WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade):...

81
TECHNISCHE UNIVERSITÄT BERLIN Innovation Management and Entrepreneurship (IME) WELCOME!

Transcript of WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade):...

Page 1: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

TECHNISCHE UNIVERSITÄT BERLIN

Innovation Management and Entrepreneurship (IME)

WELCOME!

Page 2: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Admission statistics – We are No. 1 in Berlin

2

Number of all submitted applications 2011-2015

Applications* per

study place (2015)

TU Berlin IME

248 / 35

7.1:1

HU Berlin BWL**

293 / 55

5.3:1

FU Berlin M&M

188 / 40

4.7:1

180

252

322

452

492

100

150

200

250

300

350

400

450

500

2011 2012 2013 2014 2015

Nu

mb

er

of

ap

plican

ts

Year

*formally correct

**data for 2014

Page 3: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

3

Students by sex

Students by nationality Average BA diploma grade

1.7 (~3.4 GPA)

n=89 Class of 2012/2013, 2013/2014 and 2014/2015

IME Class profile – 1/2

Female; 43; 48% Male; 46; 52%

Germany; 61

Italy; 4 Poland; 3

USA; 3

China; 2

Russia; 2

Brazil; 1

Bulgaria; 1

Colombia; 1

Denmark; 1

France; 1

Guatemala; 1

Iran; 1 Lithuania; 1 Netherlands; 1 Pakistan; 1 Romania; 1 Syria; 1 Taiwan; 1

Page 4: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

IME Class profile – 2/2

4

Students by BA study background Students‘ job experience in months

at moment of application

(incl. internships)

n=89 Class of 2012/2013, 2013/2014 and 2014/2015

Business / Economics

51%

Engineering 10%

Computer Science

8%

Media Studies 8%

Business Engineering

6%

Political Science 5%

Communication Studies

3%

Psychology 3%

Cultural Studies 2%

Sociology 2%

Environmental Sciences

1% Linguistics

1% <3 2%

3-6 4%

7-12 10%

>12 84%

Page 5: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

IME continously among best Management Masters 1/2

5

CHE BWL Master Ranking 2011:

The IME is classified as Germany‘s

leading master programme in 5 out

of 14 categories*

IME is leading in:

• Students support

• Job market orientation

• International orientation

• Practice focus

• Scientific focus

*according to the comprehensive Management master‘s ranking CHE (2011)

conducted in Austria, Germany, The Netherlands and Switzerland.

Page 6: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

6

CHE BWL Master Ranking 2014:

The IME is classified as Germany‘s

leading master programme in 5 out

of 14 categories*

IME is leading in:

• Study comfort

• Practice focus

• Scientific focus

• Support in international

exchange

• International orientation

*according to the comprehensive Management master‘s ranking CHE (2014)

conducted in Austria, Germany, The Netherlands and Switzerland.

IME continously among best Management Masters 2/2

Page 7: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Programme structure

7

FOLLOW THE IME STUDY REGULATIONS AND EVERYTHING WILL BE FINE…

https://www.entrepreneurship.tu-berlin.de/fileadmin/f22_entrepreneurship/EIM/IME/Regulations/AmtlMB_Nr__02_vom_23_01_2015_StuPO_IME_engl.pdf

Page 8: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Programme structure

8

Structure of IME Dual Master Programme

1st semester

(winter)

Core courses

(18 ECTS) Elective courses

(36 ECTS)

Berlin

2nd semester

(summer)

Core course

(6 ECTS) Berlin

Students chose dual degree destination in 1st semester

alternatively students can organize a stay abroad by themselves (e.g. Erasmus)

3rd semester

(winter) Core courses

(18 ECTS)

Elective courses

(22 ECTS)

Master

thesis

(20 ECTS)

and defence

Warsaw

4th semester

(summer) Warsaw

OR

3rd semester

(winter)

Core and Elective courses

(30 ECTS) Twente

4th semester

(summer)

Master Class

(5 ECTS)

Master thesis and defence

(25 ECTS) Twente

Graduation

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The cities and universities

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1st year (60 ECTS)

In BERLIN

OR

2nd year (60ECTS) in WARSAW

2nd year (60ECTS) in ENSCHEDE

Page 10: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Term 1 @TU Berlin (October-February): 30 ECTS

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Course Prof. ECTS URL

Innovation Economics Blind 6 http://www.inno.tu-berlin.de/

Business Research Methods Kratzer 6 http://www.entrepreneurship.tu-

berlin.de/menue/education/

Venture Campus Group Project Kratzer 6 http://www.entrepreneurship.tu-

berlin.de/menue/education/

Elective courses - Choose 2 courses out of the following offer:

Mandatory courses – Sorry no Option!

