WEF IT Rethinking Personal Data Report 2012

7/31/2019 WEF IT Rethinking Personal Data Report 2012

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V`h hpsdk}iwh e|kuv` ij v`h rxbjvivy bjf rxbdivy k sh|}kjbd fbvb`b} m|hbvhf b }iejigmbjv kssk|vxjivy vk ehjh|bvh jhu k|n} khmkjknim bjf }kmibd wbdxh* Ox}v b} v|bfbldh b}}hv} diah ubvh| bjfkid nx}v ku vk m|hbvh wbdxh$ }k vkk nx}v fbvb* Ij}vhbf k mdk}ijev`h vbs} k| mbssije v`h uhdd}$ bdd bmvk|} mbj hj}x|h v`bv fbvb ku}ij b nhb}x|hf uby* Lxv k| fbvb vk ku uhdd$ iv |hrxi|h} v`h }bnhaijf} k |xdh} bjf |bnhuk|a} v`bv hpi}v k| kv`h| b}}hv mdb}}h}*

V`h |hbdivy `b} lhhj rxivh fih|hjv$ kuhwh|* @ie`.s|kgdh fbvbl|hbm`h} bjf ni}}vhs} ijwkdwije sh|}kjbd fbvb }hhn vk lh|hsk|vhf bdnk}v fbidy ly v`h nhfib* Vhj}ikj `b} b|i}hj lhvuhhjijfiwifxbd sh|mhsvikj} k `b|n bjf skuh|dh}}jh}} wh|}x}k|ebjizbvikjbd hhdije} k mkjv|kd bjf kujh|}ìs* V`h |h}xdv? bfhmdijh ij v|x}v bnkje bdd }vbah`kdfh|}* Ijfiwifxbd} b|h lheijjijevk dk}h v|x}v ij `ku k|ebjizbvikj} bjf ekwh|jnhjv} b|h x}ije fbvbblkxv v`hn$ k|ebjizbvikj} b|h dk}ije v|x}v ij v`hi| blidivy vk }hmx|h

fbvb bjf dhwh|beh iv vk m|hbvh wbdxh$ bjf ekwh|jnhjv} b|h }hhaijevk }v|hjev`hj v|x}v vk s|kvhmv bj ijfiwifxbd} s|iwbmy* Yhv$ bv v`h}bnh vinh$ mkj}xnh|} mkjvijxh vk }`b|h sh|}kjbd fbvb bjf kjdijh|hvbid mkjvijxh} vk e|ku*

Bnkje v`h v`|hh bmvk|} ijfiwifxbd}$ k|ebjizbvikj} bjfekwh|jnhjv} fibdkexh blkxv sh|}kjbd fbvb i} mx||hjvdy bjm`k|hfij hb|$ xjmh|vbijvy bjf fkxlv* Vkehv`h|$ v`h}h i}}xh} `bwh v`hskvhjvibd vk xjfh|nijh v`h hmkjknim bjf }kmibd uhbdv` sk}}ildh|kn vì} jhu b}}hv* Bdd }vbah`kdfh|} ij v`h hmk}y}vhn bmh bm`bddhjeh k xjs|hmhfhjvhf }izh$ }shhf bjf mknsdhpivy* \xdh} bjfjk|n} m`bjeh b}vh| ij b `ysh|mkjjhmvhf uk|df bjf skvhjvibddykxv}v|is v`h blidivy k v|bfivikjbd |xdh.}hvvije bss|kbm`h} vk ahhssbmh* Lxv$ v`h|h i} fhlbvh bnkje fih|hjv }vbah`kdfh|} bjf

fih|hjv |heikjbd ox|i}fimvikj} kj v`h lh}v bss|kbm` k| h}vbldi}ìje|xdh} v`bv bddku fbvb vk ku ij b v|x}vhf nbjjh|*

Vk |h}vk|h v|x}v$ vì} |hsk|v s|ksk}h} v`|hh }hsb|bvh$ lxv |hdbvhfrxh}vikj}$ uìm` jhhf vk lh bff|h}}hf ly bdd }vbah`kdfh|}?

2* S|kvhmvikj bjf ]hmx|ivy? @ku mbj sh|}kjbd fbvb lh s|kvhmvhfbjf }hmx|hf bebij}v ijvhjvikjbd bjf xjijvhjvikjbd }hmx|ivyl|hbm` bjf ni}x}h;


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M`bsvh| 2?V`h Sh|}kjbd FbvbDbjf}mbsh

Ijv|kfxmvikj

V`h fieivbd uk|df i} bub}` ij sh|}kjbd fbvb*2 Hwh|y fby$ shksdh}hjf 23 liddikj vhpv nh}}beh}$ nbah 2 liddikj sk}v} vk b ldke k|}kmibd jhvuk|a bjf ehjh|bvh niddikj} k hjv|ih} ijvk v`hi| e|kuijehdhmv|kjim `hbdv` |hmk|f}*

Ij bffivikj$ uiv` bss|kpinbvhdy 7 liddikj nklidh vhdhs`kjh}xl}m|isvikj} ij v`h uk|df$ iv i} jku ijm|hb}ijedy sk}}ildh vk v|bmav`h dkmbvikj k jhb|dy hwh|y sh|}kj kj v`h sdbjhv$ b} uhdd b} v`hi|}kmibd mkjjhmvikj} bjf v|bj}bmvikj}*< Bjf nklidh s`kjh} b|h jkvv`h kjdy fhwimh} |hmk|fije fbvb Uhl bssdimbvikj}$ mb|}$ |hvbidskijv.k.}bdh nbm`ijh}$ nhfimbd fhwimh} bjf nk|h b|h ehjh|bvijexjs|hmhfhjvhf wkdxnh} k fbvb b} v`hy hnlhf v`hn}hdwh} ijvkkx| fbidy diwh}* H}vinbvh} b|h v`bv ly


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0 \hvìjaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v

M`bsvh| 2? V`h Sh|}kjbd Fbvb Dbjf}mbsh

Bdd }vbah kdfh|} ij v`h sh|}kjbd fbvb hmk}y}vhn bmh b m`bddhjehk xjs|hmhfhjvhf }izh$ }shhf bjf mknsdhpivy* \xdh} bjf jk|n}m`bjeh b}vh| ij b `ysh|mkjjhmvhf uk|df bjf kxv}v|is v`h blidivyk v|bfivikjbd |xdh.}hvvije bss|kbm`h} vk ahhs sbmh* ]kdxvikj}v`bv kmx} kj i}kdbvhf hpbnsdh} k| kjh.}izh.gv}.bdd bss|kbm`h}rximady e|ku kxvfbvhf b} }kmibd$ mknnh|mibd bjf |hexdbvk|ymkjvhpv} m`bjeh* Hjvh|s|i}h}$ ekwh|jnhjv} bjf ijfiwifxbd} jhhfvk m|hbviwhdy mkddblk|bvh vk fhwhdks jhu |xdh} bjf |bnhuk|a} v`bvb|h lkv` |klx}v hjkxe` vk lh hjk|mhbldh$ yhv hpildh hjkxe` vkbmmknnkfbvh v`h uk|df} bmmhdh|bvije bjf mkj}vbjv m`bjeh*

Mkj}ifh| v`h nbjy uby} sh|}kjbd fbvb mbj m|hbvh hmkjknim bjf}kmibd wbdxh k| ekwh|jnhjv}$ k|ebjizbvikj} bjf ijfiwifxbd}?

