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  • WESTERN EUROPE B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: AUGUST 2018

    PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-13 TABLE OF CONTENTS I PAGE 14 REPORT-SPECIFIC SAMPLE

    CHARTS I PAGE 15 METHODOLOGY I PAGE 16 RELATED REPORTS I PAGE 17 CLIENTS I PAGE 18-19 FREQUENTLY ASKED QUESTIONS

    PAGE 20 ORDER FORM I PAGE 21 TERMS AND CONDITIONS

  • 2

    2

    PRODUCT DETAILS Title: Type of Product:

    Category:

    Covered Regions:

    Covered Countries:

    Language:

    Formats:

    Number of Charts:

    Western Europe B2C E-Commerce Market 2018

    Report

    B2C E-Commerce

    Western Europe

    Austria, Belgium, Denmark, Finland, France, Germany, Italy,

    Netherlands, Portugal, Spain, Sweden, Switzerland, UK

    English

    PDF & PowerPoint

    279

    PRICES* Single User License: Site License:

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    We occasionally offer a discount on selected reports as newer reports are published.

    Please see the most up-to-date pricing on our website www.ystats.com.

    QUESTIONS

    ANSWERED

    IN THIS REPORT

    What is the projected market size of B2C E-Commerce in Western Europe in 2021?

    How much of Western Europe's total retail sales is online?

    What are the latest B2C E-Commerce market trends in Western Europe?

    Which product categories are purchased by Western Europe's online shoppers the most?

    Who are the top online retail competitors in Western Europe's top 10 markets?

    SECONDARY MARKET

    RESEARCH

    Our reports are exclusively based on secondary market research. Our researchers derive

    information and data from a variety of reliable published sources and compile the data into

    understandable and easy-to-use formats.

    ADVANTAGES Maximum Objectivity Reliable Sources

    Up-To-Date Analysis

    Boardroom-Ready PowerPoint Presentations

    Guidance For Strategic Company Decisions

    WESTERN EUROPE B2C E-COMMERCE MARKET 2018

  • NEW MARKET TRENDS EMERGE IN WESTERN EUROPEAN B2C E-COMMERCE

    B2C E-Commerce sales in Western Europe are expected to see steady growth over

    the forecast period and increase their share of the region’s overall retail sales to around

    one-fifth by 2023. The UK, Germany and France maintain the top 3 ranks in Western Europe

    by online retail sales in 2018, while smaller markets such as Spain show higher year-on-year

    growth rates, according to the yStats.com report. Besides being the largest, the B2C E-

    Commerce market in the UK is also one of the most advanced, with more than eight in ten

    individuals making purchases online.

    An increasing share of online retail sales in Western Europe is generated via mobile

    devices. The Nordics are among the leaders of the M-Commerce trend, fostered by the rise

    of mobile payment methods. Another major market development is cross-border E-

    Commerce. The percentage of digital buyers making purchases on foreign websites in 2018

    is especially high in Ireland, Austria and Belgium. Among the new market trends is voice

    commerce. The value of online purchases made by voice command is projected to reach

    several billion Euros in the UK alone by 2022. Furthermore, omnichannel behaviours such

    as webrooming and showrooming continue to spread across Western Europe. Findings

    from Sweden reveal that consumers crossing multiple channels on their way to purchase

    are likely to spend more than single-channel buyers.

    In terms of competition, Amazon holds the leading position in Western Europe’s

    largest online retail markets. In Germany alone Amazon’s market share is approaching 50%,

    when including both marketplace and direct-to-consumer sales, according to a recent

    estimate cited in the yStats.com report. The U.S.-based E-Commerce giant also outstrips

    local competitors in countries including Belgium, France, Italy, Spain, and the UK.

    WESTERN EUROPE B2C E-COMMERCE MARKET 2018

    3

  • MANAGEMENT SUMMARY

    REGIONAL OVERVIEW

     Breakdown of Global Retail E-Commerce Sales by Regions, incl. Western Europe, in %, 2017

     Retail E-Commerce Sales in Western Europe, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f

     Retail E-Commerce Sales in Western Europe, in EUR billion, and Year-on-Year Change, in %, 2018f-2021f

     Retail E-Commerce Share of Total Retail Sales in Western Europe, in %, 2017 & 2023f

     Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f

     Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2017

     Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 – 2017

     Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the

    Nordics, Spain and the UK, May 2017

     Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the

    Netherlands, the Nordics, Spain and the UK, May 2017

     Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the

    Netherlands, the Nordics, Spain and the UK, May 2017

     M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f

     Cross-Border Online Shopper Penetration, by Selected Countries in Western Europe, in % of Online Shoppers, May

    2018

    UK

    3.1. TRENDS

     B2C E-Commerce Market Overview and International Comparisons, July 2018

     M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f

     Click & Collect Sales, in GBP billion, 2017 & 2022f

     Click & Collect Share of B2C E-Commerce Sales, in %, 2017 & 2022f

     Voice E-Commerce Sales, in USD billion, 2017 & 2022f

     Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest

    of the World, in % of Online Shoppers in the UK, 2012 - 2017

     Share of Consumers Who Have Abandoned a Shopping Basket, by Online and In-Store, in %, April 2018

     Top 3 Product Categories by Online Checkout Abandonment Rate, in % of Consumers, April 2018

     Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017

     Breakdown of Satisfaction of Consumers with Receiving a Consistent Omnichannel Purchasing Experience, in % of

    Consumers, August 2017

    3.2. SALES & SHARES

     B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 - 2022f

     B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2017

    3.3. INTERNET USERS & ONLINE SHOPPERS

     Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2017

     Online Shopper Penetration, in % of Adults, 2012-2017

     Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 – 2017

     Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Adults, by Age Group and

    Gender, 2017

     Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Adults, by Age Group and Gender,

    2017

    2

    WESTERN EUROPE B2C E-COMMERCE MARKET 2018

    TABLE OF CONTENTS (1 OF 10)

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    UK (CONT.)

    3.4. PRODUCTS

     Product Categories Purchased Online, in % of Adults, Q1 2017

     B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f

     B2C E-Commerce Sales of Groceries, in GBP billion, 2017e & 2022f

    3.5. PAYMENT

     Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

    3.6. DELIVERY

     Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May

    2017

     Breakdown of Expected Threshold to Qualify for Free Delivery, in %, May 2017

    3.7. PLAYERS

     Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e

     Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017

     Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017

     Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017

     Top 3 Retail Websites by Unique Visitors, in millions, March 2018

     Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017

    GERMANY

    4.1. TRENDS

     B2C E-Commerce Market Overview and International Comparisons, July 2017

     M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f

     Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017

     Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017

     Reasons for Cancelling a Purchase vi