Weekly Promo Update by Fung Global Retail Tech August … Promo Update... · 4deborah weinswig,...
Transcript of Weekly Promo Update by Fung Global Retail Tech August … Promo Update... · 4deborah weinswig,...
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WeekofAugust7,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WHAT’S INSIDE
WEEK OF
August 7, 2016
• Bloomingdale’sispromotingmoreitemsthisweekthanitdidduringthesameweeklastyear.Thisweek’s16-hour,online-onlysalefocusesonmorecategories,includinghomeandjewelry,whileitfocusedonlyonkids’styleslastyear.
• JCPenneyisrunningfewerpromotionsthanitdidduringthisweeklastyear.Theretailerispromoting10newdealseverydayforsixdays.Lastyear,itranmoresales,whichincludedhomeandback-to-schoolpromotions.
• Kohl’sisofferingalonger-runningKohl’sChargepromotionthanitdidduringthisweeklastyear.Thisyear,forthefirsttimeever,theretailerisalsopromotingaConversesale.
• Thisweek,Macy’sisrunningpromotionalsalescomparabletolastyear’s.However,theretailerisnotfocusingonback-to-schoolsalesthisyear.
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WeekofAugust7,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
US PROMO YOY HIGHLIGHTS RETAILER 2016 2015
GOLDMEDALSAVINGS
• Thisweek,CVSisofferingsalesonsoftdrinksandbottledwater.Householditemssuchaspapertowelsanddetergentsarealsoonsale.
• Ayearago,CVSranasaleonhealthproducts,includingfishoilandcalciumcapsules.TheretaileralsopromotedL’Oréal,RevlonandMaybellinecosmetics.
BACK-TO-SCHOOLSALE
• Thisweek,Kmartispromotingaback-to-schoolsaleonnotebooks,pencils,characterbackpacksandkids’footwear.Theretailerisalsoofferingsalesonsuncareproducts,bathtowelsandsoftdrinks.
• Lastyear,Kmartofferedasimilarback-to-schoolsaleonnotebooks,pencils,fashionbackpacks,familyathleticfootwear,andjuniors’andyoungmen’sgraphictees.Theretaileralsopromotedbedpillows,detergentandbottledwater.
CRAZYCOOL• Thisweek,Targetisrunningasaleof
upto30%offonallkids’size4–16apparelandselectedbackpacks.
• Lastyearduringthisweek,Targetofferedaback-to-schoolsalethatfeaturednotebooks,notepads,markers,pencilsandgluesticks.
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WeekofAugust7,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WEEKLY US YOY COMPARISON RETAILER 2016 2015
• 16Hours:Online-OnlySaleo 50%–80%offselectedhomeitemsand
luggage,featuringCuisinart,HudsonPark,Delseyandmore
o 40%–75%offfinejewelryinselectedstylesfromRobertoCoin,Bloomingdale’sOwnandmore
• 7-DayIn-Store-OnlySaleo 25%–50%offselectedsummerstyleso Extra40%offgreenticketreducedandred
ticketclearance• 7-DayOnlineandIn-StoreSaleo $25offwithpurchaseof$150–$249.99o $50offwithpurchaseof$250–$499.99
• 18-DayOnlineandIn-StoreHomeSaleo 20%–60%offselecteditems
• SummerSaleo Extra50%offpermanentlyreduced
items• 16Hours:Online-OnlySale
o 50%–70%offselectedkids’styles
• 3-DayOnlineandIn-StoreSaleo Extra30%offwithJCPenneycreditcardo Extra25%offwithanyothermethodof
paymento Extra15%offselectedwatches,optical,
portraitandelectrics/electronicso Extra10%offselectedmajorappliances
• 6-DayOnline-OnlySummerSaleo 10newdealseveryday
• 3-DayBack-to-SchoolSaleo Extra25%offonlineordersover$100
withJCPenneycreditcardo Extra20%offonlineorderswithany
othermethodofpaymento Extra20%offonlineandin-storewith
JCPenneycreditcardo Extra10%offonlineandin-store
watches,salonproducts,furniture,mattresses,andcustomblindsandshades
o 40%–50%offjuniors’uniforms,juniors’plusuniforms,guys’Arizonajeansandkids’Arizonajeans
o 20%–50%offbackpacks• HomeSale
o 30%–50%offhomecollections,bath,kitchen,diningandrugs
o 40%–50%offwindow,luggage,furnitureandmattresses
o 10%–15%offbabyfurniture• 4-DayOnlineandIn-StorePromotion
