SATELLITE VIEW OF GREECE Greece. SATELLITE VIEW OF GREECE Greece.
WERT – Women Entrepreneurs in Rural Tourism Needs Analysis Country report Greece.
-
Upload
ashlee-terry -
Category
Documents
-
view
220 -
download
0
Transcript of WERT – Women Entrepreneurs in Rural Tourism Needs Analysis Country report Greece.
WERT – Women Entrepreneurs in Rural Tourism
Needs AnalysisCountry report
Greece
Research objective
to identify: the issues affecting women
entrepreneurs in rural areas in tourism, crafts and food production
the specific needs of target groups in order to define the training content required
the appropriate delivery methods to suit the target groups
Research analysis (1)
Period: 31/01/2011 until 28/03/2011 methods of delivery:
by post by fax by e-mail phone interview
54 questionnaires sent out, 20 replies 16 women’s rural tourism cooperatives
and 4 individual women entrepreneurs
Research analysis (2)
Respondents production of traditional foodstuff (14) crafts (4) accommodation (3) attraction (2)
Respondents by rural tourism sector
a) Accommodation
b) Crafts
c) Food production
d) Attraction
e) Other
Summary of findings - overall
further training is considered useful in every skill area
most useful ‘marketing and product development’ ‘developing a quality customer service’
least useful ‘accommodation management and
maintenance’
Summary of findings – general business skills
better competence – most interest in further training
marketing and product development 4,5 General business skills
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
5,0
Businessplanning and
research
Ability todiversify
Financialmanagement
e.g. sources offinance, cashflow, profit &loss, pricing
Legal aspects -finding out
aboutregulations
How to marketyour businessand developyour product
Managing staffand teambuilding
current level
usefulness of training
Summary of findings – rural tourism services
least overall competence
developing a quality customer service 4,5
least competence in ‘accommodation management and maintenance’ 6 /16 responses ‘not
useful’ 5 /16 ‘very useful’
Rural tourism services
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
5,0
Dev
elop
ing
asu
stai
nabl
eru
ral t
ouris
mbu
sine
ss
Org
anis
ing
and
runn
ing
alte
rnat
ive
leis
ure
activ
ities
for
tour
ists
Dev
elop
ing
aqu
ality
cust
omer
serv
ice
Dev
elop
ing
ato
uris
t bu
sine
ssw
hich
isac
cess
ible
to
all
Acc
omm
odat
ion
man
agem
ent
and
mai
nten
ance
current level
usefulness of training
Accommodation management and maintenance
0
1
2
3
4
5
6
7
1 2 3 4 5
usefulness of training
nu
mb
er
of
resp
on
ses
responses distribution
Summary of findings – using computers
3rd in training interest
11/18 do not use computers or internet for marketing purposes
almost half do not use basic programmes
using e-mail and the internet 3,9
Computer use
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
Basic wordprocessing
Databases andspreadsheets
Using e-mail Usingcomputers andthe internet for
marketing –websites,
search engineoptimisation
Socialnetworking e.g.
facebook,LinkedIn, twitter
current level
usefulness of training
Computer use
0
2
4
6
8
10
12
1 2 3 4 5
current competence
nu
mb
er
of
resp
on
ses
Basic word processing
Databases andspreadsheets
Summary of findings – self development
second best average in competence
highest score in a current skill ‘time planning/balancing of work and family’
7/18 replies very useful and 5/18 ‘not useful’
Self development
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
Time planning -balancing work
and family
Buildingconfidence and
networking
Writtencommunication
skills
Makingpresentations
Culturalawareness and
foreignlanguages
current level
usefulness of training
Time planning - balancing work and family
0
1
2
3
4
5
6
7
8
1 2 3 4 5
level of importance
nu
mb
er
of
resp
on
ses
usefulness of training
current competence
Summary of findings – other training suggestions marketing and promoting of products and services certification and other legal issues – legal framework for
enterprises such as women’s coops accounting funding sources for women entrepreneurs and coops hospitality and accommodation’s hygiene* specific skills:
bakery and confectionary catering training from food technologists
Summary of findings – online network 18 out of 20 are positivetopics for discussion: Time management * Exchange of experience, knowhow and skills Exchange of knowledge on recipes, packaging Visiting women associations abroad Setting up commercial links Product promotion Traditional diet and cuisine Professional training on confectionary Hospitality issues * Accommodation hygiene * Business presentation
Summary of findings –useful trainingSkill Area – Use of training Average
scoreSkill Area – Use of training Average
score
How to market your business and develop your product
4,5 Developing a sustainable rural tourism business
3,6
Developing a quality customer service 4,5 Organising and running alternative leisure activities for tourists
3,6
Business planning and research 4,2 Social networking e.g. facebook, LinkedIn, twitter
3,6
Legal aspects - finding out about regulations
4,1 Written communication skills 3,5
Developing a tourist business which is accessible to all
4,1 Cultural awareness and foreign languages 3,5
Financial management e.g. sources of finance, cash flow, profit & loss, pricing
4 Basic word processing 3,4
Using computers and the internet for marketing – websites, search engine optimisation
3,9 Building confidence and networking 3,4
Using e-mail 3,9 Time planning - balancing work and family 3,3
Making presentations 3,9 Databases and spreadsheets 3,2
Ability to diversify 3,7 Accommodation management and maintenance
2,9
Managing staff and team building 3,7
Summary of findings –training delivery
most preferable: series of workshops learning from experienced entrepreneurs
least preferable: on-line learning
Training delivery
0 2 4 6 8 10 12 14
Series of workshops
Distance (online) learning
Workshops and distancelearning combined
One to one coaching
Learning from otherexperienced entrepreneurs
Other
Specific country requirements & difficulties
most women active in rural tourism through women coops
traditional foodstuff and crafts
difficulties: age and education basic computer use difficult generation gap problem prejudice and distrust
Recommendations
training in marketing & business, quality service development, legal and financial aspects
seminars and exchange of experience preferably near their base
network of women entrepreneurs to facilitate exchange of ideas and communication between women
qualitative research for better results
WERT – Women Entrepreneurs in Rural Tourism
thank you for your attention