Welcome to Yorkshire Marketing Opportunities 2012

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2012 Marketing Opportunities IMAGE: Whitby

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Welcome to Yorkshire, working with the tourism industry, local authorities and the wider business community in Yorkshire, has delivered impressive results since it was launched. We want you to share this success and be part of our 2012 campaigns.

Transcript of Welcome to Yorkshire Marketing Opportunities 2012

Page 1: Welcome to Yorkshire Marketing Opportunities 2012

2012

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Page 2: Welcome to Yorkshire Marketing Opportunities 2012

What’s the secret to a great marketing campaign? It starts by looking at opportunities with Welcome to Yorkshire...Welcome to Yorkshire, working with the tourism industry, local authorities and the wider business community in Yorkshire, has delivered impressive results since it was launched. We want you to share this success and be part of our 2012 campaigns.

Gary Verity Chief Executive Welcome to Yorkshire

Yorkshire Sculpture ParkJaume Plensa. I, You, She or He 2006. Photo © William J Hebert.

Magna

Victoria Quarter

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Derwent Moors

Bridlington

RHS Garden Harlow Carr

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yorkshire.com4

ALL YEAR ROUND

yorkshire.com is our award winning consumer facing website that attracts over 5 million visits per year and is the call to action for all our marketing campaigns and activity. yorkshire.com is the official visitor site for Yorkshire. We have marketing opportunities on the domestic and international sections of our website. yorkshire.com offers a wide range of opportunities to suit your budget and your business. This is the opportunity to increase your exposure and showcase your product to thousands of visitors. The site is growing both in content and traffic, and we would like to invite your business to take advantage of some fantastic online marketing benefits.

If you would like to find out more please contact us to discuss online marketing opportunities.

OnlineKey facts

Over 5 million visits a year to yorkshire.com Multiple award winning: including two Travelmole awards, Highly Commended at the DADI awards, and nominated for a World Travel Award

Over 6,000 Facebook and 10,000 Twitter followers

First tourism agency in Europe to embrace the mobile phenomenon Foursquare by creating its own dedicated page

Consumer email list of over 100,000

Industry email list of over 10,000

Opportunity Consumer contacts

for direct mail Sell offers and packages through our e-store Banner advertising Advertorials Blogs, Social Media and Email Enewsletters

Prices Prices vary depending on location on the site and media choice

Suitable for All businesses

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5yorkshire.com

Welcome to Yorkshire’s marketing campaigns lead the way in excellence in tourism thanks to their depth, breadth and innovation. Marketing activities are based on the simple key truth, ‘You can do more in Yorkshire’.

The aim of the on-going regional campaign continues to re-position the Yorkshire brand as a contemporary and vibrant county and improve revenue by increasing the length of stays and spend per visitor trip whilst driving traffic to the website, yorkshire.com. To showcase the diversity of offering across the county.

In strategic terms the overall aim for our campaign activity has been to maximise the value of visitor expenditure from the domestic market by focusing on high value visitors. Our campaign creative aims to communicate the strength of the product, the fact you really can do more and the diversity across the county. You really can ‘Have a brilliant’ time in Yorkshire!

Domestic

ALL YEAR ROUND

Welcome to Yorkshire is very active internationally, particularly in Europe, North America and Asia Pacific, reaching many markets and attracting more visitors from overseas to travel to Yorkshire. Welcome to Yorkshire hosts visits to Yorkshire for overseas press, media and travel trade, produces e-newletters, meets tour operators and runs marketing campaigns with partners including airline and ferry companies.

