Welcome to

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Your Logo

Introduction

Product Image or in use

Learning Objectives

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In this course you will learn the following …

Company History

Company logo

Key Customer Types

List who are most likely to use this product… (Example below)

ContractorsPhoto

Electrical SuperintendentPhoto

• Contractors• Electrical Superintendent• Etc…

Key Decision Maker and Buying Influences

List the key decision maker and buying influences (Example below)

Decision MakersPhoto

• Electrician• Electrical Contractor• General Contractor• Lighting Designer• Architect• Building Owner• CFO• Etc...

Most Common Applications

Most common application(s) where this product is commonly installed:

Residential/Commercial/Industrial Photo

• Residential Construction• Commercial Projects• Industrial construction/MRO• Lighting Upgrade/Retrofit• Hazardous / corrosive

locations• Etc…

Product Options

• Available with plastic coating

Model X Series

ProductImage

ProductImage

ProductImage

Key Decision Criteria for Customers

Key decision criteria for customers…. on which they will make their product selection. In other words, what are the most important thing (s) they are looking for?Product Images

or in use

Product Features

• List features• List features• List features• List features• List features

Features of [product name]

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Describe the product features most important to deliver a positive result for customer. Include any features that are unique to your offering and/or superior to your competition.

Product Benefits

Benefits of [product name]

• If yes, please explain

Productivity enhancement (Labor saving)?

Can this product help result in any of the following benefits (i.e. profitability) to customers?

• If yes, please explain

Lower energy bills?

• If yes, please explain

Better working conditions at customer facility?

• If yes, please explain

Better Enhance plant/personnel safety?

• If yes, please explain

Ensure code compliance?

• If yes, please explain

Other?

Optional Slide

Emerging market trends which will positively impact the use of this product

Resources

Sales Support tools and other resources that will be helpful to member employees, customers, and prospects. Embed links to website or pdf into module as appropriate.

• List of resources (Link)• List of resources (Link)• List of resources (Link)• List of resources (Link)• List of resources (Link)

Optional Slide

3-5 tips for a successful sales call

• Tips• Tips• Tips• Tips• Tips

Optional Slide

Service issues affecting the sales of the product…

• If yes, are merchandising resources available?

Is this product sold in front of the distributors counter?

Is this a distributor stock item for most distributors?

If not, what are typical lead times to obtain product?

Competitive Products and Key Weaknesses

Summary of most important points

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Reinforce the reason why your company and products are the best choice for members and their customers.

Module Complete

Please proceed to the quiz

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