WESTERN EUROPE B2C E-COMMERCE MARKET 2018€¦ · western europe b2c e-commerce market 2018...

WESTERN EUROPE B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: AUGUST 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-13 TABLE OF CONTENTS I PAGE 14 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 15 METHODOLOGY I PAGE 16 RELATED REPORTS I PAGE 17 CLIENTS I PAGE 18-19 FREQUENTLY ASKED QUESTIONS

PAGE 20 ORDER FORM I PAGE 21 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Western Europe B2C E-Commerce Market 2018

Report

B2C E-Commerce

Western Europe

Austria, Belgium, Denmark, Finland, France, Germany, Italy,

Netherlands, Portugal, Spain, Sweden, Switzerland, UK

English

PDF & PowerPoint

279

PRICES* Single User License:

Site License:

Global Site License:

€ 2,950 (exc. VAT)

€ 4,425 (exc. VAT)

€ 5,900 (exc. VAT)

We occasionally offer a discount on selected reports as newer reports are published.

Please see the most up-to-date pricing on our website www.ystats.com.

QUESTIONS

ANSWERED

IN THIS REPORT

What is the projected market size of B2C E-Commerce in Western Europe in 2021?

How much of Western Europe's total retail sales is online?

What are the latest B2C E-Commerce market trends in Western Europe?

Which product categories are purchased by Western Europe's online shoppers the most?

Who are the top online retail competitors in Western Europe's top 10 markets?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

WESTERN EUROPE B2C E-COMMERCE MARKET 2018

NEW MARKET TRENDS EMERGE IN WESTERN EUROPEAN B2C E-COMMERCE

B2C E-Commerce sales in Western Europe are expected to see steady growth over

the forecast period and increase their share of the region’s overall retail sales to around

one-fifth by 2023. The UK, Germany and France maintain the top 3 ranks in Western Europe

by online retail sales in 2018, while smaller markets such as Spain show higher year-on-year

growth rates, according to the yStats.com report. Besides being the largest, the B2C E-

Commerce market in the UK is also one of the most advanced, with more than eight in ten

individuals making purchases online.

An increasing share of online retail sales in Western Europe is generated via mobile

devices. The Nordics are among the leaders of the M-Commerce trend, fostered by the rise

of mobile payment methods. Another major market development is cross-border E-

Commerce. The percentage of digital buyers making purchases on foreign websites in 2018

is especially high in Ireland, Austria and Belgium. Among the new market trends is voice

commerce. The value of online purchases made by voice command is projected to reach

several billion Euros in the UK alone by 2022. Furthermore, omnichannel behaviours such

as webrooming and showrooming continue to spread across Western Europe. Findings

from Sweden reveal that consumers crossing multiple channels on their way to purchase

are likely to spend more than single-channel buyers.

In terms of competition, Amazon holds the leading position in Western Europe’s

largest online retail markets. In Germany alone Amazon’s market share is approaching 50%,

when including both marketplace and direct-to-consumer sales, according to a recent

estimate cited in the yStats.com report. The U.S.-based E-Commerce giant also outstrips

local competitors in countries including Belgium, France, Italy, Spain, and the UK.


3

MANAGEMENT SUMMARY

REGIONAL OVERVIEW

Breakdown of Global Retail E-Commerce Sales by Regions, incl. Western Europe, in %, 2017

Retail E-Commerce Sales in Western Europe, in USD billion, and Share of Total Retail Sales, in %, 2016-2021f

Retail E-Commerce Sales in Western Europe, in EUR billion, and Year-on-Year Change, in %, 2018f-2021f

Retail E-Commerce Share of Total Retail Sales in Western Europe, in %, 2017 & 2023f

Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f

Internet Penetration in the EU, by Country, in % of Individuals, 2011 – 2017

Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 – 2017

Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the

Nordics, Spain and the UK, May 2017

Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the

Netherlands, the Nordics, Spain and the UK, May 2017

Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the

Netherlands, the Nordics, Spain and the UK, May 2017

M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f

Cross-Border Online Shopper Penetration, by Selected Countries in Western Europe, in % of Online Shoppers, May

2018

UK

3.1. TRENDS

B2C E-Commerce Market Overview and International Comparisons, July 2018

M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f

Click & Collect Sales, in GBP billion, 2017 & 2022f

Click & Collect Share of B2C E-Commerce Sales, in %, 2017 & 2022f

Voice E-Commerce Sales, in USD billion, 2017 & 2022f

Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest

of the World, in % of Online Shoppers in the UK, 2012 - 2017

Share of Consumers Who Have Abandoned a Shopping Basket, by Online and In-Store, in %, April 2018

