WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade):...
Transcript of WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade):...
TECHNISCHE UNIVERSITÄT BERLIN
Innovation Management and Entrepreneurship (IME)
WELCOME!
Admission statistics – We are No. 1 in Berlin
2
Number of all submitted applications 2011-2015
Applications* per
study place (2015)
TU Berlin IME
248 / 35
7.1:1
HU Berlin BWL**
293 / 55
5.3:1
FU Berlin M&M
188 / 40
4.7:1
180
252
322
452
492
100
150
200
250
300
350
400
450
500
2011 2012 2013 2014 2015
Nu
mb
er
of
ap
plican
ts
Year
*formally correct
**data for 2014
3
Students by sex
Students by nationality Average BA diploma grade
1.7 (~3.4 GPA)
n=89 Class of 2012/2013, 2013/2014 and 2014/2015
IME Class profile – 1/2
Female; 43; 48% Male; 46; 52%
Germany; 61
Italy; 4 Poland; 3
USA; 3
China; 2
Russia; 2
Brazil; 1
Bulgaria; 1
Colombia; 1
Denmark; 1
France; 1
Guatemala; 1
Iran; 1 Lithuania; 1 Netherlands; 1 Pakistan; 1 Romania; 1 Syria; 1 Taiwan; 1
IME Class profile – 2/2
4
Students by BA study background Students‘ job experience in months
at moment of application
(incl. internships)
n=89 Class of 2012/2013, 2013/2014 and 2014/2015
Business / Economics
51%
Engineering 10%
Computer Science
8%
Media Studies 8%
Business Engineering
6%
Political Science 5%
Communication Studies
3%
Psychology 3%
Cultural Studies 2%
Sociology 2%
Environmental Sciences
1% Linguistics
1% <3 2%
3-6 4%
7-12 10%
>12 84%
IME continously among best Management Masters 1/2
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CHE BWL Master Ranking 2011:
The IME is classified as Germany‘s
leading master programme in 5 out
of 14 categories*
IME is leading in:
• Students support
• Job market orientation
• International orientation
• Practice focus
• Scientific focus
*according to the comprehensive Management master‘s ranking CHE (2011)
conducted in Austria, Germany, The Netherlands and Switzerland.
…
6
CHE BWL Master Ranking 2014:
The IME is classified as Germany‘s
leading master programme in 5 out
of 14 categories*
IME is leading in:
• Study comfort
• Practice focus
• Scientific focus
• Support in international
exchange
• International orientation
*according to the comprehensive Management master‘s ranking CHE (2014)
conducted in Austria, Germany, The Netherlands and Switzerland.
…
IME continously among best Management Masters 2/2
Programme structure
7
FOLLOW THE IME STUDY REGULATIONS AND EVERYTHING WILL BE FINE…
https://www.entrepreneurship.tu-berlin.de/fileadmin/f22_entrepreneurship/EIM/IME/Regulations/AmtlMB_Nr__02_vom_23_01_2015_StuPO_IME_engl.pdf
Programme structure
8
Structure of IME Dual Master Programme
1st semester
(winter)
Core courses
(18 ECTS) Elective courses
(36 ECTS)
Berlin
2nd semester
(summer)
Core course
(6 ECTS) Berlin
Students chose dual degree destination in 1st semester
alternatively students can organize a stay abroad by themselves (e.g. Erasmus)
3rd semester
(winter) Core courses
(18 ECTS)
Elective courses
(22 ECTS)
Master
thesis
(20 ECTS)
and defence
Warsaw
4th semester
(summer) Warsaw
OR
3rd semester
(winter)
Core and Elective courses
(30 ECTS) Twente
4th semester
(summer)
Master Class
(5 ECTS)
Master thesis and defence
(25 ECTS) Twente
Graduation
The cities and universities
9
1st year (60 ECTS)
In BERLIN
OR
2nd year (60ECTS) in WARSAW
2nd year (60ECTS) in ENSCHEDE
Term 1 @TU Berlin (October-February): 30 ECTS
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Course Prof. ECTS URL
Innovation Economics Blind 6 http://www.inno.tu-berlin.de/
Business Research Methods Kratzer 6 http://www.entrepreneurship.tu-
berlin.de/menue/education/
Venture Campus Group Project Kratzer 6 http://www.entrepreneurship.tu-
berlin.de/menue/education/
Elective courses - Choose 2 courses out of the following offer:
Mandatory courses – Sorry no Option!
