Welcome to Yorkshire Marketing Opportunities 2012
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Transcript of Welcome to Yorkshire Marketing Opportunities 2012
2012
Marketing Opportunities IM
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What’s the secret to a great marketing campaign? It starts by looking at opportunities with Welcome to Yorkshire...Welcome to Yorkshire, working with the tourism industry, local authorities and the wider business community in Yorkshire, has delivered impressive results since it was launched. We want you to share this success and be part of our 2012 campaigns.
Gary Verity Chief Executive Welcome to Yorkshire
Yorkshire Sculpture ParkJaume Plensa. I, You, She or He 2006. Photo © William J Hebert.
Magna
Victoria Quarter
Derwent Moors
Bridlington
RHS Garden Harlow Carr
yorkshire.com4
ALL YEAR ROUND
yorkshire.com is our award winning consumer facing website that attracts over 5 million visits per year and is the call to action for all our marketing campaigns and activity. yorkshire.com is the official visitor site for Yorkshire. We have marketing opportunities on the domestic and international sections of our website. yorkshire.com offers a wide range of opportunities to suit your budget and your business. This is the opportunity to increase your exposure and showcase your product to thousands of visitors. The site is growing both in content and traffic, and we would like to invite your business to take advantage of some fantastic online marketing benefits.
If you would like to find out more please contact us to discuss online marketing opportunities.
OnlineKey facts
Over 5 million visits a year to yorkshire.com Multiple award winning: including two Travelmole awards, Highly Commended at the DADI awards, and nominated for a World Travel Award
Over 6,000 Facebook and 10,000 Twitter followers
First tourism agency in Europe to embrace the mobile phenomenon Foursquare by creating its own dedicated page
Consumer email list of over 100,000
Industry email list of over 10,000
Opportunity Consumer contacts
for direct mail Sell offers and packages through our e-store Banner advertising Advertorials Blogs, Social Media and Email Enewsletters
Prices Prices vary depending on location on the site and media choice
Suitable for All businesses
5yorkshire.com
Welcome to Yorkshire’s marketing campaigns lead the way in excellence in tourism thanks to their depth, breadth and innovation. Marketing activities are based on the simple key truth, ‘You can do more in Yorkshire’.
The aim of the on-going regional campaign continues to re-position the Yorkshire brand as a contemporary and vibrant county and improve revenue by increasing the length of stays and spend per visitor trip whilst driving traffic to the website, yorkshire.com. To showcase the diversity of offering across the county.
In strategic terms the overall aim for our campaign activity has been to maximise the value of visitor expenditure from the domestic market by focusing on high value visitors. Our campaign creative aims to communicate the strength of the product, the fact you really can do more and the diversity across the county. You really can ‘Have a brilliant’ time in Yorkshire!
Domestic
ALL YEAR ROUND
Welcome to Yorkshire is very active internationally, particularly in Europe, North America and Asia Pacific, reaching many markets and attracting more visitors from overseas to travel to Yorkshire. Welcome to Yorkshire hosts visits to Yorkshire for overseas press, media and travel trade, produces e-newletters, meets tour operators and runs marketing campaigns with partners including airline and ferry companies.
Reaching International Markets and Visitors • Media and trade visits - opportunities to host and meet • Media and trade quarterly e-newsletters – opportunities
to provide information eg latest developments, events etc• International Marketing Campaigns - partner opportunities • International websites available in English, Dutch, German,
Spanish, Italian, French and Chinese
International
Key facts
Tourism in Yorkshire is worth £7 billion annually
The county’s industry employs almost a quarter of a million people
There are 216 million visits to Yorkshire each year TV advertisement across ITV and digital channels across the UK
TV sponsorship Outdoor advertisements Innovation marketing -
looking at new ways to market Yorkshire
Online & Social Media supporting activity (Facebook & Twitter)
Main driver to yorkshire.com On-going PR (local, regional,
national and specialist)
Opportunity Be involved with our campaign
Target Market High value visitors with
disposable incomes, ABC1’s Sponsorship & Out of
Home activity, targeting Scotland, London, the South East and the Midlands
High value day trippers, 2 hours’ drive time
around Yorkshire
Suitable for All businesses
yorkshire.com6
Yorkshire is host to an extraordinary range of inspiring wedding venues. We have everything from country house hotels in stunning locations, to award winning unusual venues in no less than seven cities across Yorkshire. In addition we have numerous market, spa and coastal towns all set in glorious countryside including three National Parks.
