Weekly Monitoring & Recommendations_VBHC May 14
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Transcript of Weekly Monitoring & Recommendations_VBHC May 14
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Last weeks discussion points, recommendations and status
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Task
Approval from VBHC onFacebook Image post
Restructure the landingpage of choose yourhome frame
Focus more onFacebook & alsoupdate I am social layer
Headings of the slidesshould be data specific
Create a flow charttemplate for Leadnurturing
Mumbai campaign kickoff
Status
In progress
In progress
In Progress
Done
Done
In progress
Owner
Jugular
Jugular + inputs from
VBHC
Jugular
Jugular
Jugular
VBHC
Minutes and next week priorities-Feb 13, 2013
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Weekly search and usability observations, recommendations
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Creative Usability
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VBHC on Google Chrome Webstore
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Analytical Usability
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Hyperlink call & Myhome numbers
Make theconstruction tech,sustainability etc
tabs user friendly &add CTA
Price tags running
scroller on thehome page
observations
suggestions
implementations
Website Observations & Suggestions
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Heat Map Analytics - Home May 01- May 07, 2013
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Heat Map Analytics - Bangalore May 08- May 14, 2013
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Heat Map Analytics - Chennai May 08- May 14, 2013
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Heat Map Analytics - Mumbai May 08- May 14, 2013
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Heat Map Analytics - NCR May 08- May 14, 2013
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Content Drill Down
Top landing page breakup ---------->
May 08- May 14, 2013
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Organic Search Observations and recommendations
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Generic SEO Keywords with Conversion to
Optimized Keywords Correlation
24-Apr-13 01-May-13 08-May-13
30-Apr-13 07-May-13 14-May-13
#N/A #N/A #N/A
#N/A #N/A #N/A
#N/A #N/A #N/A
#N/A #N/A #N/A
#N/A #N/A #N/A
#N/A #N/A #N/A
#N/A #N/A #N/A
#N/A affordable housing in bangalore #N/A
affordable housing bangalore #N/A #N/A
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Top 10 Keywords with Conversion24-Apr-13 01-May-13 08-May-13
30-Apr-13 07-May-13 14-May-13
vbhc value and budget housing corporation vbhclow cost housing bangalore vbhc bangalore flat sale flats in palghar
palghar projects vbhc palghar
value and budget housing
corporation vbhc india pvt ltd vaibhav budget housing
value and budget housing
corporation pvt ltd vbhc vbhc is coming up with a township vbhc bangalore
vbhc bangalore vbhc kengeri bangalore vbhc electronic city
vbhc electronic city vbhc pvt ltd vbhc kengeri
vbhc.com vbhc vaibhav palghar vbhc neemrana
? tata housing vasind 1 bhk budget builders in bangalore vbhc palghar
"vbhc vaibhava", bangalore 1 bhk budget flats in bangalore 1 bhk apartment near itpl bangalore
Keyword Visits
My
VBHC -
Register
Contact
Suppliers
Contact
Landowners
Contact
Custom
ers
Goal
Comple
tions
Total 431 0 0 0 10 10
Variance with LastWeek 51.76% #DIV/0! -100.00% #DIV/0! 66.67% 0.00%
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Top 10 Generic Keywords with
Conversion
24-Apr-13 01-May-13 08-May-13
30-Apr-13 07-May-13 14-May-13
low cost housing bangalore
value and budget housing
corporation flats in palghar
palghar projects
1 bhk budget builders in
bangalore palghar
value and budget housingcorporation 1 bhk budget flats in bangalore vaibhav budget housing
? tata housing vasind 2 bhk home structure map
1 bhk apartment near itpl
bangalore
15 lakha to 20 lakha
appartments in chandapura
bangalore
affordable apartments in
bangalore
1 bhk budjet residential flat in
japiur
15 lakhs apartments nearelectronic city in bangalore
by vbh devlopers affordable flats in bangalore
1 bhk flat for rs. 25 lakhs at link
road borivali west we highway
2 bhk flat in bangalore vbhs
affordable home builders
tamilnadu 1 bhk flat for sale in bangalore
