WELCOMETO MUNICH

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WelcomeAs a passionate day-to-day cyclist and in my function as the Lord Mayor of Munich I am very pleased that Messe München GmbH is launching a significant bicycle trade fair in Munich – BIKE EXPO.

For years we have been dedicated to promoting cycling in our city. Munich and the region now offer an excellent network of cycling paths over a distance of over 1,200 kilometers, as well as a multitude of cycling tours for all disciplines and skill levels. For me personally there are many reasons and incentives to support cycling: first of all, it protects the environment, promotes health and is cost effective and secondly, when you are cycling you can continuously rediscover your area.

I greatly appreciate the BIKE EXPO’s orientation towards bicycle trends for town and country because it reflects the current trend of a new urban mobility. But it is not only the great enthu- siasm for cycling of Munich’s citizens that speaks for the BIKE EXPO in Munich. The trade fair location, with state-of-the-art exposition premises, a generous open-air section, optimal infrastructure, transportation and hotel options, as well as the proverbial Munich hospitality is all predestined for a trade fair with a focus on cycling. Welcome to the BIKE EXPO in Munich, the cosmopolitan cycling town with a heart.

Christian UdeLord Mayor of Munich

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Trade Fair + EventExpo: 4 Exhibition Halls Modern and Urban Mobility Components Clothing and Accessories Holidays and Travel

Event: Open-air Exhibition Ground Park and Ride Zone

(BMX/MTB-contest) MTB Test Fest (Exhibitor and Test

Course) Velonale (Race for Everyone)

2+2 Trade Fair Days 23./24. July: Trade visitors only 25./26. July: Public days

1. TRADE FAIR

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Pedelecs Bikes with electric motor Innovative drive concepts Battery technologies, auxiliary equipment Shop equipment Pedelec Forum E-bike innovation award Special show Shop and service recommendations

E-Bikes

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Retro-bikes and classics Single speed and courier bikes Design bikes, custom bikes,

special bikes Citybikes Ladies' bikes All terrain bikes BMX and dirt bikes Special exhibitions Mobility concepts

Urban Mobility

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Nature and Travel Overland and trekking bikes Racing bikes Mountain bikes Juvenile bikes and run bikes Bike trailers and joggers Travel agencies and regions Route proposals, travel

recommendations Travel literature Multimedia travelogues

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Gear shift and braking systems Handle bars, stems, etc. Tyres, saddles, run bikes, etc. Locks, pumps, etc. Light systems, reflectors Speed-indicators, pulse monitors,

GPS devices Transport systems Child safety seat, baskets and

fastening systems

Components

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Functional and all-weather

clothing Modern and safe clothing Street wear, casual wear Helmets and protectors Glasses Shoes Gloves Bags and rucksacks

Clothing/Accessories

2. EVENTS

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Park and Ride Zone

organized by

International Dirt contest International BMX contest BMX and Dirt Trainings and Demos Exhibitors of the bike scene BMX and Dirtbikes Dirt Components Street Wear DJ und Open Night Party with Main Act

Managing Director: Tarek Rasouli

(opinion leader within the

BMX/Dirt scene) Organizer of Nissan Qashqai

Challenge and Vienna Air King Athlete Management Coursebuilding PR

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MTB Exhibition Parts, Clothing, Nutrition Test course Technique training Nightsprint Miniramp and Trial Show Junior Trophy Large stage

MTB Test Fest

organized by

Managing Director: Heinrich

Albert (founder of MTB-

Worldcups) Organizer of Bike Festivals in

Riva/Lake Garda and

Willingen/Germany as well as

Transalp Challenge

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Race for everyone Touring Racing bike Time trial Team trial

Cycling festival for the

entire family

Velonale

organized by

Managing Director Gernot Weigl

(Marathon Man of South

Germany) Organizer of Marathon in Munich

and Freiburg, Nike Human Race

Munich as well as Triathlon

Munich with more than 10.000

participants

3.WHY BIKE EXPO

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Megatrends Urban Mobility E-Bikes Activity Holiday

New megatrends in cycling call for a new independent and strong platform.

BIKE EXPO provides the effective combination of a professional trade fair with a public event.

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Munich

Greater Munich is a huge and significant cycling market with nearly 10 M inhabitants.

Munich Facts Inhabitants: 1.3 M Inhabitants in the periphery of 100 km: 4.7 M Inhabitants in the periphery of 150 km: 9.2 M Greater Munich is the region with the most purchasing power in Germany

Biking in Munich Munich “Radlring” (network of biking routes) Bike-friendly metropolitan city Mountain bike trails along the river Isar Local Dirt Bike club with probably Europe’s largest Dirt Bike arena Close to the Alps Mountain Bike capital of Germany

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Munich Trade Fair

Munich has one of the most modern and eco-friendly exhibition centers worldwide.

Modern Exhibition Center 16 high quality halls without columns Easy access for trucks and service providers Large air-conditioned exhibition halls (8,000 – 10,000 m2) High-speed glass fibre network for quick data transfer Optimal infrastructure for a large number of visitors Spacious open-air exhibition area for product demonstrations and events

Sustainable Exhibition Centre Combined heat and power plant and photovoltaic system Energy saving lighting controlled by daylight Atrium as green meeting point between the halls 125,000m2 of green space Utilisation of rainwater for the lakes Waste avoidance and separation

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Infrastructure

Munich offers an excellent infrastructure for travel, accommodations and fair grounds with growth potential for the future.

Fast and easy to reach Railway: 15 minuntes from the Munich's city center and central train station (220 Intercity

connections) Underground: direct underground trains run every 5-10 minutes from and to the city center Car: dedicated highway exit; 18,000 parking spots in the direct vicinity of the fair grounds;

3,500 taxis in Munich Plane: 20 minutes from Germany's second largest airport (direct connection to all major German

and European metropolitan cities)

Hotels in Munich 55,400 beds throughout Greater Munich More than 60 % of these are in the low to medium price category 120,000 beds within 1 hour’s drive (by car)

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Communication

International trend and communications network enriched with cycling-oriented service from an expert show team.

Press and TV BIKE EXPO TV production with international distribution Media center for professional activities Press conferences Media co-operations in all key sectors TV preview one week prior to the fair

Specialist trade and visitor communication The ispo project group has many years of know-how and experience in communication with the

international trade and media Exhibitor party. Extensive competence and experience in communication with consumers gained from numerous

other events at the New Munich Trade Fair.

BIKE EXPO Marketing International marketing network Worldwide advertising and PR campaigns Professional B2B and B2C website