Top 3 Product Categories by Online Checkout Abandonment Rate, in % of Consumers, April 2018

Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017

Breakdown of Satisfaction of Consumers with Receiving a Consistent Omnichannel Purchasing Experience, in % of

Consumers, August 2017

3.2. SALES & SHARES

B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 - 2022f

B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2017

3.3. INTERNET USERS & ONLINE SHOPPERS

Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 – 2017

Online Shopper Penetration, in % of Adults, 2012-2017

Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 – 2017

Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Adults, by Age Group and

Gender, 2017

Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Adults, by Age Group and Gender,

2017

2


TABLE OF CONTENTS (1 OF 10)

4

1

3

5

5

UK (CONT.)

3.4. PRODUCTS

Product Categories Purchased Online, in % of Adults, Q1 2017

B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f

B2C E-Commerce Sales of Groceries, in GBP billion, 2017e & 2022f

3.5. PAYMENT

Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017

3.6. DELIVERY

Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May

2017

Breakdown of Expected Threshold to Qualify for Free Delivery, in %, May 2017

3.7. PLAYERS

Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e

Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017

Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017

Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017

Top 3 Retail Websites by Unique Visitors, in millions, March 2018

Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017

GERMANY

4.1. TRENDS

B2C E-Commerce Market Overview and International Comparisons, July 2017

M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f

Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017

Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017

Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017

Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017

Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline

Purchases and Total Purchases, 2017

Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017

Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany,

May 2017

4.2. SALES & SHARES

B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 – 2022f

B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f


Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 – 2017

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 – 2017

Breakdown of the Frequency of Shopping Online During a 3-Month Period, in % of Online Shoppers Who Purchased

Online in the Previous 3 Months, Q1 2017

4



3

6

6

GERMANY (CONT.)

4.4. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017

B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017

Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017

4.5. PAYMENT

Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018

Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2016 & 2017

4.6. DELIVERY

Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e

Problems Encountered with Online Purchases, in % of Online Shoppers, Q1 2017

Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017

Number of Amazon Lockers, in Units, 2017 & August 2018e

4.7. PLAYERS

Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017

Top 10 Online Shops, by Sales, in EUR million, 2016

Top 10 E-Commerce Platforms by Market Share, 2017/2018

Top 10 Online Retailers of Food and Groceries by Estimated Revenue Range, in EUR million, 2017e

FRANCE

5.1. TRENDS


Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017

Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online

Shoppers in 2018, in % of Cross-Border Online Shoppers in France, 2017

Top Destinations for Cross-Border Online Shopping Outside the EU, in % of Cross-Border Online Shoppers Who

Purchased From Outside the EU, 2017

Social Media Usage Related To Online Shopping, in % of Online Shoppers Who Use Social Media, January 2017

Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017

Interest Towards Virtual Personal Assistant Systems For Online Shopping, in % Online Shoppers, 2017

5.2. SALES & SHARES

B2C E-Commerce Sales, in EUR billion, 2016 - 2019f

B2C E-Commerce Share of Total Retail Sales, in %, 2017

E-Commerce Share of Total Retail Sales, in %, 2016 - 2021f


Internet Penetration, in % of Individuals, 2011 – 2017

Online Shopper Penetration, in % of Individuals, 2011 – 2017

Frequency of Online Shopping, in % of Online Shoppers, 2017

5.4. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in

2018

WESTERN EUROPE B2C E-COMMERCE MARKET 2018 TABLE OF CONTENTS (3 OF 10)

4

5

7

7

FRANCE

5.5. PAYMENT


Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and

Online Shoppers, June 2017

5.6. DELIVERY

Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017

Subscription Delivery Services Used, in % of Online Shoppers, 2017

5.7. PLAYERS

Online Merchants’ Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C

E-Commerce Turnover, in %, 2017

Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices

Used for Access, in % of Unique Visitors, Q1 2018

Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017

ITALY

6.1. TRENDS

M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e

Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest

of the World, in % of Online Shoppers in Italy, 2012 – 2017

Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017

6.2. SALES & SHARES

B2C E-Commerce Sales, in EUR billion, 2011 – 2018f

Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 – 2018f

B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2018f


Internet Penetration, in % of Individuals, 2011 - 2017

Online Shopper Penetration, in % of Individuals, 2011 - 2017

6.4. PRODUCTS

B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 &

2018f

Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017

6.5. PAYMENT


6.6. DELIVERY

Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017

Breakdown the Delivery Operators Used in E-Commerce, in %, 2017

6.7. PLAYERS

Number of Online Stores, by Region, in Units, 2012, 2016 & 2017, and Change in 2017 Compared to 2016 and 2012

Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet

Users, October 2017



5

6

8

8

NETHERLANDS

7.1. TRENDS

Breakdown of Online Purchases by Device, in %, 2017

Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017

Cross-Border Online Spending, in EUR million, 2014 – 2017

Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2016 & 2017

7.2. SALES & SHARES

B2C E-Commerce Sales, in EUR billion, 2015-2017

Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017




7.4. PRODUCTS


7.5. PAYMENT


7.6. DELIVERY

Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017

7.7. PLAYERS

Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016

SPAIN

8.1. TRENDS

Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017

Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017

Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017

Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q3 2017

Breakdown of Cross-Border E-Commerce Exports Transaction Value and Number by Region, in % Q3 2017

Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017

8.2. SALES & SHARES

B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 – 2016

B2C E-Commerce Sales, in EUR billion, 2016 & 2017

B2C E-Commerce Share of Total Retail Sales, in %, 2017e




8.4. PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, 2017

Products Purchased Online, in % of Online Shoppers, 2017

7


8

9

9

SPAIN (CONT.)

8.5. PAYMENT

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017

8.6. DELIVERY

Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017

8.7. PLAYERS

Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017

BELGIUM

9.1. TRENDS

Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018

Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in

Belgium, Q3 2016 & Q3 2017

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017

Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, October 2017

9.2. SALES & SHARES

B2C E-Commerce Sales, in EUR billion, 2015 – 2017

Online Share of Total Consumer Spending, in %, 2016 & 2017



Online Share of Total Consumer Spending, in %, 2016 & 2017

9.4. PRODUCTS


Top 5 Categories by Online Share of Total Spending, in %, 2017

9.5. PAYMENT


Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared

to 2017 and 2011

9.6. DELIVERY

Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018

Delivery-Related Barriers to Online Shopping, in % of Online Shoppers, Q2 2017

9.7. PLAYERS

Top 10 Online Retailers by Online Sales in Belgium, FY 2016

Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017

SWEDEN

10.1. TRENDS

Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017



8

9

10

10

10

SWEDEN (CONT.)

10.1. TRENDS (CONT.)

Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017

Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, in %, Q1 2018

Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017

Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017

Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %,

Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a

Single Channel, in SEK, Q4 2017

10.2. SALES & SHARES

B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 – 2018f




10.4. PRODUCTS

B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017


10.5. PAYMENT

Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017

Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017

10.6. DELIVERY

Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017

Breakdown of Maximum Expected Delivery Time, in % of Online Shoppers, Q2 2017

10.7. PLAYERS

Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017

SWITZERLAND

11.1. TRENDS

Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017

Top 5 Products Categories Purchased via Smartphone, in % of Online Shoppers, 2017

Cross-Border B2C E-Commerce Imports, in CHF billion, 2014 – 2017

Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017


Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 - 2017

E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017


Internet User Penetration, in % of Individuals, 2014 & 2017

Online Shopper Penetration, in % of Internet Users, 2014 & 2017



10

11

11

11

SWITZERLAND (CONT.)

11.4. PRODUCTS

B2C E-Commerce and Mail Order Sales, by Product Category, in CHF billion, 2012 – 2017

Product Categories Purchased Online, in % of Online Shoppers, 2017

11.5. PAYMENT


11.6. DELIVERY

Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017

11.7. PLAYERS

Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017

DENMARK

12.1. TRENDS

Mobile Shopper Penetration, in % of Internet Users, Q2 2017

Share of Online Purchases Made via Smartphone, in %, 2017


Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017

Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017

Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017


B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 – 2017e

Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017




12.4. PRODUCTS


12.5. PAYMENT


12.6. DELIVERY

Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017

12.7. PLAYERS

Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017


11

12

12

12

FINLAND

13.1. TRENDS

Mobile Shopper Penetration, in % of Internet Users, Q2 2017

Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017

Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017

Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017


B2C E-Commerce Sales, in EUR billion, 2016 & 2017




13.4. PRODUCTS

Breakdown B2C E-Commerce Sales of Products and Services, by Category, in %, 2017


13.5. PAYMENT


13.6. DELIVERY

Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017

13.7. PLAYERS

Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018

AUSTRIA

14.1. TRENDS

M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2018

Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2017 & 2018

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017

Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, October 2017



B2C E-Commerce Share of Total Retail Sales, in %, 2017




13.4. PRODUCTS



13

14

13

13

AUSTRIA (CONT.)