Reaching International Markets and Visitors • Media and trade visits - opportunities to host and meet • Media and trade quarterly e-newsletters – opportunities

to provide information eg latest developments, events etc• International Marketing Campaigns - partner opportunities • International websites available in English, Dutch, German,

Spanish, Italian, French and Chinese

International

Key facts

Tourism in Yorkshire is worth £7 billion annually

The county’s industry employs almost a quarter of a million people

There are 216 million visits to Yorkshire each year TV advertisement across ITV and digital channels across the UK

TV sponsorship Outdoor advertisements Innovation marketing -

looking at new ways to market Yorkshire

Online & Social Media supporting activity (Facebook & Twitter)

Main driver to yorkshire.com On-going PR (local, regional,

national and specialist)

Opportunity Be involved with our campaign

Target Market High value visitors with

disposable incomes, ABC1’s Sponsorship & Out of

Home activity, targeting Scotland, London, the South East and the Midlands

High value day trippers, 2 hours’ drive time

around Yorkshire

Suitable for All businesses

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yorkshire.com6

Yorkshire is host to an extraordinary range of inspiring wedding venues. We have everything from country house hotels in stunning locations, to award winning unusual venues in no less than seven cities across Yorkshire. In addition we have numerous market, spa and coastal towns all set in glorious countryside including three National Parks.

Costs WEDDINGS POSTCARDSA6 postcard for your organisation with an image, copy and contact details.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

A6 Postcard £600 £900

ONLINEGold Package - Advertising pod to promote your business with a direct link to your website, featuring on the homepage of the weddings section. You can include 50 words copy and an image to promote your business.

Silver Package - Thumbnail image on the homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business, including copy, images and contact details.

Bronze package - An advertising pod two pages in from the weddings homepage. Opportunity to include an image, up to 50 words of copy, contact email and telephone number and link back to your company website.

Listing - A listing within the venue and wedding directory categories with the opportunity to list your company name, add up to 30 words of copy with contact email and telephone number.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Gold £800 £1100

Silver £500 £800

Bronze £400 £700

Listing £200 £500

All packages have a 12 month duration.

Weddings

ALL YEAR ROUND

Key facts

A series of sponsored wedding postcards, a great way to simply promote your business

Dedicated wedding section on yorkshire.com, a one stop shop to a fabulous Yorkshire wedding

Online & Social Media supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to wedding related businesses, accommodation and attraction providers and through WTY events

Opportunity Various online and A6 postcards

Print run 50,000 postcards

Target Market Visitors and residents looking

to plan a wedding

Suitable for All business with an interest in weddings, wedding planners and event organisers

Ripley Castle

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7yorkshire.com

Yorkshire’s Great Outdoors campaign showcases the strength of our county’s outdoor offering and outdoor activities from rock climbing and mountain biking to trekking, hiking and surfing.

Costs BROCHURE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £1000 £1300

Inside back cover (full page) £1000 £1300

Inside full page £800 £1100

Inside half page £400 £700

Inside 1/4 page £200 £500

Inside 1/8 page £100 £400

Overall sponsorship includes logo on front page, back page advert and online advertising pod. Overall sponsor also benefits from PR/Media coverage £5000 £5300

ONLINEOption 1 - Outdoors homepage pod includes direct link back to your company website (copy to be no more than 20 words)

Option 2 - Sub section pod i.e. walking (copy to be no more than 20 words - links to your company website)

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Option 1 - 154px x 160px (20kb max file size) £800 £1100

Option 2 - 154px x 160px (20kb max file size) £500 £800

All packages have a 12 month duration.

Outdoors

FROM FEBRUARY 2012

Key facts

Launch event A5 guide Online & Social Media

supporting activity (Facebook & Twitter)

Supporting outdoor pages on yorkshire.com

On-going PR (local, regional, national and specialist)

Distribution to outdoor activity partners, accommodation and attraction providers and through WTY events

Opportunity Stand share/ advertisement/online

Print run 50,000 A5 48 page guide (Outdoor brochure)

Target Market High value visitors with

disposable incomes, ABC1’s National reach via activity,

targeting Scotland, London, the South East and the Midlands

High value day trippers, 2 hours’ drive time

around Yorkshire Key segments with

outdoor leisure interests will be included

Suitable for All businesses, in particular those with a link to the great outdoors

Yorkshire Dales

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yorkshire.com8

Our Arts campaign will be celebrating the county’s unique artistic and cultural offering presenting our inspiring galleries, art, sculpture, craft and film.