. \h}skjfije vk edklbd m`bddhjeh}* \hbd.vinh sh|}kjbd fbvb bjf}kmibd nhfib mbj hds vk lhvvh| xjfh|}vbjf bjf |h}skjf vkedklbd m|i}h} diah fi}b}vh| |h}skj}h$ xjhnsdkynhjv bjf kkf}hmx|ivy* Iv |hs|h}hjv} bj xjs|hmhfhjvhf kssk|vxjivy vk v|bmav`h `xnbj insbmv} k m|i}h} b} v`hy xjkdf bjf vk ehv |hbd.vinh hhflbma kj skdimy |h}skj}h}*8 K| mkj}ifh| v`h mb}h kEkkedh Gdx V|hjf}$ uìm` x}h} ijfiwifxbd} k}vhj}ildy s|iwbvhx.|hdbvhf }hb|m` uk|f} bjf dkmbvikj fbvb7 vk fhvhmv skvhjvibd

x kxvl|hba} ij |hbd vinh$ b} kssk}hf vk v`h uhha}.kdfekwh|jnhjv fbvb v`bv mx||hjvdy hpi}v}*5\h}hb|m`h|} `bwh kxjfv`bv v`h fbvb `b} b ìe` mk||hdbvikj uiv` xs}uije} ij hnh|ehjmy|kkn bmviwivy$ bjf iv mkxdf s|kwifh v`h lb}i} k| hb|dy.ub|jije}y}vhn} vk fhvhmv sbjfhnim} bjf }bwh niddikj} k diwh}*0

. Ehjh|bvije hgmihjmih}* Gk| mhjvx|ih}$ ijm|hb}hf bmmh}} vkijk|nbvikj `b} m|hbvhf nk|h hgmihjv uby} k fkije lx}ijh}}*9

V`h}h fby}$ k|ebjizbvikj} ij hwh|y ijfx}v|y b|h x}ije wb}vbnkxjv} k fieivbd fbvb vk }v|hbndijh v`hi| ksh|bvikj} bjf lkk}vkwh|bdd s|kfxmviwivy* Gk| hpbnsdh$ X]& 533 liddikj ij `hbdv` mk}v

V`h Kssk|vxjivy

Sh|}kjbd fbvb sdby} b wivbd |kdh ij mkxjvdh}} bmhv} k kx| hwh|yfbydiwh}* Nhfimbd s|bmvivikjh|} x}h `hbdv` fbvb vk lhvvh| fibejk}hiddjh}}h}$ fhwhdks jhu mx|h} k| fi}hb}h} bjf bff|h}} sxldim `hbdvì}}xh}* Ijfiwifxbd} b|h x}ije fbvb blkxv v`hn}hdwh} bjf kv`h|} vkgjf nk|h |hdhwbjv ijk|nbvikj bjf }h|wimh}$ mkk|fijbvh bmvikj}bjf mkjjhmv uiv` shksdh u`k }`b|h }inidb| ijvh|h}v}* Ekwh|jnhjv}b|h x}ije sh|}kjbd fbvb vk s|kvhmv sxldim }bhvy$ ins|kwh dbuhjk|mhnhjv bjf }v|hjev`hj jbvikjbd }hmx|ivy* Bjf lx}ijh}}h} b|hx}ije b uifh |bjeh k sh|}kjbd fbvb vk ijjkwbvh$ m|hbvh hgmihjmih}bjf fh}iej jhu s|kfxmv} v`bv }vinxdbvh hmkjknim e|kuv`*

H}vinbvh} b|h v`bv v`h Ijvh|jhv hmkjkny bnkxjvhf vk X]&


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9\hv`ijaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v


}bwije} ij v`h X]$ k| blkxv =3( k vkvbd `hbdv`mb|h }shjfijevkfby$ mkxdf |h}xdv ij db|eh sb|v v`|kxe` v`h ijm|hb}hf kuk sh|}kjbd fbvb* Ins|kwhf ijk|nbvikj ku mkxdf |hfxmhfxsdimbviwh dbl vh}vije bjf inbeije$ |bxf bjf ijhgmihjmih}$b} uhdd b} dhbf vk lhvvh| mb|h mkk|fijbvikj bjf v|hbvnhjv*23Ij gjbjmibd }h|wimh}$ sh|}kjbd fbvb i} bd|hbfy lhije x}hf vkehjh|bvh }iejigmbjv hgmihjmih} v`|kxe` bmidivbvije kjdijhmknnh|mh bjf sbynhjv} b} uhdd b} }bwije liddikj} k fkddb|}v`|kxe` |bxf s|hwhjvikj*

. Nbaije lhvvh| s|hfimvikj}* Sh|}kjbd fbvb i} }vinxdbvijeijjkwbviwh jhu s|kfxmv} vbidk|hf vk bjf sh|}kjbdizhf k|v`h }shmigm jhhf} k ijfiwifxbd}* Gk| hpbnsdh$ Bnbzkj}Mx}vknh|} U`k Lkxe`v V`i} Bd}k Lkxe`v mkddblk|bviwhgdvh|ije vkkd }xeeh}v} |hdbvhf ivhn} vk lxy v`bv mx}vknh|} nie`vjkv bwh fi}mkwh|hf kv`h|ui}h*22 Ij gjbjmibd }h|wimh}$ vbidk|hfij}x|bjmh s|kfxmv} b|h lhije fhwhdkshf lb}hf kj fhwimh}

v`bv v|bma f|iwije lh`bwikx| |bv`h| v`bj ox}v beh$ ehjfh| bjfjhie`lkx|`kkf* Jhu} bjf mkjvhjv uhl}ivh} mbj mx}vknizhv`h b|vimdh} hbm` ijfiwifxbd wihu} lb}hf kj v`hi| ijvh|h}v}bjf s|hh|hjmh}* Ij bffivikj$ k|ebjizbvikj} mbj x}h lx}ijh}}ijvhddiehjmh fh|iwhf |kn v`h bee|hebvikj k niddikj} k ijfiwifxbdmkj}xnh| v|bj}bmvikj} vk s|hsb|h k| diahdy hwhjv}* Gk|hpbnsdh$ lhk|h b `x||imbjh }v|iah}$ Ubd.Nb|v ajku} vk }vkmaiv} }`hdwh} uiv` jkv kjdy b}`die`v} bjf lbvvh|ih}$ lxv bd}k uiv`Sks.Vb|v}*2


