Welcome to the Coffee House Marketing Strategies
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Transcript of Welcome to the Coffee House Marketing Strategies
DHC Consulting TeamDonovan Carrillo, Elena Marinelli, Tramthanh Nguyen, Elizabeth Takahashi, Katherine West, John Zhang
Established in 1968 by ASUCD
7,000+ customers daily
Profit returns to ASUCD
• Sustainability
• Student-run
•“CoHome-Made”
The CoHo Philosophy
• Increase awareness of the “CoHo philosophy”
•Create a comprehensive marketing plan
•Identified areas for improvement
•Refined our charge
•Marketing and venue evaluation
•Conducted via Student Affairs Research and Information
•Over 10,000 responses
Which of the following influence the frequency of your visits to the CoHo?
Flyers in freshman packets
Campus tours
“The Buzz”
Utilize Facebook
Promote “CoHome-Made”
Incentive-driven visits
Which of the following influence your decision to buy food/beverages at the CoHo?
Location
Draw in people from MU bus station Advertise with
Unitrans
Publish brochures about CoHo “philosophy”
Which CoHo venues could use the most improvement?
Improved visibility Venues Student centers Special events Incentive programs Catering
Restructure layout and payment options
Market to new customers Flyers & brochures across campus Campus tours
Retain current customers CoHo brochures Catering Improved venue layout
We would like to give special thanks to:
Carrie Devine, Honors Counselor, Davis Honors ChallengeIsabel Montanez, Coordinator of DHC 3rd-year ProgramAlana Penn, DHC Administrative AssistantSharon Coulson, Director of Dining Services, Coffee HouseDarin Schluep, Manager, Dining Services, Coffee House Shayna Lesovoy, Student Marketing Intern, Coffee HouseGillian Butler, Director of Student Affairs Research and Information (SARI)Sabrina Sewell, SARI Student Affairs Analyst Nate Delaney-Busch, SPSS ConsultantDr. Colin Cameron, Economics DepartmentMark Champagne, ASUCD Business ManagerSpecial Collections, Shields Library