WFM ISSUE 4

WestFASHION MAGAZINE : ISSUE 4

Time Goes By… (AW08-S’09)

Printed:- 7th August 2008 Published:- 3rd September 2008

Please read before proceed. Please note that WestFASHION MAGAZINE now ceased publication-wise operation but will operate as normal on its blogging site (http://westfashion.blogspot.com) All the images and articles are copyrighted, and rights reserved by photographers. This web release is based on agreement with team involved. Red Bubble Media have now ceased operation completely.

http://westfashion.blogspot.com/

1 year ago, I started WestFASHION MAGAZIINE from scratch, posting regular online blogs talking about

popular trends and opinions, to publishing a 60-page magazine. Looking back at the pilot issue, my initial reaction was

“How crap?!” but back then, I treated it as a treasure. That issue was published in a high-quality glossy

booklet, with a separate plastic cover and, perhaps the most important of elements to remember, is that the 1st issue

was published in English AND traditional Chinese.

Then, before the end of 2007, I planned to expand WestFASHION MAGAZINE, from starting to

Plan photoshoots with my selection of hand-picked models, to asking for more advice from professionals. The 2nd

issue came out in January 2008. All unique copies (as I signed each of them twice) went to different parts of the globe,

from London, to Sweden, Germany, France and even as far as the USA. The third issue was released at the beginning of

July through MySpace and other networking websites.

And now… I present the 4th issue, and possibly the only magazine that covers more than 7 Months of fashion

and trends. Remember that good quality, shiny paper? Goodbye to that, because we at WestFASHION are ‘going green’

and our first step is to reduce production costs.

“Triple” is the word I would use to describe the features within this issue, as we work remarkably hard to give

you trends for the coming season but ALSO the next season (S/S09). Accompanied also with a designer’s review, we

ensure that your wardrobe is able to truly glow, even when the extreme weather strikes. Calvin Klein, how many brands

in there? Do you know?! Take a guess, and find out in our WFHomme section later on. Other than runway shows, how

can designers present their fashions in a unique way – rides, perhaps? Or even Merry-Go-Rounds? Discover two

spectacular collections for this season in both our women’s and men’s section. There’s so much more to discover!

Enjoy!

INTERNATIONAL OFFICES

US CONNIE LAM

CANADA ALISON HUI

AUSTRALIA NICOLAS BRYCE VENDT

Represented by WestFASHION MAGAZINE. All copyrights acknowledged to the following

organisations:- Hugo Boss , Vogue, Topman, French Connection, D&G, ASOS. Thanks to

Glynde Station and Filthing Manor Museum for lending its property to us for photoshoot

purposes. WestFASHION MAGAZINE distribute across Europe & through

International private customers only. 115 copies printed on date.

First Word…

Contact Us:

[email protected] myspace.com/westfashion

EDITOR-IN-CHIEF HARRY WONGCREATIVE DIRECTOR JAMIE HOGUEASSISTANT TO C.D. EMMA ELISABETH

FASHION JUNIOR EDITOR MATHEW DAVIES

RUNWAY EDITOR (MENS) CHRISTOPH SCHALLER

PHOTOGRAPHY TEAM

HARRY WONG, VINCENT CHAN, ALEX THRIFT

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EDITOR-IN-CHIEFHARRY WONG

WestFASHION NEWS

Red Bubble Media was founded by Charlotte Phillips and Joe Irwin

(Shown in picture, right) in September 2007. After internal staff problems at

Malarkey, Charlotte and Joe set out to make a new media company called Red

Bubble Media.

Ok, so what is Red Bubble Media? Well, Red Bubble Media is basically a film

production company that is run completely by teenagers; we make films and

show them free of charge via the internet. We mainly focus on comedy films,

such as our new sketch show called 'Sketch it', but like any competent

production company, we are capable of creating more films of different

genres. We don't have many staff to date but are growing every day, with

more people wanting to join Red Bubble Media. All of our staff act in the shows,

even the technical guys. The main initiative of the company is to show people

that teenagers can do something fun and practical with their time instead of simply being cooped-up indoors or

hanging-out on street corners, as is the popular stereotype.

