TO THE RODAN + FIELDS® FAMILY WELCOME

Our WhyWhat gets us going every day is knowing that our products and our programs are empowering women and men of all ages and from varied backgrounds to make a meaningful difference in their lives and in the lives of others ... changing skin and changing lives. Thank you for embarking on this journey with us. Welcome to Rodan + Fields®.

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What is your reason for building your Rodan + Fields business? Your Why can help you stay focused on your goals when you face challenges. Identify steps towards achieving your goals by creating an effective Plan of Action.

REASON WHY

THE CYCLE OF SUCCESS

Start on your path to the best skin of your life and help others do the same. Become a prestige skincare advocate by reviewing Rodan + Fields product information and leveraging resources like RF Connection and the Solution Tool.

RODAN + FIELDS® PRODUCTS

A first impression counts. It’s important to get it right. Craft a Short Story that communicates just enough about your Rodan + Fields business to build interest without overwhelming people.

SHORT STORY

Inviting potential Customers and Consultants to learn more about Rodan + Fields is a critical business practice. Invite with confidence by practicing inviting language and learning best practices for discussing Rodan + Fields products and the business opportunity.

INVITING LANGUAGE

Your list of prospective Consultants and Customers is evergreen, ever growing and ever changing. Actively working your list is essential for your success. Connect to your network and share your story.

THE LIST

From developing Customer loyalty to building a team of Consultants, there are so many ways to connect with people as you build a business on your own terms. Learn best practices around these core business behaviors, leverage business resources to launch your business and become familiar with incentive programs.

CONNECT

The Cycle of Success represents the building blocks of a Rodan + Fields® business.

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qHost your Big Business Launch (BBL). Set a goal to enroll at least four Preferred Customers and two Consultants.

qSchedule follow-up calls with prospects on your list to identify ways to connect them to your business – either as a Customer, Consultant or to make referrals.

qGet acquainted with Pulse and manage your Consultant Replenishment Program (CRP).

qAttend Business Presentations and events in your area (if available).

qLeverage the Fast Start program and other incentive programs to grow your business.

qOpen your Business Kit. Review the products and Product Guide.

qTake a “before” picture and start using your personal regimen.

qSchedule your Big Business Launch (BBL) and invite guests to attend.

qUpdate your Rodan + Fields Personal Website (PWS).

qContinue making calls with your Sponsor; set a goal to promote to Executive Consultant by __________ (date).

qDesign customized announcements and invitations for your business using Communications Corner.

qJoin the R+F community on the iRF Facebook page.

qReview the Getting Started website to get acquainted with tools and resources.

qUse the Developing Your Why document to identify your reason for starting your Rodan + Fields® business.

qWrite down your Why and create a way to visualize it.

qCreate a list of prospective Consultants and Customers using the Connect to Your Network document.

qCraft, practice, record and share your Short Story.

qCall your Sponsor to discuss your Plan of Action. Block off times with your Sponsor that you can use to schedule conference calls with prospective Consultants and Customers.

qCall prospective Consultants and Customers to share your excitement about your new business. Invite them to a conference call, a personal meeting or an upcoming event.

FIRST WEEK

GETTING STARTED CHECKLIST

FIRST 48 HOURS

FIRST MONTH

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Fortune favors the prepared mind.– LOUIS PASTEUR

Follow these best practices as you prepare to redefine your future.

This checklist highlights some best practices of new Consultants, and these activities are all optional.

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Write Down Your Why:

What do successful business owners do to succeed and overcome obstacles? They create clear goals and make a plan.

DEVELOPING YOUR WHY

What Is Your Why?You’re going to have challenges along the way. It is important to find a way to remind yourself every day of what your business can help you achieve.

Your Why is your reason for building your Rodan + Fields® business. It keeps you motivated and focused. It is something that is deeply personal, yet relatable to others.

Your Why inspires the actions that lead to your results. For example:

Using Rodan + Fields® products helped me have the best skin of my life. I started my business as a way to help change skin and change lives through sharing the products with others. My goal is to pay off our mortgage by building a base of loyal, happy Customers ... and to look great while doing it.

I started my Rodan + Fields business as a way ease the burden of my student loan payments. My goal is to pay off my loans within the next two years and begin working my business full-time.

My Rodan + Fields business gives me the ability to give back more to my community – both financially and in my ability to volunteer more time for the causes I care about. My goal is to start a scholarship fund.

Read about why other Consultants joined Rodan + Fields on the Redefine Your Future Blog.

Making a plan begins with a vision for the future and that vision is known as your Why.

