10 ways to lead a more fulfilling personal and business life. This presentation is both practical and entertaining.1 WFCP Personal Credit and .1 CEUWFCP Member: $35 Non-Member: $50

18WE - 5:15−7:00 2014 Awards CeremonyWindow Fashion Envision Design Ingenuity Workroom CompetitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE

THURSDAY, February 6, 20141TH - 9:15−10:30 Workroom Must-HavesTerri Booser, Studio of Drapery and Fabrication Arts (SDFA)In order to be efficient, there are certain items a workroom must have! Join Industry Expert Terri Booser as she shares with you the rebuilding of her new workroom from scratch. Learn what you must have and what you can do without, what you can buy pre-fabricated and essential items you can build yourself on a tight budget. Photos of other industry expert’s workrooms will be shared.1 WFCP Workroom Credit and .1 CEUWFCP Member: $35 Non-Member: $50

2TH - 9:15−10:30From the Runway to the Window Deb Barrett, WFCP Expert, Principal – Window DressingsStraight from the catwalks of Milan, Paris, London and New York, we’ll discuss how the fashion runway inspires home furnishings of today. See how the top trends of Spring 2014 can be turned into stunning window treatments and soft furnishings through a slide show of designer inspirations. Discover what elements sparked their imagination. A range of samples and products will be presented for review and discussion of the techniques and processes used.1 WFCP Window Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TH - 9:15−10:30Innovative Display & Presentation IdeasSusan Schultz, Editor, Window Fashion Vision Magazine, Principle Space DowntownWhether you have a retail shop with a street front window, or work from a home studio, sooner or later there’s a need to “put on a show”. As an interior design professional, it’s worth it to make your participation--in a trunk show, a local home show, pop-up, special event marketing or other presentation--set a mood, tell a story or convey your brand message. The focus will be on inexpensive materials used in unique ways, featuring dozens of ideas for showcasing color, pattern and interior design concepts that grab attention and pull people in. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

4TH - 9:15−10:30Design Your Lifelaverne gehman, treehouse Associates, llC“Design Your Life” is a seminar presentation that will allow the attendee to examine their personal life by asking several questions with the express goal of helping them determine how to get from where they currently are to a place they choose to be. It is about designing a life they choose for themselves instead of taking life as it comes. Laverne will share 12 Daily Habits to adopt on a daily basis to assist each attendee to consciously design their life. Attendees will also receive a resource guide to help them establish a lifetime of positive.1 WFCP Personal Credit and .1 CEUWFCP Member: $35 Non-Member: $50

THURSDAY, February 6, 20145TH - 9:15−10:30Accessories: Style & SubstanceSusan Slotkis, ASID, IFDA, IDEC Educational AffiliateFurnishing the nest can be one of the most satisfying and personal aspects of the design process. Why do people collect? Reasons behind collecting will be explored. The broad scope of decorative and functional categories of accessories is examined. Techniques for arrangements, groupings, composition, and display will be covered with interesting imagery and thoughtful commentary. 1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

6 TH – 5:00 pm – 7:30 pmiBS SPiKE Concert EventPat Benatar & Neil GiraldoHall S4, Las Vegas Convention CenterTease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner and rock-n-roll superstar Pat Benatar. Rock out to hits like Hit Me With Your Best Shot, Love Is A Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6:00 p.m. but doors open at 5:00 p.m., so come early and grab a drink! What are you waiting for? Don’t miss your chance to run with the Shadows of the Night.$35 per ticket for all attending

Obtain INDUSTRY CERTIFICATION at the show! EARN UP TO 1.1 CEU CREDITS and 15 WFCP CREDITS in 3 DAYS at the EXPO.


WEDNESDAY, February 5, 201411WE - 1:00−2:00WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorWFCP has developed a well-rounded online educational and hands-on certification program, addressing everything you have always needed to know about starting up and operating a successful soft furnishings workroom, from A to Z. Distinguish yourself from your competition by obtaining this significant designation. Using the latest in technology and a fantastic program model, this program is sure to be all you have been hoping for in workroom education. We have the industry expert instructors with a wide range of talents and experience; you will not have to look any further for the most convenient, flexible and comprehensive instruction.Join us to learn about WFCP Workroom Certification, plus we have a few special announcements that you will not want to miss.FREE