We would also like to show people that fun comes in many different shapes and sizes, such as making and acting in films.

We do have a lot of fun producing the films we make, right the way from planning through to presenting.

Hey! Hey! You! You! I want you to be featured! (random, I know!)

If you are reading this magazine, you are asked to take a photo of yourself (with friends if

possible) holding or reading or posing with the magazine… just be careful not to be rude! Any

and all suitable photographs with fans of the magazine are welcome.

Just send your picture(s) to [email protected]

Want More Information about Red Bubble Media…

Please visit Red Bubble Media website: redbubble.dart2it.co.uk

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mailto:[email protected]

Headline NEWS

Cloud Talk is a brand new feature to Red

Bubble Media and is available on the web

right now. But what is it you may be

asking yourself?

Simply put, Cloud Talk is essentially an

online agony aunt website, but with one key difference: it’s made exclusively for teenagers. And

using the website couldn't be any easier. Simply sign up find a forum that corresponds to your type of

problem, whether it is a family issue or a bullying problem, and then write your problem in a new

post. Once you have submitted your post this will then mean that virtually anyone around the world

will be able to read about your problem(s) and post suitable advice to help you. You don’t even have

to sign up; if you want to keep your identity a secret, you can just post your problem without signing

up.

This website is revolutionary, primarily because the help you receive comes exclusively from other

teenagers who have suffered through similar issues and who understand your dilemmas much more

than a conventional adult agony aunt could.

It’s safe and completely free, so if you’re having problems and need to talk to someone who

understands, log on to www.redbubble.dart2it.co.uk/cloudtalktoday..

Coming Soon to RBMI Need a Pee, Get Me Outta Here

This is a brand new reality TV show coming to you from Red Bubble Media. What happens when you

lock 7 contestants in a room, giving them water and water related sound effects and NO TOILET.

Watch and find out using our live video stream.

J-Squared (J2)

A fantastic online radio show featuring our very own Joe and Jess. Listen as they play a game which

could lead to them losing their dignity.

The Sherlock and Watson ShowSherlock Holmes and Dr. Watson are back in a brand new series and are ready to solve another

mystery. This exciting adventure will take you to a place you could only ever imagine.

For more information on upcoming shows and to watch/listen to our show log on to:

www.redbubble.dart2it.co.uk

© Red Bubble Media 2008— All Rights Reserved

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http://www.redbubble.dart2it.co.uk/cloudtalktoday

http://www.redbubble.dart2it.co.uk/

Autumn/Winter 2008-2009

SEXY + PERILOUS:

As always, Black is a

MUST, but on the

runway this season,

conventional sultry

trends take on a more

dangerous and cutting

edge, introducing more

textured styles and fluid

fabrics to achieve a

distinctly abstract design.

To complete the look,

designers use low-lying

chains or large necklaces

to help attract attention

to the eyes.

WHY SHOULD I BE SAD:

Rock ’n’Roll 70s chic –

without question, this

look is all about

individuality and

expressionism. Prints are

very on-trend right now:

big finds, such as thick

leather, black tights,

coloured Ponchos and

chunky belts are pivotal

aspects of this seasons

wardrobe and can be

assorted in a variety of

ways to achieve that

all-important individual

look.

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CLOWN CONTRAST:

We’re not saying that

you should adopt the

conventional clown

attire, but this season,

lots of designers are

choosing to make a

dramatic contrast

between their clothing

designs and make-up

styles. Bold colours and

animal prints help to

define intense use of

cosmetics.

SIMPLE = POWER:

Sharp. Extreme… yet

sexy, chic and seductive.

Dark lipsticks, and

minimal use of

accessories combine to

make this conceptual

look appear very

dramatic. Sharply-cut

jackets and trousers are

essential components in

achieving this

authoritative take on

‘girl power’.

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Alexander McQueenInspired by British colonialism, regal triumphs and his recent trip to India. What emerged was

a darkly gothic creature with huge backcombed hair, wearing head-to-toe shrink-wrapped black

leather with a skeletal branch as her crown. Sari silks had feathered chiffon fountains bursting from

beneath them, silken robes were embroidered with delicate peacocks whose beaks met at the

strapless neckline and colonial velvets and ermine coats were richness personified. This possibly is

McQueen's most romantic, unmissable collection to date.