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Ij bffivikj$ }knh fbvb l|hbm`h} `bsshj bmmifhjvbddy k|xjijvhjvikjbddy1 v`ija k v`h hnsdkyhh u`k dhbwh} bj xjhjm|ysvhfdbsvks kj b v|bij mkjvbijije v`kx}bjf} k fbvb |hmk|f}* Bjfl|hbm`h} b|h jkv dinivhf vk v`h mknsbjih} v`bv k|ieijbddy mkddhmvhfv`h sh|}kjbd fbvb$ u`im` bff} vk v`h dk}} k v|x}v* Ij


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Hp`iliv 2? B dbma k v|x}v `b} v`h skvhjvibd vk sxdd v`h hmk}y}vhn bsb|v

Hj`bjmh Mkjv|kdIjm|hb}h V|bj}sb|hjmy

Klvbij Gbi| Wbdxh Fi}v|ilxvikj

F|iwh E|kuv`]vinxdbvh Ijjkwbvikj

S|kvhmv Ijfiwifxbd}

M|hbvh WbdxhEhjh|bvh Hgflmihjmih}

S|hfimv Lh`bwikx|

Dbma kg V|bj}sb|hjmy ]iejiflmbjv Diblidivih}

Jk Mdhb| \xdh} \bsif Sbmh kg M`bjeh

ijmdxfije |hrxi|ije mknsbjih} vk vbah mkj}hjv ij u|ivije |knijfiwifxbd} blkxv v`h x}h k v`h }hj}iviwh sh|}kjbd ijk|nbvikj v`hymkddhmv*


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2< \hvìjaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v

Ij v`h nhbjvinh$ }knh ijfx}v|y }hmvk|} b|h mknije vkehv`h| vk`hds h}vbldi}` lh}v s|bmvimh} bjf jk|n} vk exifh lh`bwikx|* Ij v`hnb|ahvije uk|df$ v`h Fieivbd Bfwh|vi}ije Bddibjmh$ uìm` |hs|h}hjv}nk|h v`bj 93( k kjdijh bfwh|vi}h|}$ `b} h}vbldi}`hf }hd.|hexdbvk|ys|ijmisdh} k| kjdijh lh`bwikx|bd bfwh|vi}ije*=2 V`h exifhdijh} bin vkeiwh ijfiwifxbd} b lhvvh| xjfh|}vbjfije k bjf e|hbvh| mkjv|kd kwh|bf} v`bv b|h mx}vknizhf lb}hf kj v`hi| kjdijh lh`bwikx|*V`hy bd}kh}vbldi}` }shmigm dinivbvikj} k| v`h x}h k vì} fbvb ij mb}h} u`hjv`h skvhjvibd `b|n i} mkj}ifh|hf ìe`h}v$ }xm` b} hnsdkynhjv$m|hfiv bjf `hbdv`mb|h hdieilidivy ijk|nbvikj*=< Ij bffivikj$ v`h Jhvuk|a

Bfwh|vi}ije Ijivibviwh `b} h}vbldi}`hf nkjivk|ije bjf bmmkxjvblidivynhm`bji}n} vk hjmkx|beh mknsdibjmh uiv` v`h}h |xdh}*==

]inidb| hk|v} mbj lh kxjf ij v`h nklidh }sbmh uiv` v`h |hmhjvdybjjkxjmhf E]N B}}kmibvikj s|iwbmy s|ijmisdh}*=6 Ij v`h kjdijhifhjvivy b|hjb$ v`h Kshj Ifhjvivy Hpm`bjeh ub} k|nhf b} b jkv.k|.s|kgv vk }xssk|v v`h m|hbvikj k s|iwbvh }hmvk|.dhf dhebd |xdh} bjfskdimy fhwhdksnhjv bjf v`h m|hbvikj k bj kshj nb|ahv k| |hdbvhf

ifhjvivy bjf s|iwbmy s|kfxmv} bjf }h|wimh} |hdbvije vk kjdijh fbvb bjfifhjvivy m`bddhjeh}*=8

Ekwh|jnhjv} b|h bd}k ijm|hb}ijedy x}ije sh|}kjbd fbvb k| dbuhjk|mhnhjv bjf jbvikjbd }hmx|ivy$ ijmdxfije v`h nkjivk|ije k ]N]nh}}beh}$ ldke}$ }kmibd jhvuk|a sk}v} k| ehkdkmbvikj fbvb vk ge`vm|inijbd bjf vh||k|i}v bmviwivy$ uìm` i} |bi}ije }iejigmbjv }x|whiddbjmhbjf s|iwbmy mkjmh|j}* B


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2=\hv`ijaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v



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M`bsvh|


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Hpi}vije Lb||ih|} vk Hgghmviwh Fibdkexh

Vk ehv bv v`h `hb|v k v`h i}}xh}$ v`h fibdkexh jhhf} vk xjsbma b

jxnlh| k ahy mkjmhsv} ij v`h mx||hjv fhlbvh* V`hy mhjv|h b|kxjfvuk mknshvije jkvikj}? kjh k kujh|}ìs bjf mkjv|kd wh|}x} kjh ks|iwbmy bjf sh|mhiwhf `b|n}*

B mk|h skijv k mkjx}ikj ijwkdwh} u`bv} nijh$ u`bv} ykx|} bjfu`bv} kx|}; Xjfh|dyije vì} vhj}ikj b|h mknshvije jkvikj} kmkjv|kd* Bjkv`h| }vimaije skijv ij v`h fibdkexh i} v`h vh|ns|iwbmy$uìm` `b} mknshvije fhgjivikj} bjf bj bnliexkx} vbpkjkny k`b|n}$ uìm` b|h bdd ijvh|s|hvhf fih|hjvdy*

V`h S|kldhn kg Kujh|}ìsV`h fhlbvh kwh| u`k kuj} sh|}kjbd fbvb `b} s|kwhj vk lhmknsdhp bjf b ahy }kx|mh k vhj}ikj* Iv i} bj hnkvikjbddy m`b|ehffhlbvh ij uìm` }vbah`kdfh|} `bwh |bfimbddy fih|hjv bjf wbdif

skijv} k wihu* V`h hpv|hni}n }vhn} sb|vdy |kn mknshvije jkvikj}k mkjv|kd*

]knh ijfiwifxbd} lhdihwh v`bv i b sihmh k sh|}kjbd fbvb mbj |hdbvhvk v`hn$ v`hy }`kxdf `bwh }knh mkjv|kd kwh| `ku iv i} x}hf* Bvv`h kv`h| hjf k v`h }shmv|xn$ nbjy k|ebjizbvikj} sb|vimxdb|dyv`k}h ij v`h s|iwbvh }hmvk| mkj}ifh| v`h fbvb v`hy `bwh mbsvx|hfbjf m|hbvhf blkxv ijfiwifxbd} b} v`hi|}* V`hy hhd fbvb i} bj b}}hv|hhmvije v`h ijwh}vnhjv k }iejigmbjv |h}kx|mh}$ bjf v`hy hpshmvvk nbpinizh iv} |hvx|j*

