WelcomeTeam SuPER

Jessica HickeyRichard Huskey

Heather McGinnisNick McMillan

Develop a product that meets the specific needs

of a particular market.

Recommendation 1

SuPER is too expensive

Recommendation 2

SuPER may be Overbuilt

Recommendation 3

• Each target market has different consumer demands and behaviors

• What is right for one market may not be right for another

Why select a specific target market?

• African consumers buy units– 14-50 Wp systems– Units start at $100 including

installation– Average system size is 20 Wp– DC is preferred

Each market has different buyer behaviors

• Latin American and Philippine consumers prefer to rent units– 35-50 Wp systems– Rental fees $10-35/month– AC or DC is preferred based on the

appliances a customer already has

Pricing

• SuPER too expensive

• Average retail price of current SHS is $150 installed (20Wp)

Micro-Financing

• Here is how it actually works

– 100 days to 2 years maximum– 5 year loans are uncommon– Used for income generating activities,

not quality of life improvements

Price buildups make a relatively inexpensive unit have a high final retail cost.

• Shipping: 50% increase

• Tariffs and V.A.T: 35% increase

• Retailer Margins: 20% increase

• $500 production cost becomes $1,220+ (this number assumes only one dealer markup)

Why SuPER may be overbuilt?

Current demands from rural consumer

vs.

Current design specifications of

SuPER

Too much design, not enough consumer focus

As designed, SuPER is good for...

• Community centers• Telecenters• Education and Schoolhouses• Medical purposes

– i.e. refrigeration for vaccines – Small-scale health centers

• NGO projects

Importance of Cost

Cost as a purchase motivator

What is your next step?

As previously mentioned, choose a target market.

Lets say you choose Africa

Ok now what?

Contact those who will help you better understand your target market’s needs

ESDA

Energy for Sustainable Development Kenya

How will they help you?• ESDA will help you identify potential PV

manufacturers, suppliers, importers, etc.

GTC

Global Transition Consulting

How will they help you?

• Assist in the development of a proper business model

• Due diligence for investors (add credibility to your project)

• Primary market research will assist in the fine tuning of SuPER’s design specs

Kickstart

Take new technologies and teach local entrepreneurs how to sell them

Take your product to market

ESDA, GTC, and KickStart will make this happen

Thank you!