Course Prof. ECTS URL

Intellectual Property Management Blind 6 http://www.inno.tu-berlin.de/

Innovation Marketing Talke 6 http://www.marketing.tu-berlin.de/

Strategic Management Zu Knyphausen-Aufseß 6 http://www.strategie.tu-berlin.de/

Open Source and IP in the digital society Blind 6 http://www.inno.tu-berlin.de/

Innovationswerkstatt Workshop – only in

German!

Talke 6 http://www.marketing.tu-berlin.de/

Designing Smart Cities Zu Knyphausen-Aufseß 6 http://www.strategie.tu-berlin.de/

Prototyping Eco-Innovation Kratzer 6 http://www.entrepreneurship.tu-

berlin.de/menue/education/

Sustainable Innovation Blind 6 http://www.inno.tu-berlin.de/

TRIZ Orloff 6

Project Management Kleer/Schott 6

Human Side of Innovation Gemünden 6 http://www.tim.tu-berlin.de/

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TU Berlin chairs involved in IME

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1. Chair of Entrepreneurship and Innovation Management (Prof. Dr. Kratzer)

2. Chair of Technology and Innovation Management (Prof. Dr. Kleer)

3. Chair of Marketing (Prof. Dr. Talke)

4. Chair of Strategy (Prof. Dr. zu Knyphausen-Aufsess)

5. Chair of Innovation Economics (Prof. Dr. Knut Blind)

6. Visiting Professors (Prof. Orloff)

Page 12: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Chair of Entrepreneurship and Innovation Management

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Chairholder: Prof. Dr. Jan Kratzer

Head of IME programme

IME Programme Manager

Dr. Matthias Mrożewski

Main building, 7th floor, room H 7171

Courses offered within IME:

• Business Research Methods (WS: 15/16)

• Venture Campus Business Plan Seminar (WS 15/16)

• Prototyping Eco-Innovation (WS15/16)

• Entrepreneurship Research (SS16)

http://www.entrepreneurship.tu-berlin.de

Page 13: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

TECHNISCHE UNIVERSITÄT BERLIN

VENTURE CAMPUS

Page 14: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

What is VENTURE CAMPUS?

Interdisciplinary business planning seminar in English

(6 ECTS):

• How to develop a viable business concept,

• In a team,

• And present it to an audience of internal and external

financiers!

Please register on ISIS:

https://www.isis.tu-berlin.de , password: “VCWiSe15/16“

Please note: Team allocation and information will be via ISIS!

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Course schedule: Thursdays 2.15 p.m. till 7.00 p.m.

15

Date Topic

15/10/2015 Basics on writing a business plan (Kick-off) and first ideas

22/10/2015 Team Formation

29/10/2015 Business Model Development and Market Analysis

05/11/2015 Market Sizing, Marketing and Organizational Structure & Operations

12/11/2015 Legal Structures/ Negotiating with Investors, and Strategy & Outlook

19/11/2015 Intellectual Property Rights

26/11/2015 Presentation Skills Workshop

03/12/2015 Interim Presentation

10/12/2015 Basics in Finance

17/12/2015 Basics in Taxes

21/01/2016 Q&A - Session

04/02/2016 Final Presentations

Dates in bold = compulsory attendance!

Page 16: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Your points of contact

16

Susanne Perner

Office: TUB Main Building, Straße des 17 Juni 135,

10623 Berlin – room: H7109

[email protected]

Daniel Krezdorn

Office: TUB Main Building, Straße des 17 Juni 135,

10623 Berlin – room: H7168

[email protected]

Page 17: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

TECHNISCHE UNIVERSITÄT BERLIN

Page 18: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

What is it about?

18

interdisciplinary project

awards 6 ECTS for one semester

you will learn about innovation management in theory and practice

provides theoretical input sessions about innovation management,

IP management, entrepreneurship, team building, presentation techniques and

best practice examples of young start-ups

you will apply this knowledge to a real project

the goal is to develop a prototype based on a given problem of two

industry partners

The final grade will consist of (i) the mark for an oral presentation (60%) and

(ii) the mark for a written project report (40%).

