Westfield London Website - Press Pack

WESTFIELDLONDON

COURTESY OF TOMORROW PEOPLE

THINKING DIFFERENTLY +

01 WHO WE ARE

THINKING AbOuT THE FuTuRE?TAKE A LOOK AT HOW WE sEE IT.

Exciting new things often begin with a bolt from the blue. A new introduction or a chance meeting can signal the start of something great.

but how do you make the move from a strong first impression to long lasting brand relationships? As an established design and marketing agency with services encompassing graphic design, print, website design and programming, video, interactive design and online marketing, we’re practised at creating and capturing customer interest – and transforming it into action.

Our ten year pedigree of innovating for clients as diverse as Westfield shopping Towns, Crosby Homes, Highcross Leicester, QlikView, The Open university and Thomson Holidays isn’t only about the here and now. It’s about taking you where you want to go to next – in a way that is uniquely suited to your sector and your aspirations.

Making that exciting journey demands the most cutting edge design and digital media talent to create brands fit for a challenging future. And exceptional marketing

acumen that turns new technologies into new commercial opportunities. As you’ll see, we’re proud of our achievements. but we also pride ourselves on the quality of our relationships with our clients.

Why not take a look through our press pack or contact us now to arrange a meeting? Like that bolt from the blue, it could be the start of something very special.

best regards,

James Walters[Director]

0121 753 4499 [email protected].

“ IT Is EssENTIAL FOR TOMORROW PEOPLE TO CREATE INNOVATIVE AND VIsuALLY IMPACTFuL MARKETING MATERIAL” steven Walls, Creative Director, Tomorrow People


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TOMORROW PEOPLE bOOsTs COMMERCIAL LEAsING OPPORTuNITIEs FOR WEsTFIELD LONDONWestfield London has called on the expert programming and development services of Tomorrow People to develop a web portal that would showcase the iconic shopping centre in West London.

Westfield London is already an undisputed retail and tourist destination in London, having attracted 23 million people in its first year alone. Home to over 275 shops and over 50 restaurants, the commercial leasing opportunities are enormous – and Westfield commissioned Tomorrow People to create a bespoke online presentation that would showcase this architecturally stunning retail space to its potential clients.

Working in partnership with an agency that delivered design and video, Tomorrow People built the online portal, developed all of the programming, and created a content managed online presentation that could give Westfield’s potential clients a comprehensive, virtual experience of the development.

bill Giouroukos, Director of Operations, Westfield, said:

“In a hugely competitive market place it is essential to use innovative and visually impactful marketing material. The system, developed by Tomorrow People, allows us to create bespoke presentations which feature interactive video, specifically targeted to each client to demonstrate the opportunities which exist within our sales and commercialisation space.”

Highlighting opportunities for event space, digital screens and suspended media, the CMs build gives Westfield ultimate freedom to customise presentations specific to each client or sector. Each bespoke version is assigned a unique uRL, login and password, and has been designed to accommodate individual graphics, statistics, and case study information specific to each target client. In effect, each company can see the retail space exactly as it would appear with their branding.

Deep linking is set up to drive clients to specific sections of the presentation, and the Westfield sales team have the option of providing the presentation on DVD and/ or making it viewable online. The build uses Flash, Action script 3 and is fully XML database driven, and every page on the site has full Google Analytics tracking to monitor detailed visitor statistics.


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“ THE sYsTEM, DEVELOPED bY TOMORROW PEOPLE, ALLOWs us TO CREATE bEsPOKE PREsENTATIONs WHICH FEATuRE INTERACTIVE VIDEO, sPECIFICALLY TARGETED TO EACH CLIENT TO DEMONsTRATE THE OPPORTuNITIEs WHICH EXIsT WITHIN OuR sALEs AND COMMERCIALIsATION sPACE” bill Giouroukos, Director of Operations, Westfield

As visitors journey through the web portal, full details of the commercialisation space are revealed, including interactive floor plans for the ground and first floor, video walkthroughs and interactive 360 panoramic videos. Each video walkthrough has a sub navigation menu, which allows user to see the whole view, or jump to a video pause point to view a number of masked areas highlighting the specific commercialisation opportunities available.

users can click on each masked area for more details, and a second slide provides technical information, costs and contact details, with a thumbnail image that they can double click to maximise.