Costs WEDDINGS POSTCARDSA6 postcard for your organisation with an image, copy and contact details.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
A6 Postcard £600 £900
ONLINEGold Package - Advertising pod to promote your business with a direct link to your website, featuring on the homepage of the weddings section. You can include 50 words copy and an image to promote your business.
Silver Package - Thumbnail image on the homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business, including copy, images and contact details.
Bronze package - An advertising pod two pages in from the weddings homepage. Opportunity to include an image, up to 50 words of copy, contact email and telephone number and link back to your company website.
Listing - A listing within the venue and wedding directory categories with the opportunity to list your company name, add up to 30 words of copy with contact email and telephone number.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Gold £800 £1100
Silver £500 £800
Bronze £400 £700
Listing £200 £500
All packages have a 12 month duration.
Weddings
ALL YEAR ROUND
Key facts
A series of sponsored wedding postcards, a great way to simply promote your business
Dedicated wedding section on yorkshire.com, a one stop shop to a fabulous Yorkshire wedding
Online & Social Media supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to wedding related businesses, accommodation and attraction providers and through WTY events
Opportunity Various online and A6 postcards
Print run 50,000 postcards
Target Market Visitors and residents looking
to plan a wedding
Suitable for All business with an interest in weddings, wedding planners and event organisers
Ripley Castle
7yorkshire.com
Yorkshire’s Great Outdoors campaign showcases the strength of our county’s outdoor offering and outdoor activities from rock climbing and mountain biking to trekking, hiking and surfing.
Costs BROCHURE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £1000 £1300
Inside back cover (full page) £1000 £1300
Inside full page £800 £1100
Inside half page £400 £700
Inside 1/4 page £200 £500
Inside 1/8 page £100 £400
Overall sponsorship includes logo on front page, back page advert and online advertising pod. Overall sponsor also benefits from PR/Media coverage £5000 £5300
ONLINEOption 1 - Outdoors homepage pod includes direct link back to your company website (copy to be no more than 20 words)
Option 2 - Sub section pod i.e. walking (copy to be no more than 20 words - links to your company website)
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Option 1 - 154px x 160px (20kb max file size) £800 £1100
Option 2 - 154px x 160px (20kb max file size) £500 £800
All packages have a 12 month duration.
Outdoors
FROM FEBRUARY 2012
Key facts
Launch event A5 guide Online & Social Media
supporting activity (Facebook & Twitter)
Supporting outdoor pages on yorkshire.com
On-going PR (local, regional, national and specialist)
Distribution to outdoor activity partners, accommodation and attraction providers and through WTY events
Opportunity Stand share/ advertisement/online
Print run 50,000 A5 48 page guide (Outdoor brochure)
Target Market High value visitors with
disposable incomes, ABC1’s National reach via activity,
targeting Scotland, London, the South East and the Midlands
High value day trippers, 2 hours’ drive time
around Yorkshire Key segments with
outdoor leisure interests will be included
Suitable for All businesses, in particular those with a link to the great outdoors
Yorkshire Dales
yorkshire.com8
Our Arts campaign will be celebrating the county’s unique artistic and cultural offering presenting our inspiring galleries, art, sculpture, craft and film.
Costs ARTS OF YORKSHIRE POSTCARDSFull colour A6 postcard for your organisation with an image, copy and contact details.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
A6 Postcard £600 £900
ONLINEGold Package - Main image on the ‘Be Inspired - Artistic’ homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business including copy, images and contact details.
Silver Package - An advertising pod one page in from the artistic homepage. Opportunity to include an image and link back to your company website.
Bronze Package - A listing on www.yorkshire.com/inspire/artistic. Opportunity to list your company name, add up to 30 words of copy with a link to your web entry on yorkshire.com.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Gold £800 £1100
Silver £500 £800
Bronze £100 £400
All packages have a 12 month duration.