14.5. PAYMENT


14.6. DELIVERY

Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017

14.7. PLAYERS

Top 10 Online Shops by Revenues, in EUR million, 2016

PORTUGAL

15.1. TRENDS

Devices Used for Online Shopping, in % of Online Shoppers, June 2017

Breakdown of Online Shoppers Making Purchases via Smartphone and Tablet, by Using App, Browser or Both, June

2017

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017


B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f




Online Shopper Penetration, in % of Individuals, 2017e & 2025f

15.4. PRODUCTS


15.5. PAYMENT


15.6. DELIVERY

Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online

Shoppers, June 2017

15.7. PLAYERS

Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and

Category, June 2018


14

15

14

14

WESTERN EUROPE B2C E-COMMERCE MARKET 2018 REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR WESTERN EUROPE B2C E-COMMERCE MARKET 2018

Report Coverage

This report covers the B2C E-Commerce market in Western

Europe. Major advanced and emerging markets in this region are covered,

including Austria, Belgium, Denmark, Finland, France, Germany, Italy, the

Netherlands, Portugal, Spain, Sweden, Switzerland and the UK. A broad

definition of retail E-Commerce used by some original sources cited in this

report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the regional E-Commerce

market, regional and country comparisons in terms of criteria relevant to

B2C E-Commerce, such as sales, the E-Commerce share of retail, Internet

and online shopper penetration. The rest of the report is divided into

country chapters, presented in the descending order of retail E-Commerce

sales. Data availability varied by country.

Each country description starts with the “Trends” section that

highlights relevant market trends, such as M-Commerce, omnichannel,

and cross-border online shopping.

The section “Sales & Shares” covers the development of B2C E-

Commerce sales and E-Commerce’s share of total retail sales. For top

markets in the region, information from several sources was provided for

cross-referencing.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in E-Commerce.

Finally, the “Players” section includes information about the

leading E-Commerce companies, including rankings of top online shopping

platforms by sales, website visits, awareness and usage rates by online

shoppers, where available.

For the top two B2C E-Commerce markets in the region, the UK

and Germany, the country descriptions start with an overview chart,

highlighting the overall B2C E-Commerce development.


15

Eastern Europe B2C E-Commerce Market 2018

Turkey B2C E-Commerce Market 2018

Russia B2C E-Commerce Market 2018

Poland B2C E-Commerce Market 2018

Europe Cross-Border B2C E-Commerce 2017

Europe Online Payment Methods: Full Year 2017

Germany B2C E-Commerce Sales Forecasts 2017 to 2021

UK B2C E-Commerce Sales Forecasts 2017 to 2021

Top 5 B2C E-Commerce Sales Forecasts 2017 to 2021

Online Retail in Emerging Markets 2018

Global B2C E-Commerce Market 2018

Asia-Pacific B2C E-Commerce Market 2018

Southeast Asia B2C E-Commerce Market 2018

Africa B2C E-Commerce Market 2018

MENA B2C E-Commerce Market 2018

Middle East B2C E-Commerce Market 2018

August 2018

August 2018

August 2018

August 2018

February 2017

June 2018

November 2017

November 2017

December 2017

August 2018

July 2018

June 2018

May 2018

March 2018

March 2018

January 2018

€ 1,950

€ 750

€ 950

€ 750

€ 1,950 € 950

€ 2,950

€ 450

€ 1,950

€ 1,950 € 1,450

€ 3,450

€ 4,950

€ 3,950

€ 1,950

€ 1,950

€ 2,950

€ 1,950

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Europe B2C E-Commerce Market 2018

Europe Cross-Border B2C E-Commerce 2018

September 2018

September 2018

€ 3,950

€ 1,950


16

WESTERN EUROPE B2C E-COMMERCE MARKET 2018€¦ · western europe b2c e-commerce market 2018...

Documents

Transcript of WESTERN EUROPE B2C E-COMMERCE MARKET 2018€¦ · western europe b2c e-commerce market 2018...