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Identify The Goals That Your Business Can Help You Achieve:What do you want to change, enhance or accomplish for yourself and for the people around you? (Hint: You can be a little selfish. Think big.) _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Who are the people in your life that could be affected by you having more flexibility and financial success? (Hint: The people around you are a key part of your Why.) _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Changing skin and changing lives means something different to everyone. What does it mean to you? ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

START BY CONNECTING TO YOUR WHY

Create A Way To Visualize Your Why: Keep a visual reminder of your goals in a place that you can see every day. This could be a photo on your desk, a Pinterest Dream Board or a screensaver on your phone. Use these photos for inspiration as you experience setbacks and successes. Keep adding new photos that build on your Why.

Revisit Your Why As Needed:As you reach new milestones in your business, your Why should grow along with your business. You may need to dig deeper and uncover more ambitious goals.

TO

WHAT’S YOUR NEXT

MILESTONE?

MY SHOE FUND

EDUCATIONFUND

BE MY OWN BOSS

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PLAN OF ACTION

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Now that you’ve developed your Why, it’s time to put your plan into action.

What is my goal?

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What is my goal?

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What is my goal?

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30 DAYS 60 DAYS 90 DAYS

What did I achieve?

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What did I achieve?

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What did I achieve?

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What’s Your Plan?Write down what you plan to accomplish over the next three months.

Identify specific steps towards achieving those goals. Share your plan with a business partner so you can stay focused and remain accountable to your goals.

My Plan Of ActionState Your Why: What will my business help me achieve?

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First impressions count. You only have a few seconds to capture someone’s attention. It’s important to get it right.

CRAFTING YOUR SHORT STORY

The KeyCommunicate just enough about your business to leave them wanting to know more. Intrigue them, but not so much that they miss the key points.

Craft Your Short StoryYour story should be compelling and authentic. It should touch upon the most important things – your Why, the brand and a reason to consider Rodan + Fields®. It should be succinct and come across naturally in a conversation.

Here are some questions to help you craft your short story. Keep answers short and to the point.

1. What was your background prior to joining Rodan + Fields?

2. How were you introduced to Rodan + Fields?

3. What was the one thing that impressed you the most?

4. What results have you experienced by using the products?

5. How is your Rodan + Fields business making a difference for you?

Refine And PracticeYour short story will be more effective if it is targeted towards the person you are meeting. Share information that resonates with their background and interests. Many successful Consultants have different short stories depending upon who they are speaking with and what about Rodan + Fields might appeal to them.

Refine your story, and practice regularly. Weave in new experiences you have had along the way.

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Building Belief In The Invitation § Do you believe that what you have to offer with your Rodan + Fields business has the ability

to change skin and change lives?

§ Do you believe in your ability to be successful?

§ Is it worth it to you to step out of your comfort zone?

Your belief in Rodan + Fields and your ability to succeed will create trust in you and your business.

Tips For Confident Inviting § Enthusiasm sells. Share just enough to create interest that leads to action.

§ Knowledge instills trust. Make it specific. Ask questions and personalize the invitation to what interests them most about Rodan + Fields.

§ Lead with a small hint of your excitement.

Like any other skill, the more you invite, the more confident you will become.

Inviting That Creates Results: Practice & Connect § Practice the most popular lead-ins and responses so that they feel personal and comfortable.

§ Get advice from others so you can refine your invitation.

§ Create attention and a sense of urgency with your invitation.

Make a habit of including an invitation to learn more about Rodan + Fields into your daily conversations.

DEVELOPING YOUR INVITING SKILLS

BELIEF IN THE

INVITATION

CONFIDENCE BUILDS

RESULTSFOLLOW

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Reframe Success § Success and failure don’t exist on opposite ends of a spectrum. Success often comes after facing a setback,

learning from the experience and finding ways to continually improve.

§ Embrace the fact that you will face resistance at first.

§ Expect that people will need, on average, at least five positive experiences with Rodan + Fields before deciding whether to become a Consultant or a Customer.

START WITH

Once you have begun a conversation about Rodan + Fields®, the natural next step is to invite them to learn more about the business. This can be an invitation to a Business Presentation, a phone call or a follow-up meeting.

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Sample Invitation To A Conference Call, Business Launch Or Business Presentation:

Follow-Up Language

Closing Language

Choose one of the following options depending on the situtation:

Hi Debbie, it’s Susan. I wanted to give you a call to tell you about my new skincare business.

As you may know, I recently joined Rodan + Fields®. The Company was founded by renowned dermatologists Dr. Katie Rodan and Dr. Kathy Fields. They are redefining the future of anti-aging with products that make at-home skincare results possible without injections or invasive procedures. You have been on my mind lately because I value your perspective and I would love to get your thoughts on this business. Whether you would just like to use our award-winning products or would like to join me as a business partner, I know you will love the results.

Hi Scott, it’s Larry. Thanks for __________ (meeting me for coffee / attending my Business Launch / going with me to the Business Presentation on Tuesday). I remember you said what most impressed you about Rodan + Fields was ____________. I’m calling to check back in and discuss your interest in the business and products a bit more. (Have discussion.)

