Welcome to Apna Paisa
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Transcript of Welcome to Apna Paisa
Welcome to ApnaPaisa
Apnapaisa Pvt. Ltd is India’s first and largest
personal finance supermarket
The company run Apnaloan.com is the pioneer
and largest market place for loans and credit cards
The Company has recently launched
Apnainsurance.com, a comprehensive guide to
insurance in India
Over 1 million consumers have acquired loan,
credit card and insurance products through
Apnaloan and Apnaisnurance
ApnaPaisa
Active relationships with major banks, insurance
companies and more than 500 DSAs /Agents
ApnaPaisa provides specialised services like EMI
Calculator, eligibility calculator, loan and insurance
comparators, industry insights etc.
ApnaPaisa is a perfect application platform for products
like Personal Loan, Home Loan, Car Loan, Education Loan,
Credit Card, Health Insurance, Car Insurance, Life
Insurance, etc.
12x6 specialized Contact Centre, to ensure better
customer experience and satisfaction
ApnaPaisa
Sequoia Capital (www.sequoiacap.com) are Series A
investors
Board consists of
G N Bajpai – Ex- Chairman, LIC and SEBI
R Ramaraj – Founder CEO and Ex- MD, Sify.com
KP Balaraj – MD of Sequoia Capital, Sequoia Capital
India has been formed with West Bridge Capital
Partners which Balaraj co-founded in 2000
B Kasi Viswanthan – Retail banking expert, with over
15 years of retail finance experience
Harsh Roongta – Founder and CEO, is one of India's
foremost personal finance experts
ApnaPaisa Team
ApnaPaisa @ Google Ad Planner
ApnaInsurance.com and ApnaLoan.com feature in top three websites recommended by Google in their ad planner for advertisers targeting customers from personal finance industry
ApnaPaisa - Preferred destination of Loan & Insurance seekers
320,093 : No. of Visitors on Apnaloan.com1,507,176 : Page views245,292 : Absolute unique visitors73.22% : New visits 271,853 : No. of Indian visitors (85%) 44,087 : NRI visitors
Above data is from 1st August 2008 to 15th October 2008
114,256 : No. of Visitors on Apnainsurance.com700,376 : Page views100,113 : Absolute unique visitors86.01% : New visits110,545 : No. of Indian visitors (97%) 3,711 : NRI visitors
Above data is from 1st August 2008 to 15th October 2008
Our Esteemed Clients
Our Alliance Partners
GEOGRAPHIC BREAK-UP
INDIA REACH
TOP 7 CITIES: 80%
B TOWNS: 16%
C TOWNS: 3%
SALARIED : 77%
SELF EMPLOYED: 23%
OCCUPATION
HIGH INCOME: 37%(ABOVE Rs.25000 pm)
MID INCOME: 30%(ABOVE Rs.15000 pm)
LOW INCOME: 24%(BELOW Rs.8000 pm)
AVG INCOME: 9%(Rs.8000 pm)
INCOME PER MONTH
INDIA: 90%
NRI: 10%
ApnaPaisa Reach
Product OfferingsProduct Offerings
Product Offerings @ ApnaPaisa
Product Product OfferingsOfferings
ListingListing
Advertising to our customer baseAdvertising to our customer base
Advertising on our propertiesAdvertising on our properties
LeadsLeads
Advertising on our properties
Advertising on our properties
ApnaPaisa provides you a perfect platform to reach the
captive target audience
Different ad spots available on home page, inside pages and
premium properties
Specific pages can also be targeted
Customized innovations can also be done
Ad Positions and Specifications
Home page
All ad sizes are Internet Advertising Board standard sizes
Inside page
Ad Positions and Specifications
All ad sizes are Internet Advertising Board standard sizes
Ad Positions and Specifications
Tab Branding : Branding opportunity for “Apply button” on comparator page is available.
This tab will drive the customer to your lending page/ application form
Listings
Brings customers close to you
Listing model enables serious customers to reach you when
they need you. It gives competitive edge by making your
presence felt and capturing customer mind space
Available 24 Hours a day and 7 days a Week
The internet is always "on" so your future clients will be able to
find you no matter where they are or what time it is
Varied Listing Options
We have several listing packages in different price ranges and
for different durations
Effective Representation
Our website has visitors from all around the world and is the
first website of its kind aimed to increase your business.
Benefits
Step 1 : Customer fills the search parameters and clicks on “search” link on the homepage
Listing Process
Step 2 : Search results matching the criteria appears.Customer clicks on the “details” link to view the complete details of shortlisted Bank / Insurance company
Listing Process
Step 3 : Details like products offered, features of the product of the bank / insurance company appears
Listing Process
Competitive Advantage
FeaturesFeatures Print MediaPrint Media ApnaPaisaApnaPaisa
Detailed product Detailed product informationinformation NONO Yes Yes
ContextualityContextuality NoNo Yes Yes
Customer SeriousnessCustomer Seriousness NoNo Yes Yes
ReachReach City specificCity specific Sharply focused Sharply focused
Advertising to our Customer base
Benefits
There are 1.3 million ApnaPaisa customers
These customers receive fortnightly newsletters, emailers
and sms, about the new offerings and the current
happenings etc.