12WE - 1:00−2:00Vendor Presentation: CoulisseFashion in Window DecorationChristaan Roetgering, Owner & CEO of CoulisseCatharina Idema, Head of Coulisse Design DepartmentJoin us to learn the latest trends in fashion and their effect on the coming trends in window decoration!FREE

13WE-S - 2:15−5:00SUPERSESSION: The Simple ValanceAnn Johnson, owner, Sew Easy WindowsIt is a ‘simple valance,’ a box pleat valance with a shaped bottom for a bay window. From a workroom perspective, this treatment is anything but simple. The goal of any workroom is to fabricate a treatment efficiently and with as few errors as possible. In this class, we deconstruct the valance, discussing every step of the process from bidding through planning, pattern drafting, fabrication steps, finishing and pricing. The class is saturated with tips and techniques that can be applied to any treatment in the workroom. The twin goals of efficiency and quality are always the main focus. 3 WFCP Workroom Credits and .2 CEUWFCP Member: $120 Non-Member: $165

14WE - 2:30−3:45Design and Fabricate AlfrescoJill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification DirectorOutdoor decorating has become the norm in most households; as many porches, patios and decks are just an extension of a home’s usable square footage. Consumers spend millions each year to decorate their outdoor spaces. As soft furnishing professionals, it is our job to be well-versed in outdoor products from fabrics, to threads to hardware. We will discuss many potential opportunities in this consumer market with custom-made goods and services.1 WFCP Design Credit and .1 CEUWFCP Member: $35 Non-Member: $50

WEDNESDAY, February 5, 201415WE - 2:30−3:45Reaching the Next Generation of Affluent ConsumersSusan Schultz, Editor, Window Fashion Vision Magazine, Principle Space DowntownQuality design is a highly valued attribute among a core sector of the modern affluent market. But how do you identify those consumers? How do you attract their attention with so many other messages and services vying for their attention? The session addresses the desires and motivations of today’s contemporary luxury consumer—the importance of authenticity, the need for connection, the move toward transparency, among others—along with strategies for truly connecting with clients who need and want a well-designed life. 1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

16WE - 2:30−3:45Deb Barrett, WFCP Expert, Principal – Window DressingsThe Digital Designer: Social Media Success StrategiesPinterest is a designer’s dream and Houzz seems like a match made in heaven. Today’s social media channels have become an integral part of our design business lifestyle and our ability to use these powerful tools correctly can have a dramatic effect our business success. We’ll discuss which of the most popular social media platforms are right for you; share the top 5 steps in developing your S.M.S. ( Social Media Strategy) for each; show you how- to jumpstart a powerful online presence and provide pointers, tips and hints for marketing yourself online with Pinterest, Facebook and Houzz.1 WFCP Business Credit and .1 CEUWFCP Member: $35 Non-Member: $50

17WE - 2:30−3:45Toolbox for Success: Practical Steps for Your Life & Businesslaverne gehman, treehouse Associates, llCThis is a presentation to better equip today’s Entrepreneurs and Industry leaders to lead a more productive and fulfilling life while giving them a renewed sense of purpose and belief in what they do every day. Each attendee will leave with: 5 Behaviors for better business outcomes, a “night before” list, and at least 10 ways to lead a more fulfilling personal and business life. This presentation is both practical and entertaining.1 WFCP Personal Credit and .1 CEUWFCP Member: $35 Non-Member: $50

18WE - 5:15−7:00 2014 Awards CeremonyWindow Fashion Envision Design Ingenuity Workroom CompetitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE


CONSTRUCTION ZONE SCHEDULE – TUESDAYDemo / Practice Demonstrator10:30 Demo: Cushions Tammy Parodoski11:00 Practice: Ribbon Rose Detail Jill Ragan Scully 11:30 Demo: Baby Bedding Elizabeth Gerdes12:00 Practice: Pleated Edging Options Terri Booser12:30 Demo: Hardware for Bay Windows Anita Boestma1:00 Practice: Joining Twist Cord Terri Booser1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Hand Sewing Techniques Ann Johnson2:30 Demo: Cordless Shade Options Terri Booser3:00 Practice: A New Twist Embellishment Carla Ballman3:30 Demo: Half Drop and Drop Match Ann Johnson4:00 Practice: Mitered Banding Terri Booser4:30 Demo: Roman Shade Fan Bottom Carla Ballman