Adidas, Lego, Loreal, Jaguar, Marks & spencer, Marriott and sony Playstation are amongst the distinguished list of brands that have already leased commercial space at Westfield London, and given the powerful online sales tools Tomorrow People has helped to create for Westfield London, this world-class shopping centre is sure to attract many more retail savvy clients.

Visit_ hTTP://UkbRaNDaLLIaNCE.WESTFIELD.COM/ to view the online portal.

AbOuT TOMORROW PEOPLE

Tomorrow People is a design and marketing consultancy based in birmingham. The company specialises in providing design, marketing, programming and development innovation for clients that include Westfield shopping Towns, Crosby Homes, Highcross Leicester, QlikView, The Open university and Thomson Holidays.

tomorrow-people.com


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FOR US ITS aLL abOUT CREaTING UNIQUE bRaND EXPERIENCES, ENGaGING ThE CUSTOMER aND MOVING ThEM TO aCTION.STEVEN WaLLS CREaTIVE DIRECTOR TOMORROW PEOPLE

PROJECT WORK+ CONCEPT CREATION+ PROJECT PLANNING & CLIENT LIAIsON+ PROGRAMMING & DEVELOPMENT OF bEsPOKE CONTENT MANAGEMENT sYsTEM+ GRAPHIC DEsIGN+ 3D MODELLING & ANIMATION+ VIDEO POsT PRODuCTION

+ FLAsH ACTION sCRIPT 3+ XML+ ADObE AIR

07 PROJECT sPECIFICATION


LOOKING FORWARD TO INsPIRING YOuR CusTOMERs AND RAIsING YOuR PROFILE? a brighter future for your brand starts here - with one phone call and a free consultation. We look forward to talking to you soon.

Meet the people who recognise the need for tomorrow’s ideas, understand tomorrow’s thinking and help your business realise all of tomorrow’s possibilities.

We are a digital design and marketing agency. We increase profit, revenue, and brand awareness for our clients by creating bespoke and innovative solutions for interactive design, web, video, print, and online marketing.

James Walters [Director][email protected]

T . 0121 753 4499tomorrow-people.com


14 WHAT NEXT...

OVER THE PAsT TEN YEARs, WE’VE WORKED WITH sOME OF THE uK’s LEADING COMPANIEs. WE’RE PROuD OF THE OPEN, HONEsT, RELATIONsHIPs WE’VE buILT ACROss A HuGE RANGE OF INDusTRIEs, AND WE’RE PROuD OF THE WORK THAT WE’VE DONE FOR THEsE VALuED CLIENTs.We are a close-knit team of designers, writers, marketers, sEO specialists and web gurus, and together we deliver uniquely inspired solutions in design, web development, video, online marketing, search engine optimisation and pay-per-click advertising.

Our aim is always to create powerful and effective marketing materials. That means, whatever channel you choose - print, web or video – we’ll make sure you get the very best result for your budget.

Our offerings include:+ Graphic Design+ Website Design+ Interactive Design+ Ecommerce+ Video & Animation+ 3D Visualisation+ Advertising+ branding+ Online Marketing+ Pay Per Click Advertising+ search Engine Optimisation+ social Media Marketing+ Email Marketing+ Direct Marketing+ Copywriting+ Photography


15 OFFERINGs

OUR aIM aT TOMORROW PEOPLE IS TO CONTINUaLLY CREaTE VISUaLLY aRRESTING DESIGN ThaT COMMUNICaTES, EXCITES aND ENGaGES OUR aUDIENCE. STEVEN WaLLS CREaTIVE DIRECTOR TOMORROW PEOPLE

Westfield London Website - Press Pack

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