Charlie Brook, QVC PresenterDebbie Greenwood, QVC Presenter

An engaging and enjoyable retail experience. Let us tell you more.

WELCOME TO QVC UK

THE YEARS IN NUMBERS:

GROSS ORDERS

£428 m

£450 m£455 m

‘09 ‘10 ‘11

ACTIVE CUSTOMERS

961,000

998,000

1,033,000

‘09 ‘10 ‘11

PACKAGES SHIPPED

13,057 m

14,013 m

14,306 m

‘09 ‘10 ‘11

Laura SchofieldGuest Presenter B Makowsky

GREETINGS

These are very exciting times at QVC UK. 2012 has seen us move to our new custom-built £33.6 million Media and Commerce Centre at Chiswick Park. Despite the tough economic environment we continue to perform well and confidence in our growth prospects is borne out by our recent investment.

We’re a multi-platform operation – TV, web and mobile – so our

customers can shop with us whenever they like and from wherever they

like. In 2011 over one million unique customers shopped with us and we

delivered almost 15 million items.

We have an engaged, loyal customer base that trusts us and 96% of our

business comes from repeat custom. We have great insight into who

our customers are and this shapes what we do and helps us drive sales.

We can offer vendors bespoke retail. We provide the platform; you

provide your message, your style, your guests, the power of your

presentation, your way – all supported by our knowledge and expertise.

Being part of a global QVC family, which reaches over 200 million

households and serves 11.5 million customers worldwide annually, means

we have a huge talent bank to tap into to help provide an exciting,

tailored local offering.

From mid-2012 we’ll have a new modern look across all our platforms.

We’re confident of our future success and are always looking to raise

our game even further by working in partnership with exciting new

vendors, new stakeholders and new employees.

We distribute nationwide, will be available on-air in all homes by

the end of 2012, and our holistic multichannel approach means our

customers can shop anytime, anywhere with us. This is great for us and

great for our vendors.

Dermot Boyd

CEO

QVC UK

WELCOME TO QVC UK4

Our live on-air demonstrations allow our customers to experience the

products in action and to absorb expert advice and information that

they could never pick up from reviewing the product in a shop. As

we’re on-air 24/7, 365 days a year, our customers can shop when it’s

most convenient for them.

Virtually the entire enterprise, from the broadcast studios to the call

centre and the inventory management system is ‘live’, with customer’s

responses visible in increments of three seconds, meaning we can

respond rapidly to their demands and therefore provide a better

offering, which in turn helps to increase sales. We’re not just a TV

channel either. Customers can browse and purchase from our full

range on our website, or by pressing the red button on their remote,

or even on their iPhone or iPad with our QVC app. Customers can

always keep in touch with QVC while they’re on the go.

Alison YoungQVC Beauty Expert

Miceal MurphyQVC Presenter

Catherine HuntleyQVC Presenter

Julia RobertsQVC Presenter

Shopping at QVC is an experience like no other. It’s like shopping

with your best friend. Like a best friend our customers trust us

to guide them through their purchasing decisions, so that when

they buy from us they can feel confident about each and every

purchase. With resident experts from the fields of fashion, beauty

and gardening, together with our expert guests who know their

products inside-out (including famous names like Jemma Kidd

and Lulu), QVC customers are always able to make well-informed

decisions about what they buy.

A RETAIL EXPERIENCE LIKE NO OTHER

Dale FranklinQVC Presenter

Simon BiagiQVC Presenter

Pipa GordonQVC Presenter

Jill FranksQVC Presenter

Julian BallantyneQVC Presenter

WELCOME TO QVC UK6

Some of the world’s best-known brands from fashion, jewellery,

beauty, home and electronics work with us. Famous names like;

Bobbi Brown, Decléor, Dyson, Elemis, EMU, Liz Earle, L’Occitane,

Lulu Guinness, Panasonic, Sony, Samsung, Thorntons and Yankee

Candle (among others) all share our commitment to quality and

appreciate our tailored approach.

By working with us, you can gain instant national exposure and

online coverage, plus the opportunity to tell your story, your way!

