We're The Young Generation, And We've Got Something To Say!
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Transcript of We're The Young Generation, And We've Got Something To Say!
A centre of expertise in digital information management
www.ukoln.ac.uk
We're The Young Generation, And We've Got Something To Say!Talk at the “Inspiring the iGeneration Web 2.0, teenagers and libraries” conference
Brian KellyUK Web FocusUKOLNUniversity of BathBath
UKOLN is supported by:
http://www.ukoln.ac.uk/web-focus/events/conferences/igeneration-2007/http://www.ukoln.ac.uk/web-focus/events/conferences/igeneration-2007/
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Resources bookmarked using the ‘igeneration-2007' tag Resources bookmarked using the ‘igeneration-2007' tag
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised
A centre of expertise in digital information management
www.ukoln.ac.uk
2
Contents
• Introduction• Web 2.0 is
changing things!• What is Web 2.0?
User generated content Communications
• Facebook example• Facebook: the challenges
Concerns for the individual: privacy, etc. Organisational concerns: defamation, etc.
• Questions
Aims of this talk:• Give an overview of Web 2.0• Explore a popular social
networking service• Suggest how organisations
might respond to the opportunities & challenges
Aims of this talk:• Give an overview of Web 2.0• Explore a popular social
networking service• Suggest how organisations
might respond to the opportunities & challenges
A centre of expertise in digital information management
www.ukoln.ac.uk
3
About Me
Brian Kelly:• UK Web Focus: a Web advisory post• Involved in Web since January 1993, when he
helped establish Web service at the University of Leeds (possibly first institutional site in UK HE)
• Actively promoted the Web in1993• Currently promoting use of Web 2.0: what it is;
how it can be used and deployment strategiesUKOLN:
• A national centre of expertise in digital information management
• Funded by JISC and MLA to support the higher and further education communities and the cultural heritage centre
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
4
Web 2.0 companies (with products to sell, marketing people, academics, even civil servants are suggesting that “Web 2.0 changes things!”
Are they right?
Will Web 2.0 herald an even more significant change than Web 1.0?
Web 2.0 companies (with products to sell, marketing people, academics, even civil servants are suggesting that “Web 2.0 changes things!”
Are they right?
Will Web 2.0 herald an even more significant change than Web 1.0?
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
5
Web2MemeMap, Tim O’Reilly, 2005
Characteristics Of Web 2.0
• Network as platform• Always beta• Clean URIs• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & wikis Social networking Social tagging
(folksonomies)• Trust and openness
Characteristics Of Web 2.0
• Network as platform• Always beta• Clean URIs• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & wikis Social networking Social tagging
(folksonomies)• Trust and openness
Web 2.0: What?
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
Web
2.0
Web 2.0
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Web 2.0: Why?
Realisation of Sir Tim Berners-Lee’s dream:• Web was meant to be interactive & user-driven
Technical infrastructure now in place• But only now are the standards in place, use cases
tested and commercial infrastructure deployedUser acceptance:
• Users love it – look at popularity of SNsSaving scarce in-house resources:
• Institutions can now focus on relevant areas, rather than duplicating services already available
• Enhancing quality of what we do do• Developing digital citizenship• Addressing the gaps (e.g. information literacy, …)
Web
2.0
Web 2.0
A centre of expertise in digital information management
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Blogs (1)
Library community has been an early adopter of blogs.
Several library commentators (in US, UK & elsewhere) use blogs to:
• Disseminate info on new tools, services, etc.
• Advise on issues• Promote discussion &
debate• …
Usi
ng
Web
2.0
http://philbradley.typepad.com/http://philbradley.typepad.com/
Web 2.0
A centre of expertise in digital information management
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Usi
ng
Web
2.0 Blogs (2)
Increasing numbers of libraries are providing blog services for various purposes:
• Newsletter• Alerting• Informing• Listening• Engaging• …
http://teens.mosmanlibraryblogs.com/http://teens.mosmanlibraryblogs.com/
For further examples of uses of blogs in libraries see Kara Jones’s slides on Why Have A Blog? (available on Slideshare )
For further examples of uses of blogs in libraries see Kara Jones’s slides on Why Have A Blog? (available on Slideshare )
Web 2.0
A centre of expertise in digital information management
www.ukoln.ac.uk
9
Communications
We said:• Content is king!
