WELCOMEWELCOMEto to

Strategic Management Strategic Management BMGT 481wBMGT 481w

BRIEF OVERVIEW OF TODAY’S BRIEF OVERVIEW OF TODAY’S SESSIONSESSIONBRIEF OVERVIEW OF TODAY’S BRIEF OVERVIEW OF TODAY’S SESSIONSESSION

1.1. INTRODUCTIONSINTRODUCTIONS

2.2. ATTENDANCEATTENDANCE

3.3. REVIEW OF COURSE DESCRIPTION, REVIEW OF COURSE DESCRIPTION, MATERIALS, & LEARNING OBJECTIVESMATERIALS, & LEARNING OBJECTIVES

4.4. DISCUSSION OF MY ROLEDISCUSSION OF MY ROLE

5.5. REVIEW OF MY BACKGROUNDREVIEW OF MY BACKGROUND

6.6. REVIEW OFREVIEW OF SYLLABUSSYLLABUS,, COURSE COURSE STRUCTURE & MATERIALSSTRUCTURE & MATERIALS,, TESTSTESTS,, PROJECTSPROJECTS,, TEAMSTEAMS, &, & PARTICIPATIONPARTICIPATION

1.1. INTRODUCTIONSINTRODUCTIONS

2.2. ATTENDANCEATTENDANCE

3.3. REVIEW OF COURSE DESCRIPTION, REVIEW OF COURSE DESCRIPTION, MATERIALS, & LEARNING OBJECTIVESMATERIALS, & LEARNING OBJECTIVES

4.4. DISCUSSION OF MY ROLEDISCUSSION OF MY ROLE

5.5. REVIEW OF MY BACKGROUNDREVIEW OF MY BACKGROUND

6.6. REVIEW OFREVIEW OF SYLLABUSSYLLABUS,, COURSE COURSE STRUCTURE & MATERIALSSTRUCTURE & MATERIALS,, TESTSTESTS,, PROJECTSPROJECTS,, TEAMSTEAMS, &, & PARTICIPATIONPARTICIPATION

THIS COURSE IS …THIS COURSE IS …

NOTNOT

AboutAbout NEWNEW CONCEPTSCONCEPTS1. It is about refining your business KSAs and helping you demonstrate (apply) your knowledge

2. Expect to be challenged to expand on what you have already learned

3. Expect to hear the echo of your previous professors

4. Significantly new content is NOT the objective but ensuring you can APPLYAPPLY what you have learned from your other professors is the HIGHEST PRIORITY for this

CAPSTONE COURSECAPSTONE COURSE

BULLETIN DESCRIPTION:BULLETIN DESCRIPTION:

“This capstone course develops an overall management viewpoint and integrates various specialized functions such as Marketing, Finance, Accounting, Management Information Systems, and Human Resource Management. Topics include industry analysis, global competitiveness, international management, strategies for adjusting to the social, political and economic environment, approaches for developing and implementing strategic plans in organizations, managerial values and ethics, and social issues in business.”

KEY COURSE MATERIALS KEY COURSE MATERIALS ARE ONLINEARE ONLINE

Analysis software is available with the eBook and the software is Analysis software is available with the eBook and the software is downloadable downloadable

Course Syllabus is online and printableCourse Syllabus is online and printable

Course Textbook is an eBook onlyCourse Textbook is an eBook only

THE TEXT REQUIRED FOR THIS THE TEXT REQUIRED FOR THIS COURSE IS...COURSE IS...

Online

Research, Analyze, and ReportResearch, Analyze, and Report

Raymond K. Van NessRaymond K. Van Ness

ManagementStrategy &

Performance

ManagementStrategy &

Performance

5th Edition5th Edition

YOU AND THE QUALITY OF YOUR LEARNING ARE THE CENTRAL FOCUS OF THIS COURSE.

SPECIFIC COURSE SPECIFIC COURSE OBJECTIVESOBJECTIVES

[1][1] To refine and apply your professional

Knowledge, Skills, and Abilities so that you can achieve your career objectives more quickly. KSA review…KSA review…

Knowledge: Knowledge: What you knowWhat you knowSkills: Skills: What you can doWhat you can doAbilities: Abilities: How well you can do itHow well you can do it

SPECIFIC COURSE OBJECTIVES SPECIFIC COURSE OBJECTIVES (CONT)(CONT)

[2][2]To create a highly interactive learning To create a highly interactive learning

environment that integrates the essence environment that integrates the essence of all business courses including of all business courses including accounting and finance. accounting and finance. [Putting it all [Putting it all together and having fun]together and having fun]

[3][3]To expand your knowledge of corporate To expand your knowledge of corporate

performance strategies. performance strategies. [What you know][What you know][4][4]

To provide you with techniques for To provide you with techniques for assessing corporate strategies, assessing corporate strategies, evaluating performance, and preparing evaluating performance, and preparing formal written summaries. formal written summaries. [What you can do][What you can do]