Course Prof. ECTS URL
Intellectual Property Management Blind 6 http://www.inno.tu-berlin.de/
Innovation Marketing Talke 6 http://www.marketing.tu-berlin.de/
Strategic Management Zu Knyphausen-Aufseß 6 http://www.strategie.tu-berlin.de/
Open Source and IP in the digital society Blind 6 http://www.inno.tu-berlin.de/
Innovationswerkstatt Workshop – only in
German!
Talke 6 http://www.marketing.tu-berlin.de/
Designing Smart Cities Zu Knyphausen-Aufseß 6 http://www.strategie.tu-berlin.de/
Prototyping Eco-Innovation Kratzer 6 http://www.entrepreneurship.tu-
berlin.de/menue/education/
Sustainable Innovation Blind 6 http://www.inno.tu-berlin.de/
TRIZ Orloff 6
Project Management Kleer/Schott 6
Human Side of Innovation Gemünden 6 http://www.tim.tu-berlin.de/
TU Berlin chairs involved in IME
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1. Chair of Entrepreneurship and Innovation Management (Prof. Dr. Kratzer)
2. Chair of Technology and Innovation Management (Prof. Dr. Kleer)
3. Chair of Marketing (Prof. Dr. Talke)
4. Chair of Strategy (Prof. Dr. zu Knyphausen-Aufsess)
5. Chair of Innovation Economics (Prof. Dr. Knut Blind)
6. Visiting Professors (Prof. Orloff)
Chair of Entrepreneurship and Innovation Management
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Chairholder: Prof. Dr. Jan Kratzer
Head of IME programme
IME Programme Manager
Dr. Matthias Mrożewski
Main building, 7th floor, room H 7171
Courses offered within IME:
• Business Research Methods (WS: 15/16)
• Venture Campus Business Plan Seminar (WS 15/16)
• Prototyping Eco-Innovation (WS15/16)
• Entrepreneurship Research (SS16)
http://www.entrepreneurship.tu-berlin.de
TECHNISCHE UNIVERSITÄT BERLIN
VENTURE CAMPUS
What is VENTURE CAMPUS?
Interdisciplinary business planning seminar in English
(6 ECTS):
• How to develop a viable business concept,
• In a team,
• And present it to an audience of internal and external
financiers!
Please register on ISIS:
https://www.isis.tu-berlin.de , password: “VCWiSe15/16“
Please note: Team allocation and information will be via ISIS!
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Course schedule: Thursdays 2.15 p.m. till 7.00 p.m.
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Date Topic
15/10/2015 Basics on writing a business plan (Kick-off) and first ideas
22/10/2015 Team Formation
29/10/2015 Business Model Development and Market Analysis
05/11/2015 Market Sizing, Marketing and Organizational Structure & Operations
12/11/2015 Legal Structures/ Negotiating with Investors, and Strategy & Outlook
19/11/2015 Intellectual Property Rights
26/11/2015 Presentation Skills Workshop
03/12/2015 Interim Presentation
10/12/2015 Basics in Finance
17/12/2015 Basics in Taxes
21/01/2016 Q&A - Session
04/02/2016 Final Presentations
Dates in bold = compulsory attendance!
Your points of contact
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Susanne Perner
Office: TUB Main Building, Straße des 17 Juni 135,
10623 Berlin – room: H7109
Daniel Krezdorn
Office: TUB Main Building, Straße des 17 Juni 135,
10623 Berlin – room: H7168
TECHNISCHE UNIVERSITÄT BERLIN
What is it about?
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interdisciplinary project
awards 6 ECTS for one semester
you will learn about innovation management in theory and practice
provides theoretical input sessions about innovation management,
IP management, entrepreneurship, team building, presentation techniques and
best practice examples of young start-ups
you will apply this knowledge to a real project
the goal is to develop a prototype based on a given problem of two
industry partners
The final grade will consist of (i) the mark for an oral presentation (60%) and
(ii) the mark for a written project report (40%).
How to register?
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Please register till thursday, october 15th, 2015, 6 p.m.:
send an Email to [email protected]
Indicate your
name
email address
student number
study program
Please note:
The seminar will be held in english.
The seminar will start on October 20th, 2015, from 14:30 –18:30 hrs
at EUREF Campus, Torgauer Straße 12-15, 10829 Berlin.
