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WELLNESS BENEFITSDecrease Your Frustration.Increase Their Participation.

Health Happens in the Workplace: Employer Wellness ConferencePresented byDr. Moshe Engelberg June 6, 2012

Title for First SlideThis is a good pointAn even better pointWow we are really making good points nowIts getting good nowI even have some stuff to say over hereThis is the best pointOK just get to the pointValue Proposition5Title for First SlideThis is a good pointAn even better pointWow we are really making good points nowIts getting good nowI even have some stuff to say over hereThis is the best pointOK just get to the pointValue PropositionThe unique and valuable benefits you promise your customers that make their engagement worthwhile to them and to you. 6ExchangeCustomers

What do they need?What do they value?What do they want?

Too BusyNot For MeInconvenientNo ExecsIntimidating9

AbilityMotivationOpportunity

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KABConsider Different Sequences of Knowledge/Attitude/BehaviorYou can rely primarily on a traditional K-A-B approach - increase knowledge to shift attitudes and then change behavior for those with high issue involvement. This points to campaign components that have information and skills training.

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18Levels of Engagement

Level 1:Health Risk AppraisalFacebook Status UpdateLevel 2:Exercise ClassCoworker Hike

Level 3:Behavioral ContractProgram Ambassador

What is success?What do you measure?Who gives input?How do you use results?Vital Signs

Takeaways?Customers

What do they need?What do they value?What do they want?

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Thank youDr. Moshe Engelberg, Presidentmoshe@researchworks.com

12396 World Trade Drive, Suite 313San Diego, CA 92128 USA858.487.8200www.researchworks.com

19487.32419487.324