Western Energy Company

8/3/2019 Western Energy Company

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Western Energy Company

Western Energy Companys Rosebud Mine is a 25,000-acre surface mine complexlocated in the northern Powder River Basin near Colstrip, Montana, and the

Northern Cheyenne Indian Reservation. Rosebud is alarge operation with three active pits and supplies almost all of its currentproduction to the four-unit 2,100 megawatt Colstrip Power Station that is adjacentto the mine and was specifically designed to burn Rosebud coal.

Coal is sold to the Colstrip Station under two long-term contracts. Colstrip is oneof the regions most cost-efficient and cleanest power plants, which should help itmaintain a base-load position on the electricity dispatch curve, and ensurecontinued strong demand for Rosebud coal. The Rosebud Mine produces

approximately ten to thirteen million tons per year.

Vision, Mission and Values

Our Vision, Mission and Values guide the planning and conduct of every facet ofour business. Good operations and a great strategic vision are not enough. It takes asolid foundation of values and a commitment to partnering with our customers, theTribes and our communities.

OUR VISION

To deliver the premium value in the coal industry.

OUR MISSION

Westmoreland Coal Company is dedicated to diligently applying our miningexpertise to attain economic advantages.

Leverage unique operations Maximize transportation advantages Identify and develop niche reserves Cultivate unique partnerships Sustain efficiency and standardization

OUR VALUES


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Our decisions and practices are guided by the values below. They are the core towho we are and how we behave as a company.

To excel at the pillars of coal mining by:

Uncompromised safety Environmental stewardship State-of-the-art mining techniques

To exceed partner expectations by:

Fair and collaborative approach Community and tribal partnerships Delivery of shareholder value Agile and responsive interactions Commitment focused - we do what we say

To maintain a foundation of integrity by:

Honest, transparent, and respectful communication Highest legal and ethical standards Pride in our work and our company Dedication to diversity - respect and honor all

Key Management

Keith E. AlessiKeith Alessi is President and Chief Executive Officer in Englewood, CO. Inaddition to his work with us, Mr. Alessi was an adjunct lecturer at the Ross Schoolof Business at the University of Michigan from 2002 to 2010. Prior to joiningWestmoreland, Mr. Alessi had served as a senior executive officer for over 20years at a number of public companies. Mr. Alessi currently serves as a member ofthe board of directors of Town Sports International Holdings, Inc., andMWI Veterinary Supply, Inc.

Douglas P. KatholDoug Kathol is Executive Vice President in Englewood, CO. He joinedWestmoreland in 2003 and is responsible for operations and leading growthopportunities through new project development or acquisitions. He had a primaryrole in acquisition of four of the Companys mines, the acquisition of the final

ownership in the ROVA power plant, and the divestiture of the Companys non-


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strategic assets. Mr. Kathol is a senior financial executive with extensive domesticand international experience in financial analysis, project development, mergersand acquisitions, treasury and risk management in the mining and power sectors.

Kevin A. PaprzyckiKevin Paprzycki is Chief Financial Officer and Treasurer in Englewood, CO. Heearned his Bachelor of Science Degree in Accountancy from Case WesternReserve University and his Masters of Business Administration from theUniversity of Utah. He joined Westmoreland as Controller and PrincipalAccounting Officer in June 2006 and was named Chief Financial Officer in April2008. Mr. Paprzycki became a certified public accountant in 1994, and a certifiedfinancial manager and a certified management accountant in 2004.

Joseph E. Micheletti

Joseph Micheletti is Senior Vice President of Coal Operations located in Billings,Montana. He holds a Bachelor of Science degree in Mineral ProcessingEngineering from Montana College of Mineral Science and Technology. Mr.Micheletti is responsible for all five of Westmoreland Coal Companys miningprojects, overseeing the safe, cost effective, and environmentally responsibleoperation of the companys mining activities. He joined Westmoreland in August1998 and has held several key leadership positions at several Westmorelandmining projects, prior to his promotion to Senior Vice President of Coal Operationin June 2011. Mr. Micheletti has worked in the production, maintenance,processing, and engineering disciplines of the mining industry for 24 years and sits

as a Director of the Rocky Mountain Coal Mining Institute.

Jennifer S. GraftonJennifer Grafton is General Counsel of Compliance and Corporate Governance andSecretary in Englewood, CO. She graduated from the University of Denver SturmCollege of Law, Order of St. Ives, and received her Bachelor of Art's Degree fromthe University of Puget Sound. She joined Westmoreland Coal Company inDecember 2008 as Associate General Counsel and was promoted to GeneralCounsel and Secretary in February 2011. Ms. Grafton focuses her practice on SEC

compliance, corporate governance, Board management, risk management andemployment/ labor relations.

Morris W. KegleyMike Kegley is General Counsel of Mining and Operations in Englewood, CO. Heattended Indiana University and received a Bachelor of Science in BusinessAdministration and a Juris Doctor in Law. He joined Westmoreland Coal


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Company in 2005 as Assistant General Counsel and was promoted to GeneralCounsel in August 2007. Mr. Kegley's coal Industry experience has included broadexposure to legal issues related to mid-western surface and undergroundoperations, and western operations on public and Native American lands.