Bjkv`h| uby k vìjaije blkxv iv i} v`bv uìdh sh|}kjbd fbvb nby lhblkxv bj ijfiwifxbd$ iv i} ehjh|bddy m|hbvhf v`|kxe` v`h ijvh|bmvikj}k nxdvisdh sb|vih}* V`h bmvk|} ijwkdwhf$ v`h|hk|h$ `bwh wbdif

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Ij vì} die`v$ v`h uifhdy fhlbvhf rxh}vikj k u`k kuj} fbvb|bnh} v`h i}}xh b} b lijb|y hiv`h|+k| m`kimh* Kujh|}ìs i} bmknsdimbvhf dhebd bjf }kmibd mkj}v|xmv v`bv fkh} jkv jhmh}}b|idye|bjv hpmdx}iwh |ie`v}* Hwhj u`hj bj ijfiwifxbd k| k|ebjizbvikj i}mkj}ifh|hf vk kuj sh|}kjbd fbvb$ v`hy nk}v kvhj fk jkv `bwhmknsdhvh mkjv|kd kwh| iv*

Bj bjbdkekx} }ivxbvikj hpi}v} uiv` sh|}kjbd s|ksh|vy* @knhkujh|}

mbjjkv fk u`bvhwh| v`hy ubjv uiv` v`hi| `knh* V`h nk|vebeh`kdfh|$ v`h ekwh|jnhjv bjf dkmbd jhie`lkx|} bdd `bwh }knh }by iju`bv mbj bjf mbjjkv lh fkjh uiv` v`h lxidfije* Diahui}h$ nx}imbdb|vi}v} nby jknijbddy kuj v`hi| nx}im$ lxv kv`h| sb|vih} ijmdxfijesxldi}`h|}$ fi}v|ilxvk|} bjf |hmk|f dblhd} }`b|h ij v`h |ie`v} kwh|`ku iv i} x}hf* Nxdvisdh sb|vih} }`b|h ij `ku wbdxh i} hpv|bmvhf bjfm|hbvhf bv fih|hjv }vbeh} kwh| vinh*

Bffivikjbddy$ v`h mkjmhsv k kujh|}ìs i} mknsdimbvhf ly v`hfieivbd jbvx|h k sh|}kjbd fbvb* Xjdiah s`y}imbd ekkf}$ bjykjhmbj nbah xjdinivhf mksih} k sh|}kjbd fbvb bjf fi}v|ilxvh v`hnedklbddy* V`hy mbjjkv mx|vbid v`h blidivy k kv`h|} vk xjirxhdyijjkwbvh bjf m|hbvh jhu wbdxh |kn v`h }bnh sihmh k fbvb*Ijvbjeildh fieivbd ekkf} ksh|bvh xjfh| v`h dbu} k blxjfbjmh$ jkv

}mb|mivy*

B kmx} kj v`h mkj}v|xmv k kujh|}ìs$ v`h|hk|h$ nby diniv v`hskvhjvibd vk nkwh v`h bmvk|} ij v`h hmk}y}vhn kjvk b nk|h }vbldhkkvije v`bv |hlxidf} v|x}v* \heb|fdh}} k u`k kuj} v`h fbvb

blkxv bj ijfiwifxbd$ nbjy }vbah`kdfh|} ijmdxfije lxv jkv dinivhfvk ijfiwifxbd} nby `bwh b wbdif mdbin ij `ku v`h fbvb i} x}hf bjfwbdxh i} hpv|bmvhf bjf fi}v|ilxvhf*

S|iwbmy? Dijaije Ifhjvivy vk FbvbIv i} insk}}ildh vk |hbf v`h jhu} uiv`kxv }vxnldije bm|k}} v`h}xlohmv k s|iwbmy? Ekkedh} m`bjeh} vk iv} kjdijh s|iwbmy skdimy$v`h X] ekwh|jnhjv} S|iwbmy Lidd k \ie`v}$ v`h Xjivhf Aijefkn}s`kjh.`bmaije }mbjfbd$ hvm*

V`h fbjeh| ij v`h mx||hjv fhlbvh i} v`bv v h uk|f s|iwbmy mbj lhx}hf vk }xiv jhb|dy bjy sx|sk}h* Iv i} b l|kbf mkjmhsv m`b|ehfuiv` b e|hbv fhbd k fhgjivikjbd$ dhebd bjf nk|bd bnliexivy* Iv i}bd}k b mkj}v|xmv bjm`k|hf ij v`h sb}v$ u`hj }idkhf$ nbij|bnhmknsxvije b|mìvhmvx|h} f|kwh skdimih} bjf |hexdbvikj}* Iv ìjeh} kjv`h ehjh|bd s|hni}h v`bv v`k}h u`k m|hbvh bjf `kdf fbvb s|inb|idylx}ijh}}h} bjf k|ebjizbvikj} b|h }v|xmvx|bddy }hsb|bvh |kn

ijfiwifxbd}$ v`h }xlohmv k v`bv fbvb* V`bv uk|df `b} m`bjehf*

Ij ehjh|bd$ v`h mkjx}ikj bjf vhj}ikj }x||kxjfije v`h i}}xh ks|iwbmy b|i}h |kn nxdvisdh fi|hmvikj}?

. V`h }hnbjvim} k s|iwbmy? S|iwbmy mkjwhy} b wb|ihvy kkwh|dbssije `b|n}$ ijmdxfije k| hpbnsdh v`h bss|ks|ibvikjk b sh|}kj} simvx|h k| jbnh k| mknnh|mibd bfwbjvbeh$}x|whiddbjmh kwh| ijfiwifxbd bbi|} bjf sxldim fi}mdk}x|h ks|iwbvh bmv}*

. Nbm|k bss|kbm`h} vk s|iwbmy? Ox|i}fimvikj}$ mkxjv|ih} bjfmxdvx|h} vbah fih|hjv bss|kbm`h} vk bff|h}} v`h ifhjvighf`b|n} uiv`kxv bjy mkk|fijbvhf edklbd skdimy bss|kbm`*

. Nim|k bss|kbm`h} vk s|iwbmy? Ijfiwifxbd} fi}sdby b |bjehk ijmkj}i}vhjv lh`bwikx|} f|iwhj ly ijfiwifxbd m`kimh bjfhmkjknim |bvikjbdh}$ kvhj }byije kjh vìje bjf fkije bjkv`h|*

