Welcome to a world of expertise Renewable Heating Solutions Rowena McCappin Marketing Manager Glen...
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Transcript of Welcome to a world of expertise Renewable Heating Solutions Rowena McCappin Marketing Manager Glen...
Welcome to a worldof expertiseRenewable Heating Solutions
Rowena McCappinMarketing ManagerGlen Dimplex
Renewable Heat Incentive (RHI)
Joint Marketing Initiative
• Communicate the benefits of the RHI to consumers and educate them on the grants and payments available
• Encourage consumers to avail of these grants, which will save them money long term and help to reduce their carbon footprint
• Drive consumers to the microsite for further information
• Educate consumers on renewable technologies
Target audience: • 35 plus, • Males / females, slight male bias• ABC1
Aim
• To create a RHI communications group that’s greater than the sum of its parts - both in terms of influencing and maximising budgets.
• Creation of the GHG Information Group will allow for greater consumer understanding of the rationale for the campaign (and who’s behind it) and it will also streamline the communications (however all companies involved will be referenced where possible).
• An integrated approach to the campaign will deliver increased cut-through in terms of media and will also ‘touch’ consumers on a number of levels (not purely reliant on advertising).
Greener Heating Grants Information Group
Strategy
Microsite
GHG Information Group
Create News!
•Research into Green Technology•Understanding of technologies and available grants in NI
Photography
•Launch photography of all members of the GHG Information Group •Press launch / microsite
TV Campaign
•Huge impact •2 week campaign on
Press•RHI information supplement with Bel Tel
Outdoor OR Radio
Online•Facebook creation and facebook ads •banner, skyscraper and mid page unit ads
Ambassador
Campaign Overview
Microsite
Possible Partners
Horizon 2020 Programme Bid
RealValue Consortium
RealValue
RealValue Expected Benefits
For more information…
Visit our Website:www.glendimplexni.co.uk/millionmakers
Or speak to us today!
Glen Dimplex and The Princes Trust
Any Questions?