Welcome to the Foodiesphere
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Transcript of Welcome to the Foodiesphere
Welcome to the VFNSocial Media Workshop
A Dance Party
Bit.ly/dancingmanvideo
Today, Social Media Is…
A Simple Recipe
• Being social isn’t new
• Goes back 150 years ago to shopkeeper days
• Small + Localized = Micro Marketing
Influence• 91% say consumer reviews are the #1 aid to
buying decisions
• 87% trust a friend’s recommendation over acritic’s review
• 3 times more likely to trust peer opinionsover advertising for purchasing decisions
• 1 word-of-mouth conversation has impact of200 TV ads
Usage
• 73% of active online users read blogs
• 57% have joined a social network
• 83% have watched video clips
Small is Powerful
• Tweets trump television
• Facebook inspires buyers more thannewspaper FSIs
• Relationships speak louder than radio
• Advocacy beats advertising
• We’re all our own media moguls
Welcome to the Foodiesphere!
10 Ingredients for a Social Media Smörgåsbord
#10: Leverage What’s Already Out There
• Use social media personally first
• Try a variety of tools - B2C, B2B
• Be yourself, make friends, and
share
• Know what’s out there
Food News & Info
Finding Fellow Foodies
Drool Over Food
Finding Ingredients
Buying Food
Making Food
Eating Food
#9: Listen
The Dirtiest Pizza Ever Made CEO's Worst Nightmare
#8: Tap Into the Crowd
#7: Control What You Can
#6: Own Your Owned Channels
#5: Solve a Business Need
#4: Offer Incentives
#3: Integrate Efforts
#2: Build Relationships
#1: Do Good
#1: Do Good
#1: Do Good
Watch for What’s on The Horizon
Foodspotting
http://www.foodspotting.com/guides/2124-vrai-vermont