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Welcome to marketing share

New faces around the office We’d like to welcome the new Charterhouse team, who sit in Print Services at the canteen end of Orbis 1; including Lee Hodges, Richard Butterfield and Mandy Kambo who join Gurmeet and Brian in our new outsourced print management team. Find out more about Charterhouse See the latest changes in our team.

Good news! Many teams from across Commercial have now completed the Marketing Academy, with the remaining teams due to complete their sessions over the next few weeks. We even got a mention in Marketing Week! Dates for your diaries 31 May: Jubilee-ve it celebrations in Orbis 1 4 June: FREE Swims campaign launch 5 June: Diamond Jubilee 8 June: Euro 2012 Championships start 17 June: Father’s Day 24 June: British Gas’ 200

th Anniversary

25 June: Wimbledon starts 27 July: Olympics get underway 29 August: Paralympics get underway

Marketing awards 6 See our latest awards under Marketing News

Baby boomers Congratulations to Sam Milton, who gave birth to Joseph on 25 March, weighing 6lb 15oz, Alex Yates, who gave birth to Edward on 20 April, weighing 8lb 12oz and Hannah Moon who gave birth to Grace on 26 April weighing 7lb 3oz. See more in Our Community

Are you a VIP? Don’t forget to become a Nectar VIP

Competitor insight Find out about our latest competitor intelligence in our ’Food for thought’ section. Competition time! Here you could win your own parking space throughout June. To qualify, email your answers to the questions below; the 1

st correct

one selected at random, will win:

1. How many Nectar enrolments have we had at time of issue?

2. How many of our swimmers qualified for the Olympics? 3. Which business inspires Chris B? Email your answers by 8 June to: marketingshare@britishgas.co.uk OGSP latest Check out our latest OGSP update in our ’Marketing Toolkit’ section.

Welcome to our first ever marketing share - a quarterly

update on what’s going on in our marketing teams. You’ll

see from all of the great news in this first edition that

we’re really having a fantastic year.

Here, you can read about our latest advertising campaigns, the launch of our Marketing Academy, meet new colleagues or win a parking space for a month. Please do get involved with marketing share, by emailing any suggestions to

marketingshare@britishgas.co.uk. For now, I hope you enjoy the read and if you’d like to see

my latest marketing blog click here. Until the next time.

Free swims for Britain!

Our new integrated advertising campaign ‘Free Swims for Britain’ is launching next Monday 4

June on TV, in press

and via digital outdoor. The TV campaign uses the new Psyop animation style seen here, and features two of British Gas’ swimming ambassadors; Rebecca Adlington and Keri-Anne Payne. The campaign gives everyone the opportunity to support

the British Swimming Teams this summer, and in return

have free swims. There’ll even be the chance to try aqua

aerobics, an aqua tots class or a swimming taster lesson.

Our drive to digital

On 24 April, we launched our current ‘Online Account

Management’ advertising campaign. The campaign

highlights how easy it is for customers to manage their

accounts online and via our mobile app.

Interview with Chris B

Here’s where we interview different people from around

British Gas, to get to know them better. Our first interview

is with Chris Brocklehurst, Head of Advertising.

Championships go swimmingly

The British Gas Swimming Championships saw 38

athletes make Team GB for the 2012 Olympic Games,

including our Swimming ambassadors Rebecca Adlington

and Keri-Anne Payne.

Marketing Academy, up and running

The Marketing Academy, taking place at The Museum of

Brands, Packaging and Advertising is designed to

develop our marketing capability within British Gas and

establish The British Gas Way of Marketing.

Hot off the (print) press

We’ve recently signed the contract with Charterhouse our

new Print Services Team. This means we now have a

bigger print team, more technology and greater control

over future print work. Meet the Charterhouse team and

find out a little more about what they do.

Planet Home propels forward

As you may know, we now have a ‘new look’ Planet

Home creative platform, developed by our new marketing

agency Pysop! Check out examples of their animation

style. Or see how they have applied their style to our

Planet Home with some of the first assets they have

developed for us.

Water, water everywhere…

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We’ve been forging ahead this year developing the services available to our water partnership customers. Marketing our insurance products to Bristol & Wessex

Water in their bills, and free insulation in Thames Water

bills, delivered 227% sales against target!

Intranet sites Insight Nectar Marketing

Be Your Best Find out the latest about Be Your Best

Our latest successes We’ve already achieved a lot this year, across

all our teams. See our latest successes

Meet your editors We hope you’ve enjoyed reading our first

edition of marketing share. Big thanks to our

editors Jenine Sanchez, Rachel Mayo and

Gwilym Austin. Here is a little bit about them.