W:\Expertmeetings\Aankomende Bm\Ibm Webpshere Event 11 Feb 2010\Correspondentie\I Tricity Sales...

$: W:\Expertmeetings\Aankomende Bm\Ibm Webpshere Event 11 Feb 2010\Correspondentie\I Tricity Sales Presentatie$
iTricity Group

Software as a Service

Managed Operations

Cloud Technology

Datacenters

iTricity Group

iTricity Technology

iTricity Services

iTricity Centers

iTricity Solutions

iTricity Infrastructure

V8.2 – Nov’09

Date : 24-Feb-10

Page : 2

Compliant Cloud Computing for

Enterprise Customers

Power by the Hour

IT as electricityIT as electricity

Date : 24-Feb-10

Page : 3

Our Offerings

technology

services

centers

solutions

Cloud Computing technology servers, storage,

networks, etc

Management Services, availability, security, compliance,

continuity, performance and capacity management

datacenter- and network services

Application Management based on pay-per-use (SaaS)

finance

adviceAdvise and training for implementation of cloud

computing services / Cloud Scourcing

(re) financing, purchase, brokerage

Date : 24-Feb-10

Page : 4

Providing “IT as electricity”

Customerbase

� Enterprise customers (IT departments)

� SMB market (IT departments combined with xSP / ISV)

� System Integrators (SI)

� Service Providers (xSP)

� Software Resellers (ISV)

Advantages for our customers

� Dynamic growth of IT supply in line with business demands

� Public Clouds Shared environment with standard SLA

� Private Clouds Infrastructure within the security boundaries of the customers implemented on own environment

� Compliant Clouds Highly Secured dynamic infrastructure with 24x7 service organization specialized in compliance offerings

Date : 24-Feb-10

Page : 5

Cloud Computing Center using IBM Blue Cloud Technology™

USSilicon Valley

BrazilSão Paulo

UKHursley

IndiaBangalore

ChinaBeijing Korea

SeoulIrelandDublin

South AfricaJohannesburg

HanoiVietnam

NetherlandsAmsterdam

China Wuxi

USAtlanta

USSeattle

IBM Cloud Centers

iTricity Centers, using IBM Blue Cloud technology

Date : 24-Feb-10

Page : 6

iTricity Pricing Model

3 m

on

th

6 m

on

ths

48

mo

nth

s

60

mo

nth

s

36

mo

nth

s

24

mo

nth

s

12

mo

nth

s

1 m

on

th

1 w

ee

k

1 d

ay

+50%

+40%

+30%

+20%

+10%

Subscription / fixed fee (small / medium / large customers)B

A Project cost

C Unit Price based on Usage, period of agreement and (system) management intensity

0%

-10%

-20%

-30%

-35%

Based on availability, security, continuity requirements

Based on environment

Based on length of the agreement

-40%

Date : 24-Feb-10

Page : 7

Fluctuating IT needs

€€

YOUR INFRASTRUCTUREYOUR INFRASTRUCTURE

Business Capacity

Over

dimensioned

under

dimensioned

Over

dimensioned

under

dimensioned

Loss of Value Loss of Revenue

Required Capacity

Date : 24-Feb-10

Page : 8

iTricity - “IT as electricity”

Cloud SubscriptionLicense (12-60 months)• security management• availability management• continuity management• accessibility• compliance

fixed monthly fee

CloudDesign

€

pay per cloud instance pay per Gb storage

pay per Mbs

Usage Based Billing (day, week, month)