Arts
FROM APRIL 2012
Key facts
A series of sponsored artistic postcards, a great way to simply promote your business
Online & Social Media supporting activity (Facebook & Twitter)
Supporting artistic pages on yorkshire.com
On-going PR (local, regional, national and specialist)
Distribution to artistic partners, accommodation and attraction providers and through WTY events
Opportunity sponsored postcards/online
Print run 50,000 postcards
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments with artistic and cultural interests will be included
Suitable for All business. In particular, galleries and museums
IMAGE: Weegee in Coventry, 1963, © Richard Sadler FRPS. On display in The Lives of Great Photographers at the National Media Museum
National Media Museum
9yorkshire.com
Yorkshire has miles of award-winning sandy beaches, over 100 miles of stunning coastline, fabulous wildlife, bustling fishing harbours and hidden coastal coves. Our new coastal campaign for 2012 will bring together the best of the Yorkshire Coast for visitors to experience. This is a great campaign that cuts across many of our target markets due to the diverse offering our coast has.
Costs COASTAL GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £2000 £2300
Inside back cover (full page) £2000 £2300
Inside full page £1000 £1300
Inside half page £500 £800
Inside 1/4 page £250 £550
Inside 1/8 page £125 £425
Sponsorship includes logo on front page, back page advert and online advertising pod and content. Overall sponsor also benefits from PR/Media coverage £10,000 £10,300
ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Banner advert (30 words, image and direct link to your own website) £800 £1100
All packages have a 12 month duration.
Coastal
FROM APRIL 2012
Key facts
A5 Guide Dedicated coastal pages on yorkshire.com
Online & Social Media supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to coastal partners, accommodation and attraction providers and through WTY events
Opportunity advertisement/online
Print run 50,000 A5 guide (Coastal brochure)
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire
Key segments with costal and outdoor interests will be included
Suitable for All business, specifically coastal related
Scarborough
yorkshire.com10
Yorkshire’s famed food and drink can be found in abundance across the county’s numerous markets, farm shops and restaurants. From Michelin to madras, rhubarb to real ale, Wensleydale to wine, Yorkshire is simply delicious! Our campaigns take you on a journey across many delicious trails in Yorkshire, a great way to encourage people to stay longer, spend more and see more of our county in one trip.
Costs DELICIOUS TRAIL GUIDES Standard Advertisement (includes online listing) - Includes image, name, address, contact details and 70 words of text.
Enhanced Advertisement (includes online listing) -Includes large image, name, address, contact details and 140 words of text.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Standard £125 £425
Enhanced £250 £550
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £2000 £2300
ONLINEGold Package (available for each themed trail)Main image on the ‘Be Inspired - Delicious’ homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business including copy, images and contact details.
Silver PackageAn advertising pod two pages in from the delicious homepage. Opportunity to include an image and link back to your company website.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Gold £800 £1100
Silver £500 £800
All packages have a 12 month duration.
Delicious
FROM APRIL 2012
Key facts
Trail Guides A2 folded to DL Pub trail Tea trail Curry trail Dairy and Ice Cream trail Nightlife trail Farm shops and Delis trail Fish & Chips trail Dedicated pages
on yorkshire.com Online & Social Media
supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events
Opportunity advertisement/online
Print run 20,000 (per trail guide)
Target Market High value visitors with
disposable incomes.
Suitable for All business types, in particular food related business that would benefit from our trails
Wensleydale Creamery
11yorkshire.com
FROM APRIL 2012
A discovery map is a great aid to planning the perfect break in Yorkshire. This new print for 2012 will be a cost effective opportunity to promote your business around the map of Yorkshire.
Costs DISCOVERY MAPStandard Advertisement Includes image, name, address, contact details and 30 words of text.
Enhanced Advertisement Includes large image, name, address, contact details and 70 words of text.
Sponsorship opportunities available Logo on the front cover and back page advert.
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Standard advertisement £200 £500
Enhanced advertisement £300 £600
Sponsorship £5000 £5300
All packages have a 12 month duration.
Discovery MapKey facts
DL pull out to A1 Yorkshire map with advertising opportunity Distributed from Tourist Information Centres in the UK
Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events
Opportunity Advertisement
Print run 100,000 maps
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire
Suitable for Attractions and restaurants
yorkshire.com12
We’ve fantastic festivals, events and celebrations all year around. Whether it’s the arts, music, theatre, literature, sport or something more unusual you like, there’s plenty to choose from here.
Costs EVENTS GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £2000 £2300
Inside back cover (full page) £2000 £2300
Inside full page £1000 £1300
Inside half page £500 £800
Inside 1/4 page £250 £550
Inside 1/8 page £125 £425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Monthly banner advert 30 words, image and direct link to your own website £800 £1100
All packages have a 12 month duration.