Ij iv} mx||hjv }vbvh$ v`h fibdkexh blkxv s|iwbmy vkk kvhj kmx}h} kjhpv|hnh} k| bvbdi}n$=0 }xm` b} v`h jkvikj v`bv s|iwbmy i} fhbf*Uìdh v`h ijv|imbmih} k v`h s|iwbmy fhlbvh b|h lhykjf v`h }mkshk vì} |hsk|v$ xjsbmaije v`h mkjmhsv bv b ìe` dhwhd |hnbij} b ahyfi}mx}}ikj vk `kdf* Uiv` b |im`h| xjfh|}vbjfije k v`h fyjbnim}}`bsije v`h mx||hjv fhlbvh$ }`b|hf kssk|vxjivih}$ |i}a} bjf nhbj}k| mkddblk|bviwh |h}skj}h} mbj hnh|eh*

B mkjvhpvxbd wihu nby bd}k bwkif v`h fbjeh| ub|jhf k ly Oh

Ob|wi} ij ì} lkka Sxldim Sb|v}? Uiv` bdd vì} vbda k s|iwbmy$ s|iwbmy$s|iwbmy$ uh nie`v uhdd hjf xs uiv` nk|h s|kvhmvikj v`bj hwh| sh|`bs} vkk nxm` bjf dk}h kssk|vxjivih} vk nbah mkjjhmvikj} ijvì} beh k dija}*=9

=0 Bmrxi}vi$ Bddh}}bjf|k$ `vvs?++ldke*h|imekdfnbj*k|e+b|mìwh}+


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M`bsvh|


18/36


hj}x|ije b |klx}v h}vbldi}`nhjv k |ie`v} bjf |h}skj}ilidivih} bjfhj}x|ije v`hy b|h hpildh hjkxe` vk bfbsv vk v`h m`bjeije uk|df*

Vì} ukxdf nhbj mkj}ifh|ije fih|hjv mkddhmvikj nhv`kf}$ vysh}bjf x}h} k fbvb ij h}vbldi}ìje |ie`v} bjf |h}skj}ilidivih} k fih|hjv}vbah`kdfh|}*

Mkddhmvikj kg Sh|}kjbd FbvbSh|}kjbd fbvb mbj lh wkdxjvhh|hf$ kl}h|whf k| ijh||hf* Wkdxjvhh|hffbvb mknh} fi|hmvdy |kn v`h ijfiwifxbd s`kvk}$ ldke}$ vuhhv}$wifhk}$ mknnhjv}$ diah}$ h.nbid nh}}beh} bjf }k kj* Kl}h|whffbvb i} m|hbvhf b} b |h}xdv k b v|bj}bmvikj lhvuhhj bj ijfiwifxbdbjf bj k|ebjizbvikj dkmbvikj fbvb |kn b nklidh s`kjh$ m|hfivmb|f v|bj}bmvikj}$ sx|m`b}h i}vk|y bv b |hvbidh|$ hvm* Ijh||hf fbvb$bd}k mbddhf fh|iwhf fbvb$ i} v`h kxvsxv k fbvb bjbdy}i}$ mknlijbvikjk| nijije$ bjf iv ijmdxfh} m|hfiv }mk|h}$ s|hfimvikj} k s|hh|hjmh}bjf sx|m`b}h ijvhjv* I wkdxjvhh|hf fbvb hhd} diah bj ijvinbvh }kmibdebv`h|ije$ kl}h|whf fbvb mbj hhd diah v`h sbsb|bzzi }jbssijes`kvk}$ uìdh ijh||hf fbvb mbj hhd nk|h diah bj bdd.ajkuije Lie

L|kv`h| ubvmìje v`h }hmx|ivy mbnh|b*

Uiv` hbm` }vhs bdkje v`h }shmv|xn |kn wkdxjvhh|hf vk kl}h|whfbjf gjbddy vk ijh||hf fbvb k|ebjizbvikj} vhjf vk hhd bj ijm|hb}hf}hj}h k kujh|}ìs bjf mkjv|kd$ sb|vimxdb|dy b} v`h vinh$ hjh|eybjf gjbjmibd |h}kx|mh} fhwkvhf vk m|hbvije iv ijm|hb}h}* V`h|h b|hwh|y hu ijmhjviwh} k| k|ebjizbvikj} vk }`b|h vì} fbvb hiv`h| uivìjfiwifxbd k| uiv` mknshvivk|}* Lxv bv v`h }bnh vinh$ v`h sh|mhiwhfs|iwbmy `b|n} ijm|hb}h b} ijfiwifxbd} dk}h b }hj}h k mkjv|kd$ uiv`

sh|mhiwhf fbnbeh} e|kuije b} fbvb nkwh} |kn wkdxjvhh|hf vkkl}h|whf vk ijh||hf fbvb* V`h nk|h fi}vbjv fbvb ehv} |kn v`hbub|hjh}} k bj ijfiwifxbd bjf v`h nk|h ijvinbvh bjf s|hfimviwhiv lhmknh}$ v`h e|hbvh| v`h }hj}h k xjhb}h bjf }x}simikj* Vì}dk}} k mkjv|kd bjf }hj}h k ijv|x}ikj mkxdf dhbf vk uifh}s|hbffi}bhmvikj bjf blbjfkjnhjv |kn v`h }y}vhn bdvkehv`h|*

V`h vhj}ikj lhvuhhj v`h ijfiwifxbd} sh|mhsvikj k b|n bjfv`hi| }hj}h k mkjv|kd wh|}x} k|ebjizbvikj} ijm|hb}ije }hj}h ks|ks|ihvb|y kujh|}ìs bjf wbdxh skvhjvibd$ i} b ahy skijv k vhj}ikjij v`h sh|}kjbd fbvb hmk}y}vhn* Iv dhbf} vk bj ijm|hb}ije }hj}h kni}v|x}v$ dbma k bmmkxjvblidivy bjf }x}simikj vkub|f} k|ebjizbvikj}blkxv `ku v`hy b|h mkddhmvije bjf bjbdy}ije fbvb*

M`bsvh|


19/36


M`bsvh|


20/36


21/36


22/36


23/36

M`bsvh| =?]hvvije Sh|ni}}ikj}Lb}hf kj \ie`v}bjf \h}skj}ilidivih}


24/36


25/36


26/36

76`vvs?++uuu*u=*k|e+


27/36


28/36


29/36

M`bsvh| 6?\hmknnhjfbvikj}gk| Bmvikj

V`h sh|}kjbd fbvb hmk}y}vhn i} bv b xjirxh nknhjv k vinh*Sh|}kjbd fbvb |hs|h}hjv} bj hnh|eije b}}hv mdb}} v`bv `b} v`hskvhjvibd vk lh hwh|y liv b} wbdxbldh b} ekdf k| kid* Yhv v`h dbmak |xdh} bjf vkkd} vk exifh v`h v|x}vhf ku k fbvb `b} m|hbvhf}iejigmbjv hb|} bjf mkjv|kwh|}ih} blkxv }hmx|ivy$ s|iwbmy bjfni}x}h k fbvb*

]vbah`kdfh|} bmh hjk|nkx} s|h}}x|h vk fk }knhvìje vk gpv`h}h s|kldhn}* Bv v`h }bnh vinh$ }kdxvikj} jhhf vk uk|a k|bdd}vbah`kdfh|} ij b mk`h|hjv bjf mkns|h`hj}iwh edklbd uby* V`hybd}k jhhf vk |hhmv v`h xjirxh m`b|bmvh|i}vim} k sh|}kjbd fbvb b}bj b}}hv mdb}} v`bv ijm|hb}h} ij wbdxh uiv` x}h$ v`bv mbj lh mksihfijgjivhdy bjf fi}v|ilxvhf edklbddy$ bjf v`bv ijvinbvhdy bhmv} 5 liddikjijfiwifxbd behjv} ij v`h sh|}kjbd fbvb hmk}y}vhn*

Eiwhj v`h nbejivxfh k v`h kssk|vxjivy bjf vb}a$ dhbfh|} |knbm|k}} ekwh|jnhjv$ ijfx}v|y bjf }kmihvy jhhf vk uk|a vkehv`h| vkbmìhwh bj ijmdx}iwh bss|kbm` ij v`h kddkuije uby}?