Page 19: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

How to register?

19

Please register till thursday, october 15th, 2015, 6 p.m.:

send an Email to [email protected]

Indicate your

name

email address

student number

study program

Please note:

The seminar will be held in english.

The seminar will start on October 20th, 2015, from 14:30 –18:30 hrs

at EUREF Campus, Torgauer Straße 12-15, 10829 Berlin.

The seminar is limited to 25 students.

Page 20: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Contact details

20

Julian Alexandrakis

Office: TUB Main Building, Straße des 17 Juni 135,

10623 Berlin – room: H7114

[email protected] (appointments should be set up per mail)

Page 21: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Impact Academy Climate 2015

Page 22: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

What‘s the Impact Academy Climate?

The Impact Academy Climate is Germanys biggest student competition on climate innovation

gather in an interdisciplinary workshop to experience different facets of climate innovation that enable them to take action

Page 23: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015
Page 24: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015
Page 25: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Chair of Technology and

Innovation Mangement Prof. Dr. Robin Kleer

Information on our module “Human Side of Innovation”

Page 26: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Mrs. Doris Barlow

Office management

[email protected]

Tel.: +49 30 314 26090

Prof. Dr. Robin Kleer

Chair

[email protected]

About us

Page 28: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Human Side of Innovation

(HSI)

Lecture

Wed, 4 - 6 p.m.

H 0107

start: 14.10.2015

Lecturer: Prof. Kleer

Seminar

Tue, 12 - 2 p.m.

H 0112

start: tba

Instructor: Birgit Peña Häufler

“Portfolioprüfung”

Exam (60% of module grade):

Feb. 23rd, 2016 9-11 a.m.

Seminar(40% of module grade):

group presentation & short paper

Registration:

Examination Office / QISPOS:

01.10.2015 - 30.11.2015

TIM-Onlineverwaltung:

01.10.2015 - 15.10.2015

Summer Winter 6 ECTS

Page 30: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovation Marketing Prof. Dr. Katrin Talke

www.marketing.tu-berlin.de

07/10/2015 IME

Page 31: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •

Today’s challenges

31

• Turbulent environments

• Short innovation cycles

• High mortality rates of both products and businesses

Page 32: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •

Course goals

32

• Establish an understanding of:

The importance and the role of marketing in the different phases of innovation development and diffusion

• Methods of gathering market intelligence

• Consumer adoption and innovation diffusion patterns

• Strategic issues when dealing with marketing innovations

• Operative marketing implications building on the 4Ps

Page 33: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •

Course information: Structure

33

Lectures Exam Case study

Providing knowledge

Testing knowledge

Applying knowledge

• Weekly lectures

• Case study presentations (group work)

Page 34: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovation Marketing • 07.10.2015 Prof. Dr. Katrin Talke •

Course information

34

• Credits: 6

• Language of instruction: English

• Participation is mandatory

• Grading: 50% Exam, 50% Case study

• Taught in the summer semester Further information on: https://www.marketing.tu-berlin.de/

Page 35: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovationswerkstatt 2015 - Innovation Workshop -

22. February- 18. March 2016

www.innowerkstatt.tu-berlin.de

TU Berlin

Chair of Marketing

Page 36: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovationswerkstatt 07.10.2015

Innovation Workshop – develop your own solutions in a team!

36

Put your theoretical

knowledge into

practice!

Page 37: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovationswerkstatt 07.10.2015 37

Tasks within „counseling projects“

Practice partners assign a research question to a team of students.

Your tasks could be:

• Analysis of technological developments, customer demands,

competitive markets, or the deduction of design advices for new

products

• Acceptance analysis for an innovation within different customer

groups and deduction of marketing-mix-advices

• Development of a marketing plan for a new product

Final presentation of the results in front of the practice partners with

possibility of networking

Co

urs

e a

nd

Tas

ks

Page 38: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovationswerkstatt 07.10.2015 38

What is the „Innovation Workshop“ offering?

• Development of strategic and operative marketing methods

for „real“ problems of „real“ customers

• Project management in a real case

• Interdisciplinary teamwork

• Training of soft skills:

Teamwork, leadership, communication & presentation

• Presentations and workshops, e.g. regarding

market research methods, strategic management tools, etc.