Costs ARTS OF YORKSHIRE POSTCARDSFull colour A6 postcard for your organisation with an image, copy and contact details.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

A6 Postcard £600 £900

ONLINEGold Package - Main image on the ‘Be Inspired - Artistic’ homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business including copy, images and contact details.

Silver Package - An advertising pod one page in from the artistic homepage. Opportunity to include an image and link back to your company website.

Bronze Package - A listing on www.yorkshire.com/inspire/artistic. Opportunity to list your company name, add up to 30 words of copy with a link to your web entry on yorkshire.com.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Gold £800 £1100

Silver £500 £800

Bronze £100 £400

All packages have a 12 month duration.

Arts

FROM APRIL 2012

Key facts

A series of sponsored artistic postcards, a great way to simply promote your business

Online & Social Media supporting activity (Facebook & Twitter)

Supporting artistic pages on yorkshire.com

On-going PR (local, regional, national and specialist)

Distribution to artistic partners, accommodation and attraction providers and through WTY events

Opportunity sponsored postcards/online

Print run 50,000 postcards

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire Key segments with artistic and cultural interests will be included

Suitable for All business. In particular, galleries and museums

IMAGE: Weegee in Coventry, 1963, © Richard Sadler FRPS. On display in The Lives of Great Photographers at the National Media Museum

National Media Museum

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9yorkshire.com

Yorkshire has miles of award-winning sandy beaches, over 100 miles of stunning coastline, fabulous wildlife, bustling fishing harbours and hidden coastal coves. Our new coastal campaign for 2012 will bring together the best of the Yorkshire Coast for visitors to experience. This is a great campaign that cuts across many of our target markets due to the diverse offering our coast has.

Costs COASTAL GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £2000 £2300

Inside back cover (full page) £2000 £2300

Inside full page £1000 £1300

Inside half page £500 £800

Inside 1/4 page £250 £550

Inside 1/8 page £125 £425

Sponsorship includes logo on front page, back page advert and online advertising pod and content. Overall sponsor also benefits from PR/Media coverage £10,000 £10,300

ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Banner advert (30 words, image and direct link to your own website) £800 £1100

All packages have a 12 month duration.

Coastal

FROM APRIL 2012

Key facts

A5 Guide Dedicated coastal pages on yorkshire.com

Online & Social Media supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to coastal partners, accommodation and attraction providers and through WTY events

Opportunity advertisement/online

Print run 50,000 A5 guide (Coastal brochure)

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire

Key segments with costal and outdoor interests will be included

Suitable for All business, specifically coastal related

Scarborough

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yorkshire.com10

Yorkshire’s famed food and drink can be found in abundance across the county’s numerous markets, farm shops and restaurants. From Michelin to madras, rhubarb to real ale, Wensleydale to wine, Yorkshire is simply delicious! Our campaigns take you on a journey across many delicious trails in Yorkshire, a great way to encourage people to stay longer, spend more and see more of our county in one trip.

Costs DELICIOUS TRAIL GUIDES Standard Advertisement (includes online listing) - Includes image, name, address, contact details and 70 words of text.

Enhanced Advertisement (includes online listing) -Includes large image, name, address, contact details and 140 words of text.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Standard £125 £425

Enhanced £250 £550

Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £2000 £2300

ONLINEGold Package (available for each themed trail)Main image on the ‘Be Inspired - Delicious’ homepage, once clicked it provides an extra opportunity to display a larger image and a link to further promote your business including copy, images and contact details.

Silver PackageAn advertising pod two pages in from the delicious homepage. Opportunity to include an image and link back to your company website.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Gold £800 £1100

Silver £500 £800

All packages have a 12 month duration.