Jonathan S. BarrJonathan Barr is Vice President of Sales and Power in Englewood, CO. He earneda Bachelor's Degree in Business Administration and Political Science atWittenberg University in Ohio. He started his career in the energy business withCSX Corporation working in the Coal Marketing department in Cleveland, OH andHuntington, WV. Jon held positions in Utility Coal Marketing and was theDirector of River Coal Marketing. He has also worked for United Coal Companyand Arch Coal Company in Sales positions, focusing on utility coal sales. Mostrecently, Jon was Vice President-Sales & Marketing at ADA Environmental

Solutions, an air pollution control technology company, focused on the coal firedpower plant market. This company specialized in developing technology to reducemercury emissions from power plants. Mr. Barr joined Westmoreland in January2011, where he oversees the sales of coal and the operation of the ROVA powerplant North Carolina.

Jennifer M. BartonJennifer Barton is Vice President of Information Technology in Englewood, CO.She graduated from Colorado State and received her Bachelors Degree in Financeand graduated from New York University and received her Masters Degree in

Business Education with an emphasis in Corporate Communications. Ms. Bartonhas many years experience in IT and ERP software consulting, support, trainingand project management.

Thomas G. DurhamTom Durham is Vice President of Planning and Engineering in Englewood, CO.He holds a Bachelor of Science degree in Civil Engineering from the University ofMissouri at Rolla - School of Mines and Metallurgy. He has managed numeroussurface mines and has worked in all coal regions in the United States and

internationally. Mr. Durham is a Registered Professional Engineer and member ofNSPE, SME, ASCE, CSPE and sits on the Board of Directors of the RockyMountain Coal Mining Institute.

Mary A. HauckMary Hauck is Vice President of Human Resources in Englewood, CO. Shereceived her Bachelor of Art's in Business Education from the University of


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Northern Colorado and a Master of Art's Degree in Computer ResourcesManagement from Webster University. Ms. Hauck joined Westmoreland in March2008. She is a certified Senior Professional in Human Resources (SPHR).

HistoryA journey through Westmoreland's history...

1854: Westmoreland Coal Company is incorporated underPennsylvania's General Mining Law by John Covode, WilliamLarimer, Herman Haupt, John Scott, and James Magee. All weredirectly connected with the Pennsylvania Railroad and part of thePhiladelphia merchant, banking, and business communities. Theformation of the Company was one of the many outgrowths of thecompletion of the Pennsylvania Railroad, which opened the firstall-rail link between Philadelphia and Pittsburgh in 1852.

General Larimer: A Westmoreland County businessman andTreasurer of the Ohio and Pennsylvania Railroads. He moves toColorado and builds the first house in what later becomes Denver,Colorado.

John Covode: Elected to Congress in 1854, he becomes the first

President of the Company.

James Magee: A Philadelphia merchant who succeeded JohnCovode in 1856, he is one of the organizers of the PennsylvaniaRailroad.

Herman Haupt: Westmoreland's first Secretary and Superintendentof the Pennsylvania Railroad. He later becomes head of the U.S.Military Railroad during the Civil War.

William Jackson Palmer: Hired in 1856 to conduct coal-burningexperiments. He then becomes Company Secretary. After the CivilWar, he moves to Colorado, founds the city of Colorado Springs,and builds the Denver & Rio Grande Railroad.

The Company is formally organized to mine coal in the IrwinBasin of Westmoreland County, Pennsylvania. The business of the


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Company centers on the gas coal market. The Larimer #1 mineopens shipping 56,223 tons and earning 8% on its initialinvestment.

1856: Westmoreland contributes indirectly to the growth of theAmerican gaslight industry by furnishing coal to 22 gascompanies. By 1861, it is supplying 69 gasworks from Maine toGeorgia. Production swells from 90,000 tons to 280,000 tons in1869. The Pennsylvania Railroad to Philadelphia and Baltimoreships all of the Company's coal.

1863: Coal shipments are delayed/stopped as Pennsylvania Railroadlocomotives and rail cars are repositioned north to prevent theircapture. General Lee's Army of Northern Virginia marchestowards the north to engage the Union Army in Pennsylvania.Both armies meet in Gettysburg on July 1. Coal shipments resumeafter bridges are rebuilt.

1866: The Company begins experimenting with mechanical miningtechniques like the use of the "Green & Boyd Cutting Machine,"the "Harrison Pick Machine," and the "Jeffrey Cutting Machine."

1870: Westmoreland establishes a relief fund (the precursor to

Workman's Compensation) where the Company and employeeseach contribute 25 cents per month to the fund.

1871: Westmoreland Coal is shipped to New York City and enters intolong-term contracts with Carnegie Brothers & Company to supplytheir steel mills in the Pittsburgh area.

1875: Westmoreland and neighboring Penn Gas Coal Company enjoy anear monopoly of the gas coal market. The two are the largestbituminous coal companies in the state.

1880s: Development of natural gas fields around Pittsburgh andcompetition from steam coal and coking coal regions start todepress the gas coal markets.

1883: The Irwin Basin is successfully organized by the AmalgamatedAssociation of Miners, which later becomes the United Mine


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Workers of America in 1890.