2* Hjebeh ij b }v|xmvx|hf$ |klx}v fibdkexh vk |h}vk|h v|x}v ij v`hsh|}kjbd fbvb hmk}y}vhn

Fibdkexh nx}v vbah sdbmh bnkje bdd v`h }vbah`kdfh|}$ ijmdxfije v`hijfiwifxbd$ ij k|fh| vk |h}kdwh b `k}v k xjfh|dyije vhj}ikj}* Bv i}}xh?@ku mbj v`h fih|hjv }vbah`kdfh|} |h}vk|h v|x}v bjf m|hbvh wbdxh;

Ij vh|n} k }hmx|ije sh|}kjbd fbvb$ vì} fibdkexh jhhf} vk lhdijahf mdk}hdy uiv` kjekije hk|v} vk bff|h}} mylh| }hmx|ivy* V`hijvh|fhshjfhjv jbvx|h k fbvb nbjbehnhjv bjf }vk|beh |hrxi|h} bmkddblk|bviwh bss|kbm` vk s|kvhmvikj v`h }y}vhn i} kjdy b} }v|kjeb} iv} uhbah}v dija* V`h fibdkexh$ v`h|hk|h$ jhhf} vk kmx} kjh}vbldi}ìje b okijv mknnivnhjv vk edklbd mylh| |h}idihjmh vk exifhijfiwifxbd bjf k|ebjizbvikjbd bmvikj} v`bv ins|kwh }hmx|ivy bjfs|kvhmvikj*56

Ij vh|n} k }hvvije sh|ni}}ikj}$ v`h fibdkexh jhhf} vk |hhmv v`hbmv v`bv v`h ku k fbvb bm|k}} v|bfivikjbd lkxjfb|ih} m|hbvh}wbdxh* Vì} fibdkexh bd}k jhhf} vk xjsbma }hwh|bd k v`h ahy skijv}k vhj}ikj mx||hjvdy bhmvije `ku fih|hjv }vbah`kdfh|} bss|kbm`sh|ni}}ikj}$ ijmdxfije kujh|}ìs bjf s|iwbmy* Iv bd}k jhhf} vkbff|h}} v`h skvhjvibd ni}bdiejnhjv k ijmhjviwh} lhvuhhj fih|hjv}vbah`kdfh|} ij v`h mkddhmvikj bjf x}h k sh|}kjbd fbvb* Lxv v`h

fibdkexh bd}k jhhf} vk lh fhmhjv|bdizhf$ |hhmvije v`h `xjf|hf} k}hsb|bvh$ x}h.}shmigm mkjvhpv} ijwkdwije }vbah`kdfh|} uiv` fih|hjvmxdvx|bd jk|n}$ b} uhdd b} fih|hjv vinh |bnh} k| bmvikj bjffih|hjv sbv`} vk b skvhjvibd }kdxvikj*

I |ie`v} bjf |h}skj}ilidivih} fhshjf kj mkjvhpv$ bjf eiwhj v`h}shhf k m`bjeh bjf edklbd jbvx|h k fbvb ku}$ iv i} figmxdv k|bjy eiwhj |hexdbvk| vk }hv v`h |xdh} k| hwh|y sk}}ildh x}beh k fbvb*Kjh m`bddhjeh uidd lh vk fhvh|nijh `ku vk ijwkdwh v`h ijfiwifxbdij vì} fibdkexh* Iv uidd lh h}}hjvibd vk vbs ijvk mivizhj fhdilh|bvikjnhv`kf} v`bv mbj hhmviwhdy mbvbdy}h ijsxv bjf hjebehnhjv*58 V`hnb|ahvsdbmh$ i bss|ks|ibvhdy }v|xmvx|hf$ mbj bd}k lh v`h `knh k|}xm` b 5.liddikj sh|}kj fibdkexh*

Ly mkjv|b}v$ v`h fibdkexh b|kxjf hj}x|ije bmmkxjvblidivy bjfhjk|mhnhjv k| }hmx|ije fbvb i} diahdy vk lh db|ehdy mkjvhpvijfhshjfhjv* Vì} |hrxi|h} b nxdvi.ijfx}v|y$ edklbd fi}mx}}ikj vkhj}x|h bdd k|ebjizbvikj}$ |heb|fdh}} k }hmvk| k| ijvhjfhf x}h$ vkm|hbvh v|x}v }k v`bv fbvb uidd lh }bh |kn l|hbm` bjf ni}x}h* Bmdhb| jhhf hpi}v} k| bdd }vbah`kdfh|} vk x}h fbvb ij bmmk|fbjmh uiv`v`h be|hhf |ie`v} bjf |h}skj}ilidivih} k| v`h v|x}vhf ku k fbvb* Ijh}vbldi}ìje }xm` nhm`bji}n}$ ekwh|jnhjv `b} b mdhb| |kdh b} v`h|hexdbvk| vk hj}x|h v`bv v`h}h |xdh} `bwh vhhv`$ vk s|kwifh ijmhjviwh}k| }vbah`kdfh|} vk bmv s|ksh|dy$ bjf vk hj}x|h v`bv hjk|mhnhjvnhm`bji}n} b|h b} mkj}i}vhjv bjf ijvh|ksh|bldh b} sk}}ildh bm|k}}ox|i}fimvikj}*

56 ]hh Uk|df Hmkjknim Gk|xn} Sb|vjh|}ìs k| Mylh| \h}idihjmh k| nk|h fhvbid} kj v`hijvh|fhshjfhjv jbvx|h k mylh| }hmx|ivy bjf |h}idihjmh bv `vvs?++uuu*uhk|xn*k|e+mylh|*

58 Gk| }knh }xeeh}vikj} blkxv ku vì} nie`v lh hb}ildh$ }hh `vvs?++uuu*ifhjvivyuknbj*jhv+ij}ie`v.k|.ekwh|jbjmh*


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=3 \hv`ijaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v


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=2\hvìjaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v

