West Of Memphis Report
16
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 West of Memphis (SPC) Retail, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Campus Circle efforts promoting the L.A. release of West of Memphis in Los Angeles.
Transcript of West Of Memphis Report
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
West of Memphis (SPC) Retail, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Dedicated Emailing and sweepstakes
hosting were all utilized for the film. • Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster
displays in the store and gift certificate. • Campus Circle Advertising for the film appeared in Campus Circle, a free alternative newspaper
in Los Angeles.
West of Memphis Campaign Recap
Banner Advertising - 379K impressions, 210 clicks Movie Trailer Page – 118 Page Views
Amoeba Music Sweepstakes (L.A) – Page Views – 1,180, Entries – 789 Dedicated Email – 26.1K+ sent, Total Opens – 3,124 to date, Total clicks – 482 Newsletter Banner Ad – 2 wks, 26.1K+ emails, Page Views - 2,459, Clicks – 47
Total Page Views – 6,881 Total Clicks – 739 Campaign Duration – 14 Days
Print Ad – Campus Circle (12/20) 30,000 Circulation • 90,000 Readership
Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood
Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood
Retail Promo – Amoeba Music 3 Poster displays for the film at Amoeba Music Hollywood
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 379K. Clicks – 210.
Dedicated Email
Delivered – 26,191 Opened – 3,124
Clicks – 482
Campus Circle
Newsletter
Emails – 26.1K Opens – 2,459
Clicks – 47 Newsletter – 2X
Movie Trailer Page
Page Views – 118 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Amoeba Sweepstakes Los Angeles
Entries – 789 Page Views – 1,280
Demographics of Entrants
Age – 70% 35+ Gender – 50% female
Ethnicity – 59% Caucasian. 11% Hispanic
Status – 46% Working
Sweepstakes Stats - Age
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Gender
Sweepstakes Stats - Status