Delicious

FROM APRIL 2012

Key facts

Trail Guides A2 folded to DL Pub trail Tea trail Curry trail Dairy and Ice Cream trail Nightlife trail Farm shops and Delis trail Fish & Chips trail Dedicated pages

on yorkshire.com Online & Social Media

supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events

Opportunity advertisement/online

Print run 20,000 (per trail guide)

Target Market High value visitors with

disposable incomes.

Suitable for All business types, in particular food related business that would benefit from our trails

Wensleydale Creamery

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11yorkshire.com

FROM APRIL 2012

A discovery map is a great aid to planning the perfect break in Yorkshire. This new print for 2012 will be a cost effective opportunity to promote your business around the map of Yorkshire.

Costs DISCOVERY MAPStandard Advertisement Includes image, name, address, contact details and 30 words of text.

Enhanced Advertisement Includes large image, name, address, contact details and 70 words of text.

Sponsorship opportunities available Logo on the front cover and back page advert.

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Standard advertisement £200 £500

Enhanced advertisement £300 £600

Sponsorship £5000 £5300

All packages have a 12 month duration.

Discovery MapKey facts

DL pull out to A1 Yorkshire map with advertising opportunity Distributed from Tourist Information Centres in the UK

Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events

Opportunity Advertisement

Print run 100,000 maps

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire

Suitable for Attractions and restaurants

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yorkshire.com12

We’ve fantastic festivals, events and celebrations all year around. Whether it’s the arts, music, theatre, literature, sport or something more unusual you like, there’s plenty to choose from here.

Costs EVENTS GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £2000 £2300

Inside back cover (full page) £2000 £2300

Inside full page £1000 £1300

Inside half page £500 £800

Inside 1/4 page £250 £550

Inside 1/8 page £125 £425

Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300

ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Monthly banner advert 30 words, image and direct link to your own website £800 £1100

All packages have a 12 month duration.

Events & Festivals

FROM APRIL 2012

Key facts

A5 guide Dedicated events pages

on yorkshire.com Online & Social Media

supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events National press advertising to promote events

Opportunity advertisement/online

Print run 50,000 A5 guide (Events brochure)

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire

Key segments of people who attend events and festivals will be included

Suitable for All businesses, in particular those involved with planning events in Yorkshire

York Early Music Festival

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13yorkshire.com

There’s fun for all the family in Yorkshire. Whether it’s the great outdoors, hands-on museums, the adrenalin rush of high ropes and fast bike trails or simply enjoying the beach. Yorkshire is just perfect for families. Our campaign brings together lots of perfect family days out.

Costs FAMILY GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £2000 £2300

Inside back cover (full page) £2000 £2300

Inside full page £1000 £1300

Inside half page £500 £800

Inside 1/4 page £250 £550

Inside 1/8 page £125 £425

Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300

ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Banner advert 30 words, image and direct link to your own website £800 £1100

All packages have a 12 month duration.

Family

FROM APRIL 2012

Key facts

A5 Guide Dedicated family pages

on yorkshire.com Online & Social Media

supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events

Opportunity Advertisement and online

Print run 50,000 A5 guide (Family brochure)

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire

Key segments for the family market will be included

Suitable for All businesses, specifically those targeting families

Eureka!

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yorkshire.com14

Building on the huge success of the 2010 & 2011 Gardens campaigns, Welcome to Yorkshire will continue with a Y Gardens Campaign for 2012. The campaign will continue to raise the profile of Yorkshire gardens and increase visitor numbers to gardens, historic houses and related events by bringing together many of our beautiful gardens throughout Yorkshire which people can visit and enjoy throughout the year.

Costs BROCHURE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £1500 £1800

Inside back cover (full page) £1500 £1800

Inside pages (4 available) £600 £900

Gardens listing and web entry and iPhone app (90 words, contact details and image) £495 £795

Sponsorship includes logo on front page, back page advert and online advertising pod and content. Overall sponsor also benefits from PR/Media coverage £10,000 £10,300

ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Banner advert 30 words, image and direct link to your website £800 £1100

EXHIBITIONS ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Stand share £250/day £550/day

Literature distribution £100/day £400/day

All packages have a 12 month duration.

