Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs...

21
Welcome to International Coaching Week 2017 Singapore Chapter

Transcript of Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs...

Page 1: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Welcome to International

Coaching Week 2017

Singapore Chapter

Page 2: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Research on Trends in

Coaching

Avni Martin Head of Science & Research Committee

Bernadette CenzonMember of Science & Research Committee

Page 3: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Research on Trends in Coaching

ICF Global Research Team

• Coach Perspective

• Client Perspective

• Organisation Perspective

• ‘Layman’ or Consumer Perspective

ICF Singapore Science & Research Committee

• APAC Comparative Study on Trends in Coaching vs Other Forms of Intervention for Organisations Development

• Recorded Coaching Demonstrations of 11 ICF Core Competencies

• Your Perspective!

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 4: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Coach Perspective

MONEY

Source: 2016 ICF Global Coaching Study

Total revenue = $2.36 billion

Growth from 2010 to 2014 = 19%

• Asia 4.8%

• N. America & W. Europe ~40% each

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 5: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Average Income of a

Coach ~ $53,000/year

61900

27100

55300

1840035900

37800

73100

Trends in Coaching – Coach Perspective

MONEY

Source: 2016 ICF Global Coaching Study

Only Coaching Other Services

94% of

Coaches offer

another

service

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 6: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Coach Perspective

DEMOGRAPHICS

66% Female

Source: 2016 ICF Global Coaching Study

Coach Practitioners

Managers/Leaders Using Coaching Skills

83% Practitioners

17% Use Skills

~ majority over 30 years

~1 in 5 are over 50 years

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 7: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Coach Perspective

OBSTACLES & OPPORTUNITY

• Untrained Coaches – Need for Credentialing

• No.1 Opportunity - Increase Awareness of

Coaching

Source: 2016 ICF Global Coaching StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 8: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Source: 2009 ICF Global Coaching Client Study

Trends in Coaching – Client Perspective

TYPES OF COACHING EXPERIENCED

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 9: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Client Perspective

POSITIVE IMPACTS OF COACHING

Source: 2009 ICF Global Coaching Client StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 10: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Source: 2009 ICF Global Coaching Client Study

Trends in Coaching – Client Perspective

IMPORTANCE OF COACH ATTRIBUTES

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 11: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Written agreements?

64% use them

How much are clients paying?

$171 USD and a total of $4,353

How satisfied are clients?

99% satisfied, of which 96% will be coached again

Individual ROI:

68% had at least made back the investment, hard to measure.

Company ROI:

86% had at least made investment back, average ROI 700%

Source: 2009 ICF Global Coaching Client Study

Trends in Coaching – Client Perspective

CHARACTERISTICS OF A COACHING EXPERIENCE

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 12: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Organisational Perspective

• Coaching is widely used in companies in varied degrees

• Coaching has evolved over time

• Coaching is available to senior level executives and sometimes key talent

• Organizations use a mixture of internal and external coaches

• Confidentiality is of utmost importance

• Some internal coaches get partial and some full accredited training

• Recommendations or reputation is extremely attractive

• Organizations use a “pool” of coaches developed over time, and do not look for new

• Organizations report improved leadership and employee engagement

• Impact is often not measured and measuring is considered to be a challenge

• Tools such as 360 feedback and employee surveys are used to measure impactSource: 2013 ICF Organisational Coaching StudyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 13: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Organisational Perspective

Understanding Coaching Culture

• 17% of respondents had a strong coaching culture

• Evidence that strong coaching culture correlates with higher than average revenues

• Impacts many T.D. and O.D. needs but not a solution for all challenges

• 3 Modalities are used – internal, external and & management using coach skills

• Since 2014, use of Professional Coaches has reduced, internal use of skills increased

• Competencies rated most highly – Establishing Trust, Ethics, Active Listening

• Competencies rated least highly – E. C. Agreements

• Training management in coaching skills is instrumental in building a coaching culture

• 16% plan to offer management accredited coach training

Source: 2016 Building a Coaching Culture With Managers & LeadersPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 14: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Source: 2014 ICF Global Consumer Awareness Study

Trends in Coaching – Consumer Perspective

AWARENESS OF COACHING

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 15: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Consumer Perspective

UNTAPPED POTENTIAL

~ 83% unaware of coaching & never been coached

~ 17% aware of coaching and have been coached

~ increased by 5-9% from 2010 to 2014Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 16: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Consumer Perspective

AWARENESS OF COACHING

~ just 35% of those who claim are aware, picked

the correct definition of coachingPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 17: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Consumer Perspective

‘UNAWARE’ - WHY TRY COACHING?

~ unaware of coaching & willing to try,

share their reasons whyPrepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 18: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Trends in Coaching – Consumer Perspective

IMPORTANCE OF CREDENTIALING

Source: 2014 ICF Global Consumer Awareness Study

> 81% feel that its ‘Important’ or ‘Very Important’

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 19: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Conclusions From Global

Research

• $2 billion+ dollar industry, providing estimated income ~$50,000+ & increasing

• Clients have confirmed it works – testimonial based on data from 2000+ clients

• Untapped potential – 83%!!! Key to unlock this potential is identified as awareness

• Very encouraging facts for all who wish to be a coach

• To conclude - future is bright – future is coaching!

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 20: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

ICF Singapore Science & Research

Committee

1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study

2) ICF Coaching Competency Recorded Demonstration Sessions

A. Open Sessions – revenue, script ideas, engagement, learning

B. Dedicated Team – short presentation, recording, deliverable

“Engage members and community for coaching

awareness, excellence and advancement”

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017

Page 21: Welcome to International Coaching Week 2017 - ICF Singapore · 1) ICF APAC Trends in Coaching vs Other Forms of Intervention for Organisational Development Study 2) ICF Coaching Competency

Thank You!Feedback:

[email protected]

&

[email protected]

Prepared By Avni Martin & Bernadette Cenzon for ICW 2017