Helping You

Climb to Financial Success

Marquee Marketing• Chad Allen• Brian Frederick• Jeremiah Haynes• David Kolda

Our Mission• Design a creative booth to attract customers• Target Millennials• Get 1000 people to make an appointment• Promote Wells Fargo as a longtime bank

Colorado State Fair• Pueblo, CO• 11 days from 8/26/16 to 9/5/16• Total of 500,000 in attendance last year• Big event for millennials

State Fair Projections• 500,207 over 11 days in 2015• 10% at booth is 50,000 people• Only need 2% to sign up to make

1,000 new checking accounts.• Each banker only needs 10 people

per day

Climbing Wall• 24-foot high rock climbing wall• Up to 3 people can climb at a time• “Climbing to Financial Success”• Progress from checking to other accounts• Expresses trust and support

Alternative Game• Offer Mini-stair climbing game• For people who won’t climb wall

• Still “climbing to financial success”• Trivia questions to advance through levels• Learn Wells Fargo history• Still get to participate

Incentive• Apple Watch giveaway• 1 entry for appointment• 2 entries for signing up

for account• Email winners after state

fair is over• Promote digital banking

Actors• Two actors walking around• Dressed as past and future climbers • Show that Wells Fargo has always been and always will be

a great bank• Promote the booth, send people to it

Motto

Logo

Tables

Summary• Colorado State Fair• “Helping You Climb to Financial Success”• Rock wall and staircase game• Creative booth design• Appeal to milennials• Apple Watch giveaway

Thank you for your time

Comments and Questions?