Welcome to MaxSUMO training session
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Transcript of Welcome to MaxSUMO training session
slide 1
Welcome to MaxSUMO training session
Pernilla Hyllenius and Annika Nilsson, Trivector Traffic, SWEDEN
EU project MAX (2006-2009)
Work Package B: Behaviour change model and Methods for Evaluation
Partners: ILS (D), CNRS (F), NU Napier (UK), Univ. of AUTH (GR), Uni Griesen, Uni Magdeburg, Trivector (S), ESTC (USA)
slide 3
MaxSUMO
• Based on MOST-MET (MOST), CAF (Tapestry), SUMO• Further developed in the EU project MAX
• Has great possibilities to become a common European standardised evaluation tool ensuring…
… that evaluations are able to be done at all
… that evaluations are done in a comparable way
slide 5
Mobility Management
System impact
Mobility Managementservices
System impact
Outputs & activitiesA
System impactI
Permanent individual travel behaviour
HEffe
cts
Satisfaction with mobility option offered
G
Experimental individual mobility behaviour
F
Acceptance of mobility option
E
Mo
bility o
ptio
n o
ffered
Satisfaction with mobility services provided
D
Usage of mobility services
C
Awareness of mobility services
B
Services P
rovid
ed
Assessment Levels
Mobility option offered
slide 6
Example: Test Traveller / Job ticket project
Mo
bility
Services
Activites: 10 posters, Intra net info, meetings, 100 E
Awareness: 48 % (480 employees)
Usage: 28 % (280 employees) particip. in info-meet.
Satisfaction: 80 % satisfied with info and test concept
Mo
bility O
ptio
n O
ffered
Acceptance: 6 % (54 people) signed a contract
Exp travel behav: (Before: 5 % PT) During: 85 % PT
Satisfaction: 90 % of TT satisfied with commuting by PT
Effects
Perm travel beh. After 12 months: 40 % PT
Decrease/year: Car traffic: 110.000 km, CO2: 20 tonnes
slide 8
MonitoringCollect a basic data-set
Evaluationof the data collected
Monitoring and Evaluation
Project Start
Target Groups
Services & Option offered
Uppdragsbeskrivning& målsättningar
Mission Statement and Objectives
Targets and indicators on Assessment Levels
Monitoring and
Evaluation Plan for the
actual projectMethods
slide 9
MonitoringCollect a basic data-set
Evaluationof the data collected
Monitoring and Evaluation
Project Start
Target Groups
Services & Option offered
Uppdragsbeskrivning& målsättningar
Mission Statement and Objectives
Targets and indicators on Assessment Levels
Monitoring and
Evaluation Plan
for the actual projectMethods
slide 10
MaxSUMO Evaluation Plan
Template 1
Overall goals XXX
Target groups XXX
Services XXX
Mobility option offered
XXX
slide 11
Level Targets Indicators Methods When
A Project outputs and activities
B Awareness of mobility services
C Usage of mobility services
Services
D Satisfaction with the mobility services
E Acceptance of the option offered
F Experimental individual behaviour
Op
tion
offered
G Satisfaction with the option offered
H Permanent individual behaviour
Targ
et effects
I System impacts
MaxSUMO Evaluation Plan
Template 2
slide 12
Level Targets Indicators Methods When
A Project outputs and activities
B Awareness of mobility services
C Usage of mobility services
Services
D Satisfaction with the mobility services
E Acceptance of the option offered
F Experimental individual behaviour
Op
tion
offered
G Satisfaction with the option offered
H Permanent individual behaviour
Targ
et effects
I System impacts
MaxSUMO Evaluation Plan
Template 2
XXX
XXX
XXX XXX
XXX
XXX XXX
XXXXXX
XXX
XXX XXX
XXX
XXX XXX
XXX
XXXXXX
slide 13
Level Targets Indicators Methods When
A Project outputs and activities
B Awareness of mobility services
C Usage of mobility services
Services
D Satisfaction with the mobility services
E Acceptance of the option offered
F Experimental individual behaviour
Op
tion
offered
G Satisfaction with the option offered
H Permanent individual behaviour
Targ
et effects
I System impacts
MaxSUMO Evaluation Plan
Template 2
XXX
XXX
XXX XXX
XXX
XXX XXX
XXXXXX
XXX
XXX XXX
XXX
XXX XXX
XXX
XXX
XXX
XXX
slide 14
Level Targets Indicators Methods When
A Project outputs and activities
B Awareness of mobility services
C Usage of mobility services
Services
D Satisfaction with the mobility services
E Acceptance of the option offered
F Experimental individual behaviour
Op
tion
offered
G Satisfaction with the option offered
H Permanent individual behaviour
Targ
et effects
I System impacts
MaxSUMO Evaluation Plan
Template 2
XXX
XXX XXX
XXX
XXX XXX
XXX XXX
XXXXXX
XXXXXX
XXX
XXX
XXX
XXX
XXX XXX
XXX
XXX
slide 15
OK, let´s practice!
• Case 1: Personalised travel planning
• Case 2: Walk and Bike to school
slide 16
MaxSUMO Evaluation Plan
Template 1
Overall goals
Target groups
Services
Mobility option offered
slide 17
MaxSUMO Evaluation Plan
Template 1
Overall goals To decrease the use of car and decrease the CO2 emissions.
Target groups Inhabitants living in Gros i San Sebastian.
Services - Information letter to all households (timetables, bikemaps, etc)
- An ”answering card” with possibility to:
- ask for personalised advices
- to order a free 1-week PT ticket
Mobility option offered
To travel by public transport, bike or foot instead of using the car.
slide 18
Level Targets Indicators Methods When
A Project outputs and activities
B Awareness of mobility services
C Usage of mobility services
Services
D Satisfaction with the mobility services
E Acceptance of the option offered
F Experimental individual behaviour
Op
tion
offered
G Satisfaction with the option offered
H Permanent individual behaviour
Targ
et effects
I System impacts
MaxSUMO Evaluation Plan
Template 2
slide 19
MaxSUMO gives you
- Help to manage and pilot
- Guidance on survey design:
- control group
- comparison group
- one group
- Practical help (examples of questions)
- Help throughout the whole process: stop and go
- Early results- Comparable results
To be aware of…
- Clear objective
- Clear conceptions of services and options offered
- Best if used already in the planning stage
- You don´t have to use all levels
- Only provides a structure – still the same requirements on the competence of the evaluator
- Seems to be easier than it is…
slide 20
• Interactive database with input and output modules• Based on MaxSUMO and SARA
• Accumulates results from different projects evaluated using MaxSUMO
• Gives guidance on how to evaluate• Makes it possilible to benchmark with others
MaxEVA web-based tool
slide 21
Thank you!
Pernilla Hyllenius [email protected]
Annika Nilsson [email protected]
MaxSUMO and MaxEVA: www.epomm.org
www.max-success.eu
slide 22
• Why important?- To be able to measure small changes in attitudes/behaviour- To adopt the services for different target groups
• How?stage-diagnostic questions based travel mode and personal goals
Behaviour change – A process with several steps
1 Precomtemplative
2 Comtemplative Level E (Acceptance)
3 Preparation/Action Level I (Exp. behaviour)
4 Maintenance Level H (Perm. behaviour)