Welcome

Our Company70´s

Primaflor Flowers -Vegetables

80´sConsolidating as an Horticultural Company

90´sExpansion to European Markets

00´sConsolidating as the market leader

Our Company

4 different areas of production

4.500 hectares of cultivation

55 different products

The turnover is divide:

55% International Market 50% National Market We represent in Spain:

18% of Fresh sale 16% of Salads (10.000 tons)

We represent 10% of Spanish Production *70.000 Tonnes Iceberg/Year

*55 Tonnes of the rest of products

Turnover Evolution (M€)

1987-2011

Fore

cast

20

11

OUR CLIENTS

Range of produce. Season 10/11

Little Gem : 48.000.000

Iceberg : 120.000.000

Escaroles : 18.000.000

Continentals : 15.000.00

Cos Romain : 10.000.000

Onions: 8.000.000

Celery : 7.000.000Spinach : 2.500.000

Baby Leaf : 1.500.000

Chinese Vegs: 2.000.000Various : 2.500.000

Distribution of Volume per Crops. Whole Season Winter & Summer

Produce Range. Season 10/11

Little Gem : 343 has

Escaroles : 287 has

Continentals : 180 has

Cos Romain : 140 hasOnions : 154 has

Celery : 82 has

Spinach : 242 has

Baby Leaf : 205 has

Chinese Vegs: 66 has

Various : 180 has

Distribution of Growing Areas per Crops. Whole Season Winter & Summer

Iceberg : 2.285 has

Our Certificates

GENERAL CERTIFICATES

- TESCO NURTURE- FIELD TO FORK- LEAF MARQUE

CLIENT’S CERTIFICATES

- ISO 9002 - GLOBAL GAP - I.F.S - B.R.C- PRL - GUÍA BPM

ENSALADA- ECOLÓGICO

Partner in an European Iniciative for Avoid Climate Change : “veg-i-trade”

It is funded under the Seventh Framework Program of the European Comission

Our Environmental Policy

Farm Situation &

ALMERIA

ÁguilasGRANADA Baza Pulpí

Growing AreasGrowing Areas

MURCIA

Avoiding Biological & Chemical Risks

RESIDUE

MICRO

SoilIrrigation Water (WRA)Raw Material (Micro & Residue)Cold room surfaces Hidrocooling water & Refrigeration machinery

Use authorised UE Active IngredientNew European directive 91/414/EEC (Maximum Residue)

Biological products

Raw Material Micro-Organic Testing

EXTERNAL TESTING (ACCREDITED LABS)

INTERNAL LAB (PCR)

Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence

Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence

OUR POLICY

Homes, Trips & Sport Activities(FR)

SEDEX (UK) & SA-8000

Bet on Sustainable Agriculture

Creation of Green Areas

Residues Management Environmental Integration Plan

Ethical good practice

Average of 1600 workers

- Planting Mechanization (95% of total)- Little Gem- Iceberg

- Others- In establishment period of new machines to automatic harvest

Agronomical Improvements

Test-Plots:• Studies of resistance to fungi and insects through Breeding Programs and

new varieties - Bremia resistance stumps 1-16 to 1-27 - Nasonovia resistence: period from March to May - Tip Burn resistence - Improved size and weight

• Introduction of new varieties - Multi-Leaf (20 different varieties) - Baby Leaf

• Selection of varieties for the 4 areas of production

Agronomical Improvements

- Soil Preparation: - GPS Guiding in Tractors- New Machinery: bigger and better crop table.- Weed Control:

- Automatic Machinery- Optimization of Herbicides: Pre-planting.

Agronomical Improvements

- New strategies to avoid diseases and insects developed and focused on residue levels under L.o.D., in Colaborations with Chemical Companies (D’upont, Bayer, BASF)

- Efficiency to Use of Water and Fertilizer:- Automatic control based on irrigation plans for every crop/area

- Soil Moisture and control- Control of consumption in Farms- Improvements in Hydroponic System

Agronomical Improvements

• Hydroponic Crop: – Increasing of uniformity of production– Efficient using of water and nutrients– It is not necessary to use herbicide– Improved cleanliness of the product (no contact with the ground)– Different managements of Continentals & Multi-Leaf– Develop of new varieties for this system

Agronomical Improvements

Thank you for your attention