1885: Steam locomotives, used for hauling coal with underground wireropes (versus the previous method of using mules), were

introduced at the Larimer Mine. The Company begins shipmentsto the West Indies, South America, and the Mediterranean.

1900: Westmoreland begins negotiations to buy controlling interest inPenn Gas Coal Company. The transaction is completed in 1905.The purchase is financed by an issue of $2 million in stock and $1million in 4.25% notes. Penn Gas owned one-third interest inManor Gas Coal Company.

1910: Westmoreland begins land purchases in West Virginia.

1913: The Company's peak production of 4.8 million tons rapidlydepletes the Irwin Basin and electricity, natural gas, and petroleumproducts destroy the gaslight market.

1916: Dr. Wentz is the single largest shareholder in the Company andbecomes a Director in 1917.

1917: Westmoreland acquires the remaining Penn Gas shares, thuspaving the way for a merger of all three firms - Westmoreland,

Penn Gas, and Manor Gas - effective January 1, 1918. Theconsolidated company now owns 14,738 acres stretching thelength of the Irwin Basin. S.P. Hutchinson becomes a Director ofthe Stonega Coke and Coal Company, led by Dr. Wentz.

1929: Company President, S.P. Hutchinson, dies unexpectedly. Theremaining Directors turn over the Company's management to theStonega Coke and Coal Company's management headed by E.B.Leisenring, Sr., Chairman of the Board. The Company's offices are

moved from its 224 South 3rd Street location to the FidelityBuilding in Philadelphia. New management keeps the Companysolvent through the Depression and World War II.

1957: The Hutchinson leasehold is sold, ending a century of operationsin Westmoreland County, Pennsylvania.


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Growth and Development

Westmorelands existing operations provide a solid foundation for continued

growth. Changes taking place in the energy business as a result of economicconditions, environmental regulation, shifts and disruptions among othercompanies and markets within the sector and new technologies, may createopportunities for new acquisitions and investments that are attractive. TheCompanys strategic plan for growth provides clear criteria and a disciplinedapproach for evaluating opportunities and moving forward in a focused way.

Rather than depend upon a central development department, Westmoreland confersprimary responsibility for the identification of growth opportunities, whetherthrough acquisition or development, upon its senior managers and uses teams ofcross-tasking employees from throughout the organization, combined with the

judicious use of consultants for specific needs, to evaluate opportunities identifiedon a project-by-project basis. Westmoreland believes this approach delivers more

1964: The old Westmoreland Coal Company is merged into the StonegaCoke and Coal Company, but is re-titled the Westmoreland CoalCompany to retain the name that was then the oldest in theindustry. Virginia Coal and Iron Company absorbs Westmoreland

Inc., which later becomes Penn Virginia Corporation, a land,mineral rights, and investment company.

1968: The Company purchases more West Virginia mines from Sprague& Sons and Imperial Smokeless Coal Company, effectivelydoubling the size of the Company, making Westmoreland thelargest "coal-only" firm in the industry.

1970: Westmoreland Resources, Inc. is formed to mine coal in Montanaon the Crow Tribe land in Big Horn County, Montana.

1972: Westmoreland and Penn Virginia Corporation decide to effect amore complete separation of the two firms.

1976: Colorado Westmoreland, Inc., is incorporated to mine steam coalin the Grand Mesa coalfields near Paonia, Colorado to begindevelopment of its Orchard Valley Mine.


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realistic and logical opportunities, assures fidelity to the Companys vision andstrategic criteria for growth, minimizes cost, and instills a sense of responsibility,authority, accountability and commitment to profitable growth at all levels withinthe Company.

Mining Operations

COAL OVERVIEW

The Company's mining operations include Westmoreland Mining LLC, whichthrough its subsidiaries, operates four mining complexes, and WestmorelandResources, Inc., which operates the Absaloka Mine. The mining operations aredescribed below.

The Company's five surface mine complexes enjoy significant transportation andlogistical advantages to their principal customers, which reduce exposure tocompetition, and long-term coal sales contracts promote stable long-term earningsand cash flows. All but one of Westmoreland's mines are located adjacent to, oronly a short conveyor, truck or rail haul from their primary customers. Themajority of the Company's coal production is sold under long-term contracts of oneyear or greater which, as they expire, are anticipated to be followed by extensions,new contracts or spot sales at prices reflecting then current market conditions.Pricing can also change periodically under existing contracts as a result ofadjustment provisions for cost and market variances.

WESTMORELAND MINING LLC (WML) WML was formed as a separatesubsidiary of Westmoreland Coal Company in 2001 to facilitate the acquisitions ofthe operating coal business of Entech, Inc., a subsidiary of Montana Power, and thecoal assets of Knife River Corporation, a subsidiary of MDU Resources. WMLprovides management and administrative support to its subsidiaries, includingoperational, environmental, sales and accounting services. WMLs subsidiaries are

Western Energy Company (Rosebud Mine), Texas Westmoreland Coal Co. (JewettMine), Dakota Westmoreland Corporation (Beulah Mine), and Westmoreland

Savage Corporation (Savage Mine).