M`bsvh| 6? \hmknnhjfbvikj} k| Bmvikj

=* H}vbldi}` jhu nkfhd} k ekwh|jbjmh k| mkddhmviwh bmvikj

Bdd v`h }vbah`kdfh|} ij v`h hmk}y}vhn bmh b m`bddhjeh kxjs|hmhfhjvhf }izh$ }shhf bjf mknsdhpivy* \xdh} bjf jk|n}m`bjeh b}vh| ij b `ysh|mkjjhmvhf uk|df v`bj v|bfivikjbd |xdh.}hvvije bss|kbm`h} mbj ahhs xs uiv`* ]kdxvikj} v`bv kmx} kj}shmigm mkjvhpv} uidd e|ku kxvfbvhf |bsifdy b} v`k}h mkjvhpv}m`bjeh* B xjfbnhjvbddy jhu bss|kbm` vk ekwh|jbjmh uidd lh|hrxi|hf$ kjh v`bv mbj m|hbvh |xdh} v`bv b|h lkv` |klx}v hjkxe` vklh hjk|mhbldh bjf hpildh hjkxe` vk bmmknnkfbvh mkjvhpvxbdfih|hjmh}*

B} iv hwkdwh}$ v`h `ysh|mkjjhmvhf sh|}kjbd fbvb hmk}y}vhn}xeeh}v} fih|hjv |kdh} k| }vbah`kdfh|} vk lxidf bmmkxjvblidivy}y}vhn} bjf h}vbldi}` jk|n} bjf |xdh} k| v`h ku k fbvb uivìjv`h}h jhu bjf hwkdwije ekwh|jbjmh nkfhd}?

Skdimy.nbah|} bjf |hexdbvk|} }`kxdf bwkif v`h s|h}}x|h vksxv k|ub|f kjh.}izh.gv}.bdd }kdxvikj} v`bv nby xjijvhjvikjbddydkma fkuj v`h ku k fbvb |bv`h| v`bj hjmkx|beh v`h v|x}vhf}`b|ije bjf x}h k fbvb vk m|hbvh wbdxh* V`hy jhhf vk uk|a uiv`lx}ijh}}h}$ miwid }kmihvy bjf ijfiwifxbd} vk hj}x|h nhm`bji}n} b|hh}vbldi}`hf k| v`h v|x}vhf ku k fbvb* Ij v`bv uby$ v`hy }`kxdfexifh v`h fhwhdksnhjv k nhm`bji}n} v`bv hjmkx|beh v`h sk}iviwhx}h} k sh|}kjbd fbvb uìdh s|hwhjvije v`h lbf$ v`h|hly ijm|hb}ijev|x}v bnkje bdd }vbah`kdfh|}* Ij bffivikj$ v`hy bd}k jhhf vk kmx}kj lxidfije v`h mkjfivikj} v`bv mbj lh}v k}vh| v|x}v bjf ijjkwbvikjij v`h sh|}kjbd fbvb hmk}y}vhn* V`hy jhhf vk kmx} kj fhgjijebmmkxjvblidivy }y}vhn} uiv` |hbd vhhv` v`bv `kdf k|ebjizbvikj}|h}skj}ildh k| bss|ks|ibvhdy }hmx|ije sh|}kjbd fbvb vk s|hwhjvl|hbm` bjf ni}x}h$ b} uhdd b} k| hj}x|ije bdd }vbah`kdfh|} x}h

fbvb ij uby} v`bv b|h mkj}i}vhjv uiv` be|hhf xskj |ie`v} bjf|h}skj}ilidivih}*

K|ebjizbvikj}$ u`hv`h| v`hy b|h mknnh|mibd lx}ijh}}h}$ jkv.k|.s|kgv} k| ekwh|jnhjv}$ jhhf vk vbah |h}skj}ilidivy bv v`h nk}v}hjik| dhbfh|}ìs dhwhd* V`h kmx} jhhf} vk lh kj ijm|hb}ijebmmkxjvblidivy k| }vhub|fije fbvb bebij}v l|hbm` bjf ni}x}h$b} uhdd b} k| }vhub|fije v`h x}h k sh|}kjbd fbvb ij bmmk|fbjmhuiv` be|hhf xskj |xdh} bjf sh|ni}}ikj}* V`hy bd}k jhhf vkhjmkx|beh kv`h| k|ebjizbvikj} ij v`hi| }xssdy m`bij} vk }inidb|dyhj}x|h v`bv fbvb mbj ku ij b v|x}vhf uby xjfh| v`h exifbjmhk edklbddy be|hhf s|ijmisdh}* K|ebjizbvikj} jhhf vk hnl|bmh v`hjkvikj k |ie`v} bjf |h}skj}ilidivih} k| v`h v|x}vhf ku k fbvb*V`hy bd}k jhhf vk ins|kwh v`hi| kuj hjebehnhjv uiv` ijfiwifxbd}

mknnxjimbvije nk|h hhmviwhdy blkxv `ku fbvb i} lhije x}hf$}hhaije mkj}hjv ij v|xdy ijk|nhf uby}$ bjf ijjkwbvije vk m|hbvhjhu lx}ijh}} nkfhd} v`bv m|hbvh sh|ni}}ikjhf ku} k sh|}kjbdfbvb*

Ijfiwifxbd} jhhf vk lhmknh nk|h hnskuh|hf bmvk|} ij v`hhmk}y}vhn bjf vbah nk|h mkjv|kd kwh| `ku fbvb blkxv v`hn i}x}hf* V`hy mbj bd}k |hhmv kj v`h mkddhmviwh wbdxh v`bv i} lhijeehjh|bvhf |kn v`hi| sh|}kjbd fbvb b} v`hy nbah fhmi}ikj} blkxv`ku nxm` vk }`b|h* V`hy jhhf vk hjebeh nk|h s|kbmviwhdy uiv`k|ebjizbvikj} v`bv `kdf fbvb blkxv v`hn bjf fhnbjf nk|hbmmkxjvblidivy blkxv `ku fbvb i} x}hf*

6* H}vbldi}` diwije dbl}

Eiwhj v`h }shhf k m`bjeh bjf v`h fhmhjv|bdizhf jbvx|h kv`h sh|}kjbd fbvb hmk}y}vhn$ }vbah`kdfh|} ukxdf lhjhgv |knnhm`bji}n} k| }`b|ije bjf mkk|fijbvije gjfije} |kn v`h nbjy|hbd.uk|df sidkv} binije vk }v|iah b lbdbjmh lhvuhhj s|kvhmvije

ijfiwifxbd s|iwbmy bjf xjdkmaije wbdxh v`|kxe` v`h v|x}vhf ku ksh|}kjbd fbvb*

V`h mkjvhpvxbd bss|kbm` vk h}vbldi}ìje |ie v} bjf |h}skj}ilidivih}uidd jkv lh fhwhdkshf ij kjh }vhs* V`h kjdy uby }vbah`kdfh|}uidd h}vbldi}` hhmviwh bss|kbm`h} i} v`|kxe` v|ibd} v`bv gex|h kxvu`bv uk|a} bjf u`bv fkh} jkv ij v`h |hbd uk|df* Gk| ij}vbjmh$ bjhhf hpi}v} k| hpsh|v} vk mknh vkehv`h| vk `hds hdinijbvh hpi}vijevhm`jimbd m`kah skijv} b} v`hy }mbdh sh|}kjbd fbvb }kdxvikj}$ }xm`b} h}vbldi}ìje }bnsdh vh|n} k }h|wimh k| mknnh|mibd hjvivih} v`bvmkxdf lh mkddhmviwhdy bfksvhf*

