Welcome to Respond 100811
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8/6/2019 Welcome to Respond 100811
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www.respondhq.comTel: +44 (0) 1524 509 018 | Email: [email protected] | Twitter: @respondhq
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We use buttons, not banners
What is Respond?
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The first banner had a click-through rate of 78%!
Why now?
The banner ad was invented in 1994
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The average CTR is now 0.07%
Why now?
Click-through rates have fallen every year
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Eye-tracking studies reveal
banner blindness
Why now?
Users almost never
look at anything
that looks like an
advertisement.- Jakob Nielsen
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Why now?
Meanwhile the worlds biggest publishersuse buttons for their most important actions
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Buttons + Ads = Conversions
Why now?
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Publishers add Respond to their site
How it works
It's as simple as adding the Facebook Like button,or Google AdSense
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Our algorithm finds the most relevant button
How it works
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How it works
based on the content of the page
Discover New Games
Discover New Games
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How it works
and the location of the visitor
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How it works
Visitors click buttons to view campaigns
We display campaigns within an overlay,
or take the visitor to the advertisers website
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We pay publishers for every conversion
How it works
Publishers earn 70% of the income generated
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Respond is extra revenue
Why Respond?
Use Respond alongside your current advertising
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Respond is easyto add
Why Respond?
Simply paste the code into your template no design changes or development costs
Respond needs javascript to run. To find out more click here
azullo_loadButton_small(0, 0,
2);
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Respond works anywhere
Why Respond?
Use with custom websites or blogging platforms
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Respond is everywhere
Why Respond?
Monetise visitors using PCs, tablets or mobiles
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Respond is non-intrusive
Why Respond?
We respect the difference betweencontent and advertising
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Why Respond?
Respond has qualityadvertisers
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Respond is accountable
Why Respond?
View your conversions and income online anytime
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Examples
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In the age of declining click through rates across
traditional banner advertisement Respond have
found a way to make advertising relevant to
users and content alike. We're excited to be
working with them.
Ennis Al-Saiegh,Head ofPerformance Marketing at Kelkoo
Endorsement
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Recent coverage
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Recap
Beat banner blindness
Earn extra revenue
Simple to add and free to use
Fully dynamic - no effort required
Relevant quality advertisers
Use on almost any platform (e.g. WordPress)
Co-exists with other advertising
Works with PCs, tablets or mobiles
Non-intrusive for visitors Improve content to ads ratio
Monitor income and performance online
Sign-up at www.respondhq.com
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Over to you
www.respondhq.comTel: +44 (0) 1524 509 018 | Email: [email protected] | Twitter: @respondhq
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www.respondhq.comTel: +44 (0) 1524 509 018 | Email: [email protected] | Twitter: @respondhq