CONSTRUCTION ZONE SCHEDULE – WEDNESDAYDemo / Practice Demonstrator10:30 Demo: Assemble a Ripplefold Rod Ann Johnson11:00 Practice: A Quick Turn Method Jill Ragan Scully11:30 Demo: Lamp shades Monique Becker12:00 Practice: Sewing Ripplefold Tape Ann Johnson12:30 Demo: Hanes Linings Terri Booser1:00 Practice: Quick Bolster Pillow Kelly Meuller1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Shirred Circle Pillow Kelly Meuller2:30 Demo: Outdoor applications Terri Booser3:00 Practice: Two Specialty Pleats Terri Horton3:30 Demo: Slipcovers Tammy Parodoski4:00 Practice: Two More Specialty Pleats Terri Horton4:30 Demo: Pre-lining Cornices Tammy Parodoski

CONSTRUCTION ZONE SCHEDULE – THURSDAYDemo / Practice Demonstrator10:30 Demo: The Perfect Template Anita Boestma11:00 Practice: Embellishing Details Tammy Parodoski11:30 Demo: Creating an Awning Frame Jill Ragan Scully12:00 Practice: Creating with Circles Terri Booser12:30 Demo: Modifying Hardware Made Easy Anita Boestma1:00 Practice: Hand Smocking Jill Ragan Scully1:30 Demo: The Smartroll System Ania McNamara2:00 Question WFCP Instructors on Vignettes WFCP instructors

CONSTRUCTION ZONE FEB. 4-6, 2014 BOOTH #460Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. This year will be no exception, yet will offer a few extra bonuses. The Construction Zone coordinator, Terri Booser, has some variations planned for both the demonstration format and the vignette displays to shake it up a bit! She comments, “This year’s Construction Zone will be set up with two interactive classroom style areas where attendees will have the opportunity to sit, learn, and construct many small projects relative to the demonstrations taught by the WFCP™ instructors and/or members. There will be something to take away from each demonstration. And as for the vignettes, they are being constructed by the WFCP™ instructors to highlight concepts and principles included in the WFCP™ workroom certification program with “Drapery and Fabrication Art” as a theme. They are sure to be innovative, inspiring and as always, over the top!”

Construction Zone is sponsored by WFCP and coordinated by Terri Booser, WFCP Expert and Workroom Certification Senior Advisor and owner of Studio of Drapery and Fabrication Arts, a workroom and private training facility.

melinda peters elliott

I am WFCP

Join WFCP and Stand Out – We’re your design, workroom & business advantage.

WindoW FasHions CertiFied proFessionals distinGUisH tHemselVes BY tHeir leVel oF eXpertise and eXperienCe

“I have been involved with WFCP ever since I started my business 22 years ago. It is my “go to” organization that keeps me up to date and in the know. When I come to the shows or attend the seminars and webinars, I get better as a designer, a workroom, an installer and last but not least, a business person. Don’t miss out...JOIN TODAY!

Melinda Peters Elliott, Fine Designs and Interiors, WFCP Expert

• Best Practice industry accreditation for Designers and Workrooms• NEW! on demand Color Certification• Special pricing for all online and show seminars• Complimentary Members Only monthly webinars• 24/7 on demand education and coaching• Subscription to Window Fashion VISION magazine• Coaching programs by industry experts that will move your business to

the next level

Join WFCP Todaywww.wf-vision.com/education651-330-0574

Design TeCh summiTDesign management systems for the Design Professional

Top Presentation & Rendering software for the Design Pro

mobile Apps & g+ community for the interior Designer

Building a bridge between design and technology @ Design and Construction Week on the Vision 14’ iWCe show floor featuring the hottest tech tools for the design professionals.

Free for all attendees of Design & Construction week. www.wf-vision.com/shows

CONSTRUCTION ZONE SCHEDULE – TUESDAYDemo / Practice Demonstrator10:30 Demo: Cushions Tammy Parodoski11:00 Practice: Ribbon Rose Detail Jill Ragan Scully 11:30 Demo: Baby Bedding Elizabeth Gerdes12:00 Practice: Pleated Edging Options Terri Booser12:30 Demo: Hardware for Bay Windows Anita Boestma1:00 Practice: Joining Twist Cord Terri Booser1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Hand Sewing Techniques Ann Johnson2:30 Demo: Cordless Shade Options Terri Booser3:00 Practice: A New Twist Embellishment Carla Ballman3:30 Demo: Half Drop and Drop Match Ann Johnson4:00 Practice: Mitered Banding Terri Booser4:30 Demo: Roman Shade Fan Bottom Carla Ballman