But maybe:• Communications is king!
Communications tool include:• Chat tools (MSN
Messenger)• Audio & video (including
MSN Messenger, Skype, …)• MS text messaging
Usi
ng
Web
2.0
Web 2.0
A centre of expertise in digital information management
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Integration of ServicesWeb 2.0 applications can be used in isolationThey can also be integration into other services (e.g. widgets in blogs and Web sites)Facebook is (currently) the leading platform for integrating many Web 2.0 tools
A centre of expertise in digital information management
www.ukoln.ac.uk
11
The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions
The Facebook Platform
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What is Facebook?Facebook:
• A social networking Web site
• Had the largest number of registered users among college-focused sites with over 30 million members worldwide
• Ranked between top 10–20 Web sites
• Seventh most visited site in the US
From Wikipedia
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
A centre of expertise in digital information management
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Note that I provide public information, but not personal details
Getting Started
When you register you can provide information about yourself:
• Personal details
• Contact details• Interests• …
A centre of expertise in digital information management
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Your Profile Page
Here’s an example of a profile page:
• Your details• Access to default
applications • Access to applications
your addedFacebook could be used as a personalised portal to various applications
A centre of expertise in digital information management
www.ukoln.ac.uk
15
Your Profile Page
Here’s an example of a profile page:
• Your details• Access to default
applications • Access to applications
your addedFacebook could be used as a personalised portal to various applications
And here’s how others may see your profileBoring isn’t it!
A centre of expertise in digital information management
www.ukoln.ac.uk
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It’s a Social Network (1)
The strength of Facebook is when it is used as a social network. Here people can see:
• My updates to my Facebook account
• Applications I’ve installed
• Groups I’ve joined
• Photos & videos I’ve uploaded
• Blogs posts I’ve written
• Messages I’ve sent & received
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
17
It’s a Social Network (2)
Here’s the page of a former colleague (now at Eduserv). This is valuable to me:
• Spot friends in common
• Keep informed of Andy’s professional interests (of interest to me)
• Keep informed of Andy’s discussions with others
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
18
Student Use (1)
Example of groups subscribed by a student:
• Student society
Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)
Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)
A centre of expertise in digital information management
www.ukoln.ac.uk
19
Student Use (1)
Example of groups subscribed by a student:
• Student society
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
A centre of expertise in digital information management
www.ukoln.ac.uk
20
Student Use (2)
Example of groups subscribed by a student:
• Student society• Social
Facebook is popular for various social activities – especially for keeping in touch over summer
Facebook is popular for various social activities – especially for keeping in touch over summer
A centre of expertise in digital information management
www.ukoln.ac.uk
21
Student Use (2)
Example of groups subscribed by a student:
• Student society• Social
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
A centre of expertise in digital information management
www.ukoln.ac.uk
22
The Opportunities
Facebook provides great opportunities for colleges and universities:
• It’s popular• It’s easy-to-use• No need for in-house development or to purchase
software• Useful for staff and post-graduate students too• We can easily integrate our resources into
Facebook (e.g. RSS feeds, blogs, etc.)• It can provide alternative access to our services
cf. MyNewport portal which took a day to port to Facebook
A centre of expertise in digital information management
www.ukoln.ac.uk
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What Others Are DoingMyNewport:
• VLE/portal used by staff & students (course material, news, blogs, forums, etc.)
• Facebook app allows students to access to MyLearning resources
• Allows students to create their own personal learning environment in a platform other than the University’s
Facebook targeted as it’s the fastest growing communityIf the users like idea but want to work in another environment then that is fine
See info on UK Web Focus blog& Michael Webb’s (IT Services director at Newport College) blog
See info on UK Web Focus blog& Michael Webb’s (IT Services director at Newport College) blog
A centre of expertise in digital information management
www.ukoln.ac.uk
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What’s The Downside?
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
A centre of expertise in digital information management
www.ukoln.ac.uk
25
The Challenges – The User
Should people be concerned about the privacy implications of Facebook?