SPECIFIC COURSE OBJECTIVES SPECIFIC COURSE OBJECTIVES (CONT)(CONT)

[5][5]

To leverage what you know To leverage what you know ANDAND magnify magnify what what

you can doyou can do::      Think criticallyThink critically Research effectivelyResearch effectively Assess objectivelyAssess objectively Communicate clearlyCommunicate clearly

MY RESPONSIBILITIES MY RESPONSIBILITIES INCLUDE COOKING UP A INCLUDE COOKING UP A GOOD COURSEGOOD COURSE

THIS CAPSTONE COURSE IS DIVIDED INTO DISTINCT LEARNING SEGMENTS, EACH FOCUSING ON REFINING YOUR ABILITY TO APPLYAPPLY YOUR BUSINESS KNOWLEDGE.

* Strategic Concepts: How Corporate Strategies can be associated with Corporate Performance

* Research Process: Data mining, sifting, and organizing

* Analysis Process: Scrutinizing, correlating, weighing, and assessing corporate performance data

* Project Demonstrating Excellence – PDEPDE (Professional Summary – semester-long project)[WRITTENWRITTEN summary of your assessment of a

firm’s strategies and how these correlate with its performance – both financially and socially]

1. YOU WILL BECOME AN EXPERT ON THIS COMPANY AND IT WILL BE THE FOCUS OF MUCH OF YOUR STRATEGIC MANAGEMENT ANALYSIS THROUGHOUT THE SEMESTER. IT WILL BE THE FOCAL POINT OF YOUR PDEPDE (PROJECT DEMONSTRATING EXCELLENCE).

2. YOU WILL IDENTIFY ITS STRATEGIES, ASSESS HOW THOSE STRATEGIES INFLUENCED PERFORMANCE, AND PROVIDE YOUR OPINION ABOUT THE QUALITY OF PERFORMANCE.

3. YOUR COURSE TEXTBOOK, “MANAGEMENT STRATEGY & PERFORMANCE” AND ACCOMPANYING SOFTWARE WILL BE YOUR GUIDE FOR THIS PROJECT.

Select YOUR publicly traded company today!The company MUST NOT HAVE A DEFICIT.

You You MUST select MUST select a company listed on a a company listed on a stock exchange in stock exchange in the United Statesthe United States and it and it MUST have a 10k MUST have a 10k -- see your Professor for -- see your Professor for guidanceguidance

1] CONTACT THE COMPANY AND REQUEST THE 1] CONTACT THE COMPANY AND REQUEST THE ANNUAL REPORT.ANNUAL REPORT.

2] ALSO, ACCESS THE ANNUAL REPORT ON THE 2] ALSO, ACCESS THE ANNUAL REPORT ON THE COMPANY’S COMPANY’S WEBSITE. WEBSITE. DO NOTDO NOT USE 3USE 3RDRD PARTY PARTY ONLINE SERVICES ONLINE SERVICES SUCH AS SUCH AS YAHOO! FINANCEYAHOO! FINANCE TO COLLECT FINANCIAL DATA. TO COLLECT FINANCIAL DATA. 33RDRD PARTY SITES PARTY SITES MAY BE USED TO COLLECT QUALITATIVE MAY BE USED TO COLLECT QUALITATIVE OR OR NONFINANCIAL DATA.NONFINANCIAL DATA.

3] BEGIN COLLECTING NEWS ITEMS ABOUT THE 3] BEGIN COLLECTING NEWS ITEMS ABOUT THE COMPANY COMPANY IMMEDIATELY BUT REMEMBER – IMMEDIATELY BUT REMEMBER – THIS IS SIMPLY YOUR THIS IS SIMPLY YOUR DATA COLLECTION DATA COLLECTION PHASE NOT THE ANALYSIS PHASE.PHASE NOT THE ANALYSIS PHASE.

Very important: Do the following immediately

DUE BY NEXT CLASSDUE BY NEXT CLASSDUE BY NEXT CLASSDUE BY NEXT CLASSRead Chapter 1 Read Chapter 1 in your text …in your text …

Study the Study the SyllabusSyllabus

Review the Review the website website (questions about the website and the syllabus will be on your first exam) [Seriously!Seriously!]

Read Chapter 1 Read Chapter 1 in your text …in your text …

Study the Study the SyllabusSyllabus

Review the Review the website website (questions about the website and the syllabus will be on your first exam) [Seriously!Seriously!]

Research, Analyze, and ReportResearch, Analyze, and Report

Raymond K. Van NessRaymond K. Van Ness

ManagementStrategy &

Performance

ManagementStrategy &

Performance

5th Edition5th Edition

Let’s review the website.Let’s review the website.

Let’s review the website.Let’s review the website.

Your new website