• capacity management• performance management

CloudUsage Profile

€

Date : 24-Feb-10

Page : 9

Provisioning

Essentials of Cloud Computing

Project 1 Project 2

Project 3 Project 4

Project 1

Project 2

Project 3

Project 4

Traditional Provisioning

Date : 24-Feb-10

Page : 10

Provisioning


Project 1

Project 2

Project 3

Project 4

Provisioning

Provisioning

Project 1

Project 2

Project 3

Project 4

Cloud

Network

Connected

Date : 24-Feb-10

Page : 11


Provisioning

Project 1

Project 2

Project 3

Project 4

Cloud

Network

Connected

managed

metering

billing

OPEX

central DC

DR

Private / Public

Security

Up / Down

PPU

Customer

Date : 24-Feb-10

Page : 12

Identity

FW / LB

Policies

Applications

Servers

Storage

Networks

Datacenters

DR

Archives

Cloud Computing Architecture

Date : 24-Feb-10

Page : 13

Building an iTricity Cloud Computing Environment

Basic Contract

� Cloud Datacenter Node™ Basic Cloud Capacity

On Site infrastructure

� Cloud Satellite™ On Site Cloud Infrastructure

Connection infrastructure

� Cloud Bridge™ Connection with existing compute environment

Date : 24-Feb-10

Page : 14

IBM Cloud Provisioning

Date : 24-Feb-10

Page : 15

iTricity Cloud Computing (Datacenter Node)

@customercustomer

iTricityResource

network

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE STORAGESTORAGE

BLADESBLADES

VPN

ACTIVE

PASSIVE

network

network network network

Customer

Premises

PIEK

DR

Status :

>>>>>>>>>>>>>

Central

Datacenter

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

BLADESBLADES

Date : 24-Feb-10

Page : 16

iTricity Cloud Computing (Satellite Node)

@customercustomer

BLADESBLADES iTricityResource

network

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGEVPN

ACTIVE

PASSIVE

network


PIEK

DR

Status :

>>>>>>>>>>>>>

Central

Datacenter

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

@

Customer

Premises

Date : 24-Feb-10

Page : 17

iTricity Cloud Bridge™ (Hybrid Configuration)

iTricityResource

network

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

MPLS

OnDemand

>>>>>>>>> >>>>>>>>>

Provisioning

network


Traditional

Infrastructure

Cloud Computing

Portal

Billing

STORAGESTORAGE

fw

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Central

Datacenter

Date : 24-Feb-10

Page : 18

iTricity Cloud Hypervisor™ (Virtualizing the cloud)

iTricityResource

network

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

MPLS

OnDemand

>>>>>>>>> >>>>>>>>>

Provisioning

network


Customer premises or

datacenter

Cloud Computing

Portal

Billing

STORAGESTORAGE

fw

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

load

Central

Datacenter

Date : 24-Feb-10

Page : 19

iTricity Cloud Trader™ (Sharing the Cloud)

iTricityResource

network

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

VPN

OnDemand

>>>>>>>>> >>>>>>>>>

Provisioning

network


Customerpremises

Cloud Computing

Portal

Billing

STORAGESTORAGE

fw

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

customer

Other usersIT TRADING

<<< €0.20 pull

€0.10 push >>>

Central Datacenter

Date : 24-Feb-10

Page : 20

Cloud Cell on customer premise

BladeCenter

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Virtualisation / Hypervisors

- VMware / ESX

- Microsoft Hyper-V

- Xen Virtualization

- IBM Hypervisor (VIO)

Operating Systems

- Windows, Linux, AIX

Internal and External Network

- Virtual Firewall / Virtual LANs / Load Balancing

- MPLS Routing capabilities

IBM Cloud Computing

- Tivoli Provisioning Manager

- Tivoli Monitoring & Resource Management

- Tivoli Service Automation Management (TSAM)

IBM Blade Systems / System Modular

- AIX P-blades / Intel / AMD blades

IBM N-series Storage

- 7 layer Multi Tier storage based on OnTap

- iSCSI, NFS, FCP

- FC / SAS / SATA Disk Technology

- SnapMirror, SnapVault, SnapLock, SnapClone

Blades / Server System- H-chassis

- P-blades (power6)

- X-blades (x86/AMD)