CONSTRUCTION ZONE SCHEDULE – WEDNESDAYDemo / Practice Demonstrator10:30 Demo: Assemble a Ripplefold Rod Ann Johnson11:00 Practice: A Quick Turn Method Jill Ragan Scully11:30 Demo: Lamp shades Monique Becker12:00 Practice: Sewing Ripplefold Tape Ann Johnson12:30 Demo: Hanes Linings Terri Booser1:00 Practice: Quick Bolster Pillow Kelly Meuller1:30 Demo: The Smartroll System Ania McNamara2:00 Practice: Shirred Circle Pillow Kelly Meuller2:30 Demo: Outdoor applications Terri Booser3:00 Practice: Two Specialty Pleats Terri Horton3:30 Demo: Slipcovers Tammy Parodoski4:00 Practice: Two More Specialty Pleats Terri Horton4:30 Demo: Pre-lining Cornices Tammy Parodoski

CONSTRUCTION ZONE SCHEDULE – THURSDAYDemo / Practice Demonstrator10:30 Demo: The Perfect Template Anita Boestma11:00 Practice: Embellishing Details Tammy Parodoski11:30 Demo: Creating an Awning Frame Jill Ragan Scully12:00 Practice: Creating with Circles Terri Booser12:30 Demo: Modifying Hardware Made Easy Anita Boestma1:00 Practice: Hand Smocking Jill Ragan Scully1:30 Demo: The Smartroll System Ania McNamara2:00 Question WFCP Instructors on Vignettes WFCP instructors

CONSTRUCTION ZONE FEB. 4-6, 2014 BOOTH #460Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. This year will be no exception, yet will offer a few extra bonuses. The Construction Zone coordinator, Terri Booser, has some variations planned for both the demonstration format and the vignette displays to shake it up a bit! She comments, “This year’s Construction Zone will be set up with two interactive classroom style areas where attendees will have the opportunity to sit, learn, and construct many small projects relative to the demonstrations taught by the WFCP™ instructors and/or members. There will be something to take away from each demonstration. And as for the vignettes, they are being constructed by the WFCP™ instructors to highlight concepts and principles included in the WFCP™ workroom certification program with “Drapery and Fabrication Art” as a theme. They are sure to be innovative, inspiring and as always, over the top!”

Construction Zone is sponsored by WFCP and coordinated by Terri Booser, WFCP Expert and Workroom Certification Senior Advisor and owner of Studio of Drapery and Fabrication Arts, a workroom and private training facility.

The Window Fashion Certification Program is committed to empowering its interior design members through knowledge and accreditation. WFCP strives for distinction by providing CEU opportunities at Vision14/IWCE that give you industry education and nurture the global design community through networking and peer-related events.

WFCP Testing is available during the EXPO and you can find additional information on site at the Registration Desk. Visit www.wf-vision.com/membership for additional information.

Student RateSStudents will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current Student ID on site to receive discount.

Payment InfoRmatIonAll registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

CanCellatIonS & exChangeSCancellation requests for refunds must be received in writing by January 24, 2014 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made according to the registration method (i.e., if paid by check refund will be made by check). All refunds

can be expected within 2-3 weeks after show. Cancellation requests should be

directed to: fax – domestic – 888-772-1888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705.

VISIon14/IWCe Is a trade only event. No one under the age of 15 will be allowed on the show

floor. No strollers or luggage will be allowed on the show floor. No audio

or video recording allowed. Cameras and telephone cameras are permitted

without written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

RegIStRatIonAll registrations are done online or in person on site and require full payment for processing. A confirmation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person.

Exhibit hall PassDATE NON EXHIBITING STUDENT* WFCP NON-WFCP10/1-11/1/2013 $150 $0 $0 $011/2-12/3/2013 $200 $30 $0 $10012/4-1/19/2014 $250 $30 $0 $1501/20/2014-Onsite $300 $50 $0 $200

Good for Tuesday, February 4 and Wednesday, February 5, 9 am – 5 pmThursday, February 6, 9 am – 12:00 pm

This pass allows you entrance into IWCE, Kitchen & Bath and the International Builders Show. No refunds on Exhibit Hall Passes.

SolICItIng on the exhIbIt hall flooRVision 14/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designated booth space.