The seminar is limited to 25 students.
Contact details
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Julian Alexandrakis
Office: TUB Main Building, Straße des 17 Juni 135,
10623 Berlin – room: H7114
[email protected] (appointments should be set up per mail)
Impact Academy Climate 2015
What‘s the Impact Academy Climate?
The Impact Academy Climate is Germanys biggest student competition on climate innovation
gather in an interdisciplinary workshop to experience different facets of climate innovation that enable them to take action
Chair of Technology and
Innovation Mangement Prof. Dr. Robin Kleer
Information on our module “Human Side of Innovation”
Mrs. Doris Barlow
Office management
Tel.: +49 30 314 26090
Prof. Dr. Robin Kleer
Chair
About us
About us
Bastian Ekrot
Strategic Project
Management
Na Mi Nguyen
Organisation & Innovation
Management [email protected]
Birgit Peña Häufler
Human Side of Innovation
Babette Schulz
Project Management
Human Side of Innovation
(HSI)
Lecture
Wed, 4 - 6 p.m.
H 0107
start: 14.10.2015
Lecturer: Prof. Kleer
Seminar
Tue, 12 - 2 p.m.
H 0112
start: tba
Instructor: Birgit Peña Häufler
“Portfolioprüfung”
Exam (60% of module grade):
Feb. 23rd, 2016 9-11 a.m.
Seminar(40% of module grade):
group presentation & short paper
Registration:
Examination Office / QISPOS:
01.10.2015 - 30.11.2015
TIM-Onlineverwaltung:
01.10.2015 - 15.10.2015
Summer Winter 6 ECTS
Strategic Project management
(PM III)
Practical seminar
H 7112
kick-off: Oct. 29th 2015 2 -4 p.m.
Contact: Bastian Ekrot
“Portfolioprüfung”
Seminar(100% of module grade):
final presentation + written report
Registration:
Examination Office / QISPOS:
01.10.2015 - 30.11.2015
TIM-Onlineverwaltung:
01.10.2015 - 15.10.2015
Application:
Summer Winter 6 ECTS
Innovation Marketing Prof. Dr. Katrin Talke
www.marketing.tu-berlin.de
07/10/2015 IME
Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •
Today’s challenges
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• Turbulent environments
• Short innovation cycles
• High mortality rates of both products and businesses
Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •
Course goals
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• Establish an understanding of:
The importance and the role of marketing in the different phases of innovation development and diffusion
• Methods of gathering market intelligence
• Consumer adoption and innovation diffusion patterns
• Strategic issues when dealing with marketing innovations
• Operative marketing implications building on the 4Ps
Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •
Course information: Structure
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Lectures Exam Case study
Providing knowledge
Testing knowledge
Applying knowledge
• Weekly lectures
• Case study presentations (group work)
Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •
Course information
34
• Credits: 6
• Language of instruction: English
• Participation is mandatory
• Grading: 50% Exam, 50% Case study
• Taught in the summer semester Further information on: https://www.marketing.tu-berlin.de/
Innovationswerkstatt 2015 - Innovation Workshop -
22. February- 18. March 2016
www.innowerkstatt.tu-berlin.de
TU Berlin
Chair of Marketing
Innovationswerkstatt 07.10.2015
Innovation Workshop – develop your own solutions in a team!
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Put your theoretical
knowledge into
practice!
Innovationswerkstatt 07.10.2015 37
Tasks within „counseling projects“
Practice partners assign a research question to a team of students.
Your tasks could be:
• Analysis of technological developments, customer demands,
competitive markets, or the deduction of design advices for new
products
• Acceptance analysis for an innovation within different customer
groups and deduction of marketing-mix-advices
• Development of a marketing plan for a new product
Final presentation of the results in front of the practice partners with
possibility of networking
Co
urs
e a
nd
Tas
ks
Innovationswerkstatt 07.10.2015 38
What is the „Innovation Workshop“ offering?
• Development of strategic and operative marketing methods
for „real“ problems of „real“ customers
• Project management in a real case
• Interdisciplinary teamwork
• Training of soft skills:
Teamwork, leadership, communication & presentation
• Presentations and workshops, e.g. regarding
market research methods, strategic management tools, etc.