Storage System- Single or Dual Head

- NAS or SAN

- FC / SAS / SATA

Network System- MPLS

- LAN

- Management

- Firewalls

- Load balancers

Date : 24-Feb-10

Page : 21

Cloud Cells vs Traditional Racks

72F 72F72F72F72F72F72F72F72F72F72F72F72F72F

B la deCenter

1 2 3 4 5 6 7 8 9 10 1 1 12 13 1 4

72F 72F72F72F72F72F72F72F72F72F72F72F72F72F

B la deCenter

1 2 3 4 5 6 7 8 9 10 1 1 12 13 1 4

Virtual Circuits

Physical Circuits

• Prewired

• IT Resources have a logical function

• Higher Density

• Easy to free up unused resources

• More complex software

• Less complex cabling

• More complex if malfunctioning

• Less space

• Wired for special purpose

• IT Resources have a specific function

• Lower Density

• Difficult to free up unused resources

• Less complex software

• More complex cabling

• More space

Date : 24-Feb-10

Page : 22

SecurityIntrusion

Identity

Network

Firewalls

Load balancing PerformanceCompliance

Availability

Applications Delivery 24x7 Service Desk

Testing

Cloud

Testing

Cloud

Development

Cloud

Development

Cloud

Storage

Cloud

Storage

CloudWebHosting

Cloud

WebHosting

Cloud

Calculation

Cloud“IBM’s Blue Gene

Computing”

Calculation

Cloud“IBM’s Blue Gene

Computing”

Public Cloud Computing (tuned for special purposes)

SOC NOC OCC

Transaction

Cloud

Transaction

Cloud

Date : 24-Feb-10

Page : 23

BASEL-IIBASEL-II

SOXSOXBASEL-IIBASEL-II

Health

Care

Health

Care

ISO27001 ISO27001

Compliant Cloud Computing (managed under special regulations)

SOC NOC OCC

Risk profile

Cobit Controls

Control Objective

Based

Operations

reporting

SecurityIntrusion

Identity

Network

Firewalls


Availability


Date : 24-Feb-10

Page : 24

Internal

Customer

1

Internal

Customer

1

Internal

Customer

2

Internal

Customer

2

Customer

3

Customer

3Customer

4

Customer

4

Customer

5

Customer

5

Private Cloud Computing (isolated for special customers)

SOC NOC OCC

SecurityIntrusion

Identity

Network

Firewalls


Availability


Date : 24-Feb-10

Page : 25

Billing Models

Credit Card Payment / P-PAL for OnDemand Users - consumer market

� Tier 1 designs only

� Simple purchase of capacity (CPU hour, Storage and GB)

� Contract ends after return of virtual machines

Client Subscription Agreement – corporate market

� Client Subscription - Monthly Payment

� Power by the hour - Payment based on usage type of Cloud Instance

Company Cloud Agreement

� Resource Cell on customer premises, connected Cloud Resource Network

� IT Department can allocate Compute Instances to internal department

� Payment on basis of actual usage of the cell

Date : 24-Feb-10

Page : 26

Customer Case 1 : Sportlink / KNVB

Profile

� Servicing 7500 sportclubs, 4 sportbonden (tennisbond, voetbalbond en judobond)

Requirements

� Seasonal Capacity (summer, winter, spring) 70%-80% more

� Weekend Capacity (Friday-Sunday) 90% more

� Rapid expansion of new members

� Undefined Expectation of future growth

� Digital Contest Form for all sportclubs

Offered Solution

� Fixed baseline in Active Active Mode

� Upscale Capacity On Demand

� Sync Storage in 2 datacenters

STORAGESTORAGE

BLADESBLADES

STORAGESTORAGE

BLADESBLADES

>>>>>>>>>

network network

Date : 24-Feb-10

Page : 27

SaaS solutions for ISV’s

NETWORK BACKBONE

(CLOUD) INFRASTRUCTURE

MANAGED SERVICES

DATACENTERS

APPLICATIONS

VPN / @ ACCESS

MIDDLEWARE

IDENTITY MANAGEMENT

iTricityiTricity

iTricityiTricity

++

METERINGMETERING

++

FINANCINGFINANCING

++

BILLINGBILLING

+ ISV :

Software

Integration

Maintenance

Helpdesk

Support

Software Software

as as

a a

ServiceService

Date : 24-Feb-10

Page : 28

Reservation Models / Power by the Hour

� Fixed amount per reservation,

– “I need 6 x Compute Instances for the next 6 months”

� Schedule Based via IT Resource Planning Tool

– “I need every last week op the month 30% more compute power to run my payroll system”

� Resource Based (>80% CPU load > 5 min : >> provision)

– “if for the last 5 minutes, the CPU is more than 80% busy, please add 30% more capacity”

� Hypervisor Based

– “Please find free compute capability to run this task on another Cloud System”