ConfeRenCe SemInaR feeSChoose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall or Special Events.


hotel and tRaVel InfoRmatIon

the international Window Coverings Expo 2014 Official hotel: Renaissance hotel. it has been specially selected for your stay and is provided with exclusive discounted rates

for more information or to book a room, visit: wf-vision.com/travel

The Window Fashion Certification Program is committed to empowering its interior design members through knowledge and accreditation. WFCP strives for distinction by providing CEU opportunities at Vision14/IWCE that give you industry education and nurture the global design community through networking and peer-related events.

WFCP Testing is available during the EXPO and you can find additional information on site at the Registration Desk. Visit www.wf-vision.com/membership for additional information.

Student RateSStudents will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current Student ID on site to receive discount.

Payment InfoRmatIonAll registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

CanCellatIonS & exChangeSCancellation requests for refunds must be received in writing by January 24, 2014 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made according to the registration method (i.e., if paid by check refund will be made by check). All refunds

can be expected within 2-3 weeks after show. Cancellation requests should be

directed to: fax – domestic – 888-772-1888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705.

VISIon14/IWCe Is a trade only event. No one under the age of 15 will be allowed on the show

floor. No strollers or luggage will be allowed on the show floor. No audio

or video recording allowed. Cameras and telephone cameras are permitted

without written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

RegIStRatIonAll registrations are done online or in person on site and require full payment for processing. A confirmation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person.

Exhibit hall PassDATE NON EXHIBITING STUDENT* WFCP NON-WFCP10/1-11/1/2013 $150 $0 $0 $011/2-12/3/2013 $200 $30 $0 $10012/4-1/19/2014 $250 $30 $0 $1501/20/2014-Onsite $300 $50 $0 $200

Good for Tuesday, February 4 and Wednesday, February 5, 9 am – 5 pmThursday, February 6, 9 am – 12:00 pm

This pass allows you entrance into IWCE, Kitchen & Bath and the International Builders Show. No refunds on Exhibit Hall Passes.

SolICItIng on the exhIbIt hall flooRVision 14/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designated booth space.

ConfeRenCe SemInaR feeSChoose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall or Special Events.


hotel and tRaVel InfoRmatIon

the international Window Coverings Expo 2014 Official hotel: Renaissance hotel. it has been specially selected for your stay and is provided with exclusive discounted rates

for more information or to book a room, visit: wf-vision.com/travel

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Window Fashion Vision 0 9 9 9 7 7 7 7 10/1/2013

Bi-Monthly 6 $22.00

4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110Peggy Yung

651-330-0574

4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Grace McNamara4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Susan Schultz4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Grace McNamara 4756 Banning Ave., Ste 206, White Bear Lake, MN 55110

PS Form 3526-R, August 2012 (Page 2 of 3)

Extent and Nature of Circulation Average No. Copies Each Issue During Preceding 12 Months

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Window Fashion Vision Magazine September/October 2013

19,240 18,319

17,763 17,383

0 0

47 69

477 515

18,286 17,967

522 30

522 30

18,808 17,997

19,240 18,319

97.2% 99.8%

November/December 2013

433 322

10/1/2013

58 | VISION

IDEA

S &

INSP

IRAT

ION

One of any designers’ favorite moments is

the unveiling…when a formerly plain space

becomes something wonderful, a transfor-

mation made possible through their skill in

wielding color, texture and pattern. V

Nancy Charbonneau, WFCP, Allied ASID Woodlands Fabrics & Interiors, Houston, TX

Nancy Charbonneau’s client wanted to transform their un-decorated bedroom into one that reflected their love of glam-our. Their existing leather bed was reupholstered in a creamy velvet, then tufted with crystal buttons. The faux painting on the wall is a metallic bronze with beaded star medallions for extra sparkle. The bedding fabrics are a mix of luxurious textures with sequined trims and fur providing even more of a wow factor.


DETAILSCREDITS: Designer: Nancy Charbonneau, Woodlands Fabrics & Interiors, Houston, TX. Workroom: Woodlands Fabrics & Inte-riors. Installer: Jason Webb- Webbs Blind & Drapery Installations.

SOURCES: Fabrics: Textile Fabric Associ-ates, Claridge Fabrics and Hamilton Fab-rics. Trims: Trimland, Belagio and Clar-idge. Other: Uttermost Mirrors, Jene's Collection lamps

A kingston valance in velvet with a tapered bead trim and crown medallion accents adds to overall impression of elegance. A flokati rug brings softness underfoot, and an elegant settee adorned with a leopard chenille fabric cushion and a bead trimmed skirt rounds out the room.