Ij bffivikj$ dhb|jije dbl} mbj mkjjhmv |hdhwbjv ijfx}v|y s|bmvivikjh|}bjf |hexdbvk|}$ fhsdky mkjmhsv} bv jbvikjbd }mbdh$ bjf m|hbvhmkddblk|bviwh |hbd.vinh hhflbma dkks} v`bv |hhmv vhm`jkdkeimbdm`bjeh bjf v`h |hbd dih lh`bwikx| k fih|hjv }vbah`kdfh|}*Gk| hpbnsdh$ Uhrbyb ij v`h Xjivhf B|bl Hni|bvh} i} b jbvikjbd

s|ke|bnnh binhf bv ins|kwije v`h `hbdv` k v`h mkxjv|y}


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==\hvìjaije Sh|}kjbd Fbvb? ]v|hjev`hjije V|x}v

V`h ijfiwifxbd mdima} vk wihu mkjvhjv kj b sxldi}`h|} uhl}ivh*Ij fkije }k$ fbvb blkxv v`h wihu bjf ijk|nbvikj blkxv v`h bfijwhjvk|y bwbidbldh ij v`bv wihuije bmv i} bwbidbldh vk b nb|ahvh|u`k sdbmh} b nh}}beh bf) kj v`h sbeh$ uìm` i} wihuhf ly v`hijfiwifxbd*

Sh|}xbfhf ly v`h bf$ v`h ijfiwifxbd ekh} vk b |hvbid }vk|hbfwh|vi}hf* Ij fkije }k$ v`hy lhmknh }xlohmv vk v`h vh|n} k x}hsxv k|ub|f ly v`h }ivh$ bjf v`h fbvb |kn v`h mdima i} }hjv k vk bjbee|hebvh fbvb }hv l|kah|* X}ije v`h mdima fbvb vysh k s`kjh$ ISbff|h}}$ hvm*)$ v`h fbvb l|kah| }`b|h} uiv` v`h |hvbidh| b s|kgdh kv`h x}h|* V`h |hvbidh| v`hj x}h} vì} ijk|nbvikj vk bfbsv v`h kh| ivnbah} vk v`h x}h|*

V`h ijfiwifxbd diah} v`h kh| bjf sdbmh} bj k|fh| k| bj ivhn v`bv|hrxi|h} b s|kk k bj bvv|ilxvh$ }xm` b} lhije b }vxfhjv ij b }m`kkd$k| lhije kwh| v`h beh k 29* V`h ijfiwifxbd nx}v ek vk bj bvv|ilxvhwh|igh| vk ehv s|kk k bvv|ilxvh bjf v`hy b|h bd}k eiwhj hpsdimiv k|insdimiv x}h |ie`v})* V`hy v`hj }`b|h vì} s|kk k bvv|ilxvh uiv` v`h|hvbidh|* Bdvh|jbviwhdy$ v`h x}h| nie`v m`kk}h vk b}a v`h bvv|ilxvh

wh|igh| vk vhdd v`h |hvbidh| fi|hmvdy blkxv v`hi| }vbvx}$ bjf$ ij b jkj.x}h| mhjv|im wh|}ikj k vì}$ v`h |hvbidh| mkxdf b}a k| bvv|ilxvh}) |knv`h s|kwifh| uiv`kxv v`h ijfiwifxbd} mkj}hjv k| bub|hjh}}*

V`h |hvbidh| bd}k |hrxi|h} b wbdif jhvuk|a hjf.skijv? b s`kjhjxnlh| k| h.nbid bff|h}} ly uìm` vk mkjvbmv v`h ijfiwifxbd* V`hy|hrxh}v vì} |kn v`h ijfiwifxbd bjf }hjf b nh}}beh vk v`h bff|h}}b}aije k| mkjg|nbvikj*

Jku v`h |hvbidh| i} |hbfy vk m`b|eh v`h ijfiwifxbd x}ije b sbynhjvs|kmh}}k|* Kjmh v`h v|bj}bmvikj ekh} v`|kxe`$ v`h ijfiwifxbd|hmhiwh} v`h ivhn v`hy k|fh|hf*

V`h fbvb v|bid} |kn v`h v|bj}bmvikj mkjvijxh v`h |hvbidh| `b}

b fbvb }hv k v|bj}bmvikj}$ uìm` iv }hdd} vk b fbvb l|kah|* V`hsbynhjv s|kmh}}k| bd}k `b} fbvb$ bjf iv vkk }hdd} iv vk v`h fbvbl|kah|* Jkvh v`bv v`h fbvb l|kah| `b} jk fi|hmv |hdbvikj}ìs vk v`hijfiwifxbd u`k}h }shmigm fbvb i} mkjvbijhf uivìj v`h fbvb }hv bjf}`b|hf uiv` v`h l|kah|*

V`h |hvbidh| ubjv} bj bjbdy}i} k v`hi| fbvb bjf ekh} vk b mknsbjyv`bv mbj s|kwifh v`bv }shmigm }h|wimh* V`h fbvb bjbdyvim} mknsbjyx}h} fbvb |kn v`h fbvb l|kah| vk `hds ij iv} bjbdy}i}*

V`h nb|ahvh| u`k i} v|yije vk gjf nk|h ijk|nbvikj blkxv u`k vkvb|ehv vbs} v`h }h|wimh} k v`h fbvb l|kah| bjf bee|hebvk|* V`hu`kdh nbs ekh} xdd mi|mdh u`hj vì} fbvb i} x}hf vk }`bsh v`h bf}v`h ijfiwifxbd }hh}u`hj `h k| }`h ekh} vk v`h sxldi}`h|} uhl}ivh*

/ Vì} lxidf} kj b }xlni}}ikj vk v`h GVM? `vvs?++uuu*vm*ekw+lms+uk|a}`ks}+s|iwbmy|kxjfvbldh}+ sh|}kjbdFbvbHmk}y}vhn*sf$ bjfv`h e|bsìm |hs|h}hjvbvikj k v`h fi}sdby bjf bfwh|vi}ije ijfx}v|yly DXNBSb|vjh|}? `vvs?++uuu*dxnbsb|vjh|}*mkn+|h}kx|mh.mhjvh|+dxnb}mbsh}.

WEF IT Rethinking Personal Data Report 2012

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