address of bhc vaibhav
palghar affordable homes in bangalore
1 bhk flat for sale in santacruz
east
affordable housing bangalore affordable house in bangalore
1 bhk flat in kamna gaziabad
sector 1 for sale
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Top 10 Landing Pages24-Apr-13 01-May-13 08-May-13
30-Apr-13 07-May-13 14-May-13
/ / /
/suppliers /choose-your-home/mumbai /choose-your-home/bangalore
/choose-your-home/mumbai /buy-a-home /choose-your-home/mumbai
/choose-your-home/mumbai/palghar
/choose-your-
home/bangalore/anekal/testimonials
/choose-your-
home/bangalore/kengeri/specificatio
ns-a-amenities
/buy-a-home
/choose-your-
home/bangalore/kengeri/specifications
-a-amenities /contact-us
/choose-your-home/bangalore/anekal/testimonials /choose-your-home/mumbai/palghar /customers?msg=1
/choose-your-
home/bangalore/kengeri/location-map /choose-your-home/ncr/my-vbhc/construction-
updates/bangalore/anekal
/contact-us /contact-us /my-vbhc/dashboard
/contact-us/locate-us
/index.php/component/user/?task=acti
vate&activation=7c274f385796464ebe
9fd037f1edf01a
/my-
vbhc/dashboard/search/browse?filter
=lzseepgeki&sort=online&start=420
/contact-us/plan-a-site-visit/show-location/3-
mumbai-palghar/1371
/index.php/component/user/?task=acti
vate&activation=e2363e2c2251580adb
27dfa3b1d4e7a5 /thankyou
Landing Page Visits
My VBHC -
Register Contact Suppliers
Contact
Landowners
Contact
Customers
Goal
Completions
Total 2,291 0 1 2 14 19
Variane withLast Week 11.21% #DIV/0! -88.89% 100.00% -22.22% -40.63%
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Keywords-Current Weeks Performance with Quarters weekly average
*New Performer
Variance with Quaterly Average
Keyword Visits
Unique
Visitors Avg. Visit Duration % New Visits Bounce Rate
vbhc 0% 0% 0% 0% 0%
vbhc bangalore 0% 0% 0% 0% 0%
vbhc palghar 0% 0% 0% 0% 0%
value and budget housing corporation 0% 0% 0% 0% 0%
www.vbhc.com -31% -33% 2% -13% 44%
vbhc bhiwadi -28% -38% -13% -8% -54%
vbhc.com 0% 0% 0% 0% 0%
vbhc kengeri 100% 140% 13% 25% 50%
vbhc vaibhava 0% 0% 0% 0% 0%
vbhc electronic city 200% 233% -45% 100% -67%
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Landing Page-Current Weeks Performance with Quarters weekly average
*New Performer
Variance with Quaterly Average
Landing Page Visits Unique Visitors
Avg. Visit
Duration
% New
Visits
Bounce
Rate
/ 0% 0% 0% 0% 0%
/choose-your-home/mumbai -13% -15% 25% 8% -23%
/vbhc-media -36% -35% -34% -14% 242%
/contact-us -2% -7% -4% -8% 236%
/choose-your-home/bangalore 89% 102% -6% 2% 14%
/choose-your-home/bangalore/kengeri 94% 100% -14% 81% -2%
/campaigns/projectsummary/ 1807% 1621% -55% 67% 31%
/choose-your-home/bangalore/kengeri/specifications-a-
amenities 342% 586% 87% 179% -82%
/vbhc-media/perspectives/categories/listings/nurture-
nature 500% 560% 491% -21% -57%
/choose-your-home/bangalore/kengeri/choice-of-
homes 0% 0% 0% 0% 0%
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Sector Specific Best Keywords
SEO
affordable housing inbangalore
budget apartments inbangalore
value budget housingdevelopment corporation
affordable housing bangalore
vaibhav builders cheap apartments in
bangalore
SEM ( best Conv )
Buy apartment in bangalore
1bhk flat for sale in bangalore
Buy flat in bangalore Real estate bangalore
Bangalore apartments
Plots for sale in bangalore
Apartment bangalore
Apartments in bangalore Bangalore apartments for sale
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Competition for keywords with
conversion
Bangalore Apartments Buy Apartments In Bangalore Flats in Bangalore
www.brigadealtamont.com/Luxur
y-Flats
www.indiaproperty.com/1+BHK+
Apartment
www.indiaproperty.com/Flats+Fo
r+Sale
www.makaan.com/Bangalore-
Properties www.dreamzinfra.com/ www.dreamzinfra.com/
www.dreamzinfra.com/
www.unitechgroup.com/bangalor
e
www.makaan.com/Bangalore-
Properties
www.sjrluxuria.com/
www.puravankara.com/Purva+Wh
itehall
www.unitechgroup.com/bangalo
re
www.valmark.in/BookToday/90
19656767
www.goldenpanorama.in/Luxury-
Flats
www.valmark.in/BookToday/9019
656767
www.reliancepropertysolutions.co.in/ www.brigadealtamont.com/Luxury-Flats www.brigadealtamont.com/Flats-Bangalore
www.puravankara.com/Call_U
s24X7
www.arthaproperty.com/Bangalo
reProperty www.brigadegroup.com/
www.bhartiyacity.com/ www.sjrluxuria.com/
www.centuryrealestate.in/Flats-
Price
May 01 May 07 2013