Advertising opportunities available on all properties
Tactical mailers and ad opportunities for special promotions
available
Branding Options
Product Product OfferingsOfferings
NewslettersNewsletters
EmailersEmailers
SMSSMS
Filters
FiltersFilters
Specific ProductSpecific Product
Income Income
GenderGender
CityCity
Age Age
OccupationOccupation
ApnaPaisa : A Fortnightly newsletter sent to around 1.3 million customers
Ad Positions and Specifications
All ad sizes are Internet Advertising Board standard sizes
ApnaBizness : A Fortnightly newsletter sent to around 7500 DSAs and Insurance Agents
Ad Positions and Specifications
All ad sizes are Internet Advertising Board standard sizes
Emailers : Tactical emilers can be sent to 1.3 million ApnaPaisa customers
Emailers
Leads
Benefits
DATA SCREENINGWe confirm the data over telephone and also get additional relevant data
NO PUSHLoan / Insurance seekers approach apnaloan.com / apnainsurance.com and independently submit their details
REAL TIME LEADS All leads are dispatched on real time basis
DIRECT CONTACT WITH CONSUMER We can bring the actual consumer in direct contact with you through real time conference call
Consumer
ApnaPaisa
Lender/Insurance Company
Flow of Leads @ ApnaPaisa
CONSUMER VISITS WWW.APNALOAN.COM /
WWW.APNAINSURANCE.COM / They apply, register & give details about themselves & their needs
CITY INCHARGE Instant Email SMS Online Login
REGIONAL MANAGER Online Login
HEAD OFFICE- MUMBAI Online Login
10 MINUTE RESPONSEWithin 10 Minutes of registration, apnapaisa
calls to crosscheck & get more details
REAL TIME LEAD FORWARDINGSelected profiles are immediately made available
to banks / insurance companies online
CALL RECORDINGWe record all the calls
at this stage, to avoid any NDNC issue
Competitive Advantage
Internet based Search engineInternet based Search engine ApnaPaisaApnaPaisa BENEFITBENEFIT
Reaching your desired Target Reaching your desired Target Group is based keyword – user Group is based keyword – user profile correlations. Therefore, profile correlations. Therefore, “reach wastage” while much “reach wastage” while much lower than display ads can still be lower than display ads can still be as high as 40%.as high as 40%.
You define your target You define your target group directly – and group directly – and would get leads only would get leads only on that target group. on that target group. Therefore “reach Therefore “reach wastage” is wastage” is zerozero ZERO WASTAGEZERO WASTAGE
Contactability is not verifiedContactability is not verified
Contactability is Contactability is verified, therefore verified, therefore lower wastagelower wastage
VERFICATIONVERFICATIONASSUREDASSURED
Possibility of prank leads exist Possibility of prank leads exist Especially relevant in the NDNC Especially relevant in the NDNC contextcontext
No prank leads No prank leads because we have because we have telephonic telephonic recordings recordings to to substantiate that the substantiate that the customer explicitly customer explicitly expressed interest expressed interest before referral before referral NDNC CHECKNDNC CHECK
Possibility that the customer Possibility that the customer really wanted some other product really wanted some other product but filled the form nonetheless but filled the form nonetheless
We verify that the We verify that the customer is looking for customer is looking for your stated productyour stated product
RELEVANCY and SALIENCY
“Its been close to two months since we began an association with Apnaloan
through you and I must say that we are quite satisfied with the quality of leads and
more than satisfied with the kind of sales support that you have offered during this
period by periodically interacting with us pro-actively and solving any issue.
The proactive support of yours has made us look at increasing the package…”
- G Sridhar, Quantum Marketing
“It is a pleasure having association with Apnaloan. It has proved instrumental in
increasing our business. Our association with Apnaloan has been a very fruitful
one. We are satisfied with the quality leads that you have been providing. Kudos to
your entire sales team and sales support for rendering us a very good service.
They have been really proactive insolving any issues with full dedication.”
- Ravinder Vij , IDBI HFL
“I am very happy with your leads. Not to boost you, but it is a fact that my
business has been increasing month after month ever since I subscribed to your
service. Now I have confidence that I can increase my business even in future and
sustain current growth easily. Your service gave me a tremendous confidence that
I can survive in this business easily as long as you are with me.”
- Mega Consultant
Customers Speaks
Thank You
For more details contact: [email protected] more details contact: [email protected]