Weekly Training Session – Set The Stage From The Outside In

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Weekly Training Session – Set The Stage From The Outside

InFrom the outside to the inside, make yourself and your Open House

unforgettable!You only have one chance to make

a first impression


What are you selling at your Open House?

• The house• Weichert’s Value

Story• YOURSELF!

Set the expectation of professional service!


Begin with your signs• Are the signs clean and

intact?• Are all old ribbons removed?• Are the balloons fully

inflated?• Are signs positioned so they

are easy to see and read?• Do they point the way to the

property?• Do you use a minimum of 8?


Entice the visitor at the front door

• Place a bouquet of balloons on the mailbox

• Clear the yard and walk• Brighten the porch with

a Welcome mat• Add a potted plant by

the entry for color• Hang a large yellow

bow on the front door

How will visitors remember you?


Once inside, appeal to all five senses

SightSound

Taste

TouchSmell

Open windows or potpourri

Dining table set with linens

Giveaways Music playingBottled water


How do you set the stage for a memorable Open House?

• Break into groups of three• Work as a group to identify a list of

things you can do to appeal to visitors’ five senses so they remember you

• Come up with as diverse a list as possible

• You will have five minutes to work in your group

• Share with the whole group for five minutes


*Prep for This Week’s Session*Notes/Preparation for Managers:• Review the slides before the session.• This session features a Sales Associate success story.• Slides 3-7 include automatic animation and audio so speakers are

required.• Slide 8 prepare to conduct a group activity and discussion.

*Delete this slide before presenting *


Example provided by:

Judy Glazer

Potomac Office

The Perfect Open House


Open Houses are a great way to get listings! Many

neighbors come in to compare homes and “interview” you

as a listing agent.

I engage people as much as possible, making it fun and

memorable – a real event.


My experience with grand opening events from a previous career life is

what makes my Open Houses stand out.

Each Open House has a theme, which I carry throughout the entire Open

House experience – much like “campaign” events in stores.


For an Open House around election time. I placed flags on my

signs leading up to the house.

Sign in sheets were ballots.

My nametag had an election slogan.

I met a seller there – he couldn’t wait to see what theme I would

use for his house.


Goodie bags are essential! Place a label on each bag with your

information.

Nobody gets a bag unless I get their contact information.

A personalized bottle of water is always a big hit!

In the bag place all the information you want the visitor to have – tax and

financing information, etc.


Three key things to remember:

Know the property.

Do your homework.

SMILE!!!


Sharing and Call to Action

• Use one new idea from our list as you stage and plan an Open House

• Report back next week on how it went

Stand out from the rest

Make yourself memorable!


Sample dialogue for getting the date

Hello, Jane, this is Jackie from Weichert, Realtors. We met yesterday at the Open House on Oak Lane. Your children seemed to enjoy the balloons! I hope you find the calendar magnet useful. I went back to the office, and located several properties that seem to fit what you’re looking for. Would you be available to meet tomorrow at 6 – or is Thursday at 4 better?


Log On* and take the THREE Open House courses

•Preparing for a Successful Open House

•Conducting an Effective Open House

•Open House Follow Up*www.WeichertOne.com and Weichert University

Weekly Training Session – Set The Stage From The Outside In

Documents

Transcript of Weekly Training Session – Set The Stage From The Outside In