We're EPIC. You're EPIC

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EPIC empowers the creative industry to use its resources and talent to make social change happen. Here's how we do it.

Transcript of We're EPIC. You're EPIC

  • Were EPICYoure EPIC

  • 2 EPIC empowers the creative industry to use its resources and talent to make social change happen.

  • Table of Contents

    ABOUT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

    FROM THE FOUNDER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

    BOARD OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    OUR PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

    BE THE RALLY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11A few things creative professionals love about being on an EPIC rally team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 LIVE THE RALLY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Tips for creative directors and principal designers . . . . . . . . . . . . . . . . . 23

    Account managers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

    Team members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

    The plan: A week-by-week schedule for a really EPIC rally . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

    GET RALLIED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67A few things nonprofits love about being an EPIC client . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69

    CASE STUDIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75American Nutrition Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75

    Organic School Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79

    Barrel of Monkeys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

    A sample of our nonprofit clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

    RALLY BEHIND EPIC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89A few things our partners love about EPIC . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

    Sponsorship levels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

  • 1 2

    EPIC launched in 2009 with a signature programming initiative: eight-week creative rallies during which creative professionals and nonprofits join forces. Together, they make a bigger impact on the world than either could alone.

    At regular intervals, we select teams of top-flight advertising and design professionals, pairing them with nonprofit clients dedicated to education, children and families. Over the course of eight weeks, the teamsworking on a strictly probono basis and led by an esteemed creative directordevise marketing solutions that their nonprofit clients need.

    This book explains how our creative rallies work. But rallies are just one way EPIC engages creative professionals in social change. Our lectures and events build community and serve as a bridge between the social service sector and the creative industry.

    EPIC has big, blue-sky plans for the future. The advertising and design industries are full of boundless talent. Crazy-unstoppable talent. In the coming months and years, EPIC will introduce new initiatives to give the industry more opportunity to use that talent for social good.

    And if you take all of that to its logical conclusion, it means that our prospects as an organization are crazy-unstoppable, too.

    About

    Learn www.iamepic.orgApply to be on a team www.iamepic.org/creativesApply to be a nonprofit client www.iamepic.org/nonprofits

  • 3 4

    We all want our lives to count. We long to care about what we do on a daily basis, to add value, to give back, to make a difference, to serve.

    EPIC is an idea that came out of the desire to continue working with talented creatives while also serving nonprofits and provid-ing what they need in order to flourish. There is such a need on the creative side: for talented people to feel the freedom to do amazing work on projects they believe in while also maintaining their corporate work at full-time or freelance positions. And there is an overwhelming need in the nonprofit world for strategic, well-positioned, conceptual, beautiful solutions that will drive aware-ness of the needs in our society and put us on a path toward solving those problems. The creative community should be and can be the go to place for service and discussion! This is why EPIC was born.

    The development process was a bit like a jigsaw puzzle, a little piece hereone there. EPIC is the answer to a need. There was no Einstein moment. No big light bulb went off and suddenly everything made sense.

    The inspiration started with Hank Richardson at Portfolio Center, where we talked about doing design work that can change the world. Then, that passion grew at SamataMason as we watched the Samatas grow their foundation, Evans Life Foundation, which was started in memory of their son, Evan.

    After being in Chicago for a few years, I learned about Project: Philanthropy, started by Kelly Kaminski and Stewart Cottman. Being involved with weekend workshops, doing identity systems for small nonprofits, helped me understand this intense desire within creatives to make a difference in the world. Why would we be given such a gift if we were not to use it to better our society?

    After joining the AIGA Chicago board, the conversations continued.

    Designers ask:How can we do outreach better?How can we get involved with our communities and make a difference with our talents?

    Being EPIC is simple. Do great work with new friends that you have never worked with before and celebrate what you have contributed that will, in turn, impact lives.

    To me, giving is at the very core of life. Sometimes it comes easy and sometimes its really hard. But it is always necessary.

    Join this movement as we explore how EPIC can become the fun and meaningful collective approach to service as a creative community.

    Erin HuizengaEPIC Founder

    From the Founder

  • 5 6

    Junior Board Advisory BoardBoard of Directors

    FOUNDER/EXECUTIVE DIRECTORErin HuizengaLead, gravitytank

    PRESIDENTTiffany MeyersFreelance Writer

    VICE PRESIDENTKelly KaminskiPrincipal, Grip Design

    TREASURERKathryn RosanovaKathryn Rosanova CPA & Assoc., Inc.

    Philip BarashDirector of Marketing and Development, Chicago Loop Alliance

    Mark DrozdPartner/Creative Director, Simple Truth

    Kristian EspinosaDesign Director, Motorola

    Maris GrossmanAnalyst, gravitytank

    Timothy HoganPartner/Creative Director, The Royal Order of Experience Design

    Julie JaworLead Designer, gravitytank

    Kel KnagaDesign Educator/Designer

    Jamey LundbladDirector of Communications, Chicago Office of Tourism and Culture

    Eva PenarDirector of Marketing and Communications, The Chicago Community Trust

    Scott ReinhardSenior Designer, Museum of Contemporary Art, Chicago

    Ginny TevereVP, Design Director, Edelman

    Rose WalkerRecruiter, Creative Circle

    Marc AltmanProject Manager, See3 Communications

    Miguel A. CervantesDesign Researcher

    Brigid EduarteArt Director, Acquity Group

    Liz KramerDesign-Oriented Do-er

    Ashley LewisDesigner, Fig1 Brand Studio

    Javier LopezDesigner

    Hendrika MakilyaFreelance Designer

    Justin AhrensPrincipal/Creative Director, Rule 29

    Dan BassillPresident, Tutor/Mentor Connection

    Tim BrucePartner/Creative Director, LOWERCASE

    Katrina Limbaugh CabreraVP, Communications Director, Energy BBDO

    Joy GiggieStrategic Marketing Consultant

    Dawn HancockOwner, Firebelly Design; Founder, The Firebelly Foundation

    Kevin LynchSVP, Creative Lead, Proximity/BBDO

    Maureen MizwickiSenior Associate Director for Major Gifts, Northwestern University Feinberg School of Medicine

    Hank RichardsonDirector of Design, Portfolio Center, Atlanta

    Marybeth Schroeder