Page 39: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Innovationswerkstatt 07.10.2015

Application requirements

Fluent German speaker

Interest in marketing and management of innovations

Motivation and perseverance

39

Application

Submitting your application

Your application should include a letter of motivation, curriculum vitae, overview of all

grades, certificates of internships, the bachelor certificate, and the focus of your

education and interests (max. 3 MB)

The application is to be submitted to [email protected]

The deadline is communicated on the website.

Further informations (German): http://www.innowerkstatt.tu-berlin.de/

Page 40: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Chair of Strategic Leadership and Global Management Prof. Dr. Dodo zu Knyphausen-Aufseß

Introductory Session 40

Our course schedule

Basic modules

Advanced modules

Summer term Winter term

Additional offers

Grundlagen Strategisches und Internationales Management

Instrumente des Strategischen Managements und praktische Anwendungen

Strategie und Führung multinationaler Unternehmen

Nachhaltiges Management - Einführung

Nachhaltiges Management - Einführung

Strategic Management

Strategic Management and Organizational Change

Competitive Strategies in Commodity Oligopolies

Multinational Corporations and Corporate Control

Theories of the Multinational Corporation

Corporate Control

Project Seminar

Designing Smart Cities: Creative Strategies for Urban Challenges

Research Seminar

Basics of Scientific Writing

Strategies for Sustainability

Strategies for Sustainability

*only for students of Sustainability Management

Betriebswirtschaftslehre und Management – Einführung für Nichtwirtschaftswissenschaftler

BME Lecture

BME Exercise

Page 41: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Chair of Strategic Leadership and Global Management Prof. Dr. Dodo zu Knyphausen-Aufseß

Introductory Session 41

Master module „Strategic Management“

1st part

• Tuesday & Wednesday, 12.00-14.00, H0106 • Start: 10/13/2015 (Introduction) • Lecturer: Prof. zu Knyphausen-Aufseß • Content: Basics of strategic management, industry evolution, corporate diversification,

corporate governance, executive compensation, diversity, organizational change

2nd part

• 4 block sessions, Friday, 09.30-17.30: • 12/18/2015 (H3010) • 01/15/2016 (H3010) • 01/22/2016 (HBS005) • 01/29/2016 (H3010)

• Lecturer: Dr. Ulrich Pidun von BCG • Content: Basics of game theory, oligopolistic

competition, cooperation, coopetition, business modelling

Strategic Management and Organizational Change (SMOC)

Competitive Strategies in Commodity Oligopolies (CSCO)

Examination (6 ECTS)

35% written test SMOC (12/15/2015, 12.00 o clock, H 0105)

35% written test CSCO (02/02/2016, 12.00 o clock, H 0105)

30% case study presentation & teamwork (thereof 50% peer assessment)

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ISSEM Summer School 2014 Laura Gabrysiak Gómez Mana Taheri Nadja Berseck Havana, 22nd of September 2014

Project Seminar – Winter Term 2015/16

DESIGNING SMART

CITIES Prof. Elke Pahl-Weber

Department for Urban Development

and Renewal of Settlements Units

Prof. Dodo zu Knyphausen-Aufseß

Chair of Strategic Leadership and

Global Management

Page 43: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

• Renovation of von 841 apartments in Schwelmer Straße in

Lichterfelde

• Objectives:

Generational equality: family and age-appropriate adaption of

housing

Energy efficiency: energy self-sufficiency

Socially acceptable: No or lowest increases in rents possible

• Challenges: Technology acceptance and needs analysis of the tenants

SEMINAR CONTEXT Renovation project of the housing association „Märkische Scholle“

Page 44: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

How might we re-design campus “Lichterfelde Süd” to

achieve SOCIALLY ACCETAPLE, ENERGY-EFFICIENT

AND INTERGENERATIONAL housing, which offers an

open and vibrant environment for every generation?

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TECHNOLO

GY What is feasible?

BUSINESS What is achievable?

HUMANS What are the

needs?

SPACE How is the

environment

affected?

USER-

CENTERED

INNOVATION

SEMINAR OBJECTIVE User-centered innovation

Implementation

Business model

Experience Impact

Page 46: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Design Thinking is a creative method targeted

towards solving complex problems and

developing innovative ideas.

Page 47: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

DESIGN THINKING Core elements

USER-CENTERED

Development of

solutions based on

the real needs of

users

COLLABORATIVE

Multidisciplinary

teams

ITERATIVE

Approximation to a

solution through

several iterations

Page 48: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

USER-CENTERED APPROACH Develop empathy

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MULTIDISCIPLINARY TEAMS Design Thinking as a bridge between disciplines

Analy

tical T

hin

kin

g

Creative Thinking

Page 50: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

DESIGN THINKING – THE PROCESS By iteration to innovation

WHAT

IF?

