Welcome to the ITB Academy Exhibitor Webinar · ITB Berlin Exhibitor Webinar / 12- 01-2010 . PART...

ITB Berlin Exhibitor Webinar / 12-01-2010

Welcome to the ITB Academy Exhibitor Webinar


INTRODUCTION

Table of Contents

Welcome PART I Deadlines & Online Shop & Sustainability PART II Guided Tour VMP PART III Generating Contacts PART IV Private Visitors: Direct Sales Tips for the weekend PART V Follow up & Evaluation Questions & Answers


PART I: Deadlines – Online Shop - Sustainability


The updated ITB Berlin Exhibitor Guide

PART I: DEADLINES FOR ITB BERLIN 2014

www.itb-berlin.com/academy

More info about stand organization & stand design

Important overview at a glance (timeline, budget planner…)

Advice for stand construction, communication issues, and follow-up

http://www.itb-berlin.com/academy


PART I: TIMELINE FOR ITB BERLIN 2014

„Which next deadlines should not be missed?“


All Services for ITB Berlin In the online shop BECO

PART I: ITB BERLIN ONLINE SHOP BECO

Webshop Team Tel.: +49 (0)30 / 3038-1468 [email protected]

mailto:[email protected]


PART I: SUSTAINABILITY

Sustainbable Trade Show Presence

TRAVEL Atmosfair, Deutsche Bahn Special, public transport, hotel bus shuttle PRINT MEDIA environmentally-friendly materials, go paperless, FSC-certified paper STAND CONSTRUCTION use components multiple times, rent furniture, environmentally-friendly transport options CATERING avoid disposable plates, ask for fair trade products


PART I: TIMELINE FOR ITB BERLIN 2014

Do not forget to…

• Update your exhibitor’s entry in the ITB Berlin Virtual Market Place • Upgrade your co-exhibitors’ company entries in the Virtual Market Place www.virtualmarket.itb-berlin.com

http://www.virtualmarket.itb-berlin.com/


PART II: Guided Tour VMP


PART II: GUIDED TOUR VMP


PART III: Generating Contacts


This is what our exhibitors said at ITB Berlin 2013

PART III: CONTACTS


PART III: CONTACTS

TOP OBJECTIVE: „New Business Contacts“ (87.4%)

HOW?


PART III: CONTACTS

CONTACTS

Press Guide Press Conference Press Pigeon Hole

Sponsoring Convention

Advertising Spaces Combined Ads in

Catalogue & Mobile Guide

Give Aways ITB Networking Tool Networking Events

Social Media Visit Convention

Customer vouchers

PRESS

SPONSORING

NETWORKING

http://www.itb-berlin.de/en/MediaCentre/PRForExhibitors/

http://www.itb-berlin.de/en/ExhibitorCentre/MarketingAndSponsoring/SponsoringOpportunities/

http://www.virtualmarket.itb-berlin.de/index.php5?t=networking&path=Networking&Action=showStaticpage


NEW: ITB SUMMIT

Omni-Channel Marketing

New ITB Pre-Convention on 4th March, 2014 www.itb-convention.com/summit For invitation codes, please contact the ITB team: [email protected]

http://www.itb-convention.com/summit





PART III: CONTACTS

CONTACTS

Press Guide Press Conference Press Pigeon Hole

Sponsoring Convention Advertising Spaces Combined Ads in

Catalogue & Mobile Guide

Give Aways

ITB Networking Tool Networking Events

Social Media Visit Convention

Customer vouchers

PRIVATE VISITORS: ITB Travel Raffle

ITB-Weekend Highlights Direct Sale at weekend

PRESS

SPONSORING NETWORKING

B2C

http://www.itb-berlin.de/en/MediaCentre/PRForExhibitors/

http://www.itb-berlin.de/en/ExhibitorCentre/MarketingAndSponsoring/SponsoringOpportunities/




PART IV: Direct Sales Tips for ITB weekend



What can you do?

EMOTIONAL APPEAL Private visitors are more responsive to pictures and exhibits than straight text.

Change your stand accordingly for the weekend.

ACTIONS AT THE STAND Giveaways, music & dance, costumes and & prize drawings

attract private visitors to your stand.



Highlights We communicate your highlights at ITB Berlin website and in our print advertising - and all for free. Contact: Ann-Kathrin Zänger, [email protected]

How does ITB Berlin support you

ITB Travel Raffle Be advertised across online and print media by ITB Berlin as a sponsor of travel trips, tickets, hotel stays etc. Contact: Jessica Varga [email protected]







Direct Sale to Consumers during ITB Weekend

HOW to attract attention Get your message out (website, email campaigns, social media) Invitations (incl. ticket vouchers)

HOW to turn your stand into a crowd-pleaser Posters with special offer Clear message HOW to achieve the right atmosphere Feeling of being welcome (design, seats, bar)

Tell us THAT and WHAT you sell so that we can include this information into our B2C communication campaign. Contact: [email protected]



PART V: Follow-up and evaluation


PART V: Follow-up and evaluation

Follow-up a week after ITB Berlin: Compile contact data - Thank-you mailings Submit business offers & promised documents Post photos of your stand at your website

Assess your participation for future decisions: Be open to suggestions (feedback / debriefing) Competitive analysis Statistics: contacs/ trade show day, peak times, visitors / with or without invitation

Evaluation


SURVEY

Your opinion is important to us Please answer our post-webinar survey. It will pop up automatically after closing the webinar window.

THANK YOU FOR YOUR ATTENTION

The webinar presentation & further material will be available in the course of next week at www.itb-berlin.com/academy





QUESTIONS & ANSWERS

Please write to „All Panelists“ within the question & answer (Q&A) window.

You can also send your questions to:

• The representative of Messe Berlin in your country: www.itb-berlin.com/contact • For general questions: [email protected] • To find your contact person: www.itb-berlin.com/organiser

http://www.itb-berlin.com/contact


http://www.itb-berlin.com/organiser

Welcome to the ITB Academy Exhibitor Webinar · ITB Berlin Exhibitor Webinar / 12- 01-2010 . PART...

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