60 | VISION

Kate Kimmich, WFCP, Outside the Box Designs, Wexford, PA

A Pittsburgh, PA, client of Kate Kimmich asked that a second floor space be transformed into a guest suite for her grown children’s visiting friends. “We knew each other through my chil-dren’s school,” explained Kimmich. “She had seen my home and other client projects, and said she loved my company’s approach of quality over quantity and form follows function.”

Before hiring Kimmich, the client had purchased bedding, pillows and bathroom shower curtain and towels from Crate and Barrel. “My client loved the bedding and accessories but was stuck with how to pull the rest of the space together,” said Kimmich.

New woven shades, with blackout lining, were installed to coordinate with the color tone of the furniture. The valance adds a finishing touch, while a continuous cord lift guaran-tees the shades are easy to raise and lower. “The shades completed the monochromatic color scheme of the room but added a texture that enhanced the space,” said Kimmich.

The sitting room was designed to complement the guest bed-room. A new floor plan helped the space work and feel better. The pedestal lounge chair was swapped for Eames-style design, while the long ‘slouch’ sofa was replaced by a neater and slightly smaller Parsons-style sofa bed. A more uni-fied paint scheme works with both the new Crate and Barrel purchases in the bed- and bathrooms while integrating the sitting room. The lightweight ottomans work as a coffee table or extra seating while remaining easy to move out of the way when it’s time for the sofa bed to be pulled out.

“The client loves the custom Roman shades,” said Kim-mich. The embroidery on the shades picks up the color on the walls. Unlike the bedroom shades, these are only lightly lined to allow diffused light into the sitting room.

As a final touch, Kimmich recovered the vintage Scandana-vian rocker in the bedroom and a side chair in the sitting room to better coordinate with the new color scheme. Once the project was complete, the client told Kimmich: “You understood the vision I had in my mind but was unable to communicate. You more than transformed the rooms…you updated and rejuvenated the critical elements of the rooms to make them look fresh! I would love to stay in my own guest room. It is such a calm soothing space. I love it!”

DETAILSCREDITS: Designer: Kate Kimmich, Outside the Box Designs, Wexford, PA. Workroom and Installer: Decsign Co., Inc., Sewickley, PA. Painter: Mary Jane Dimond Wallpaper and Paint, Freedom, PA.

SOURCES: Bedroom shades: B&W/Horizons Window Fashions, stan-dard Roman with valance in Camelot. Sitting room shade fabric: Kra-vet: 31495 in Steel: Rocker fabric: Kast Fabrics, Jacob in Stone. Paint Colors: Sherwin Williams SW 7031 Mega Greige

62 | VISION

Marie Mouradian, WFCP Expert, Window Designs, Etc., Jefferson, MA

Marie Mouradian was thrilled when a long-time client, who had decorated every other room in her home, finally gave the go-ahead to do the master bedroom. Mouradian took the WFCP Studio Advanced Coaching session in January of this year and used the bedroom as one of the projects. “I presented alternates to the client using renderings completed in Studio, which allowed her to easily visualize the options,” said Mouradian. “It made the decision process much easier!”

The completed room was installed in September 2013. The client had opted to keep the existing (15+ years) Duettes but on the day of the installation agreed that they needed to be replaced. “A few more things are needed to complete the room,” said Mouradian. “The client is hoping to pick up linens for the nightstands in an upcoming trip to Italy. Taller lamps and an area rug at the chair end of the room will also be shopped for, but I suspect we’ll end up doing a custom rug.”


DETAILSCREDITS: Designer: Marie Mouradian, Window Designs, Etc., Jeffer-son, MA. Workroom: Valance, dust ruffle and shams, Window Designs Etc., Headboard, coverlet and drapery panels, Anderson Fabrics. In-stallers: Dan Fleurant and Steve Taylor, DCI

SOURCES: Fabrics: Fabricut. Paint: Benjamin Moore.