Innovationswerkstatt 07.10.2015
Application requirements
Fluent German speaker
Interest in marketing and management of innovations
Motivation and perseverance
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Application
Submitting your application
Your application should include a letter of motivation, curriculum vitae, overview of all
grades, certificates of internships, the bachelor certificate, and the focus of your
education and interests (max. 3 MB)
The application is to be submitted to [email protected]
The deadline is communicated on the website.
Further informations (German): http://www.innowerkstatt.tu-berlin.de/
Chair of Strategic Leadership and Global Management Prof. Dr. Dodo zu Knyphausen-Aufseß
Introductory Session 40
Our course schedule
Basic modules
Advanced modules
Summer term Winter term
Additional offers
Grundlagen Strategisches und Internationales Management
Instrumente des Strategischen Managements und praktische Anwendungen
Strategie und Führung multinationaler Unternehmen
Nachhaltiges Management - Einführung
Nachhaltiges Management - Einführung
Strategic Management
Strategic Management and Organizational Change
Competitive Strategies in Commodity Oligopolies
Multinational Corporations and Corporate Control
Theories of the Multinational Corporation
Corporate Control
Project Seminar
Designing Smart Cities: Creative Strategies for Urban Challenges
Research Seminar
Basics of Scientific Writing
Strategies for Sustainability
Strategies for Sustainability
*only for students of Sustainability Management
Betriebswirtschaftslehre und Management – Einführung für Nichtwirtschaftswissenschaftler
BME Lecture
BME Exercise
Chair of Strategic Leadership and Global Management Prof. Dr. Dodo zu Knyphausen-Aufseß
Introductory Session 41
Master module „Strategic Management“
1st part
• Tuesday & Wednesday, 12.00-14.00, H0106 • Start: 10/13/2015 (Introduction) • Lecturer: Prof. zu Knyphausen-Aufseß • Content: Basics of strategic management, industry evolution, corporate diversification,
corporate governance, executive compensation, diversity, organizational change
2nd part
• 4 block sessions, Friday, 09.30-17.30: • 12/18/2015 (H3010) • 01/15/2016 (H3010) • 01/22/2016 (HBS005) • 01/29/2016 (H3010)
• Lecturer: Dr. Ulrich Pidun von BCG • Content: Basics of game theory, oligopolistic
competition, cooperation, coopetition, business modelling
Strategic Management and Organizational Change (SMOC)
Competitive Strategies in Commodity Oligopolies (CSCO)
Examination (6 ECTS)
35% written test SMOC (12/15/2015, 12.00 o clock, H 0105)
35% written test CSCO (02/02/2016, 12.00 o clock, H 0105)
30% case study presentation & teamwork (thereof 50% peer assessment)
ISSEM Summer School 2014 Laura Gabrysiak Gómez Mana Taheri Nadja Berseck Havana, 22nd of September 2014
Project Seminar – Winter Term 2015/16
DESIGNING SMART
CITIES Prof. Elke Pahl-Weber
Department for Urban Development
and Renewal of Settlements Units
Prof. Dodo zu Knyphausen-Aufseß
Chair of Strategic Leadership and
Global Management
• Renovation of von 841 apartments in Schwelmer Straße in
Lichterfelde
• Objectives:
Generational equality: family and age-appropriate adaption of
housing
Energy efficiency: energy self-sufficiency
Socially acceptable: No or lowest increases in rents possible
• Challenges: Technology acceptance and needs analysis of the tenants
SEMINAR CONTEXT Renovation project of the housing association „Märkische Scholle“
How might we re-design campus “Lichterfelde Süd” to
achieve SOCIALLY ACCETAPLE, ENERGY-EFFICIENT
AND INTERGENERATIONAL housing, which offers an
open and vibrant environment for every generation?
TECHNOLO
GY What is feasible?
BUSINESS What is achievable?
HUMANS What are the
needs?
SPACE How is the
environment
affected?
USER-
CENTERED
INNOVATION
SEMINAR OBJECTIVE User-centered innovation
Implementation
Business model
Experience Impact
Design Thinking is a creative method targeted
towards solving complex problems and
developing innovative ideas.
DESIGN THINKING Core elements
USER-CENTERED
Development of
solutions based on
the real needs of
users
COLLABORATIVE
Multidisciplinary
teams
ITERATIVE
Approximation to a
solution through
several iterations
USER-CENTERED APPROACH Develop empathy
MULTIDISCIPLINARY TEAMS Design Thinking as a bridge between disciplines
Analy
tical T
hin
kin
g
Creative Thinking
DESIGN THINKING – THE PROCESS By iteration to innovation
WHAT
IF?