Gardens

FROM APRIL 2012

Key facts

Stand share opportunities at horticultural and agricultural shows

Dedicated gardens section on yorkshire.com

Gardens iPhone app Online & Social Media

supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all garden related business, accommodation and attraction providers and through WTY events

Sponsorship opportunity

Opportunity stand share/ advertisement/online

Print run 100,000 gardens guide

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

Key segments with an interest in gardens and stately homes will be included

Suitable for All businesses, in particular those with a link to gardens

Newby Hall and Gardens

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15yorkshire.com

Welcome to Yorkshire supports many spectacular sporting events and celebrations throughout the year. Our sporting campaigns offer a great way to engage with many diverse target audiences. Our sponsorship of many great events across the county allows you the opportunity to be involved via the print we distribute at the events and the dedicated website pages we promote through the print.

Costs POCKET GUIDE (A3 FOLDED TO A6) ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £500 £800

Map advertisement £400 £700

Listing £100 £400

Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £POA

ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Banner advert (30 words, image and direct link to your own website) £800 £1100

All packages have a 12 month duration.

Sport

FROM MAY 2012

Key facts

A series of pocket guides to promote sport in Yorkshire

Dedicated sporting pages on yorkshire.com

Sponsorship opportunity available

Online & Social Media supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution across all sporting events, accommodation, attraction providers and through WTY events

Opportunity advertisement/online

Print run 25,000 (per pocket guide)

Target Market Event attendees Those living in county

visitors within a 2 hour drive time around Yorkshire

Suitable for All businesses, in particular those based nearby the event and linked to the sporting events

Doncaster racecourse

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yorkshire.com16

Yorkshire’s heritage is richly rewarding. Heritage across Yorkshire encompasses magnificent ruins, grand estates with designer gardens, heritage railways and the legacy of mills and mining.

Costs HERITAGE GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £2000 £2300

Inside back cover (full page) £2000 £2300

Inside full page £1000 £1300

Inside half page £500 £800

Inside 1/4 page £250 £550

Inside 1/8 page £125 £425

Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300

ONLINEOption 1 - Heritage homepage pod includes direct link back to your company website (copy to be no more than 20 words)

Option 2 - Sub section pod (copy to be no more than 20 words - links to your company website)

ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Option 1 - 154px x 160px (20kb max file size) £800 £1100

Option 2 - 154px x 160px (20kb max file size) £500 £800

All packages have a 12 month duration.

Heritage

FROM MAY 2012

Key facts

A5 guide Dedicated heritage pages on yorkshire.com

Online & Social Media supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all heritage related business alongside, accommodation and attraction providers and through WTY events

Opportunity advertisement/online

Print run 50,000 A5 guide (Heritage brochure)

Target Market Families & Couples

with disposable income, ABC1’s, targeting Scotland, London, the South East and the Midlands

In addition high value family day trippers and couples, 2 hours’ drive time around Yorkshire

Key segments for the heritage market will be included

Suitable for All businesses, in particular castles, stately homes, abbeys, churches and religious sites

Harewood House

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17yorkshire.com

Yorkshire cities deliver all the modern fun you would expect with a touch of elegance. Enjoy designer shopping, afternoon tea and fine dining all in a day. Yorkshires boasts many fabulous city chic hotels offering the perfect way to relax after a busy day. Our Indulgent cities campaign brings together the best of the best across Yorkshire’s cities.

Costs CITY LIFE AND INDULGENCE GUIDE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Inside front cover (full page) £2000 £2300

Inside back cover (full page) £2000 £2300

Inside full page £1000 £1300

Inside half page £500 £800

Inside 1/4 page £250 £550

Inside 1/8 page £125 £425

Sponsorship includes logo on front page, back page advert, online advertising pod and content. Overall sponsor also benefits from PR/Media coverage. £10,000 £10,300

ONLINEENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Banner advert (30 words, image and direct link to your own website) £800 £1100

All packages have a 12 month duration.