Events & Festivals
FROM APRIL 2012
Key facts
A5 guide Dedicated events pages
on yorkshire.com Online & Social Media
supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events National press advertising to promote events
Opportunity advertisement/online
Print run 50,000 A5 guide (Events brochure)
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire
Key segments of people who attend events and festivals will be included
Suitable for All businesses, in particular those involved with planning events in Yorkshire
York Early Music Festival
13yorkshire.com
There’s fun for all the family in Yorkshire. Whether it’s the great outdoors, hands-on museums, the adrenalin rush of high ropes and fast bike trails or simply enjoying the beach. Yorkshire is just perfect for families. Our campaign brings together lots of perfect family days out.
Costs FAMILY GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £2000 £2300
Inside back cover (full page) £2000 £2300
Inside full page £1000 £1300
Inside half page £500 £800
Inside 1/4 page £250 £550
Inside 1/8 page £125 £425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Banner advert 30 words, image and direct link to your own website £800 £1100
All packages have a 12 month duration.
Family
FROM APRIL 2012
Key facts
A5 Guide Dedicated family pages
on yorkshire.com Online & Social Media
supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events
Opportunity Advertisement and online
Print run 50,000 A5 guide (Family brochure)
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire
Key segments for the family market will be included
Suitable for All businesses, specifically those targeting families
Eureka!
yorkshire.com14
Building on the huge success of the 2010 & 2011 Gardens campaigns, Welcome to Yorkshire will continue with a Y Gardens Campaign for 2012. The campaign will continue to raise the profile of Yorkshire gardens and increase visitor numbers to gardens, historic houses and related events by bringing together many of our beautiful gardens throughout Yorkshire which people can visit and enjoy throughout the year.
Costs BROCHURE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £1500 £1800
Inside back cover (full page) £1500 £1800
Inside pages (4 available) £600 £900
Gardens listing and web entry and iPhone app (90 words, contact details and image) £495 £795
Sponsorship includes logo on front page, back page advert and online advertising pod and content. Overall sponsor also benefits from PR/Media coverage £10,000 £10,300
ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Banner advert 30 words, image and direct link to your website £800 £1100
EXHIBITIONS ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Stand share £250/day £550/day
Literature distribution £100/day £400/day
All packages have a 12 month duration.
Gardens
FROM APRIL 2012
Key facts
Stand share opportunities at horticultural and agricultural shows
Dedicated gardens section on yorkshire.com
Gardens iPhone app Online & Social Media
supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all garden related business, accommodation and attraction providers and through WTY events
Sponsorship opportunity
Opportunity stand share/ advertisement/online
Print run 100,000 gardens guide
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
Key segments with an interest in gardens and stately homes will be included
Suitable for All businesses, in particular those with a link to gardens
Newby Hall and Gardens
15yorkshire.com
Welcome to Yorkshire supports many spectacular sporting events and celebrations throughout the year. Our sporting campaigns offer a great way to engage with many diverse target audiences. Our sponsorship of many great events across the county allows you the opportunity to be involved via the print we distribute at the events and the dedicated website pages we promote through the print.
Costs POCKET GUIDE (A3 FOLDED TO A6) ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £500 £800
Map advertisement £400 £700
Listing £100 £400
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £POA
ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Banner advert (30 words, image and direct link to your own website) £800 £1100
All packages have a 12 month duration.
Sport
FROM MAY 2012
Key facts
A series of pocket guides to promote sport in Yorkshire
Dedicated sporting pages on yorkshire.com
Sponsorship opportunity available
Online & Social Media supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution across all sporting events, accommodation, attraction providers and through WTY events
Opportunity advertisement/online
Print run 25,000 (per pocket guide)
Target Market Event attendees Those living in county
visitors within a 2 hour drive time around Yorkshire
Suitable for All businesses, in particular those based nearby the event and linked to the sporting events
Doncaster racecourse
yorkshire.com16
Yorkshire’s heritage is richly rewarding. Heritage across Yorkshire encompasses magnificent ruins, grand estates with designer gardens, heritage railways and the legacy of mills and mining.
Costs HERITAGE GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £2000 £2300
Inside back cover (full page) £2000 £2300
Inside full page £1000 £1300
Inside half page £500 £800
Inside 1/4 page £250 £550
Inside 1/8 page £125 £425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINEOption 1 - Heritage homepage pod includes direct link back to your company website (copy to be no more than 20 words)
Option 2 - Sub section pod (copy to be no more than 20 words - links to your company website)
ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Option 1 - 154px x 160px (20kb max file size) £800 £1100
Option 2 - 154px x 160px (20kb max file size) £500 £800
All packages have a 12 month duration.