DEFINE POINT OF VIEW
WHAT
IS? WHAT
WORKS?
WHAT
PAYS OFF?
WHAT
WOWS?
Understand & Observe Define Ideate &
Prototype
Test &
Iterate
Business
Modeling
TIME PHASE CONTENT
30.10.-1.11.2015 Introduction Design Thinking & Business Modeling
Bootcamp
05.11.2015
11.11.2015
What is there? Presentation of the project challenges
Understand & Observe
12.11.2015 What if? Results of observation
Synthesis (Point of View)
13.11.2015 What is thrilling
and working?
Find ideas
Develop and test prototype
03.12.2015 Mid-term presentation
10.12.2015
17.12.2015
08.01.2016
What pays off? 2D & 3D Business Model Prototyping
04.02.2016 Final presentation & Get Together
PROJECT TIMELINE 12 block courses and independent group work
WHAT?
CV & Grades
TILL WHEN?
Oct 18, 2015
TO WHOM?
ARE YOU INTERESTED? Short application
CKI IDEA CONTEST Send in your idea!
54 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Prof. Dr. Dr. Sc. techn. Michael A. Orloff
Academy of International Modern TRIZ
(AiMTRIZ)
Modern TRIZ
for Master of Science Program in
"Innovation Management and Entrepreneurship"
at Berlin University of Technology
55 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
International notation: TRIZ
German version: Theorie des erfinderischen Problemlösens
Englisch version: Theory of Inventive Problem Solving
Chinese version: 发明问题解决理论
Original notation in Russian:
Теория Решения Изобретательских Задач → ТРИЗ
"Teorija Reschenija Izobretatel'skich Zadač" → TRIZ
56 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
TRIZ is
a methodology (methods, laws and rules)
and instruments (models, samples, catalogues, software, etc.)
for solving to intricate complex problems
with "unsolved" contradictions
57 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Algorithm of Inventive Problem
Solving (ARIZ)
TRIZ methods
PROBLEM AS
IT IS PERCEIVED
SOLUTION AS
IT IS INTENDED
FIND IDEAS
FOR A SOLUTION
Contradictions.
Operative Zone (OZ) and operative Time.
Actors: Inductor (Tool) und Receptor
(Detail). Ideal Result. Resources.
Fundamental Transformations (Principles).
Spezialized Transformations (Procedures).
Standard Transformations (Standards).
Basic Transformations (Effects).
Laws of System Organisation and
Development. 9-screens model.
Function–Cost–Analysis.
Mini- and Maxi-Problem.
Methods of psychological supporting:
direct and fantastic analogs;
Dimention–Time–Cost;
Method of Miniature Figures.
1. Highly effective directed
idea generating
2. Possibility for inventive
expertise extracting,
accumulating and learning
1. Relatively difficult to
studying for beginners
2. Insufficiently structured in
known classical version
1. Irreplaceable for solving to
"insolvable" problems.
2. Could get very effective
computer supporting
PLUS MINUS INTERESTING
OZ
LAWS
TRANSFORMATIONS
FANTASY
STRUCTURE OF TRIZ in EDITION by Prof. ORLOFF
58 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
IFR –
target
FIM –
meta-trend
Prototype-artifact –
the "is" state
Result-artifact –
the "should be" state
Intermediate solution
Transformation
models (paths)
Problem
(contradiction)
HOW IT WORKS?
59 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Meta-Algorithm of Invention and Innovation
(MAI) T-R-I-Z
System analysis
Ideal result
Zooming
Trend
Inventing Reducing
PROBLEM Problem situation
analysis,
setting the goals
IDEA
Modeling the
contradictions
Analysis of ideas
and solutions
Applying the
transformation
models Data-
base of
samples
cycle
60 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
increases production quality, decreases manufacturing cost, creates perspective artifacts, creates effective design, creates competitive solutions, creates ideas for new business, accumulates innovators' expertise.