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Bottega Veneta“Effortlessness and the flow of material" were cited by Bottega Veneta's creative director,

Tomas Maier, as the most important elements of his autumn/winter 2008-9 show. It opened with a

luxurious blue wool coat, decorated with the reams of wrapped wool ribbon that set the scene for

the rest of the collection: dresses made from the same material hugged close to the body for a

structured, tailored silhouette. Simple textures and technically brilliant structures made this a

simple and yes, "effortlessly" beautiful collection.

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Calvin KleinThe show started with sharp and strong cuttings, from the opening hammered cashmere

coat (so austere in its cut it was almost - but not quite - rigid), to the shimmery razor pleat gowns -

their feminine fabrication married to powerfully dramatic silhouettes - that closed the show.

Witness the precision seaming on a black three quarter length sleeve dress, with a curved polished

cashmere panel that mirrored the shape of the upper torso (narrowing from shoulder to waist),

and side slung pockets that mirrored the curve of the hip. Nature came into play again in the form

of a shell-like double crepe cocoon coat.

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Burberry ProrsumA darkly evocative palette of olive, copper, dark ochre, smoky brown, Bordeaux, sapphire,

ink, kingfisher, Prussian blue, black and grey formed the basis of Christopher Bailey's latest offering

for Burberry Prorsum in Milan. Forget raiding the boyfriend's wardrobe; those gorgeous

chunky-knit fingerless gloves were there, this time clutching the instant-hit slouchy top-handle

"Lowry" bag, while make-up and hair were kept no-fuss natural. Accessories aside, coats were the

focus of the day: raglan coats, cocoon coats, trench coats - oversized, ruched, knotted, panelled,

balloon sleeved – your choice, all in.

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ChanelAn enormous carousel centre stage featured huge figurines of all we associate with the

French house: handbags, shoes, camellias, pearl chains and even Mademoiselle Chanel's signature

hat. "The basis of Chanel is still very French, we had all the symbols typical of Chanel: the camellia,

the buttons, the pearls, the handbag, everything," Lagerfeld announced afterwards. "But in the

show there was almost nothing, just one small handbag, because fashion has to change."

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Dolce & GabbanaFans will be shocked at the fashion house's departure from their usual ultra-sexy style to

show a Seventies-inspired, demure collection of calf-length tweed skirts teamed with flat caps and

silk neck-ties. Stripes and checks were teamed with tweed skirts and trousers, while a pair of

corduroy trousers was matched with a checked shirt revealing the face of David Bowie on a T-shirt

beneath. Oversized Mongolian fur vests and poufy-sleeved tops and coats gave the collection

volume, while austere high necks on a couple of lace dresses confirmed that the Dolce & Gabbana

we know has moved on for autumn/winter 2008-9.

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DKNYThere were some winningly lush colours at play here, and the Donna Karan aesthetic

asserted itself briefly with the appearance of a black wool balmacaan, borrowed-from-the-boys

slouchy camel trousers and a trim camel reefer coat. But for the most part, this felt like a twee

mash-up of other designer’s work. Where was the edgy, empowered DKNY woman we’ve come to

know and love?

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GucciFrida Giannini’s Autumn/winter 2008-9 collection for Gucci was another step away from

the legacy of super-sexy in favour of a new line that is easier to wear but just as elegant and

luxurious. With rich folklore details - elaborate embroideries, metal accents and colourful prints -

mixed with thin metal belts and scarves wrapped around the models' hips, the collection defiantly

looked away from the cinched-in waists of the spring/summer 2008 collection and hailed the

return of boho chic.

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Marc JacobsThe largely ivory and grey collection - full of Eighties-era pleated peg-leg pants, boxy

Margaret Thatcher coats, dropped waist jackets, and the kind of dowdy-chic skirts and dresses

Jacobs loves, many with gathered, voluminous backs or contrasting side panels - wasn't as

off-the-wall inspired as spring's outing "I really wasn’t very inspired this season," Jacobs admitted,

post-show, with a laugh before being bear-hugged by Suzy Menkes. "You know, I just lived my life

and reacted to the things that are happening in my life and the world in general."