City Life & Indulgence

FROM JUNE 2012

Key facts

A5 guide Dedicated pages

on yorkshire.com Online & Social Media

supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all Yorkshire businesses including accommodation and attraction providers and through all WTY events

Opportunity advertisement/online

Print run 50,000 A5 guide (City & Indulgence brochure)

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire

Key segments taking city breaks and high end luxury interests will be included

Suitable for All businesses, in particular high end luxury business with city locations

Leeds

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yorkshire.com18

The Great Yorkshire Show is an agricultural show which takes place annually on the Great Yorkshire Showground in July in the spa town of Harrogate, North Yorkshire. The Great Yorkshire Show is the country’s leading agricultural event attracting over 135,000 visitors each year. For the last two years Welcome to Yorkshire has achieved great success as our stand is one of the most prominent and visually impressive at the show; it’s unique, interactive and fun and provides a taste of Yorkshire.

Costs SHOW OPPORTUNITIES ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

Sponsorship £POA £POA

Stand share Gold £3000 £3300

Stand share Silver £1600 £1900

Stand share Bronze £800 £1100

Gold Package - 3 day exhibition stand presence, 4 tickets to a corporate hospitality event, opportunity for data capture from your own stand via business card drop or competition, company profile of 500 words and company logo, plus link to your website, use of Welcome to Yorkshire logo for brand synergy on all literature, 4 staff tickets for the show each day

Silver Package - 3 day exhibition stand presence, opportunity for data capture from your own stand via business card drop or competition, company listing with a 200 word description on our website, 2 staff tickets for the show each day

Bronze Package - 1 day exhibition stand presence, 2 staff tickets

All packages have a 12 month duration.

Great Yorkshire Show

10TH - 12TH JULY 2012

Key facts

Number of visitors at the 2010 show - 131,382

Number of farmers visiting the 2010 show - 36,786

Average spend per person - £54.84

An affluent audience: 66% ABC1 social demographic

Average age of people at the show - 50yrs

Proportion of females at the show -57%

A loyal audience: 90% of visitors agree that the Great Yorkshire Show is a great day out

72% of visitors agree that the Great Yorkshire Show is good value for money

Opportunity stand share/sponsorship

Target Market 135,000 show attendees

(based on 2011 figures)

Suitable for All businesses

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19yorkshire.com

An independently written celebration of all that is great about Yorkshire. It appeals to a diverse range of people with one thing in common; they love the qualities and values associated with world-class destinations. The magazine provides credible and engaging content written by highly acclaimed writers coupled with inspiring photography and design. This is Y is the main fulfilment piece to a multimillion pound marketing campaign, alongside yorkshire.com.

Costs THIS IS Y MAGAZINE ENTRY MEMBER NON MEMBER PRICE + VAT PRICE + VAT

1/8 Page £450 £750

1/4 Page £800 £1100

1/2 Page £1600 £1900

Full Page (standard) £3200 £3500

Full Page (inside front/back) £4000 £4300

Full Page (outside back) £5500 £5800

DPS (double page spread) £5000 £5300

Full Page Advertorial £4000 £4300

DPS Advertorial £5500 £5800

All packages have a 12 month duration.

This is Y

FROM JANUARY 2013

Key facts

100 page glossy lifestyle magazine

Dedicated distribution pages on yorkshire.com Polybagged with national newspapers Distributed from Tourist Information Centres in the UK

Online & Social Media supporting activity (Facebook & Twitter)

On-going PR (local, regional, national and specialist)

Distribution to all Yorkshire business including accommodation and attraction providers and through all WTY events

Opportunity Advertisement and advertorials

Print run 200,000

Target Market High value visitors with

disposable incomes, ABC1’s targeting Scotland, London, the South East and the Midlands

In addition high value day trippers, 2 hours’ drive time around Yorkshire

Suitable for All businesses

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yorkshire.com20

We have a series of stand share and sponsorship opportunities for the following award ceremony, events and exhibitions:

