Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Self and Holistic...
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Wellness Mandala
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
Wellness Mandala
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Eat
SleepB
reat
he Move
To Wellness
From Illness
Eat
SleepB
reat
he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
To Wellness
From Illness
Wellness Mandala: Dynamics
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Internal
External
Active
Passive
Hardware Software
Wellness Mandala: Influence Model
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
To Wellness
From Illness
1. Motivation What is the intrinsic or extrinsic motivation to start the journey from illness to wellness?
2. Rewards What are the intrinsic or extrinsic rewards to continue the journey from illness to wellness?
3. Process What is the process that can help users succeed in the journey from illness to wellness?
4. Metrics
What are the metrics that can show users success in the journey from illness to wellness?
5. CapabilitiesWhat are the capabilities that users need to succeed in the journey from illness to wellness?
6. Resources
What are the resources that users need to succeed in the journey from illness to wellness?
Eat
SleepB
reat
he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
To Wellness
From Illness
Wellness Mandala: Rule of Thumb Research
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Move 10000+ steps, with 30+ minutes of intense activity. Stand more than sit and walk every waking hour.
Sleep for 8+ hours, with 4+ hours of deep sleep and 90%+ sleep efficiency.
Eat small portions, early and frequently. Eat whole and natural foods, preferably proteins, mostly plants.
Practice meditation with belly breathing for 30+ min. Work out for 30+ minutes to increase heart rate to 80%+.
Eat
SleepB
reat
he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
To Wellness
From Illness
Wellness Mandala: Quantified Self Metrics
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
- Steps- Distance- Calories
- Duration- Deep/ REM Sleep- Sleep Efficiency
- Calories- Frequency- Composition
- Rate- Depth- Variability
- Weight- Body Fat %- Body Mass Index
Eat
SleepB
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he Move
Habits: Fam
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& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
To Wellness
From Illness
Wellness Mandala: Quantified Self Trends
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Internal From manual entry to smartphone apps to wearable devices
External From quantified self to quantified families, offices, spaces and cities
Eat
SleepB
reat
he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
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& City
To Wellness
From Illness
Wellness Mandala: Quantified Self Devices
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Withings Smart Body Analyzer, Nike Fuel Band, Jawbone Up, Fitbit Flex, Mio Alpha Heartrate Monitor
Eat
SleepB
reat
he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
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Neighb
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od
& City
To Wellness
From Illness
Wellness Mandala: Quantified Self Apps
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Nike Running, Moves, Runkeeper, Azumio Sleep Time, My Breath Lite, MyFitnessPal, Olik Body Fat, Azumio Instant Heart Rate
Eat
SleepB
reat
he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
To Wellness
From Illness
Wellness Mandala: Beyond Quantified Self
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Beddit, Lapka, YouTopia, Scanadu Scout
Wellness Mandala: Quantified Self Scaling
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Time
Use
rs
Once Regularly
One
Man
yPersonal measures
Personal trends
Population comparison
Population trends
Eat
SleepB
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he Move
Habits: Fam
ily
& Friends
Systems:
Healthcare &
InsuranceSpa
ces:
Home
& O
ffice
Places
:
Neighb
orho
od
& City
To Wellness
From Illness
Wellness Mandala: Opportunity Spaces
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
The opportunity space is expanding from quantified self to include quantified families, offices, spaces and cities.
Move beyond the internal circle, to build new solutions around habits, systems, places and spaces.
The complete solution will include all the ten elements in the three circles.
Explore unique combinations of the elements in the internal and external circles, to create new solutions.
Welcome to QiCrafting
Welcome to QiCrafting
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.
We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).
Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.
The Wellness Opportunity
Think Wellness, Not Illness
People around the world are rethinking of their health in terms of wellness, instead of illness.
Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts.
Photo from Flickr
Become a Wellness Brand
All brand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet.
All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness.
Photo from Flickr
Enable Wellness ChoicesPeople are taking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system.
Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them.
Photo from Flickr
Craft Wellness Experiences
People are seeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them.
Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness.
Photo from Flickr
Work With QiCrafting
Brand Purpose: PurposeCrafting
We design wellness retreats to help marketers re-connect with themselves and their consumers as people, re-discover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness.
Photo from Flickr
Brand Futures: FutureCrafting
We design exploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses.
Photo from Flickr
Brand Innovation: ChangeCrafting
We design innovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts.
Photo from Flickr
Brand Stories: StoryCrafting
We design storytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories.
Photo from Flickr
The QiCrafting Network
The QiCrafting Network
To learn more about QiCrafting, visit http://qicrafting.com,
email us at [email protected], or call us at +8615618060597.
Amena Lee Schlaikjer Founder, The Wellness Works Shanghai
Gaurav Mishra
Founder and CEO, QiCraftingShanghai
Yan Liu
Founder, Ask LabShanghai
James Norris
Founder, Self SparkSingapore
qicrafting.com