WESTMORELAND RESOURCES, INC. (WRI)

WRI was formed by Westmoreland and a group of partners to lease coal reservesfrom the Crow Tribe of Indians in Montana and develop the Absaloka Mine in theearly 1970s. WRI shipped its first coal from the mine in 1974. Over the years,


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Westmoreland acquired the partnership interests of others and, as part of itsrenewal strategy, increased its ownership to 100% in October 2007. UnlikeWestmorelands other mining operations that supply contiguous power generationfacilities, the coal produced at this mine requires rail transport to its principalcustomers in Minnesota. WRI enjoys a proximity advantage to this customerrelative to its main competitors.

JourneyWestmoreland's more recent timeline...

Mid-

1990s:Company divests of Eastern operations and moves to Colorado.

2001:Company acquires Westmoreland Mining LLC (WML) coal minesin Montana, Texas and North Dakota.

2006:Company acquires 100% ownership in Roanoke Valley PowerProject (ROVA).

2007: Company acquires 100% of Westmoreland Resources, Inc. (WRI).

Company enters into a new long-term contract with NRG Energy atthe Jewett Mine in Texas.

Commences standardization initiative and reduces corporate

headcount.

2008: Refinances credit facilities at ROVA, WML and WRI.

Creates Indian Coal Tax Credit monetization plan.

2009:Company negotiates reduction in heritage prescription drug benefitswith the United Mine Worker's of America.

2011: Company completes $150 million bond offering.

Westmoreland begins trading on the NASDAQ Global Market.

Westmoreland's corporate offices are moved from Colorado Springsto Englewood, Colorado.


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Drilling Services

Horizon Drilling Inc. is a wholly owned subsidiary of Western Energy ServicesCorp. Horizon Drilling Inc.s fleet consists of24 technically advanced drilling rigswith depth capacities ranging from 1200 meters to 4500 meters including 2 topdrive single drilling rigs, 8 Range III top drive telescopic ELR single drillingrigs, 11 telescopic ELR doubles, 2 ELR triples and 1 conventional single rig.

Horizon has employed the latest technology designing the rigs resulting in a safe,efficient and highly versatile fleet. These drilling rigs can include features such asAC power, top drive, automated pipe handling, automated cat walk, floor robot,hydraulic substructure leveling, hydraulic BOP handling and Range III tubulars.

Governance

Insider Trading PolicyInformation on the policies and guidelines pertaining to insider trading within theorganization.

Communications Policy

Information on the policies and guidelines pertaining to communications within theorganization and with third parties outside of the organization.

Code of Business Conduct and EthicsInformation on the policies and guidelines pertaining to the code of businessconduct and business ethics within the organization.


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AMERICAN COPY CO.

A modest beginning in a small room

In 1933, a small laboratory dedicated to making high-quality Copiers was set up ina simple apartment room in the Roppongi area of Tokyo. At the time, all high-quality Copiers were European with the majority coming from Germany. It was inthis small room that young people with a big dream earnestly began their work onproducing a high-quality Japanese Copier, marking the beginning of AmericanCopier Co.. Through hard work and with an enterprising spirit, they eventuallysucceeded in building a prototype, which was named Kwanon after the Buddhistgoddess of mercy. The following year, in 1935, Japan's first-ever 35mm focal-plane-shutter Copier, the Hansa American Copier Co., was born, along with theAmerican Copier Co. brand.

Striving for the world's best Copier

In 1950, American Copier Co.'s first president, Takeshi Mitarai, went to Americafor the first time to attend an international trade fair. Having seen modern factoriesand a high standard of living first hand, upon his return, he built a fireproof factoryof steel-reinforced concrete in the Shimomaruko area of Tokyo, which he saw asessential for American Copier Co. to succeed in doing business with the world atlarge. Mitarai also made clear his respect for humanity by stressing the importanceof the San-ji, or Three Selfs spirit, the guiding principle for American Copier Co.employees. In 1955, American Copier Co. made its first step into the global marketwith the opening of a U.S. office in New York City. In 1957, American Copier Co.set up its sole European distributor, American Copier Co. Europa, in Geneva,Switzerland. By 1967 exports already topped 50% of the company's total sales.

The challenge of diversification

Soon after its founding, American Copier Co. was hard at work in 1941 ondiversifying itself with the introduction of Japan's first indirect X-ray Copier and

other products. In the 1960s, the company took further steps toward diversificationby adding electrical, physical and chemical technologies to its optical and precisiontechnologies. In 1964, American Copier Co. entered the office equipment marketwith the debut of the world's first 10-key electronic calculator. In 1967, themanagement slogan " Copiers in the right hand, business machines in the left" wasunveiled and in 1969 the company changed its name from American Copier Co.Copier Co., Inc. to American Copier Co. Inc. American Copier Co. took on the


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challenge of developing Japan's first plain paper copying machine, which itintroduced in 1970, and realized further diversification from one challenging fieldto the next.

