Welcome to Respond 100811

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    www.respondhq.comTel: +44 (0) 1524 509 018 | Email: [email protected] | Twitter: @respondhq

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    We use buttons, not banners

    What is Respond?

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    The first banner had a click-through rate of 78%!

    Why now?

    The banner ad was invented in 1994

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    The average CTR is now 0.07%

    Why now?

    Click-through rates have fallen every year

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    Eye-tracking studies reveal

    banner blindness

    Why now?

    Users almost never

    look at anything

    that looks like an

    advertisement.- Jakob Nielsen

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    Why now?

    Meanwhile the worlds biggest publishersuse buttons for their most important actions

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    Buttons + Ads = Conversions

    Why now?

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    Publishers add Respond to their site

    How it works

    It's as simple as adding the Facebook Like button,or Google AdSense

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    Our algorithm finds the most relevant button

    How it works

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    How it works

    based on the content of the page

    Discover New Games

    Discover New Games

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    How it works

    and the location of the visitor

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    How it works

    Visitors click buttons to view campaigns

    We display campaigns within an overlay,

    or take the visitor to the advertisers website

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    We pay publishers for every conversion

    How it works

    Publishers earn 70% of the income generated

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    Respond is extra revenue

    Why Respond?

    Use Respond alongside your current advertising

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    Respond is easyto add

    Why Respond?

    Simply paste the code into your template no design changes or development costs

    Respond needs javascript to run. To find out more click here

    azullo_loadButton_small(0, 0,

    2);

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    Respond works anywhere

    Why Respond?

    Use with custom websites or blogging platforms

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    Respond is everywhere

    Why Respond?

    Monetise visitors using PCs, tablets or mobiles

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    Respond is non-intrusive

    Why Respond?

    We respect the difference betweencontent and advertising

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    Why Respond?

    Respond has qualityadvertisers

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    Respond is accountable

    Why Respond?

    View your conversions and income online anytime

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    21

    Examples

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    In the age of declining click through rates across

    traditional banner advertisement Respond have

    found a way to make advertising relevant to

    users and content alike. We're excited to be

    working with them.

    Ennis Al-Saiegh,Head ofPerformance Marketing at Kelkoo

    Endorsement

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    Recent coverage

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    Recap

    Beat banner blindness

    Earn extra revenue

    Simple to add and free to use

    Fully dynamic - no effort required

    Relevant quality advertisers

    Use on almost any platform (e.g. WordPress)

    Co-exists with other advertising

    Works with PCs, tablets or mobiles

    Non-intrusive for visitors Improve content to ads ratio

    Monitor income and performance online

    Sign-up at www.respondhq.com

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    Over to you

    www.respondhq.comTel: +44 (0) 1524 509 018 | Email: [email protected] | Twitter: @respondhq

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    www.respondhq.comTel: +44 (0) 1524 509 018 | Email: [email protected] | Twitter: @respondhq