There are so many ways to become a part of Rodan + Fields. Based on what you know so far, are you interested in discussing more about joining the business as an Independent Consultant, becoming a Preferred Customer or recommending other people that I can introduce to the business?

Hi Jamie, it’s Sabrina. I’ve really enjoyed our conversations about Rodan + Fields. I am excited about the prospect of you joining my team as a Consultant, and for you to build your own business. I am here to support you each step of the way. I would be happy to explain the enrollment process, discuss different options available to Consultants and answer any questions you might have. We can do it over the phone now if you would like. I’d like to help by getting you off to the right start.

STAN

DARD

SAM

PLE

SAM

PLE

Conference Call: I’d like to set up a call with my business partner so she can talk to you about the business opportunity and how it could fit into your life. She’s available Wednesday at 10:00 or 1:00 and Thursday at 2:00. Which time works better for you?

Business Launch: Next Thursday night I am hosting a Business Launch at my home and would love to have you there. It would be a good chance to meet people, learn more about the products and the business opportunity. It starts at 7:00 p.m. Can I count on having you there?

Business Presentation: Next Tuesday we are having a Business Presentation in our area. It starts at 7:00 p.m. Do you want to come with me? We can have dinner after and I can share more about my experience with the business.

Goal: If they are ready to join the business, move to the closing script. If they have concerns, discuss those concerns and then invite them to see, hear or experience something that will address their concerns.

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Your business grows through conversations with people. From building a team to bringing on new Customers, it all begins with building a robust list and opening the conversation.

Tips For Building Your List § Be open to anyone. Every connection could lead to an

opportunity to build your business. Learn to listen for opportunities to bring your business up in conversation.

§ Don’t let names build up on your list without calling them. If you don’t call them, someone else will.

§ Always keep your list with you. You never know when you will have an opportunity to add someone new. Remember to ask for a prospect’s contact information in addition to giving them your information.

CONNECTING TO YOUR NETWORK

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To continue building your list and tracking progress, use the Managing Your List document.

Your network is one of the most valuable assets in your Rodan + Fields® business. Develop your connections and cultivate those relationships.

Use the following three exercises to add to your list:

3 Random Association:

§ Close your eyes and think of a totally random word. Try “Peanut Butter.”

§ Who is the first person that comes to mind? Did you ever think of them before?

§ Research into creativity shows that opening new neuropathways can often lead to new ideas and new ways to look at a situation. Try it the next time you feel stuck.

1 People You Know:

§ Take a moment and write down the names of all the people you know. Don’t overthink it and don’t prejudge.

§ This may seem easy, but you will be surprised how many people you know. This can range from friends to family to people you know in your community. Write them all down.

§ Go through your contact lists (phone/planner, Facebook, LinkedIn). The Memory Jogger can also be a helpful tool.

2 Experiences You Have Had:

§ Think about a time when you were with a group of people who accomplished something that made you proud.

§ Who was with you? Who were the people who put in the extra effort? Who was that person who stayed positive no matter what happened? Are these people on your list?

§ By thinking about people with traits that you admire, you can think more broadly about the people you can introduce to Rodan + Fields®.

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MONTHLY GOAL: Ways to measure business growth. § Last month my Organizational Sales Volume was _________.

§ This month, I will increase my Organizational Sales Volume by _________ %.

§ Last month I had _________ Consultants on my Personal Team.

§ This month I will enroll _________ new Consultant(s).

§ Last month _________ Preferred Customers placed an order.

§ This month I will enroll _________ new Preferred Customers.

DAILY ACTION: Plan my work and work my plan. § I will add new names to my list and call

_________ new people each day.

§ I will follow up with _________ potential Customers and Consultants each day.

§ I will connect with _________ team members.

WEEKLY TARGETS: Areas that generate sales volume. § I commit to devoting hours to building my

Rodan + Fields® business each week.

§ I will invite guests to an upcoming event, BBL or Business Presentation.

§ Each week, I will follow up with my new and existing Consultants to coach and develop their skills.

§ I will follow up with my Preferred Customers prior to their auto-shipments.

MY MONTHLY PLAN

Working on a business plan is a strategy that can turn consistent activity into new growth and momentum.

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I sponsored the following Consultants:________________________________________________________________________________________________________________________________________________________________________

I developed the following Executive Consultant Legs:________________________________________________________________________________________________________________________________________________________________________

I enrolled the following Preferred Customers:________________________________________________________________________________________________________________________________________________________________________

The following Preferred Customers placed an order:________________________________________________________________________________________________________________________________________________________________________

Based on my activity this month, I was able to achieve the following:

TEAM BUILDING CUSTOMER LOYALTY

INTENTION+

ACTION

RESULTS

People who construct their goals in concrete terms are 50% more likely to feel confident they will attain their goals and 32% more likely to feel in control of their lives.

100 Simple Secrets of Successful People,

David Niven, PhD