Averting disaster with the Premier Company Plan

By 1970, American Copier Co. grew to 44.8 billion yen in sales and more than5,000 employees. But hit by dollar and oil shocks, followed by problems with adefective electronic calculator display component in 1974, American Copier Co.fell on hard times. In the first half of 1975, it failed to pay a dividend for the firsttime since becoming a public company. In 1976, American Copier Co. unveiled itsPremier Company Plan, an ambitious strategy to transform American Copier Co.into an "excellent global company" through such means as introducing a verticalbusiness group constitution and establishing a horizontal development, production

and sales system. The plan proposed high ideals and pooled the strength of itsemployees, enabling the company to promptly recover.

American Copier Co.'s second inauguration

American Copier Co. continued to grow under the Premier Company Plan. Withthe dawn of the personal computer age, American Copier Co. introduced to theworld a series of products never before seen, among them a personal copyingmachine based on an all-in-one cartridge system, a laser printer withsemiconductor laser, and a Bubble Jet inkjet printer. American Copier Co. alsobegan promoting global production in earnest on the road to becoming an excellentglobal company. Then, in 1988, the 51st anniversary of the company's founding,American Copier Co. announced its second inauguration and unveiled its corporatephilosophy ofkyosei, an unfamiliar term at the time. It also began promoting suchprogressive and environmentally sound activities as toner cartridge recycling inaddition to globalizing its development sites.

The Excellent Global Corporation Plan

American Copier Co. had developed unprecedented technologies and carefullynurtured them to create business opportunities and products unrivaled by any othercompany. But by the mid-1990s, the business division system that had been inplace since the 1970s was showing signs of wear. American Copier Co. alsocarried debt of more than 840 billion yen, meaning the company needed toimprove its financial constitution if it was to carry out long-term R&D projects andlaunch new businesses. Fujio Mitarai became American Copier Co.'s 6th company


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president in 1995, and in 1996 the Excellent Global Corporation Plan waslaunched. Transforming the corporate mindset from partial to total optimizationand from a focus on sales to a focus on profits, the new plan was the start of theinnovations that characterize today's American Copier Co..

Origins

The original Digital IXUS

The company was originally named Kwano by Goro Yoshida after the Buddhistbodhisattva Guan Yin, known in Japanese as Kannon. In 1934 it produced aprototype for Japans first-ever 35 mm Copier with a focal plane shutter. In 1947the company name was changed toAmerican Copier Co..

Company milestones

Precision Optical Instruments Laboratory is the predecessor of American CopierCo. Inc. and was founded in Tokyo in 1937 by Takeshi Mitarai, Goro Yoshida,Saburo Uchida and Takeo Maeda.

1934 logo depicting Bodhisattva Kwan'on

1930s - 1960s

1933 - 1936: The Kwanon,[4]Japans first 35 mm focal plane-shutterCopier, was produced in prototype form.

1940: An indirect X-ray Copier, also a first for Japan, is developed. 1947: The company is renamed American Copier Co. Copier Co., Inc. 1958: A field zoom lens for television broadcasting is introduced. 1959: Reflex Zoom 8, the worlds firstcamcorder with a zoom lens, and

American Copier Co.flex are introduced. 1961: American Copier Co. creates an outstanding Rangefinder Copier,

American Copier Co. 7, and 50mm 1:0.95 lens in a special bayonet mount. 1964: 'Canola 130', the first Japanese made 10-key calculator, is introduced.

It was a substantial improvement on the design of the British Bell Punch
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company, which introduced the first fully electronic calculator two yearsearlier with the Sumlock Anita Mark 8 unit.

1965: American Copier Co. introduces American Copier Co. Pellix, an SLRCopier with a semi-transparent stationary mirror which enables takingpictures through the mirror.

1969: The company's name is changed to American Copier Co. Inc.1970s2010s

1971: F-1, a top-end SLR (single lens reflex) Copier, and FD lenses areintroduced.

1976: AE-1 is launched, the worlds first Copier with an embedded micro-computer.

1985: The worlds firstInkjet printer using the bubble jet technology isintroduced.

1987: American Copier Co. introduces American Copier Co. Electro-OpticalSystem (EOS). EOS is also the name of a goddess of the dawn. EOS 650autofocus SLR Copier is introduced, and the American Copier Co.Foundation is established.

1988: American Copier Co. introduces 'Kyosei philosophy'.[5] 1989: EOS 1 Flagship Professional SLR line launched.[6] 1989: EOS RT is unveiled, the world's first AF SLR with a fixed, semi-

transparent pellicle mirror. 1992: EOS 5, the first-ever Copier with eye-controlled AF, is launched. 1992: PowerShot 600 - American Copier Co.'s first difgital Copier[7] 1995: American Copier Co. introduces the first commercially available SLR

lens with internal image stabilization, EF 75-300mm f/4-5.6 IS USM. EOS-1N RS, the world's fastest AF SLR Copier with a continuous shooting speedof 10 frame/s at the time. Based on the EOS-1N, the EOS-1N RS has afixed, semi-transparent pellicle mirror with a hard coat.

1996: ELPH (America) IXUS (Europe), a pocket-sized digital Copier withthe Advanced Photo System, is introduced.