TRIZ
Enhancement of Solution Quality for most massive tasks
that are totally
80% in practice
TRIZ
Acceleration of Solution Generation
for most very complex tasks that are totally
20% in practice
61 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
2012
62 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
MENTAL SPHERES of DESIGN THINKING
CREATIVITY AS A UNITY OF THREE
FUNDAMENTAL MENTAL SPHERES
PSYCHOLOGICAL SPHERE
(motivation, will, preferences)
CREATIVE SPHERE
(general creative methods)
APPLICATION SPHERE
(professional methods)
PROB-
LEM IDEA
MTRIZ
Know
Can
Want
Professional
intelligence
Creative
intelligence
Psychological
intelligence
63 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Capitalizing on
Complexity: Insights
from the Global
Chief Executive
Officer Study,
July 2010
This study is based on
face-to-face
conversations with more
than 1,500 CEOs
worldwide.
64 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Three widely shared perspectives stand in relief:
1) complexity is escalating,
2) enterprises are not equipped to cope with this complexity, and
3) creativity is now the single most important leadership competency.
ASSERTION OF NEW PARADIGM:
"Creative" vs "Analytic"
AiMTRIZ: Modern TRIZ – to overcome the complexity
IBM said that creativity is needed in
all aspects of leadership,
including strategic thinking and planning.
65 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Samsung is a global leader in TRIZ
implementation and employees’ training
3rd of March, 2013
66 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Samsung is a global leader in TRIZ
implementation and employees’ training
3rd of March, 2013
…it was TRIZ that became the bedrock of
innovation at Samsung.
And it was introduced at Samsung by
Russian engineers whom Samsung had
hired into Seoul Labs in the early 2000s.
67 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Samsung is a global leader in TRIZ
implementation and employees’ training
3rd of March, 2013
In 2003 TRIZ led to 50 new patents for Samsung
and in 2004 one project alone, a DVD pick-up
innovation, saved Samsung over $100 million.
TRIZ is now an obligatory skill set
if you want to advance within Samsung.
68 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
This book was one of only two textbooks at
Samsung Advanced Institute of Technology, Suwon, Korea (in 2003-2008)
69 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
Collage from http://www.bpminstitute.org/resources/articles/innovation-business-process
Peter Fingar one of the industry’s noted experts on business process management
October 24, 2015
70 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer
www.modern-triz-academy.com
From the article "Innovation as a Business Process":
October 24, 2015
Clayton Christensen, Harvard Business School’s professor:
…seen as the creator of new value, innovation isn't hit-or-miss, trial-and-error lateral thinking, but a
repeatable process. What is innovative about innovation today is the realization that it can be achieved
systematically, and that the innovator is an obsessive problem solver.
Howard Smith, CTO of CSC's "Innovation Center of Excellence in Europe", who just might turn out to
be the Edwards Demming of 21st century innovation (where Demming brought process to the quality
movement, Smith brings a rigorous problem-solving process to innovation):
…is now added something that may be a way of thinking, a set of tools, a methodology, a process, a
theory or even possibly a deep science, but which may be gradually shaping up
as 'the next big thing.' It's called TRIZ … the antithesis of unreliable, hit-or-miss, trial-and-error, psychological means of lateral thinking. Its
scientific, repeatable, procedural and algorithmic processes surprise all who first encounter them.
Michael Orloff’s paraphrasing the ad to "INNOVATOR’s ACCELERATOR" by IDEO and Apollo Group:
TRIZ isn’t just the next big thing. It’s the only thing.
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Technische Universität Berlin
FG Innovationsökonomie
Sekr. MAR 2-5
Marchstraße 23 • D-10587 Berlin
Tel: 030 / 314-76670
www.inno.tu-berlin.de
Chair of Innovation Economics
Prof. Dr. Knut Blind
Room MAR 2.005
Secretary:
Brigitte Essoun
Room MAR 2.004
Matti Große
Room MAR 2.003
Jakob Pohlisch
Room MAR 2.003
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Competencies of the FG Innovation Economics
Cooperation and Competition:
Drivers of and Impacts on Innovation
Focus: Companies, Public Organizations and Research
Institutes
Macroeconomic
Level
Sectorial and
Technology
Level
Organisational
Level
Institutional and General Regulatory Framework Conditions:
Drivers of and Impacts on Innovation
Focus: Quality Infrastructure, incl. Standardization, and
Intellectual Property Regimes
Sector- and Technology-specific
Policies and Regulatory Framework Conditions:
Drivers of and Impacts on Innovation
Focus: ICT, Services, Security, Environment, Energy,
Biotechnology
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Introductory session of the Chair
Next Tuesday,
13th October 2015
at 09.00 am (s.t.)