http://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flatshttp://www.brigadealtamont.com/Luxury-Flats -
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Current Week Top Referrals
May 01- May 07, 2013
Source Visits Pages / Visit Avg. Visit Duration % New Visits Bounce Rate
indianrealestateforum.com 46 4.54 0:06:15 32.61% 17.39%
valuenet 24 3.71 0:03:39 8.33% 33.33%
facebook.com 19 3.95 0:05:58 63.16% 36.84%googleads.g.doubleclick.net 18 7.78 0:04:01 0.00% 16.67%
jobsearch.naukri.com 18 3.33 0:04:38 77.78% 16.67%
in-mg61.mail.yahoo.com 15 5.73 0:03:37 73.33% 20.00%
us-mg5.mail.yahoo.com 8 11.38 0:08:41 50.00% 0.00%
google.co.in 7 14 0:14:01 57.14% 14.29%
search.mywebsearch.com 6 9.5 0:06:11 83.33% 16.67%
carlyle.com 5 2.2 0:01:05 60.00% 40.00%
275 5.72 0:05:39 49.09% 26.55%
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Relevant Industry Content Networks / Directories
Category Listing Competition
Real Estate
http://www.allconstructiondirectory.com
/ www.houseofhiranandani.com
Real Estate http://www.bestrealestatedirectory.com/ www.sarandevelopers.com/
Real Estate http://www.clickflats.net/ www.saketgroup.com/Saket-Callipolis
Real Estate
http://www.directorycritic.com/blog/sub
mit-to-real-estate-directories/
Real Estate
http://www.realestateindiaonline.com/re
al-estate-articles/how-do-assured-
returns-schemes-work-.html
Real Estate
http://www.realestateindiaonline.com/m
embers/shree-arihant-interiors.html
http://www.houseofhiranandani.com/http://www.sarandevelopers.com/http://www.saketgroup.com/Saket-Callipolishttp://www.saketgroup.com/Saket-Callipolishttp://www.saketgroup.com/Saket-Callipolishttp://www.saketgroup.com/Saket-Callipolishttp://www.sarandevelopers.com/http://www.houseofhiranandani.com/ -
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Paid Campaign summary- Search
ConvertingKeywords For the
week
Traffic
Cost
Leadcount
Keywords
Traffic-
Clicks Cost Lead count
bangalore apartments 40 483.02 3
1bhk apartment 13 127.17 3
real estate bangalore 35 404.33 3
apartments for sale bangalore 11 137.06 2
plots for sale in bangalore 34 399.89 2
plots in bangalore 63 727.57 2
apartment bangalore 12 124.9 1
apartments in bangalore 17 201.68 1
bangalore apartments for sale 1 12.96 1
apartments in bangalore for sale 13 163.18 1
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Paid Campaign summary- Display
ConvertingKeywords For the
week
Traffic
Cost
Leadcount
Display Keywords Clicks Cost Leads
luxury apartments in bangalore 85 1,251.93 3
buy apartment in bangalore 101 1,502.34 3
buy apartment bangalore 96 1,663.63 3
1 bhk flat for sale in bangalore 46 672.73 2serviced apartments bangalore 14 183.64 1
buy apartment in bangalore 7 116.66 1
buy apartments in bangalore 4 61.12 1
1 bhk flat in bangalore 24 376.71 1
buy a flat in bangalore 8 102.48 1
3 bhk flats for sale in bangalore 4 77.26 1
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KPI & Lead Analysis
KPIs- Variance
Leads persources
GoalCompletion
KPIs Apr 3, 2013 - Apr 9, 2013 Apr 10, 2013 - Apr 16, 2013 Variance
Visits 3,995 4,045 1%
Unique
Visitors 2,983 3,121 5%Avg. Visit
Duration 0:05:37 0:05:24 -4%
Bounce Rate 33.14% 34.04% 3%
% New Visits 58.57% 64.03% 9%
Moth to month (Week
Average) Last month
Current
month
Variance to
last month
Avg
Difference
by ValueSite Visit Plans 4.75 4.50 -5% -0.25
Registrations 34.00 6.50 -81% -27.50
Enquiries Customer 72.00 25.50 -65% -46.50
21-Mar-13 28-Mar-13 4-Apr-13 11-Apr-13 18-Apr-13Organic
12 2 1 2 4
Paid7 13 26 18 14
Social 5 1 - 2 3Cumulative
Offline 7 4 9 6 6
Directories
and PR 4 - - 1 -
April 18 2013
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Project wise Leads status
(SF Report)
April 18, 2013
Project Interested Open Qualified Unqualified Grand Total
Not Defined 3 36 39
Bangalore 15 15
Bangalore - Kengeri 1 21 6 28
Bangalore - Vaibhava 36 661 603 1300Chennai 1 1
Chennai - Vaibhava 7 58 65 130
Delhi - Bhiwadi 1 1
Mumbai - Palghar 62 114 213 389
Mumbai - Vaibhav 8 8
Mumbai - Vasind 72 3 1 76Palghar 13 13
Grand Total 218 858 924 2000
April 18 2013
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Project wise Conversion Status
(SF Report)
April 18, 2013
Project Interested Site Visit Site Visit Lost Sold
Bangalore - Vaibhava 52 53 37
Chennai - Vaibhava 2 19 6
Delhi - Bhiwadi 0 0 0
Mumbai - Palghar 1 0 19
Mumbai - Vasind 0 0 1
Grand Total 55 72 63