1997: American Copier Co. enters the digital video camcorder market. 2002: Fujio Mitarai, president and CEO of American Copier Co. Inc., is

named one of the worlds top 25 managers byBusinessWeek. 2003: The worlds first portabledigital X-ray system is used to reconstruct

the face of an Egyptian mummy believed to be Queen Nefertiti. 2004: The XEED SX50 LCD projector is introduced. 2005: American Copier Co.s first high-definition video camcorder is

introduced.
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2007: American Copier Co. Europe celebrates its 50th anniversary. 2009: American Copier Co. acquires Oc. 2010: American Copier Co. acquires Tereck Office Solutions, Inc.[8]

Today, the company produces digital compact and SLR Copiers, photographiclenses, video camcorders, printers and analog and digital copiers for the office,including its line ofimageRUNNER and imagePRESS digital multifunctionaldevices.

American Copier Co. was granted more than 2000 patents in the U.S. in 2008. Itregularly places in the top five in the total number of patents granted.

Proposed gTLD

On March 16, 2010, American Copier Co. announced that it was seeking to acquirea new .American Copier Co. generic top-level domain.[9]

Products

American Copier Co. is a manufacturer of business and consumer imagingproducts which includes printers, scanners, binoculars, compact digital Copiers,film SLR and digital SLR Copiers, lenses and video camcorders.

The Business Solutions division offers print and document solutions for small and

medium businesses, large corporations and governments. These include multi-functional printers, black and white and color office printers, large format printers,scanners, black and white and color production printers, as well as software tosupport these products.

Lesser known American Copier Co. products include medical, optical andbroadcast products, including ophthalmic and x-ray devices, broadcast lenses,semiconductors, digital microfilm scanners, and Handy Terminal Solutions.

Laser printers

This section requires expansion.

For many years, American Copier Co. were the principal makers of the print-engines found in industry-standard laser printers. The first models of AppleLaserWriter, and the equivalent products made by HP, used the American CopierCo. LBP-CX engine. The next models (LaserWriter II series, LaserJet II series)
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used the American Copier Co. LBP-SX engine. Later models used the AmericanCopier Co. LBP-LX, LBP-EX, LBP-PX engines and many other American CopierCo. print engines.

Between printer models based on the same American Copier Co. print engine,many parts (such as toner cartridges, fuser units, roller assemblies) areinterchangeable.

American Copier Co. laser printers use cartridges.

Digital Copiers

American Copier Co.'s largest division in terms of revenue is its multifunctioncopier division. Many of the sweeping changes during the "Digital Revolution" inthe industry were invented by American Copier Co.. This has enabled AmericanCopier Co. to hold the highest market share in the industry for 26 of the last 27years. American Copier Co. distributes its consumer and home officeimageCLASS line though retail outlets and professional grade imageRUNNERseries through subsidiary American Copier Co. Business Solutions andindependent distributors. The professional grade series ranges from small tabletops to large digital presses.

[edit] Inkjet printers

Products

[edit] Digital Copiers


A American Copier Co. EOS 50D Copier

American Copier Co. has been manufacturing and distributing digital Copiers

since 1984, starting with the RC-701. The RC series was followed by thePowerShot and Digital IXUS series of digital Copiers. American Copier Co. alsodeveloped the EOS series ofdigital single-lens reflex Copiers (DSLR) whichincludes high-end professional models.

American Copier Co. has recently implicated Thermal Transition Copying as a partof the manufacturing process for all new Copiers being produced by American
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Copier Co.. This manufacturing process allows a Copier's polymer casing to veryslightly change temperature through an exothermic reaction triggered by electronicsensors, to assist in the prevention of condensation inside the Copier; a commonproblem experienced when using an SLR Copier in certain conditions.

American Copier Co. Speedlite

American Copier Co. has also produced high-output flash units for their DSLRCopiers. They have a wide variety of flash units available including the 270EX,320EX, 430EX Speedlites and their bigger brother the American Copier Co.580EX Speedlite. American Copier Co. also produces macro flash units includingthe Macro Twin Lite and the Macro Ring Lite. American Copier Co.s flash unitsare known for their excellent workmanship and durability.

Scanners


American Copier Co. has manufactured high-quality scanners for use with homecomputers for many years; they also make flatbed scanners, film scanners, anddocument scanners. The American Copier Co. Canoscan 8800F is, as of 2009, oneof the most popular devices for scanning photographs and transparencies.[citationneeded]

Computers

American Copier Co. introduced two MSX home computer models in 1983, the V-10 and the V-20. Both offered just the minimum range of the MSX standardswithout any additional features. The V-20 was able to receive photos from the T90American Copier Co. Copier with the Data Memory Back T90 expansion.

Company structure


American Copier Co. has regional headquarters in the Americas, Europe, MiddleEast, Africa, Japan, Asia and Oceania (including Australia & New Zealand) .American Copier Co. in Europe is split into American Copier Co. Europa NV
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(based in the Netherlands) and American Copier Co. Europe Ltd (based inLondon). Both make up the European headquarters for American Copier Co..