64 | VISION

TREN

DS

Recharge Your Creative Batteries

The overall theme for the

Maison&Objet September

edition trend forecast was

“Energies”, based on the con-

cept that there is no reason

for ‘energy savings’ when it

comes to creativity. Instead,

the forecasters recognize

that it often takes an enor-

mous amount of energy to

convince clients of the opti-

mal decisions, instead of just

the most expedient! Here’s

the statement the trend board

released to capture the fall/

winter theme: “Driving forc-

es are being harnessed to

anticipate the upheaval of

the changes in progress and

stimulate the dynamic of

high-voltage desire. Positive

waves and optimism genera-

tors are electrifying the status

quo. This constructive move-

ment is liberating the imagi-

nation, reviving unexpected

aesthetics and drawing on

alternative currents.” Are you

ready to recharge? V

The Maison&Objet Fall/Winter Trend Forecast

WHAT’S

TREND?YOUR

fabrics. trimmings. hardware. 800.945.3838 www.trend-fabrics.com

66 | VISION

FUNT@SY BY VINCENT GRÉGOIRE: “Style scorns the dogma of sobriety. A playful waywardness makes life more fun. Irreverent mash-ups, offbeat reinterpretations, provocative collages and crazy combinations of allusions to neo-classical culture and digital pop culture. Chic and shocking, the modern dandy of iconoclastic bling knows no limits. The result is sure to be entertaining, featuring humor, parody and caprice.” Shown left: a Studio Job design for Moooi that takes the German folk art of furniture painting in a completely contemporary direction. Shown right: Part of the ‘Life Given a Shape’ collection by Deviazione, which reworks traditional decorative ceramics techniques in surprising manners.

ILLUMINATIONS BY ELIZABETH LERICHE: “An era plunged into obscurity seeks sources of illumination. Between radiance and incandescence, a compelling yet troubling sensory experience is lighting up both spaces and spirits. Light and shade catch the eye and modify perception. Hi-tech magic – nebular, dream-like or hypnotic – electrifies the sense of awe. The new century of Lights is generating dizziness, throbbing and intense vibrations.” Shown above: Lamp Ripple by Hanshi Chen Poetic Lab.

Automated Window CoveringsProviding Solutions for Everyday Living

Motorized window coverings powered by Somfy maximize the benefits that shading solutions offer and allow you to provide your clients the ultimate combination of luxury and performance.

We offer products to motorize various types of window coverings such as blinds, shades and draperies and also offer a wide variety of control devices such as hand-held remotes, wireless wall switches, table top controls and timers.

To learn more about Somfy’s motorized solutions, please visit www.somfypro.com/vision or call us at 1-877-43SOMFY.

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68 | VISION

PSYCHOTROPIA BY FRANÇOIS BERNARD: “With a seething intellect, creativity explores invisible force fields, combining the spiritual and the strange. A psychedelic dreamscape steps beyond reality and leads us towards other dimensions. Fol-lowing the random wanderings of the mind, a psychotropic poetry revives the mystery of the hidden and the sacred. References to Surreal-ism, Esotericism and Outsider Art serve as an initiation in the Shamanic magic of parallel worlds” Shown left: A Formafantasma textile design that combines a ladies face from a Pompeii mural with Surrealist fan overlay. Shown below left: Designed by Fernando and Humberto Campaña for Edra, this bed fea-tures hairy-looking curtains of raffia that can be tied back with magnetic leather holdbacks.

Did you know?The trends from Maison&Objet is one of several international design shows and trend forecasts that Susan Schultz will feature in her seminar Up Next: Interior Design Trends for 2015, on Tues-day, February 4. Go to wf-vision.com/seminars for more details and to register.


70 | VISION

Beautiful DreamsMetamorphosis in a Paris hôtel particulierThe fourth annual Artcurial showcase house was unveiled during Paris Design Week this past September. In con-

junction with the French edition of Architectural Digest, the showcase was staged in L’Enclos des Bernardins, a

majestic 17th-century city mansion attributed to architect François Mansart. This year’s theme was metamorphosis,

and 15 decorators, artists, and architects were given carte blanche to reinterpret a room, or the garden for the two-

week-long exhibition.V

TREN

DS

On this page: Romanian-born French designer Maria Pergay, in conjunction with the Italian fashion house Fendi—one of the event’s sponsors—has turned an oak-paneled petite sa-lon into a bureau enchanté, with Hubert Robert’s panoramas of ruins, sweeping sheer curtains, and Pergay’s signature Flying Carpet daybed.

On the following page: An office area in the same by Maria Pergay and Fendi featuring a window treatment designed of dozens of tassels.