o Extra10%offwatches,salonproducts,furniture,mattressesandcustomblindsandshades
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WeekofAugust7,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
• 9-DayPromotiono Extra30%,20%or15%offwhenKohl’s
Chargeisusedoropenedo $10forevery$50spent
• 7-DayNikeSaleo 25%offselectedstyles
• 7-DayConverseSaleo 25%offselectedstyles
• 2-DayBonusBuyso 40%–50%offtopsandbottomsfor
womeno 50%–60%offpolosandshirtsformen,
bedpillows,andmattresspadso 20%–50%offathleticshoesandsmall
applianceso 35%–50%offcharacterbeddingandbath
• 10-DayPromotiono $10offback-to-schoolpurchaseof$40or
moreo $10offintimatespurchaseof$40ormore
• 1-DaySaleo 50%offspecialsinallcategories
• JeansSaleo 50%offjeans
• SchoolSaleo 50%offteesandtanksforwomenand
women’spluso 50%offJumpingBeanstopsandbottoms
forkidso 50%offshoeso 50%offbackpacks
• 4-DayOnlineandIn-StorePromotiono 20%offpromocode
• 18-DayPromotiono $10offkids’apparelandshoe
purchaseof$30ormore• 4-DayOnline-OnlyPromotion
o Extra20%offpromocode• 4-DayOnline-OnlyBack-to-SchoolSale
o Newdealsaddedeverydayo $8.99andundergraphicteesforkidso 40%offPumagymclothesforkidso 10%–40%offteamapparelforyoung
men• WeeklySale
o 40%–50%offcomfortersetsandquilts
o 30%–50%offgraphictees,topsandbottomsforjuniors
o 25%–50%offapparelforwomeno 40%offDisneyapparelbyJumping
Beansforgirls4–6Xandtoddlerso 15%–50%offdress,casualand
athleticshoesforkidso 15%–50%offcookwareandkitchen
prep• 4-DayOnline-OnlySale
o Extra15%offallfurniture,décor,storageandorganization
• 3-DayOnline-OnlyGolfApparelSaleo Extra20%offmen’sandwomen’sgolf
apparel• NCAAMerchandiseSale
o 10%–30%offNCAAmerchandise• 1-DaySale
o 30%,20%or15%offwhenKohl’sChargeisused
• 13-DayOnlineandIn-StorePromotiono $10offintimatespurchaseof$40or
moreo $10offjuniors’andyoungmen’s
appareloraccessoriesandhandbagpurchaseof$30ormore
o $10offkids’apparelandshoepurchaseof$30ormore
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WeekofAugust7,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
• 1-DaySaleo Extra20%,15%or10%offselected
departmentso 25%–50%offwomen’sdresseso 50%–60%offmen’sdesignersuitingo Extra30%offwomen’sclearanceshoeso 35%–55%offandextra20%offjewelryo 30%–50%offhome
• 7-DayNikeSaleo 25%offselectedstyles
• 5-DayFashionSaleo 25%offpurchaseof$75ormore
• 5-DaySpecialso $899diamondringso $399blacksapphirenecklaceo $99alldiamondpendantnecklaceso 30%offandextra15%offmixersand
attachmentso 60%off9-pc.and10-pc.comfortersetso 60%offdowncomforters
• WeeklySaleo 30%–50%offandextra15%offhomeo 35%–55%offandextra20%offjewelryo 25%–40%offandextrasavingson
women’sdresseso 50%–75%offandextrasavingson
women’sswimwearo 25%–50%offandextrasavingsonmen’s
clothingo Kids’T-shirtsstartingat$7.99
• LancômePromotiono Free7-pc.giftwith$35Lancômepurchase
• 2-DayClearanceo Extra20%,15%or10%offhomeand
selecteddepartments• 3-DayHomeSale
o 20%–50%offselectedstyles• Back-to-SchoolSale
o Extra20%offregular,saleandclearanceclothingforjuniors,guysandkids
o Extra15%offsaleandclearanceshoesforjuniorsandguys
• 13-DayFurnitureandMattressesSaleo Extra10%offsaleprices
• Online-OnlyBeautyPromotiono Freesampletriowith$75online
beautypurchaseo Freeovernightbagwith$95online
fragrancepurchase• FineJewelrySale
o 30%–50%offplusanextra15%off• Levi’sJeansSale
o $39.99andunderLevi’sjeans• Women’sShoeSale
o $29.99–$39.99women’sshoes• SwimwearSale
o 50%–75%offselectedstyles• HomeSale
o 20%–50%offselectedstyles• Men’sPrivateSaleandClearance
o Extra25%offregular,saleorclearancepurchaseof$75ormore
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WeekofAugust7,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant
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