DEFINE POINT OF VIEW

WHAT

IS? WHAT

WORKS?

WHAT

PAYS OFF?

WHAT

WOWS?

Understand & Observe Define Ideate &

Prototype

Test &

Iterate

Business

Modeling

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TIME PHASE CONTENT

30.10.-1.11.2015 Introduction Design Thinking & Business Modeling

Bootcamp

05.11.2015

11.11.2015

What is there? Presentation of the project challenges

Understand & Observe

12.11.2015 What if? Results of observation

Synthesis (Point of View)

13.11.2015 What is thrilling

and working?

Find ideas

Develop and test prototype

03.12.2015 Mid-term presentation

10.12.2015

17.12.2015

08.01.2016

What pays off? 2D & 3D Business Model Prototyping

04.02.2016 Final presentation & Get Together

PROJECT TIMELINE 12 block courses and independent group work

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WHAT?

CV & Grades

TILL WHEN?

Oct 18, 2015

TO WHOM?

[email protected]

ARE YOU INTERESTED? Short application

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CKI IDEA CONTEST Send in your idea!

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54 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Prof. Dr. Dr. Sc. techn. Michael A. Orloff

Academy of International Modern TRIZ

(AiMTRIZ)

Modern TRIZ

for Master of Science Program in

"Innovation Management and Entrepreneurship"

at Berlin University of Technology

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55 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

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International notation: TRIZ

German version: Theorie des erfinderischen Problemlösens

Englisch version: Theory of Inventive Problem Solving

Chinese version: 发明问题解决理论

Original notation in Russian:

Теория Решения Изобретательских Задач → ТРИЗ

"Teorija Reschenija Izobretatel'skich Zadač" → TRIZ

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56 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

TRIZ is

a methodology (methods, laws and rules)

and instruments (models, samples, catalogues, software, etc.)

for solving to intricate complex problems

with "unsolved" contradictions

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57 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Algorithm of Inventive Problem

Solving (ARIZ)

TRIZ methods

PROBLEM AS

IT IS PERCEIVED

SOLUTION AS

IT IS INTENDED

FIND IDEAS

FOR A SOLUTION

Contradictions.

Operative Zone (OZ) and operative Time.

Actors: Inductor (Tool) und Receptor

(Detail). Ideal Result. Resources.

Fundamental Transformations (Principles).

Spezialized Transformations (Procedures).

Standard Transformations (Standards).

Basic Transformations (Effects).

Laws of System Organisation and

Development. 9-screens model.

Function–Cost–Analysis.

Mini- and Maxi-Problem.

Methods of psychological supporting:

direct and fantastic analogs;

Dimention–Time–Cost;

Method of Miniature Figures.

1. Highly effective directed

idea generating

2. Possibility for inventive

expertise extracting,

accumulating and learning

1. Relatively difficult to

studying for beginners

2. Insufficiently structured in

known classical version

1. Irreplaceable for solving to

"insolvable" problems.

2. Could get very effective

computer supporting

PLUS MINUS INTERESTING

OZ

LAWS

TRANSFORMATIONS

FANTASY

STRUCTURE OF TRIZ in EDITION by Prof. ORLOFF

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58 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

IFR –

target

FIM –

meta-trend

Prototype-artifact –

the "is" state

Result-artifact –

the "should be" state

Intermediate solution

Transformation

models (paths)

Problem

(contradiction)

HOW IT WORKS?

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59 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Meta-Algorithm of Invention and Innovation

(MAI) T-R-I-Z

System analysis

Ideal result

Zooming

Trend

Inventing Reducing

PROBLEM Problem situation

analysis,

setting the goals

IDEA

Modeling the

contradictions

Analysis of ideas

and solutions

Applying the

transformation

models Data-

base of

samples

cycle

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60 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

increases production quality, decreases manufacturing cost, creates perspective artifacts, creates effective design, creates competitive solutions, creates ideas for new business, accumulates innovators' expertise.