On the page after: Vincent Darré, a former fashion designer who turned to decor just a few years ago, created the Petit Prince’s bedroom, covering every surface with a fabric print, many from the archives of postwar French artist Janine Ja-net, who worked for the fabric company Pierre Frey.

f a s h i o n i n b l i n d s

coulisse.comDesigneD in the netherlanDs

72 | VISION

Castec Sales Company7531 Coldwater Canyon Ave., North Hollywood, CA 91605Tel: 800 828 2500 Fax: 818 503 8360 Email: [email protected]

www.castec.com

EST. 1973

© 2011 Fabritec, LLC. All rights reserved.

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ORION ORNAMENTAL IRON, INC.

At Orion, our team of designers, skilled artisans, and crafts persons create a wide range of decorative drapery hardware and accessories in over 50 beautiful finishes. We especially excel in projects that require custom design, custom parts, or a one-time fabrication task. That’s because from idea, to manufacture, to painting, it’s all done at Orion, and by Orion. We are always proud to say “Made in the USA”.

74 | VISION

Whatever Your Project. Whatever Your Vision.

Stamford, Connecticut Phoenix, Arizona Lenoir, North Carolina

800-552-5100 www.rollease.com

The new RollEase lineup is here. New components, fabric and systems— all to make your window design vision everything you expected.

Making multiple shades easier. Our Link System Brackets let you link up to three shades using one clutch or motor.

A new fabric. Experience our exclusive blackout fabric, SierraSol, for complete room darkening—along with energy savings, privacy and ultimate style.

Bring window design to the next level. To order— or learn more—about these and other RollEase products, visit rollease.com or call 800-552-5100.

Providing more flexibility. The R-series Fascia lets you use our new insert plates and select accessories with the R-Series product line.

Making design easier. Use our Skyline SL15 Chain Diverter to hold up an 18 lb. shade on a 1” tube with a very smooth pull force.

Safety first. Safety last. Easy Spring Plus delivers child and pet safety for shades up to 144” wide through a new Cordless Spring Roller System.

Rollease Print Ad_v5.indd 1 10/21/13 2:41 PM

Home collections 24-28 JAN. 2014PARIS NORD VILLEPINTE www.maison-objet.comThe show for home-fashionTrade only To attend or to exhibit please contact:Promosalons USA PB Marketing LLC Tel. +1-212-564-0404 [email protected]

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78 | VISION

Product

CALHOOK

CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall sys-tems and Max-Space™ floor displays make the best use of your available space and help manage samples ef-ficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

SUREWIN ENTERPRISES

Providing quality products at competi-tive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numer-ous colors, continu-ous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connec-

tors, safety devices, C-Clips, alligator clips, tassels, lift cord, verti-cal components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: [email protected], tel: 203/655-1102, fax: 203/655-8571.

HT WINDOW FASHIONS

HT proudly introduces Fire Retardant Cellular Shade Fabrics.

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ONA DRAPERY

Ona Drapery Hardware Com-pany brings exquisite designs and exceptional value together in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individu-ally handmade and finished ex-actly to your specifications. We pride ourselves on quality work-manship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.


Product

WOODMART

Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exte-rior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

WOODMART

WoodMart is a fully inte-grated manufacturer—from rough milling through finish-ing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

WINPLUS DESIGN

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Roller Blinds Fabrics • Black Out Blinds Fabrics Zebra Blinds Fabrics • Dual Roman Blinds FabricsVisit us at .winplus.co.kr or call +82-43-232-4801

UNI-SOLEIL

Uni-Soleil, based in Taiwan, designs and manufactures the most advanced blind components in the world. Our talented engineer-ing team aims to design the best products with quiet and smooth operation. We offer a variety of products and motorization op-tions to suit all purposes. We manufacture only in Taiwan. Call +886-6-5106611 now or visit www.uni-soleil.com.tw

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Transform your rooms from simple to sensational with QMotion’s new Honeycomb Collection. The convenience of motorized shades, light control and energy efficiency is just the beginning. With a striking array of patterns and textures and an endless choice of fabric colors to choose from. Shouldn’t all rooms be this inviting?

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Everything Cellular...

NEWSlub W

oven

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ctionaidadhesiveforunparallelede

aseofuseand

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Resultsinexactplacementoftape

andpuckerless

stitchingduetothespecialadhesiv

e.

• Madeespeciallyforthin,transparen

tfabrics,withnobleedthrough.

• Variable,customfoldsizeforperfe

ctpatternrepeats.

• Compactstackwhenthecurtainisfu

llyopened.

döfixAlbero

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for more information

WFV Nov/Dec 2013

Documents

Transcript of WFV Nov/Dec 2013