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SUSTAINABLITY & DESIGN @ DAVOS

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Hannah Jones,Vice-President,Corporate Responsibility,Nike, USA

Amarnath ShawShreya SardaAvinash Rajagopal

Prof. M P RanjanPraveen NaharNeeti Kailas

Paul Bulcke,Chie Executive Ofcer,Nestlè,Switzerland

Mark G. Parker,Chie Executive Ofcer,Nike, USA

PROFESSIONALSParth Suthar

Pro. M P RanjanMr. Praveen NaharMr. Dinesh SharmaMr. Dinesh KorjanMr. Jogi PanghaalMs. Suchitra Seth

Mindy S. Lubber,President,CERES, USA

Aron Cramer,President & Chie Executive Ofcer,Business or Social Responsibility(BSR), USA

STUDENTSSimran Dhaliwal

Sowmya MenonNeha MandlikKanika BhardwajZinal PatelGaurav BhushanNeha YadavVikram Jolly

STUDENTSJoti Rani Rajput

GuruprasadPriyadarshinee MohapatraSanmitra ChitteAnand SabooMridhu MehtaPragya MishraVishnu Priya

Ricardo YoungSilva,President,Ethos Institute,Brazil

STUDENTSAmarnath Shaw

Amit ChordiyaMahaan GhoseNidhi RajoraAvinash RajagopalBrajendra Nandan PandaPoorva KelkarRahul Deshpande

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Retail & Consumer Group Industries,Discussions in progress,Posters in background

NID team at India Economic Summit at New Delhi, 15th Nov 2008

Digital artworks o poster available as pd at http://www.designorindia.com

Participants at NID Workshop : 26 & 27 December 2008

Participants o Poster Visualising Team : 1st to 20th January 20 09

Vishnupriya NarayananAnand SabooMahaan Ghose

VISUALISING SUSTAINABILITY | DAVOS 2009

Sustainability for Tomorrow's Consumers: India Innovation Charette : was organised on the 15th November 2008 at New Delhi as part o the IndiaEconomic Summit 2009 under the auspices o the World Economic Forum. 

The Charette consisted o mixed groups o business executives, sustainabilityexperts, social entrepreneurs, designers and design students, all working

together to build on the three pillars which defne the initiative were proposed bythe World Economic Forum team headed by Marcello Mastioni :

A. Business Case or SustainabilityB. Innovation or Tomorrow’s Business

C. Building the Framework Conditions

The day long discussions and workshop sessions at the Design Charette at New

Delhi saw six key themes emerge:

1. ENGAGE CONSUMERS: co-create and close the loop

2. Move rom stu to VALUE BUSINESS MODELS: consume right, not less3. Embrace OPEN SOURCED innovation: leverage copy let

4. INTEGRATE to deliver innovation: collaborate along the value chain5. REDEFINE THE CORE: meta-morph and reinvent

6. Leverage EMERGING TECHNOLOGY: put science at work

The making o the Sustainability Posters or World Economic Forum at Davos 2009

In order to take these themes orward, the National Institute o Design (NID) conducted a two day workshop, Visualising Sustainability forDavos 2009 and the same was organised on the 26th and 27th o December 2008, where six multidisciplinary teams o design students, aculty,

and invited experts explored these six themes, in order to create detailed concepts within each o these broad rameworks.

The outcomes o this workshop was urther developed by a core team o three aculty and sixstudents at NID so that these could be presented at the Sustainability for Tomorrow'sConsumers Governors Meeting Session, on the 30 January 2009 where CEO’s o major global

corporations would use these posters. What emerged was a set o fve posters that drew on thesix key themes that were proposed earlier in consultation with the World Economic Forum

organisers through online and telephonic discussions while the core team developed theconcepts and visualised the specifc themes at the NID, Ahmedabad.

Ron Gonen,Chie Executive Ofcer & Co-Founder,RecycleBank, USA

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Organic and Recyclable

 Thin veneers of bamboo are converted into part y plate and container

which can be organically recycled.Bamboo is fast growing natural material with excellent carbonsequestration capabilities.

http://www.bambuhome.com/

Bambo Home Products

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Digital Car SharingZipcar

Zipcar and Flexcar are examples of a product being made into aservice—i.e. people pay to use a service (use of a car) instead of 

buying the product (the car itself).Zipcar claims to reduce car usage by individuals by as much as 50%and also that one Zipcar replaces 7-10 privately owned cars, givingpeople the option to share cars instead of everyone buying and

using their own.

http://www. zipcar.com

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Redening SanitationSulabh International

Since 1970, Bindheshwar Pathak’s Sulabh International has worked to

liberate India’s human waste scavengers by employing low-cost, safe

sanitation technology.

Sulabh has built a commercially viable business model with a signicant

development impact. It has installed more than 1.4 million household toilets,

and it maintains more than 6,500 public pay-per-use facilities. Its technology

has freed 60,000 people from life as a scavenger.

http://www.sulabhinternational.org

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Women PowerMahila Gramudyog Lijjat Papad

Lijjat is more than just a household name for 'papad' (India's mostpopular roasted snack).

 This women’s cooperative started with a modest loan of Rs 80 and

now has annual saleThis exceeding Rs 3.1 billion by innovating anunconventional supply chain.

http://lijjat.com