Heritage
FROM MAY 2012
Key facts
A5 guide Dedicated heritage pages on yorkshire.com
Online & Social Media supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all heritage related business alongside, accommodation and attraction providers and through WTY events
Opportunity advertisement/online
Print run 50,000 A5 guide (Heritage brochure)
Target Market Families & Couples
with disposable income, ABC1’s, targeting Scotland, London, the South East and the Midlands
In addition high value family day trippers and couples, 2 hours’ drive time around Yorkshire
Key segments for the heritage market will be included
Suitable for All businesses, in particular castles, stately homes, abbeys, churches and religious sites
Harewood House
17yorkshire.com
Yorkshire cities deliver all the modern fun you would expect with a touch of elegance. Enjoy designer shopping, afternoon tea and fine dining all in a day. Yorkshires boasts many fabulous city chic hotels offering the perfect way to relax after a busy day. Our Indulgent cities campaign brings together the best of the best across Yorkshire’s cities.
Costs CITY LIFE AND INDULGENCE GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Inside front cover (full page) £2000 £2300
Inside back cover (full page) £2000 £2300
Inside full page £1000 £1300
Inside half page £500 £800
Inside 1/4 page £250 £550
Inside 1/8 page £125 £425
Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300
ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Banner advert (30 words, image and direct link to your own website) £800 £1100
All packages have a 12 month duration.
City Life & Indulgence
FROM JUNE 2012
Key facts
A5 guide Dedicated pages
on yorkshire.com Online & Social Media
supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events
Opportunity advertisement/online
Print run 50,000 A5 guide (City & Indulgence brochure)
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire
Key segments taking city breaks and high end luxury interests will be included
Suitable for All businesses, in particular high end luxury business with city locations
Leeds
yorkshire.com18
The Great Yorkshire Show is an agricultural show which takes place annually on the Great Yorkshire Showground in July in the spa town of Harrogate, North Yorkshire. The Great Yorkshire Show is the country’s leading agricultural event attracting over 135,000 visitors each year. For the last two years Welcome to Yorkshire has achieved great success as our stand is one of the most prominent and visually impressive at the show; it’s unique, interactive and fun and provides a taste of Yorkshire.
Costs SHOW OPPORTUNITIES ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
Sponsorship £POA £POA
Stand share Gold £3000 £3300
Stand share Silver £1600 £1900
Stand share Bronze £800 £1100
Gold Package - 3 day exhibition stand presence, 4 tickets to a corporate hospitality event, opportunity for data capture from your own stand via business card drop or competition, company profile of 500 words and company logo, plus link to your website, use of Welcome to Yorkshire logo for brand synergy on all literature, 4 staff tickets for the show each day
Silver Package - 3 day exhibition stand presence, opportunity for data capture from your own stand via business card drop or competition, company listing with a 200 word description on our website, 2 staff tickets for the show each day
Bronze Package - 1 day exhibition stand presence, 2 staff tickets
All packages have a 12 month duration.
Great Yorkshire Show
10TH - 12TH JULY 2012
Key facts
Number of visitors at the 2010 show - 131,382
Number of farmers visiting the 2010 show - 36,786
Average spend per person - £54.84
An affluent audience: 66% ABC1 social demographic
Average age of people at the show - 50yrs
Proportion of females at the show -57%
A loyal audience: 90% of visitors agree that the Great Yorkshire Show is a great day out
72% of visitors agree that the Great Yorkshire Show is good value for money
Opportunity stand share/sponsorship
Target Market 135,000 show attendees
(based on 2011 figures)
Suitable for All businesses
19yorkshire.com
An independently written celebration of all that is great about Yorkshire. It appeals to a diverse range of people with one thing in common; they love the qualities and values associated with world-class destinations. The magazine provides credible and engaging content written by highly acclaimed writers coupled with inspiring photography and design. This is Y is the main fulfilment piece to a multimillion pound marketing campaign, alongside yorkshire.com.
