Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line,...
-
Upload
elijah-pope -
Category
Documents
-
view
223 -
download
0
description
Transcript of Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line,...
![Page 1: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/1.jpg)
Welcome
Dial in:Conference Line #: 1-877-885-3221
Passcode: 5775274
To mute and unmute your line, press *6.Feel free to use the chat function to share
thoughts or questions.
![Page 2: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/2.jpg)
Agenda
1. Welcome and Roll Call2. Check In3. Planning for the Year 4. Editorial Calendar and Optimizing
Content5. Next Steps
![Page 3: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/3.jpg)
Check In
![Page 4: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/4.jpg)
Check In
What is your SMART objective for social
media?What is your audience
segment/target?
Please type your responses into the chat.
![Page 5: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/5.jpg)
Review of the Crawl, Walk,
Run, Fly Model
Crawl Walk Run FlyTime Investment Link Social to
Communications Objectives
Integrated Content Strategy
Integrated Multiple Channels
Culture Change Social Media Policy Engage Influencers and Partners
Network Building
Basics Small Pilots for Insights and Practice
Best Practices in Tactics, Tangible
Results
Reflection, Continually Improve Results
![Page 6: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/6.jpg)
Themes Categories IndicatorsBest Practices and Metrics
COMMITMENT CULTURE Networked MindsetInstitutional SupportCommunications Strategy
CAPACITY Hours Expertise Social Channels
MEASUREMENT Tools Analysis AdjustmentINSIGHT RESEARCH Brand Monitoring Relationship Mapping
Influencer Research CONTENT Editorial Calendar Integrated Content/Curation Strategy Social Content Optimization
Interaction/Responsiveness Social Events
IMPACT FOLLOWING Fans, Followers, and Connections Superfans , Champions RESULTS Engagement Thought Leadership
Action
Details: Crawl, Walk, Run, Fly Model
Best Practices and Metrics Change and
Scale According to
Level
![Page 7: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/7.jpg)
Planning for the Year
What do you need to focus on in your workplan for the year to
get to the next level?
Please type your responses into the chat.
![Page 8: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/8.jpg)
Editorial Calendar
and Optimizing
Content
![Page 9: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/9.jpg)
Shift From Campaign to Media Site
Mindset
HighlightsReviewsStoriesCase Studies
Breaking NewsPolicy NewsDataReports
TipsTutorialsListsResources
Idea PiecesInterviewsOpinionAnalysis
Features News How ToIdeas
How To Think About Content
![Page 10: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/10.jpg)
BalanceSpontaneous
with Strategic
Real Time
Planned
Original
Curated
![Page 11: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/11.jpg)
• Identify Audience• Channel• Frequency• Content • Optimization
Tool: The Editorial Calendar
What will you say?What will engage your
audience?
Editorial Calendar
![Page 12: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/12.jpg)
Getting Into Newsfeeds: Edgerank
Score• Consistent posting, but not too much per day (Test 1x
every other day)• Post engaging, relevant content, not constant self-
promotion• Exclusive content• Calls to action – ask your audience to share, like or
comment• Understand the right time to post – test Zarella findings
with your audience using Insights data
![Page 13: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/13.jpg)
Don’t Forget To Plan for
Facebook Timeline Features
#1: Pin a PostA status update that you select to stay at the top of your Timeline that does not slip down as you add posts to your page.
#2: Highlight a PostA post selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.
#3: Create MilestonesSpecial dates that tell the story of your organization through words and images.
![Page 14: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/14.jpg)
CuratingSMARTer:Facebook
1.Find pages that share relevant content to like as your page admin.
2.Log in and scan your newsfeed.
3.Share relevant and high-shared items.
![Page 15: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/15.jpg)
Content Optimization
Tips for Twitter
![Page 16: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/16.jpg)
Write Great
TweetsOmit Needless Words
Describe, Simplify, Avoid
One Thought per Tweet
Be Human
Make it Sticky with Curated Links
Don’t Just RT, Personalize
Say Thanks
Ask Questions
![Page 17: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/17.jpg)
Twitter Lists
Audience Targets
![Page 18: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/18.jpg)
Editorial Calendar
and Optimizing
Content California
![Page 19: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/19.jpg)
Editorial Calendar
and Optimizing
Content Kansas
![Page 20: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/20.jpg)
Next Steps
What action step will you commit to trying between
now and the next call?
Type your responses into chat and we’ll ask you to unmute (*6) to share.
![Page 21: Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press…](https://reader035.fdocuments.net/reader035/viewer/2022070616/5a4d1c0f7f8b9ab0599f5e58/html5/thumbnails/21.jpg)
Thanks!
The next webinar is scheduled for:Thursday, September 27, 2012
2-3 pm ET/11am-12 pm PT
Please contact your Spitfire coach if you have any questions about today’s
presentation.