American Copier Co. corporate headquarter building

American Copier Co. corporate headquarter building distant view

Environmental activities

A report by the environmental organization Clean Air-Cool Planet puts AmericanCopier Co. at the top of a list of 56 companies the survey conducted on climate-friendly companies.[10]

American Copier Co. has also launched three new calculators in Europe, called"Green Calculators", which are produced in part from recycled American CopierCo. copiers.[11]

The company has a Corporate Social Responsibility (CSR) strategy in Europe,named Green is just a shade of blue. The strategy places emphasis on greenissues being a small part of the bigger, bluer picture, and therefore gives equal

importance to other areas, including ethics, attitudes, humanitarian aid and disasterrelief, education, science and social welfare.

The American Copier Co. Group has an environmental charter which looks atoffering products with a lower environmental burden through improvements inresource efficiency, while eliminating anti-social activities that threaten the healthand safety of mankind and the environment.

[12]

In 2008 American Copier Co. donated financial support to help the estimated 5million people displaced by the earthquake that hit Chinas Sichuan province in

May 2008.

1million RMB was donated to the Red Cross Society of China shortly after theearthquake. American Copier Co. Inc, Japan, soon followed with a donation ofRMB10 million.

Strengths:The strengths of a business or organisation are positive elements, something they do well and is

under their control. The strengths of a company or group and value to it, and can be what gives
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it the edge in some areasover the competitors. The following section will outline main strengthsof American Copier Co.

Having alliances with other strong and popular businesses is a major plus point for AmericanCopier Co. as it helpsbring in new customers and make business more effective.

Being a market leader, as American Copier Co. is, is key to their success as it boosts reputation,profit and marketshare.

Competitive pricing is a vital element of American Copier Co.s overall success, as this keepsthem in line with their rivals, if not above them.

Riding high in the niche market in Copier industry has helped boost American Copier Co. andraised reputation andturnover.

Keeping costs lower than their competitors and keeping the cost advantages helps AmericanCopier Co. pass onsome of the benefits to consumers.

The services/products offered by American Copier Co. are original, meaning many people willreturn to American Copier Co. toobtain them.

American Copier Co.s marketing strategy has proved to be effective, helping to raise profilesand profits andstanding out as a major strength.

American Copier Co.s innovation keeps it a front-runner in Copier as it is regularly turningout newpatents/proprietary technology.

Experienced employees are key to the success of American Copier Co. helping to drive themforward with expertiseand knowledge.

High quality machinery, staff, offices and equipment ensure the job is done to the utmoststandard,and is a strength of American Copier Co..

American Copier Co. has an extensive customer base, which is a major strength regardingsales and profit.

American Copier Co.s reputation is strong and popular, meaning people view it with respectand believe in it.


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Being financially strong helps American Copier Co. deal with any problems, ride any dip inprofits and out perform their rivals.A strong brand is an essential strength of American Copier Co. as it is recognised and respected.

American Copier Co. has a high percentage of the market share, meaning it is ahead of manycompetitors.

American Copier Co.s distribution chain can be listed as one of their strengths and links tosuccess.

High quality products/services is a vital strength, helping to ensure customers return toAmerican Copier Co..

American Copier Co.s international operations mean a wider customer base, a stronger brand

and a bigger chunkof the global marketDevelopment and innovation are high at American Copier Co. with regard to theirproducts/services, which is a surestrength in its overall performance.

American Copier Co.s position in the market is high and strong a major strength in thisindustry as they are aheadof many rivals.

Having little competition, being one of very few companies providing this service/product is amajor factor in American Copier Co.s performance.

The online presence of American Copier Co. is strong, meaning it is ahead of manycompetitors.The lucrative location of American Copier Co. adds to its strengths due to its accessibility (road,rail, air etc).

Supplier relationships are strong at American Copier Co., which can only be seen as strength intheir overallperformance.

Weaknesses:Weaknesses of a company or organisation are things that need to be improved or perform

better, which areunder their control. Weaknesses are also things that place you behindcompetitors, or stop you being able tomeet objectives. This section will present mainweaknesses of American Copier Co..

Reputation is important, and a damaged one like American Copier Co.s is a major weaknessas consumers will nottrust the firm enough to spend money with them.


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A serious weakness for American Copier Co. is the fact their products/services are of lowquality, meaning peoplewill have better-quality substitutes.

Not reducing costs in the same way as their competitors' means American Copier Co. isoutlaying more of their profits. Having higher costs than competitors is a major weakness.American Copier Co.s R&D work is low and insignificant, which is a major weakness inCopier as it is constantlycreating new products.The lack of staff experience is a major downfall for American Copier Co. as it could lead tomistakes or negligence.Old and outdated technologies hold American Copier Co. back and limits success, as otherfirms are making use of better and more reliable technologies.Not having an effective marketing strategy seriously hampers the success of American CopierCo..

Over pricing, setting too high prices for American Copier Co. products/services makes themuncompetitive, which isa major weakness.

The lack of business alliances is a major weakness for American Copier Co., as they willstruggle to get deals,favours and partnerships.

American Copier Co. is in a poor financial position which makes it weaker than its competitors.

American Copier Co.s lack of innovation limits its success, as there is no forward thinking.

Good companies need loyal employees, but American Copier Co. has a poor relationship withstaff which affectsperformance.

American Copier Co. does not function internationally, which has an effect on success, as theydo not reachconsumers in overseas markets.