Tiana B Lola Rose Emu

Kelly HoppenDyson KitchenAid

SOME OF THE BRANDS WE WORK WITH

Martha Stewart Hewlett Packard

L’OccitaneThorntonsBobbi Brown

Kipling

WELCOME TO QVC UK8

Although we have an established web presence, we shall be revamping

our website in mid-2012 to display our new, modern look and to ensure

our customers have a great online experience. We have taken over

£1 million in sales on a single day via our website qvcuk.com. It’s an

ever-growing component in our multi-platform offering.

Social media has become part of everyday life – Facebook, Twitter,

YouTube and qvcuk.com have not only helped to shape our company,

they’ve changed the retail landscape for good. It’s now not just

important to have a presence online, it’s vital to have a multi-platform

retail experience that engages and impacts on customers at every

level. With that in mind we’ve enabled our customers to interact with

each other, ask us questions on Facebook and watch their favourite

QVC shows on YouTube.

SHOP WITH QVCWHENEVER, WHEREVERKeeping up with the latest technology remains top of our agenda here at

QVC. In 2011 we gave our customers even more choice with the opportunity

to shop on the go with the launch of our new iPhone app. Now, with just

one tap, everything our customers love about shopping with us is at their

fingertips. Over 70,000 customers have already downloaded the app and

shop with us whenever they like and from wherever they happen to be.

The app allows live streaming, so customers can watch QVC TV live from

their iPhone with our 16:9 live stream and the current on-air item can be

purchased. The app currently generates over 3 percent of our sales and it

will be available on Android in 2012, offering even more customers access to

QVC on the go.

To help our customers decide which products are right for them, we have

a Rate and Review system on our website. After purchasing, customers

are encouraged to give their purchase a score out of five and to leave an

additional comment. The products are then ‘scored’ using a weighting

system, which takes into account the number of reviews received and

scores given. Over 50,000 different products have been reviewed since the

system was introduced in October 2007 and the product with the most

reviews has received a whopping 228,828!

WELCOME TO QVC UK10

Overall Rating

QVC STYLE

QVC Style was launched in May 2011 and is available 24-hours-a-day on

Sky via the red button. The channel is dedicated to Fashion, Accessories

and branded Jewellery, and comprises the most recent fashion shows

aired on the main QVC channel as well as some exclusive content,

featuring style advice, hints and tips.

Philip van der Merwe, Buying Director, says, “The QVC Style channel

on QVC Active gives our customers another chance to gain more

information about a product in order to allow them to make an even

better informed purchasing decision. The channel attracts a dedicated

fashion-aware customer and also creates further awareness of the QVC

fashion brand portfolio.”

QVC BEAUTY

In October 2010, QVC launched its second channel, QVC Beauty,

giving our customers the option to browse and then buy high-end

beauty products. It’s the first 24-hours-a-day TV channel dedicated

to premium beauty brands and beauty advice, and it’s going from

strength to strength.

Kate James, Head of Buying, QVC Beauty says, “QVC Beauty is a fully

dedicated channel to premium beauty brands, giving the customers

the opportunity to get the inside track on their favourite brands

and hear the advice given by some of the industry’s experts. The

channel gives our vendors a platform to reach out to new and existing

customers to share their brand story.”

WELCOME TO QVC UK12

JAPAN...

QVC Japan launched in

April 2001. QVC Japan is

based near Tokyo, where its

corporate headquarters and

call centre facility are located.

Distribution facilities are

located in Sakura City.

ITALY...

QVC Italy launched in October

2010. QVC Italy’s headquarters

and broadcasting facilities are

located in Brugherio, near Milan.

QVC Italy broadcasts live 17

hours a day (although the

channel runs 24 hours a day),

365 days a year.

GERMANY...

QVC Germany launched

8-hour broadcasting on

December 1996, moving

to 24-hour broadcasting in

October 2003.

The channel now broadcasts

in 27.5 million homes across

Germany and Austria.

In 2010 QVC Germany

launched their second

TV channel – QVC Plus.

Fresh Autumn Fashion Day,

QVC Japan

QVC Italy Store Experience,

Florence

Customers at the QVC Store

Experience in Italy

We broadcast live from the UK, US, Germany, Italy and

Japan and there are firm plans to enter other exciting new

markets. Being part of a global QVC family means we can

share best practice and innovations in order to provide a

fantastic offering to customers worldwide.