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Louis VuittonThe Louis Vuitton woman has taken on high fashion accolades to mix with the luxurious

heritage of her favoured fashion house. The gorgeously technicoloured kaleidoscope of last season

was paired down to a soothing palette of black, grey, mint, cream and beige this time around, with

the season's shapely volume catered for in a way that modernised the latest look and yet made it

some of the most wearable we've seen.

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PradaStripping back her design flourishes to a select few shapes - high-waisted pencil skirts,

fine, roll-neck knits, button-through shirts, chiffon shell tops, austere, long sleeved dresses and

collarless cropped jackets - the texture of the lace did the talking; sometimes it came large, loosely

woven, and at others, finer, with block areas of sheer black. "The collection was about very simple

shapes - just two skirts and shirts - with the shirt changing the proportion," Prada explains.

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Salvatore FerragamoSalvatore Ferragamo celebrates its 80th anniversary this year and, as it happens, a new

creative director as well, in the form of Cristina Ortiz. Ortiz's autumn/winter 2008-9 collection for

Ferragamo was a departure from the more classic looks the house is known for. Ortiz showed some

stunning evening gowns, a double-breasted navy coat worn over a sequin mini, a black fur cape

and a line of high-waisted, wide-legged pants that are among the best we've seen for what is going

to be a big trend for next season.

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Topshop UniqueBitter chocolate, mushroom grey and cream were the delectable shades that made up

the natural palette at TopShop Unique's autumn/winter 2008-9 show. Topshop Unique's

autumn/winter offering is extremely wearable and, with prices ranging from £30 to £150, we've no

doubt that wearing it is exactly what fans will intend to do.

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Vivienne WestwoodSwaggering stilt walkers, faces painted with flowers and cobwebs and a set of

eye-catching prints designed by seven-year-olds - in the hands of a novice, this would surely be the

scene of a fashion disaster, yet in the hands of one Vivienne Westwood, it is a glorious celebration

of dress at its best. Models with their faces scribbled over in every colour of the rainbow trooped

out in wildly voluminous checked jackets teamed with cropped-to-the-ankle pinstripe trousers,

mannish tailoring in suave chocolate velvet, corset-waisted trousers, barely-there hotpants and

lashings of leather and skins.

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Runway SpotlightBy George Hollins

Fashion East is a fashion show that gathers three different up and coming designers to show their

collection for the season. The chosen designers for Autumn/Winter 08/09 are David David, Louise Gray and Noki

House of Sustainability (NHS).

First up was David David. This was his first show for Fashion

East and it was all about print. The triangular print he came up with was on

almost everything, from t-shirts, lycra dresses and scarves as well as

headbands, ankle socks and bags and they all accompanied the male and

female models down the runway. The less subtle outfits came down the

runway next. Silk camisoles tucked into high-waisted body-con skirts, while

an all in one boiler suit with denim bottoms and a patterned top was

available for then more avant-garde fashionista.

Louise Gray made a name for herself last season in the

industry with her colourful shift dresses and geometric embellishments but

this season followed up very similar to last seasons. The Scot designer

stuck to what she knew best and gave to us bright silk shift dresses with

zip embellishments or fringed tassels. The colours she used were vibrant

and bold, a mixture of orange, yellow, purple; also some designs with black

and white striped sleeves and nu-rave colours alternating from front to

back. Gray missed a big trend this season, though she showed many mini

shift dresses but she didn’t show any full body-con creations that is on so

many other runways this season, but Louise did show us all a floor length

silk gown with monochrome stripes down the front with a long yellow train

rippling behind. Her models also didn’t look to girly by wearing thick platform

trainers, black tights and suspenders. All together her collection is too

similar to her Spring/Summer 08, you could just wear a piece from her

spring/summer collection.