TRIZ

Enhancement of Solution Quality for most massive tasks

that are totally

80% in practice

TRIZ

Acceleration of Solution Generation

for most very complex tasks that are totally

20% in practice

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61 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

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2012

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62 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

MENTAL SPHERES of DESIGN THINKING

CREATIVITY AS A UNITY OF THREE

FUNDAMENTAL MENTAL SPHERES

PSYCHOLOGICAL SPHERE

(motivation, will, preferences)

CREATIVE SPHERE

(general creative methods)

APPLICATION SPHERE

(professional methods)

PROB-

LEM IDEA

MTRIZ

Know

Can

Want

Professional

intelligence

Creative

intelligence

Psychological

intelligence

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63 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Capitalizing on

Complexity: Insights

from the Global

Chief Executive

Officer Study,

July 2010

This study is based on

face-to-face

conversations with more

than 1,500 CEOs

worldwide.

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64 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Three widely shared perspectives stand in relief:

1) complexity is escalating,

2) enterprises are not equipped to cope with this complexity, and

3) creativity is now the single most important leadership competency.

ASSERTION OF NEW PARADIGM:

"Creative" vs "Analytic"

AiMTRIZ: Modern TRIZ – to overcome the complexity

IBM said that creativity is needed in

all aspects of leadership,

including strategic thinking and planning.

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65 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

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Samsung is a global leader in TRIZ

implementation and employees’ training

3rd of March, 2013

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66 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Samsung is a global leader in TRIZ

implementation and employees’ training

3rd of March, 2013

…it was TRIZ that became the bedrock of

innovation at Samsung.

And it was introduced at Samsung by

Russian engineers whom Samsung had

hired into Seoul Labs in the early 2000s.

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67 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

www.modern-triz-academy.com

Samsung is a global leader in TRIZ

implementation and employees’ training

3rd of March, 2013

In 2003 TRIZ led to 50 new patents for Samsung

and in 2004 one project alone, a DVD pick-up

innovation, saved Samsung over $100 million.

TRIZ is now an obligatory skill set

if you want to advance within Samsung.

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68 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

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This book was one of only two textbooks at

Samsung Advanced Institute of Technology, Suwon, Korea (in 2003-2008)

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69 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

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Collage from http://www.bpminstitute.org/resources/articles/innovation-business-process

Peter Fingar one of the industry’s noted experts on business process management

October 24, 2015

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70 © Prof. Dr. Dr. Michael Orloff, 2015.10.07, Pitch for the students of Prof. Kratzer

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From the article "Innovation as a Business Process":

October 24, 2015

Clayton Christensen, Harvard Business School’s professor:

…seen as the creator of new value, innovation isn't hit-or-miss, trial-and-error lateral thinking, but a

repeatable process. What is innovative about innovation today is the realization that it can be achieved

systematically, and that the innovator is an obsessive problem solver.

Howard Smith, CTO of CSC's "Innovation Center of Excellence in Europe", who just might turn out to

be the Edwards Demming of 21st century innovation (where Demming brought process to the quality

movement, Smith brings a rigorous problem-solving process to innovation):

…is now added something that may be a way of thinking, a set of tools, a methodology, a process, a

theory or even possibly a deep science, but which may be gradually shaping up

as 'the next big thing.' It's called TRIZ … the antithesis of unreliable, hit-or-miss, trial-and-error, psychological means of lateral thinking. Its

scientific, repeatable, procedural and algorithmic processes surprise all who first encounter them.

Michael Orloff’s paraphrasing the ad to "INNOVATOR’s ACCELERATOR" by IDEO and Apollo Group:

TRIZ isn’t just the next big thing. It’s the only thing.

Page 71: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Technische Universität Berlin

FG Innovationsökonomie

Sekr. MAR 2-5

Marchstraße 23 • D-10587 Berlin

Tel: 030 / 314-76670

www.inno.tu-berlin.de

Chair of Innovation Economics

Prof. Dr. Knut Blind

Room MAR 2.005

[email protected]

Secretary:

Brigitte Essoun

Room MAR 2.004

[email protected]

Matti Große

Room MAR 2.003

[email protected]

Jakob Pohlisch

Room MAR 2.003

[email protected]

Page 72: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Competencies of the FG Innovation Economics

Cooperation and Competition:

Drivers of and Impacts on Innovation

Focus: Companies, Public Organizations and Research

Institutes

Macroeconomic

Level

Sectorial and

Technology

Level

Organisational

Level

Institutional and General Regulatory Framework Conditions:

Drivers of and Impacts on Innovation

Focus: Quality Infrastructure, incl. Standardization, and

Intellectual Property Regimes

Sector- and Technology-specific

Policies and Regulatory Framework Conditions:

Drivers of and Impacts on Innovation

Focus: ICT, Services, Security, Environment, Energy,

Biotechnology

Page 73: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Introductory session of the Chair

Next Tuesday,

13th October 2015

at 09.00 am (s.t.)

in

Room EB 107

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Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Innovation Economics

Prof. Dr. Blind Lecture: Wednesday, 10 am – 12 pm (c.t.) (H 0112)

Kick-Off: October 14th 2015

Jakob Pohlisch Exercise: Wednesday, 2 pm – 4 pm (c.t.) (MAR 0.011)

Kick-off: October 14th 2015

Lecture:

Neoclassic, evolutionary und historic-institutional theories

Service innovation, open innovation & research collaboration

Regional, sectoral and macroeconomic innovation effects

►Examination: 60% written exam (90min)

Registration key on ISIS for all

necessary materials: Schumpeter

Page 75: WELCOME! [] · Exam (60% of module grade): Feb. 23rd, 2016 9-11 a.m. Seminar(40% of module grade): group presentation & short paper Registration: Examination Office / QISPOS: 01.10.2015

Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Innovation Economics

Exercise: Interactive understanding of the material

1st part: Preparation and presentation by students (20 minutes) of relevant

questions to deepen your knowledge of topics in innovation economics –

these should be interesting and engaging

2nd part: review of lecture content and discussion of exam-style questions

► Portfolio: 40%

► 25% group presentation & discussion

► 15% mini test (in December)

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Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Intellectual Property Management

Prof. Blind

Matti

Große

Lecture: Wednesday, 12 – 2 pm c.t. (BIB 014)

Kick-Off: October 14th 2015

Workshops in cooperation with Ericsson:

Workshops: Tuesdays, 4 - 6 pm (MAR 0.011) – not weekly

Content:

Patents, brands, trade secrets, other formal and informal methods of protection

Licensing, Patent Pools and Patent Thickets

IPR search

Brand management

IP value and competition analysis

Anti-Counterfeit and Product Piracy Strategy

Open Source and IPR in Open Innovation

► Examination: 50% written exam (60 min), 50 % workshop participation

and successful presentation and documentation

Registration on ISIS for all

necessary materials: IPStrategy

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Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

Sustainable Innovation

Prof. Blind,

Dr. Quitzow

Guests from

policy,

business and

academics

Lecture: Tuesday, 12 – 2 pm c.t. (EB 107)

Kick-Off: October 13th 2015

Exercise: Tuesday, 2 – 4 pm c.t. (EB 107)

Kick-Off: October 20th 2015

Content:

Introduction to Innovation as a driver for growth and development

The concept of sustainability, Environmental Innovation and Technological Change

Demand side innovation

Environmental Regulation, Innovation and International Competitiveness

Sustainable Innovation Policy, Innovation Processes and Innovative Products

Quality Management, Environmental Management and CSR

Inclusive Innovation

Social Entrepreneurship and Business Model Innovation

Sharing Economy, BoP and Frugal Innovation

Registration key on ISIS for all

necessary materials: SustInno

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Winter Term 2015/16 – Prof. Dr. Blind – Chair of Innovation Economics

78

Seminar: Held by Mirko Boehm, Founder, Open Source activist and

software developer

Focus on interrelationship of Open Source,

Standardization and SSOs

Last years‘ guest speakers: founder of ownCloud and Jochen

Friedrich from IBM Research

Workshop Written assignment (term paper)

Presentation of results

Requirements: no exam!; grading: 50% assignment (term paper) and 50%

presentation

Limited to 30 students!

Please register

with Brigitte Essoun.

Mirko Böhm Lecture: Monday, 2 - 4 pm c.t (A 052)

Kick-off: see our homepage

Workshop: Monday, 4 – 6 pm c.t (A 052)

Kick-off: see our homepage

Open Source and IP in the Digital Society

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Innovation Policy Strategic Standardization

Strategische Normung

Outlook Summer Term 2016

Summer Term 2016 – Prof. Dr. Blind – Chair of Innovation Economics

Prof. Dr. Blind Prof. Dr. Blind

Open Source and IP -Seminar

Mirko Böhm

Dr. Albert Hövel

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TECHNISCHE UNIVERSITÄT BERLIN

Q&A