We aim to provide an outstanding brand experience for

our customers. We engage them in a community of people

and ideas. We enrich them with compelling finds, creative

presentations and extraordinary service, and we embrace

them with a retail experience they can’t find anywhere else.

Everyday we set out to grab our viewer’s attention and never

let go. We offer them a front row seat to everything from

legendary performers and world-renowned designers, to

unstoppable innovations and exciting locations. We share the

best and the brightest of our brands, insights, practices and

values every day.

And we’re shAring thAt sAme experience Around

the world, offering tAilored solutions to the

locAl mArket needs And desires.

QVC GLOBALONE WORLD ONE EXPERIENCE

UNITED STATES...

The US led the way, launching in 1986.

Based in Westchester, Pennsylvania, it

now serves 171,000 customers daily, it’s

spearheaded multi-platform retailing

with a hugely successful website, i-Phone

app and social media presence on

Facebook, YouTube and Twitter.

QVC US is more than a television

channel; more than a website – it’s a

shopping community.

QVC, Inc is one of the world’s largest multimedia retailers

and serves 11.5 million customers globally each year.

FUTURE PROJECTS...

WELCOME TO QVC UK14

Mary Beth Roe, Lisa Robertson and Shawn Killinger

at The Buzz on the Red Carpet Live from L.A.

Seth Meyers, Anna

Wintour, Mike George

and Claire Watts at

Fashion Night Out.

As QVC has grown from year to year, we’ve needed to find a new

home with the space and technology to match our ambition. Our

new, purpose-built Media and Commerce Centre in Chiswick Park

represents an investment of almost three years and £33.6 million.

This beautiful five-storey building incorporates specially designed

state-of-the-art high definition ready TV studios and editing suites,

all-new presenter and guest lounges, and cutting edge technology

throughout, with plenty of space for the company to grow into as

we continue to go from strength to strength.

OUR NEW MEDIA &COMMERCE CENTRE

Delivering the QVC brand experience begins and ends

with only one thing: our people. People dedicated to

creativity, innovation and excellence.

Working in the incredible culture of QVC is fast-paced

and rewarding, with everyone in our television studios,

our offices, our call centre and our delivery warehouse

contributing to making QVC what it is.

QVC PEOPLE

Catherine Huntley & Make-Up Artist

Jilly Halliday

Jill Bauer, Host, QVC US

Charlie Brook

Kelley Aydin, Elemis Guest Presenter

Backstage

Debbie Flint

Renee, Attitudes by Renee Guest Presenter

Suzi Adams, Northern Nights Guest Presenter

Vera Castagna, Host, QVC Italy

Claire Sutton

LEE & SJ bare Minerals

Guest Presenter

Kathy Tayler

Lulu

Call Centre Staff

WELCOME TO QVC UK16

Active customers: 1 million

households ever shopped: 4 million

multichannel homes reached: 24 million

calls handled 2011: 13 million

items delivered 2011: 15 million

unique online visitors per month: 1 million

unique online sessions in 2011: 49 million

Viewers per month: 8 million

number of viewers per year: 20 million

we delight our customers

96% of QVC revenues are derived from repeat customers

93% of customers gave us a score of 8, 9 or 10 (out of 10)

when measuring overall satisfaction

79% of customers claim that they will definitely shop with

us in the future.

72% claim they will definitely recommend us to a friend

As of April 2012

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QVC IN NUMBERS

DISTRIBUTION CENTRE

Our Distribution Centre, based in Knowsley, near Liverpool, is

certainly a hive of industry. In 2012 we expect to ship almost 15

million units from there. Our warehouse is a massive 575,000

square feet and our High Bay area is a further 49,000 square

feet. All-in-all our Knowsley site spans 681,000 square feet -

the size of eight football pitches - so there’s plenty of room

to store your products! Speed of service is important to us and

we aim to ship 100% of outbound goods within 48 hours.

As we want all our customers to be totally satisfied with

every purchase they make from us, it’s vital that the products

we sell on QVC are of the highest quality. To ensure this, we

have a specialist Quality Assurance team whose sole job is to

check that the quality of our products is second to none. They

test and inspect each of our products, every day. They also

give our buyers advice on purchasing new products, let us

know about any unacceptable merchandise we receive in our

warehouse, and carry out audits and vendor checks to make

sure we continue to meet our customers’ expectations.