The mood at Noki House of Sustainability (NHS) may have been

change by the fact that everyone had been sipping Champagne all afternoon

but the show went on. The theme seemed to be half rock’n’roll and half

Disney cartoons. Ripped Disney shirts were changed into dresses and

most of the outfits were worn with amazing headgear; some looking

gladiatorial with thick spears pointing up; others were plain baseball caps with weird visors but the focal point of the show was trousers

with the crotches down by the models knees. The final model wearing Noki’s final piece tried to keep a stern face while wearing a skin tight

t-shirt with a long turquoise train with frills while her hands were clasped tightly together in a muff at the waist.

Overall the collections were very bright and bold. Even though some of the collection was kinda similar to last season; it was

still great. All these up and coming designers are very creative and am very sure will go far. We should all look out for their names in the

future.

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FASHION EAST – the extraDavid David

Louise Gray

Noki House of Sustainability

myspace.com/westfashionFor all WestFASHIONers, Trendsetter, Those who follow trends..

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WestFASHION

shalt not

GOOGLEfor any

fashion-related

items!

WestFASHION | MAGAZINE Statements No. 1

We want to make sure that the amount of money you pay for yourWestFASHION ‘fix’is worth it and as we always says, UNIQUE & PERSONALITY.So no matter what images we use (either direct from our team or otherwise), youWILL NOT be able to find it on Google Image Search*.

That’s how WestFASHION works.

*= Except pictures within used articles. This been proofed by our research team.

Photographer HARRY WONG/ALEX THRIFT

Model LARA, AMBER

Make-up & Stylist HARRY WONG

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Photographer HARRY WONG/ALEX THRIFT/VINCENT CHAN

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More photos?Check out our MYSPACE gallery section for more exclusive photos and unseen footage.

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BE HIM: martin jacobson

Be Him - Martin Jacobson! Get yourself in this section of the magazine!

Quick & Easy!

1. Pick a few fabulous outfits in your wardrobe.

2. Ask someone (politely) to take some photos while you model your clothes.

3. Send it to us… [email protected]

AW08 + S’09FEATURING:-

Branding-You:- KNOWLEDGE

Instead of investigating, we are going to test

your knowledge about the brand. Up for it?

Like usual, we bring

you to the front of

all our favourite

runway shows for

this season.

A look of what’s next. What to wear, what to

match, what is “in”.

[I bet it’s all black anyway]

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We give you a sneak peak of what’s coming

6 months from now, a few predicted trends

are listed for you to get prepare and ready.

[Even though it’s like 6 months away and I sometime

really wish I could smile just like him.]

These are the main features within this issue’s

WFHomme. More to come, so sit back, plug

yourself in, and enjoy.

FOR MORE:- FASHION,PHOTOGRAPHY,EXCLUSIVE CONTENTSARTICLESTRENDS

-- myspace.com/westfashion --

Calvin Klein CollectionWell-defined masculinity – trousers on the bias to emphasize the slender length of a leg,

everything looked very simplistic and futuristic as in the last years CK shows. Using “industrial” as

one of his major inspirations he created looks containing fabrics such as camel hair coated with a

transparent film or shimmering nylon mesh which he used for the suits.

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Costume NationalPunk influences are the ones which shape this collection. Ennio Capasa marched plaid

shirts, waistcoats, and a white jeans combo which was sheer skinhead down the catwalk combining

the elements of mod, skin, and punk in order to create a mix that was as he said “for tomorrow!”

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D&GThe collection where the fun never stopped. This year’s show suggested men playacting

their way through the closets and trunks of a grand old castle. So there were clothes that looked

tea-dyed, aged, and even moth-eaten in some cases. However this wasn’t the only theme shown.

Sleekly sporty skiers' looks also played an important role, which gave the proceedings a winning,

pell-mell quality.

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DSquared2Dsquared's new collection is born somewhere between the streets of London and the ski

slopes of St. Moritz. Only a few designers understand the theatrical value of such a culture clash as

well as the Caten twins. Ski bums and ska boys dominated the picture of the Canadian twin

brother’s vision for this winter: a red turtleneck with a racing stripe paired with yellow nylon pants

vs a tight little black suit that was sheer Madness; A reconciliation of extreme sportswear and

extreme tailoring which has become Dean and Dan's signature over the last few seasons.

