Welcome to Starbucks By Irene Tsai, Ally Yang Angel Valdez.

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Welcome to Starbucks Welcome to Starbucks By Irene Tsai, Ally Yang Angel Valdez

Transcript of Welcome to Starbucks By Irene Tsai, Ally Yang Angel Valdez.

Page 1: Welcome to Starbucks By Irene Tsai, Ally Yang Angel Valdez.

Welcome to Welcome to StarbucksStarbucks

By Irene Tsai, Ally Yang Angel Valdez

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What Kind of Business Does What Kind of Business Does

the Company Practicethe Company Practice• The largest coffee company • The largest coffeehouse chain• NASDAQ-100 Component

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How Big is the How Big is the CompanyCompany

• 20,891 stores in 64 countries• 13,279 in the U.S. • 1,324 in Canada • 989 in Japan • 851 in China • 806 in the UK• 160,000 employees

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Distribution MapDistribution Map

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HeadquartersHeadquarters

• Seattle, Washington• The Starbucks Center

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Howard SchultzHoward Schultz• Chairman, President and CEO• Born in a Jewish family• Joined Starbucks in 1982• The 354th richest person

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Brief History Brief History • March, 30,1971, First Starbucks

opened• 1987, Starbucks began to expand• 1994, First drive-thru location• 1996, First Starbucks outside U.S.

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Products and ServicesProducts and Services• Hot and cold beverages• Whole-bean coffee • Micro ground instant coffee• Full-leaf teas• Pastries• Snacks

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Why is Starbucks Why is Starbucks SuccessfulSuccessful

• Pleasant ambiance• Consistently convenient• High quality coffee• Good Service

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Unique Marketing Unique Marketing • Perfect Cup of Coffee• Third Place• Customer Satisfaction• Social Media• Smart Partnerships• Innovation

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Enjoy A Hand Crafted Enjoy A Hand Crafted BeverageBeverage

• Attraction• Atmosphere• Entertainment• Keeping customers satisfied

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Starbucks FoundationStarbucks Foundation• Developing Young leaders• Community Service• Supporting Coffee, Tea and Cocoa Communities• Access to Get Clean Water

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Interesting Facts Interesting Facts • New Stores Everyday• 137,000 employees• Starbucks Drinks• Healthcare Insurance• Starbucks Milk Usage• Paper Cups• Customer Per Week

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Q & AQ & A

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Thank YouThank You