WELCOME TO QVC UK18

2002 2003 2007 20112010 20122001 2006 2008

Onehundredmillionth

ORDER

13,000

QVC PRODUCTS

August 2001QVC UK passes the

£1 billion mark for

gross sales.

2012QVC opens its

new Media and

Commerce Centre

at Chiswick Park.

10 April 2002QVC UK launches on Digital

Terrestrial Television (DTT),

increasing the number of

homes the channel reaches

by 1.2 million - to nearly

11 million.

4 June 2003QVC Active launches on

Telewest Broadband. This

historic milestone marks

another technological

first for QVC. For the

first time on digital cable

television, viewers are

able to browse through

a range of over 13,000

QVC products whilst still

accessing the channel in

the top right corner of

the screen.

November 2003First month in which

we achieved over £1k

average sales per minute.

20 July 2006Highest number of calls

answered in one day to

date 167,864 (Fashion day).

10 December 2006QVC takes more than

£4 million in a single day

for the first time.

August 2007100 millionth order was

received.

February 20085 millionth new customer

joined.

February 2010QVC works with Sony to

launch music on QVC.

May 2010QVC appeared on ITV for

the first time in ‘The Zone.’

19 September 2010Our highest number of units

ordered in one day - 176,320

generating £4.1m (Beauty Day).

October 2010QVC launched a channel

dedicated to Beauty:

QVC Beauty

5 December 2010QVCUK.com takes more than

£1million in a single day for

the 1st time.

6 December 2010Most units shipped in one

day to date. 104,986 units

generating £4.2m of

shipped sales.

February 2011New QVC iPhone app

was launched.

QVC UKlAunched ON digitAl

HIGHESTnumber OF cAlls

QVC iphoneAPP

Since launching in 1993 we’ve come a long

way, with many achievements to be proud of.

And we are looking forward to many more

fabulous years to come.

QVC UK19 FABULOUS YEARS!

1996 1997 19991998 200019951993 1994

1 October 1993QVC, Inc. joins with

BSkyB to launch it’s first

international venture and

the UK’s first shopping

channel. QVC The Shopping

Channel initially reaches 2.7

million homes in the United

Kingdom when it starts

broadcasting live at 2 pm.

20 August 1994QVC reaches £100k

sales in one day.

1 October 1995QVC UK launches QCut,

its automated order taking

system, to offer customers

another option when

shopping.

1 April 1996QVC UK breaks new ground

with its Operations Centre

in Knowsley, Merseyside.

The £14 million project

creates a state-of-the-art

facility on a 20-acre site

that initially houses 350

telephone workstations

in the Call Centre and

a 125,000-square-foot

Distribution Centre for

hardgoods and apparel.

January 1997Our 1 millionth new

customer joined.

September 1997QVC received it’s 10

millionth order.

9 November 1997QVC achieves £1 million

sales in one day.

14 June 1998HA Microtek Scanner

becomes QVC UK’s

first £1 million Today’s

Special Value.

1 October 1998QVC UK celebrates its fifth

anniversary by launching

its Internet shopping site,

qvcuk.com.

May 1999In less than a year in

operation, QVCUK.com

reaches its first £1 million in

shipped sales.

17 January 2000The £16 million project

commences to expand

the Operation Centre’s

Warehouse facilities.

QVCLaunchesQcut

Happy FiFtHBIRThDAYQVC!

OneMILLIONPOUNDS in shipped saleson qvcuk.com

WELCOME TO QVC UK20

QVcBuilding 8

Chiswick Park

566 Chiswick High Road

LONDON

W4 5XU

T: +44 (0) 20 8811 5918

qvcuk.com

Vendor Relations QVC UK

T: +44 (0) 20 8811 5918

web: qvcuk.com/vendorrelations.html

email: uk_vendor_relations@qvc.com

QVcBuilding 8

Chiswick Park

566 Chiswick High Road

LONDON

W4 5XU

T: +44 (0) 20 8811 5918

qvcuk.com

Vendor Relations QVC UK

T: +44 (0) 20 8811 5918

web: qvcuk.com/vendorrelations.html

email: uk_vendor_relations@qvc.com

Freeview 16 | Sky TV 640

Virgin TV 740 | Freesat 800

www.qvcuk.com

Orderline 0800 50 40 30

QCut 0800 52 42 32