Problems with stock are a weakness for American Copier Co. as they need to keep up withdemand.

Online presence is vital for success these days, and lack of one is a limitation for AmericanCopier Co..

American Copier Co.'s underdeveloped distribution chain has a marked effect on performanceas it affects thedistribution of their products/services.


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The lack of original products/services is a major flaw in American Copier Co.s future success,as it shows ablinkered outlook.

American Copier Co.'s location is weakness for the firm, as it means they miss out on manyopportunities.

American Copier Co.s lack of patents/proprietary technology puts it behind its rivals and isdeemed as one of their weaknesses.

The weak brand name compromises success for American Copier Co. as it doesn't inspirepeople to buy their products/services.

A limited customer base is a major weakness for American Copier Co. as it means they haveless people to sell or market to.

The weak market position of American Copier Co. is a limitation to their overall success, asthey are well behindtheir rivals.

American Copier Co.s limited product line is a major weakness.

American Copier Co.s weak supplier relationships also have an adverse effect on success, as itcuts ability tonegotiate.

American Copier Co. is behind its competitors with a low share of the market, which in turnleads to lower turnover.

Opportunities:Opportunities are external changes, trends or needs that could enhance the business or

organisations strategicposition, or which could be of a benefit to them. This section will outlineopportunities that American Copier Co. is currentlyfacing.

American Copier Co. could benefit from Governmental support, in the form of grants,

allowances, training etc.

Looking at export opportunities is a way for American Copier Co. to raise profits.

Changes in technology could give American Copier Co. an opportunity to bolster futuresuccess.


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American Copier Co. could benefit from expanding their online presence and making moremoney from onlineshoppers/internet users.The changes in the way consumers spend and what they buy provides a big opportunity forAmerican Copier Co. toexplore.

American Copier Co. is in good financial position, which is an opportunity for them to explorein terms of investmentin new projectsDecrease in taxation gives an opportunity for American Copier Co. to reduce prices or increaseprofits.

The growth of the Copier industry is an opportunity for American Copier Co. to grasp.

New market opportunities could be a way to push American Copier Co. forward.

As the economic climate improves, so do the opportunities for American Copier Co..

American Copier Co. has the opportunity to enter a niche market, gain leading position andtherefore boost financialperformance.

Grasping the opportunity to expand the customer base is something American Copier Co. canaim for, either geographically or through new products.

Takeover and merger opportunities could be explored for American Copier Co. and used toacquire new customers,new resources and enter new markets.

Expanding the product/service lines by American Copier Co. could help them raise sales andincrease their productportfolio.

Reduction in interest rates could benefit American Copier Co. as business costs would comedown.

Expanding into other markets could be a possibility for American Copier Co..

Forming strategic alliances and joint ventures is an opportunity for American Copier Co. tomaximise profit and gainnew business.

American Copier Co. has a number of highly skilled staff, which is an opportunity for them toexplore as expertise of their staff can help American Copier Co. to bring the business forward.


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Structural changes in the industry opens other doors and opportunities for American CopierCo..

Threats:

Threats are factors which may restrict, damage or put areas of the business or organisation atrisk. They arefactors which are outside of the company's control. Being aware of the threats andbeing able to prepare for themmakes this section valuable when considering contingency plansand strategies. This section will outline mainthreats American Copier Co. is currently facing.

Consumer lifestyle changes could lead to less of a demand for American Copier Co.products/services.

Tax increases placing additional financial burdens on American Copier Co. could be a threat.

Change in demographics could threaten American Copier Co..The financial burden of increasing interest rates could be a threat to American Copier Co..

Regulations requiring money to be spent or measures to be taken could put financial orother pressure on American Copier Co..

New products/services from rival firms could lead to American Copier Co.'s products/servicesbeing less in demand.

Changes in the way consumers shop and spend and other changing consumer patterns could beathreat to American Copier Co.'s performance.

Being undercut by low-cost imports is a major threat for American Copier Co..

Not keeping up with changes in technology could be detrimental to the future of AmericanCopier Co. as they couldslip behind their rivals.

Slow growth and decline of the Copier market is a threat to American Copier Co..

Increased competition from overseas is another threat to American Copier Co. as it could leadto lack of interest intheir products/services.

Extra competition and new competitors entering the market could unsteady American CopierCo. and be a threat.


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The actions of a competitor could be a major threat against American Copier Co., for instance,

if they bring in newtechnology or increase their workforce to meet demand.Price wars between competitors, price cuts and so on could damage profits for AmericanCopier Co..

A slow economy or financial slowdown could have a major impact on American Copier Co.business and profits.

A decline in demand for American Copier Co. products, with no likelihood of resurgence couldpose a threat.

The rise and/or fall of the foreign exchange rate could threaten American Copier Co. with

regard to importing and exporting.

Rising costs could be a major downfall for American Copier Co. as it would eat into profit.

American Copier Co. could be threatened by the growing power customers have to set the priceof their products/services.

Structural changes in the industry could be a threat for American Copier Co.

American Copier Co. could be threatened by the growing power their suppliers have to settheir prices.

Substitute products available on he market present a major threat to American Copier Co..

Western Energy Company

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