Welcome To “Social Media Wizard 2015!” · Microsoft PowerPoint - Module #1 - Facebook.pptx...
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2015-04-20 1 Welcome To “Social Media Wizard 2015!” Welcome To “Social Media Wizard 2015!” Over the next 2 days, you’re going to learn how to create and implement an effective social media strategy to grow your business. Over the next 2 days, you’re going to learn how to create and implement an effective social media strategy to grow your business. Welcome! Welcome! About Me About Me Current Clients Include… Current Clients Include… Clarence Chew CEO, Sociable Insights [email protected]
Transcript of Welcome To “Social Media Wizard 2015!” · Microsoft PowerPoint - Module #1 - Facebook.pptx...
2015-04-20
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Welcome To “Social Media Wizard 2015!”
Welcome To “Social Media Wizard 2015!”
Over the next 2 days, you’re going to
learn how to create and implement an
effective social media strategy to grow
your business.
Over the next 2 days, you’re going to
learn how to create and implement an
effective social media strategy to grow
your business.
Welcome!Welcome!
About MeAbout Me
Current Clients Include…Current Clients Include…
Clarence ChewCEO, Sociable [email protected]
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What We’ll Be CoveringWhat We’ll Be Covering
• Module 1: Facebook• Module 2: LinkedIn• Module 3: Twitter / Google+ / Pinterest / Instagram • Module 4: Putting It All Together
• Module 1: Facebook• Module 2: LinkedIn• Module 3: Twitter / Google+ / Pinterest / Instagram • Module 4: Putting It All Together
Module #1Module #1
Let’s Get Started!Let’s Get Started!
FacebookFacebook
The World’s #1 Largest Social
Media Network!
Over 1.4 BILLION users!
900 million check Facebook
EVERYDAY!
The World’s #1 Largest Social
Media Network!
Over 1.4 BILLION users!
900 million check Facebook
EVERYDAY!
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FacebookFacebook
What’s the most effective way to reach out to your ideal
customers on Facebook?
What’s the most effective way to reach out to your ideal
customers on Facebook?
Start a Business Page!Start a Business Page!
Reach 1000x more
people!
Reach 1000x more
people!
Make it easier for
people to find you!
Make it easier for
people to find you!
Tap into the power of
Facebook ads!
Tap into the power of
Facebook ads!
Facebook Business PageFacebook Business Page
Facebook Business PageFacebook Business Page
LIVE DEMO!!!LIVE DEMO!!!
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Get More “LIKES”Get More “LIKES”
3 Simple Strategies To TRIPLE Your
Facebook “Likes!”
3 Simple Strategies To TRIPLE Your
Facebook “Likes!”
Social mediaSocial media
LIVE DEMO!!!LIVE DEMO!!!
Top-Performing PostsTop-Performing Posts
Anatomy of A Top-Performing Facebook Post!
Anatomy of A Top-Performing Facebook Post!
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Content RuleContent Rule
70 / 20 / 10 Content Rule70 / 20 / 10
Content Rule
Useful/Helpful/
Entertaininginformation
Useful/Helpful/
Entertaininginformation
Engaging with
fans
Engaging with
fans Self-promotionalSelf-promotional
Keep It Short + Use PicsKeep It Short + Use Pics
Posts with 120 characters or
less received 30% more engagement than posts with more than 120 characters!
Images increased Likes,
Shares, and Comments by 52%!
Posts with 120 characters or
less received 30% more engagement than posts with more than 120 characters!
Images increased Likes,
Shares, and Comments by 52%!
Best Time To Post?Best Time To Post?
Daily Facebook engagement
has 3 peaks: early morning (7am), after work (5pm), and
late night (11pm).
Thursday and Friday have 20%
more engagement than other days of the week.
Daily Facebook engagement
has 3 peaks: early morning (7am), after work (5pm), and
late night (11pm).
Thursday and Friday have 20%
more engagement than other days of the week.
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Include Calls To Action!Include Calls To Action!
Using the words “Click here,” “Leave
a comment”, or “Tell us” encourages your fans to engage with your page.
If you add a “where,” “when,” or “would” question in your post, it
increases engagement by 20%.
Using the words “Click here,” “Leave
a comment”, or “Tell us” encourages your fans to engage with your page.
If you add a “where,” “when,” or “would” question in your post, it
increases engagement by 20%.
Social MediaSocial Media
LIVE DEMO!!!LIVE DEMO!!!
Facebook AdsFacebook Ads
List + LeadsWebsite
Visitors
Fans & Their Friends
Geo-targeting
+ Interests
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Facebook AdsFacebook Ads
LIVE DEMO!!!LIVE DEMO!!!
Top 5 Facebook Don’ts!Top 5 Facebook Don’ts!
X Don’t over think your posts
X Don’t forget to include an image
X Don’t forget the 70 / 20 / 10 content rule
X Don’t forget to run a Facebook ad
X Don’t post more than 4/times per week
X Don’t over think your posts
X Don’t forget to include an image
X Don’t forget the 70 / 20 / 10 content rule
X Don’t forget to run a Facebook ad
X Don’t post more than 4/times per week
You Made ItYou Made It
Questions?Questions?