� Trader Based

– “If the capacity on our private cloud is unused, please trade this capacity of €0,10 per

Compute Instance”

Date : 24-Feb-10

Page : 29

iTricity Cloud Center : ParcCenters®

Outside world

controlle

d access

Base plate

Date : 24-Feb-10

Page : 30

Date : 24-Feb-10

Page : 31

II

E

W

E

W

G

I

Electricity

Water

Gas

IT

W

Building

A

Building

N

E

G

I

G

I

ParcCenter® = 4th Utility Center

W W

WWWWW WWWW

W W

E EE

Date : 24-Feb-10

Page : 32

W

4 x Utilities

� E kWh

kWh – nonstop

� W Water – Consumption

Water – Cold

Water – Hot

Water – Gray

Water – Used

� Gas Gas for boilers

� IT Data

Voice

Video

II

E

W

E

W

G

I

WW

Date : 24-Feb-10

Page : 33

Schematic Design

To Parc

Date : 24-Feb-10

Page : 34

ParcCenter® Characteristics

section A B C D E F

2,7KW 14,7KW

Koelwand

Koelwand

Koelwand

Breedte: 35*0.4=14m

Koelwand

trace van buiten

2x12A 3x64A 3x64A 3x64A 3x64A 3x64A 3x64A

ISR

AC

OR

E

=tracee van buiten

Date : 24-Feb-10

Page : 35

ParcCenter® characteristics

Per DataCenter

� 3 floors a 456 m2 / total floor : 1.500m2

� 9MVA Datacenter

� 215 racks per floor / 645 total per datacenter ~ 12.3kVA / rack

� Multi-Tier Center (Tier 0,1,2,3+,4)

Per rack (max 14,5kW)

� virtualised MPLS based network

� 4 BladeCenters per rack 56 server / 448 cores

� 8 Shelves + storage cluster per rack 33Tb gross FC storage

224Tb gross SATA storage

Date : 24-Feb-10

Page : 36

Providing Multi-Tier Power

Tier Classification

Tier 0 : PC1[C]

Tier 1 : PC1[B]

Tier 2 : PC1[A]

Tier 3+ : PC1[A+B]

Tier 4 : PC1[B]+PC2[B]

Tier 4+ : PC1[A]+PC2[A]

Power Schemes

PC1[A] : UPS+NSA (N+1)

PC1[B] : UPS+NSA (N)

PC1[C] : Direct Feed

Blad eCe nte r

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Blad eCe nte r

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Blad eCe nte r

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Blad eCe nte r

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Blad eCe nte r

1 2 3 4 5 6 7 8 9 10 11 12 13 14

A

B

C

Max 3 x 64A per rack

busbars

NB. PC = ParcCenter

Date : 24-Feb-10

Page : 37

storage storage

network networkFIBRE CONNECTION

UPS

=

30 sec

UPS

=

30 sec

VIRTUAL OPERATION

AT TWO OR MORE DATA CENTRES

client

iTricity Virtual Datacenter

Sleep Mode

Max 50 KM

Active Mode

Date : 24-Feb-10

Page : 38

iTricity ParcCenters®

Search

Research

Planning phase

Preparation / Build phase

Date : 24-Feb-10

Page : 39

Virtual Datacenter/Network Operations

Oude Meer

(KPN)

Frankfurt

(Telecity)

Schipholrijk

(InterXion)

Operations

Control Center

Amsterdam

(Telecity)

Netherlands

Amsterdam

Global Crossing

Amsterdam

(euNetworks)

Haarlem

(KPN)

Customer

Premisses

Amsterdam

Global Switch

Date : 24-Feb-10

Page : 40

MPLS based infrastructure

AMS-IX

MPLS

fiberring

TeleCity

euNetworks

customer

premises

KPN

Haarlem

TeleCity

Frankfurt

Global Switch

Global Crossing

KPN

Aalsmeer

KPN

Oude Meer

Date : 24-Feb-10

Page : 41

Thank you for your attention

R.E. Rosier

Chief Executive Officer

iTricityFokkerweg 300

Building 59-VI

1438 AN Oude Meer

[email protected]

www.iTricity.nl

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