in
Room EB 107
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Innovation Economics
Prof. Dr. Blind Lecture: Wednesday, 10 am – 12 pm (c.t.) (H 0112)
Kick-Off: October 14th 2015
Jakob Pohlisch Exercise: Wednesday, 2 pm – 4 pm (c.t.) (MAR 0.011)
Kick-off: October 14th 2015
Lecture:
Neoclassic, evolutionary und historic-institutional theories
Service innovation, open innovation & research collaboration
Regional, sectoral and macroeconomic innovation effects
►Examination: 60% written exam (90min)
Registration key on ISIS for all
necessary materials: Schumpeter
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Innovation Economics
Exercise: Interactive understanding of the material
1st part: Preparation and presentation by students (20 minutes) of relevant
questions to deepen your knowledge of topics in innovation economics –
these should be interesting and engaging
2nd part: review of lecture content and discussion of exam-style questions
► Portfolio: 40%
► 25% group presentation & discussion
► 15% mini test (in December)
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Intellectual Property Management
Prof. Blind
Matti
Große
Lecture: Wednesday, 12 – 2 pm c.t. (BIB 014)
Kick-Off: October 14th 2015
Workshops in cooperation with Ericsson:
Workshops: Tuesdays, 4 - 6 pm (MAR 0.011) – not weekly
Content:
Patents, brands, trade secrets, other formal and informal methods of protection
Licensing, Patent Pools and Patent Thickets
IPR search
Brand management
IP value and competition analysis
Anti-Counterfeit and Product Piracy Strategy
Open Source and IPR in Open Innovation
► Examination: 50% written exam (60 min), 50 % workshop participation
and successful presentation and documentation
Registration on ISIS for all
necessary materials: IPStrategy
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
Sustainable Innovation
Prof. Blind,
Dr. Quitzow
Guests from
policy,
business and
academics
Lecture: Tuesday, 12 – 2 pm c.t. (EB 107)
Kick-Off: October 13th 2015
Exercise: Tuesday, 2 – 4 pm c.t. (EB 107)
Kick-Off: October 20th 2015
Content:
Introduction to Innovation as a driver for growth and development
The concept of sustainability, Environmental Innovation and Technological Change
Demand side innovation
Environmental Regulation, Innovation and International Competitiveness
Sustainable Innovation Policy, Innovation Processes and Innovative Products
Quality Management, Environmental Management and CSR
Inclusive Innovation
Social Entrepreneurship and Business Model Innovation
Sharing Economy, BoP and Frugal Innovation
Registration key on ISIS for all
necessary materials: SustInno
Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics
78
Seminar: Held by Mirko Boehm, Founder, Open Source activist and
software developer
Focus on interrelationship of Open Source,
Standardization and SSOs
Last years‘ guest speakers: founder of ownCloud and Jochen
Friedrich from IBM Research
Workshop Written assignment (term paper)
Presentation of results
Requirements: no exam!; grading: 50% assignment (term paper) and 50%
presentation
Limited to 30 students!
Please register
with Brigitte Essoun.
Mirko Böhm Lecture: Monday, 2 - 4 pm c.t (A 052)
Kick-off: see our homepage
Workshop: Monday, 4 – 6 pm c.t (A 052)
Kick-off: see our homepage
Open Source and IP in the Digital Society
Innovation Policy Strategic Standardization
Strategische Normung
Outlook Summer Term 2016
Summer Term 2016 – Prof. Dr. Blind – Chair of Innovation Economics
Prof. Dr. Blind Prof. Dr. Blind
Open Source and IP -Seminar
Mirko Böhm
Dr. Albert Hövel
3 GOLDEN RULES
80
READ THE STUDY REGULATIONS AND STUDY ACCORDINGLY https://www.entrepreneurship.tu-berlin.de/fileadmin/f22_entrepreneurship/EIM/IME/Regulations/AmtlMB_Nr__02_vom_23_01_2015_StuPO_IME_engl.pdf
KEEP CALM, ACCEPT COMPLEXITY
(we‘re a BIG German public university)
THIS IS THE TIME TO FIND YOUR WAY – TAKE THE CHANCES
TECHNISCHE UNIVERSITÄT BERLIN
Q&A