Here’s an example of a group set up on the University of Bath network
Should people be concerned about the privacy implications of Facebook?
Here’s an example of a group set up on the University of Bath network
“Definatly Bullard....found him strangly sexy....is that wrong!?”
Note that Newbridge Primacy has a Web site which has no photos of children – but they upload their own photos to Facebook
A centre of expertise in digital information management
www.ukoln.ac.uk
26
Challenges: The Institution (1)
Facebook can provide challenges for the institution
IT Service departments, for example, are always liable to face criticism
These days as well as User Group meetings and online forums, users can create their own discussion groups
A centre of expertise in digital information management
www.ukoln.ac.uk
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Challenges: The Institution (2)
How should the departments respond?
• Read the posts to gain feedback on areas in which improvements may be needed?
• Join in the discussions
• Ban such discussions / people who make inappropriate comments?
• Ignore the groups
A centre of expertise in digital information management
www.ukoln.ac.uk
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Challenges: The Institution (3)
Note though:• Departments may find support being provided on the discussion groups
• There will always be criticism
Do our (fee-paying) students have a right to watch “crap on YouTube” What if this slows network down? How does the university engage in discussions on this topic with the students?
Do our (fee-paying) students have a right to watch “crap on YouTube” What if this slows network down? How does the university engage in discussions on this topic with the students?
A centre of expertise in digital information management
www.ukoln.ac.uk
29
Other Issues
There are also challenges for individuals
What if this group I’ve joined isn’t about nos. of UK Facebook users, but a BNP support group?
A friend has joined a group which advocates violence!
Note that Facebook isn’t a local University service, so it can’t easily be banned. Is this were we need education (for staff as well as students)?
Note that Facebook isn’t a local University service, so it can’t easily be banned. Is this were we need education (for staff as well as students)?
A centre of expertise in digital information management
www.ukoln.ac.uk
30
You Can Manage Your Privacy
You have control over the information others can see about you
A centre of expertise in digital information management
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31
You Can Manage Your Privacy
You have control over the information others can see about you
But how many users change the default settings?
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
A centre of expertise in digital information management
www.ukoln.ac.uk
32
Looking Back
What if Facebook had been around in the 1970s and 1980s?Photos of Gordon Brown, Tony Blair & David Cameron from their student (and schoolboy) days are easily foundBut what if they had been blogging about their exploits & views?What will the Daily Mail be publishing in 30 years time?
A centre of expertise in digital information management
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Responding To The Challenges
How to respond to the challenges?
• Ban Facebook to protect the institution / the users
• Disciplinary measures
• Take students to court
• Guidelines (how to configure settings)
• Education• Information literacy• ..
BBC Video clipBBC Video clip
Register, 22 Mar 2007
University moves to hush Facebook criticismThe administration was provoked by a Facebook group called "James Knowles is a Twat".
University moves to hush Facebook criticismThe administration was provoked by a Facebook group called "James Knowles is a Twat".
A centre of expertise in digital information management
www.ukoln.ac.uk
34
What Do My Friends Think?
A question I asked on Facebook: Facebook: (a) institutions need to engage with it as our students like it or (b) its their social space; let's leave it alone?
Responses from my Facebook friends, 1 Aug 2007
Responses from my Facebook friends, 1 Aug 2007
A centre of expertise in digital information management
www.ukoln.ac.uk
35
Some ThoughtsFacebook:
• We can’t ignore it!So should we:
• Leave it for students to use as they see fit?• Allow departments to use as they see fit?• Make formal use of it?
In all scenarios how should we:• Address privacy concerns for students (and staff)?• Address the issue of whether the university should
respond to criticisms?• Protect the integrity of the institution? • Provide advice, training, etc. on best practices?• …
Many of these issues will be addressed at a one-day workshop on “Exploiting The Potential Of Blogs and Social Networks” to be held in Birmingham on 26 November 2007.
Many of these issues will be addressed at a one-day workshop on “Exploiting The Potential Of Blogs and Social Networks” to be held in Birmingham on 26 November 2007.
A centre of expertise in digital information management
www.ukoln.ac.uk
36
Questions
Any questions?