Costs THIS IS Y MAGAZINE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT
1/8 Page £450 £750
1/4 Page £800 £1100
1/2 Page £1600 £1900
Full Page (standard) £3200 £3500
Full Page (inside front/back) £4000 £4300
Full Page (outside back) £5500 £5800
DPS (double page spread) £5000 £5300
Full Page Advertorial £4000 £4300
DPS Advertorial £5500 £5800
All packages have a 12 month duration.
This is Y
FROM JANUARY 2013
Key facts
100 page glossy lifestyle magazine
Dedicated distribution pages on yorkshire.com Polybagged with national newspapers Distributed from Tourist Information Centres in the UK
Online & Social Media supporting activity (Facebook & Twitter)
On-going PR (local, regional, national and specialist)
Distribution to all Yorkshire business including accommodation and attraction providers and through all WTY events
Opportunity Advertisement and advertorials
Print run 200,000
Target Market High value visitors with
disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands
In addition high value day trippers, 2 hours’ drive time around Yorkshire
Suitable for All businesses
yorkshire.com20
We have a series of stand share and sponsorship opportunities for the following award ceremony, events and exhibitions:
World Travel MarketStaged annually in London, World Travel Market - the leading global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. White Rose AwardsThe Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Becoming an event partner or category sponsor is a unique opportunity for your business to be associated with Welcome to Yorkshire at one of the most prestigious awards ceremonies in the UK. Y12/Y13 Annual ConferenceThe tourism industry’s premier networking event with over 1000 business and key industry influencers’ attending. Best of Britain and IrelandStaged annually in Birmingham, BOBI is a business-to-business event presenting a diverse range of destinations and industry sectors in Britain and Ireland for the travel trade market. International ConfexThe UK’s largest event for the MICE industry. International Confex is attended by over 15,000 qualified buyers and offers a hosted buyer programme designed to attract high profile clients. The three-day event allows partners to showcase their product through hospitality and entertainment, with access to leads generated and inclusion in all pre and post event marketing activity. Great Yorkshire ShowThe country’s leading agricultural event attracting over 135,000 visitors each year.
Business to Business
ALL YEAR ROUND
21yorkshire.com
The Welcome to Yorkshire membership scheme offers businesses like yours the opportunity to share in our success and benefit from our investment in Yorkshire tourism and the great returns we have achieved. Domestic overnight holidaymakers have increased by 26% since the launch of Welcome to Yorkshire.
We can help you:• Market your business• Make your job easier• Save money
Welcome to Yorkshire’s members include: accommodation providers, attractions, restaurants, shops, corporate businesses, service providers and suppliers.
One of the great benefits of membership is getting involved in our year round marketing campaigns at reduced rates. We drive traffic to Yorkshire.com with everything we do, so not only could you benefit from been involved with our specific themed campaigns such as the Ale Trail & Afternoon Tea Trail and the Outdoors campaign but you, as a member with your enhanced listing on yorkshire.com, also will benefit from all the traffic our campaigns deliver. Yorkshire.com has received over 10 million visits since launch, a fantastic platform for you to promote your business. Alongside our campaigns you will also receive a raft of benefits from image library use, on-going communications on what’s going on and reduced rates across many business services.
If you would like to find out more go to www.yorkshire.com/membership.
Arrange a time to come in for a coffee and see how we can help you. Contact Jo in Membership on 0113 322 3564 or [email protected].
Membership
ALL YEAR ROUND
Scarborough
Welcome to YorkshireA company limited by guarantee.Registered in England & Wales: No. 2896762 Chief Executive: Gary Verity
World Travel Awards 2010 Europe’s Leading Marketing Campaign World’s Leading Marketing Campaign
International Business Forum Most Innovative Marketing Campaign Award 2009 “A long weekend in Yorkshire isn’t long enough”
Institute of Directors 2010 Judge’s Special Award for Gary Verity, Chief Executive
MiAwards 2010 Chairman’s Award
Travel Marketing Awards 2010 Gold Award - Best Magazine Silver Award - Best Website
British Youth Travel Awards 2010 Best UK Youth Destination Award
Travel Mole Awards Best Tourism Website, yorkshire.com 2009 and 2010 Best Use of Video 2010
Olivier Awards 2011 Best Entertainment Award for The Railway Children at the Waterloo Station theatre
Tracy CommonsHead of Business Development & PartnershipsT +44 (0)113 322 3570M +44 (0)7786 545 855E [email protected]
or
Vikki HarrisMarketing ManagerT +44 (0)113 322 3517M +44 (0)7738 235 810E [email protected]
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