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Emporio ArmaniThe mood for this year’s Armani collection can easily identified just by looking at the

group of EA7 skiwear with which he opened the show. The clothes had a sophisticated new gloss,

which set the tone for a collection that effortlessly combined sportswear and eveningwear. Elegant

athleticism was created by combining elements such as blazers with scooped-out sides, like fencing

jackets; jackets and coats in classic tweeds, glen plaids, or windowpane checks; and glittery tweed

sock-boots.

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Jean Paul GaultierThe collection he created for the coming winter was basically dedicated to Fred Chichin,

one half of the legendary French pop duo Rita Mitsouko who died of a particularly vicious cancer

one year ago. He was a Parisian style icon, often wearing little fitted jackets and baggy pants which

made a comparison to Charlie Chaplin quite relevant. Bowlers, black silk cravats, suspenders, and

brollies dominated the picture giving JP Gaultier’s vision the charming qualities in which he

incorporates his own loyalties, passions, and Frenchness.

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Louis VuittonThe inspiration for the Louis Vuitton Winter Collection was a 1963 movie called Mélodie

en sous-sol, about a gang of men trying to rob a casino in Cannes. The faded-but-rich color palette

was therefore lifted from the tones on old banknotes. A pattern engraved on a suit or a jean jacket

duplicated the patterns on paper money. The combinations of a corduroy jacket over a nylon

blouson and a formal shawl-collared jacket over a wrapped knit vest were only some of the

highlights.

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Y-3The backdrop of Y-3’s show was provided by a 230-foot-long wall of ice which slowly

melted and alongside the standard tech-fabric, sports-striped athletic wear that defines Y-3 there

was some other really cool stuff shown. A pair of multi-pocketed nylon pants or a sweeping nylon

coat with a red lining, a huge coat with a print of roses, or boys wrapped in non-hemmed tweed

made the winter’s collection a bit different.

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After a browse of all our favourite collection for this season, sure you have some ideas of

what’s hot coming up. Just to make sure, here are a few that we thinks you should definitely follow.

Autumn/Winter 2008-2009

TIGHT-LOOSE EFFECT:

You might find it quite hard

to find as not many brands

does that cutting. This is a

new cutting trend not outfit

trend, so if you can’t be

bother, just can slim fit, still

kind of same thing.

LACE-UP:

Boots trend is always the

autumn-winter, but for the

first time, in men’s trend.

When Dsquared2 showed

their new revolution of boots

for men, everyone just

stunned of how they

matched it with loose jeans.

No doubt this will be a must

for the season.

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CHECKS REVOLUTION:

Follow the trends from the

last season, Checks. Same

thing as usual, but moved

on from shirt to other

items such as trench coats

and trousers.

There is also another trend

of clashing the checks with

thin ties or belts, you will

see an example in the

coming few pages.

COATS RANGE:

You will be amazed how

many different cutting of

coats can match different

outfit; various colours mix

with pattern; various

pattern clashed with blinks

colours; various colours

with different layers;

different layers mix with

different pattern.

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So… … … What else?!

This season we realised that not only the previous 4 are the hit of the season, but also lots of other

elements that Editor-In-Chief thinks that you should consider to wear as well.

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For more looks, trends and exclusive contents…myspace.com/westfashion

Want to watch the latest shows and fashion news…WestFASHION| TV on myspace.com/westfashion

The Sneak PeakWe understand that there are still 6 months until another brand new season, but we feel

vital to let you know what the hit looks are for that season so when the shops near you are on their

final clearance, you can pick up some bits and carry-over to the next season and so on.

SEE-THROUGH

TYPICAL BLK/W

NEW LENGTH

NEW PATTERN

NEW WAY 2

WEAR

S’09<P.054> WFMag.

WestFASHION MAGAZINE is a magazine that reaches a wide range of readers from teenagers to current

models and fashion students. Don’t miss the chance to advertise with us, no matter what it’s for - your store

or your un-wanted clothing, sure it will be feature next issue and be seen by hundreds.

More information, visit our myspace BLOG section. Myspace.com/westfashion

WFM ISSUE 4

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Transcript of WFM ISSUE 4