World Travel MarketStaged annually in London, World Travel Market - the leading global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. White Rose AwardsThe Welcome to Yorkshire White Rose Awards is the largest celebration of tourism excellence in the UK. Becoming an event partner or category sponsor is a unique opportunity for your business to be associated with Welcome to Yorkshire at one of the most prestigious awards ceremonies in the UK. Y12/Y13 Annual ConferenceThe tourism industry’s premier networking event with over 1000 business and key industry influencers’ attending. Best of Britain and IrelandStaged annually in Birmingham, BOBI is a business-to-business event presenting a diverse range of destinations and industry sectors in Britain and Ireland for the travel trade market. International ConfexThe UK’s largest event for the MICE industry. International Confex is attended by over 15,000 qualified buyers and offers a hosted buyer programme designed to attract high profile clients. The three-day event allows partners to showcase their product through hospitality and entertainment, with access to leads generated and inclusion in all pre and post event marketing activity. Great Yorkshire ShowThe country’s leading agricultural event attracting over 135,000 visitors each year.

Business to Business

ALL YEAR ROUND

Page 21: Welcome to Yorkshire Marketing Opportunities 2012

21yorkshire.com

The Welcome to Yorkshire membership scheme offers businesses like yours the opportunity to share in our success and benefit from our investment in Yorkshire tourism and the great returns we have achieved. Domestic overnight holidaymakers have increased by 26% since the launch of Welcome to Yorkshire.

We can help you:• Market your business• Make your job easier• Save money

Welcome to Yorkshire’s members include: accommodation providers, attractions, restaurants, shops, corporate businesses, service providers and suppliers.

One of the great benefits of membership is getting involved in our year round marketing campaigns at reduced rates. We drive traffic to Yorkshire.com with everything we do, so not only could you benefit from been involved with our specific themed campaigns such as the Ale Trail & Afternoon Tea Trail and the Outdoors campaign but you, as a member with your enhanced listing on yorkshire.com, also will benefit from all the traffic our campaigns deliver. Yorkshire.com has received over 10 million visits since launch, a fantastic platform for you to promote your business. Alongside our campaigns you will also receive a raft of benefits from image library use, on-going communications on what’s going on and reduced rates across many business services.

If you would like to find out more go to www.yorkshire.com/membership.

Arrange a time to come in for a coffee and see how we can help you. Contact Jo in Membership on 0113 322 3564 or [email protected].

Membership

ALL YEAR ROUND

Scarborough

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Welcome to YorkshireA company limited by guarantee.Registered in England & Wales: No. 2896762 Chief Executive: Gary Verity

World Travel Awards 2010 Europe’s Leading Marketing Campaign World’s Leading Marketing Campaign

International Business Forum Most Innovative Marketing Campaign Award 2009 “A long weekend in Yorkshire isn’t long enough”

Institute of Directors 2010 Judge’s Special Award for Gary Verity, Chief Executive

MiAwards 2010 Chairman’s Award

Travel Marketing Awards 2010 Gold Award - Best Magazine Silver Award - Best Website

British Youth Travel Awards 2010 Best UK Youth Destination Award

Travel Mole Awards Best Tourism Website, yorkshire.com 2009 and 2010 Best Use of Video 2010

Olivier Awards 2011 Best Entertainment Award for The Railway Children at the Waterloo Station theatre

Tracy CommonsHead of Business Development & PartnershipsT +44 (0)113 322 3570M +44 (0)7786 545 855E [email protected]

or

Vikki HarrisMarketing ManagerT +44 (0)113 322 3517M +44 (0)7738 235 810E [email protected]

Find out more...

Awards

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&CO ADVERTWant ‘what’s on’ brochures and leaflets delivered free to your door?

www.andco.uk.com

Use Info Direct, our online print ordering service, to choose the leaflets or brochures you like, in the quantities you want.

Simply register online and select ‘Order Info Direct’ from the quick link section on the homepage, or calll us on 0113 234 6857.

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