Week1BEC Feb June 2011 Students

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Feb-June 2011-Week 1 1

WEEK-WISE DISTRIBUTION

Week 1

To understand the importance of business skills and

why businesses need to communicate.

Understanding Uniqueness of Business

Communication

Using Technology to Improve Business

Communication.

Ethical Communication Choices

Application Exercises/Activities




Week 2

Improving Your performance in Teams

Increasing Productivity in Meetings Improving Non Verbal Communication Skills

Improving Listening Skills

Solving Communication Dilemmas CLASS ACTIVITY




Week 3

Model of Business Communication

Business Communication as Problem Solving Variation in Communication Activity.




Week 4

Improving Intercultural Communication Skills CLASS ACTIVITY — HOURLY 1= 20%




Week 5

Understanding the 3 step process.

Planning Business Messages Analyzing the Situation

Gathering Information

Selecting the appropriate medium Organizing the information

CLASS ACTIVITY




Week 6

Writing and Completing Business Messages

Composing, Revising, Proof Reading Message. Use of Technology to Compose and Shape

Messages

CLASS ACTIVITY




Week 7

Adaptation and Selection

Importance of Adaptation Use of Concrete Language

Selection of Words for Precise Meanings

Nondiscriminatory Writing CLASS ACTIVITY




Week 8

Writing Routine and Positive Messages

Writing Negative Messages Writing Persuasive Messages

CLASS ACTIVITY--- HOURLY 2=20%




Week 9

Writing Routine and Positive Messages

Writing Negative Messages Writing Persuasive Messages

CLASS ACTIVITY




Week 10

Memorandum

E-mails

Text Messaging

Instant Messaging

Types of Beginnings

Ending with Goodwill

Indirectness in Bad News

Credit Refusals

Persuasive Requests

CLASS ACTIVITY




Week 11

Planning Reports and Proposals

Writing Reports and Proposals Completion of Reports and Proposals

Planning and Writing Oral Presentations

CLASS ACTIVITY




Week 12

Resume Writing and Career Building

HOURLY 3 —

20%




Week 13

Preparing for Job Interview

Understanding the Interview Process Interviewing for Success

Follow Up

CLASS ACTIVITY ASSIGNMENT SUBMISSION — 5%




Week 14

Improving Your performance in Teams

Increasing Productivity in Meetings

Improving Non Verbal Communication Skills Improving Listening Skills

Solving Communication Dilemmas

CLASS ACTIVITY

PROJECT SUBMISSION & ITS PRESENTATION 10%

Effective Meetings. Ineffective Meetings. Making ameeting a success.




Week 15

REVISION




Week 15

FINAL EXAM 40%




Reference Books

Reference Books/Website(s):

1. Excellence in Business Communication (8th

Edition) by Thill J.V. and Bovee C.L. (2008)Prentice Hall.

2. Business Communication (11th Edition) by

Lesikar, Flatley and Rentz (2008). McGrawHill International Edition.




Discuss Project and Presentationwith students 10%

10 minutes duration.

Scenario Presentation (Should be done in groups of 4 people)

As a group prepare a interview scenario. 1 of your group members will be

the interviewee and the remaining 3 members will be the panel of interviewers. You will be interviewing the candidate for an entry level

position at a media company. Prepare the questions that you will ask and

the candidate should prepare his/her answers accordingly. Every member

of the group must have an equal role in this scenario. Bear in mind that the

questions should be appropriately framed and answered. The candidate should

be aiming for success in this interview, so all factors should be kept in mind.Any member of the group who has a lesser role in this will lose marks.

Written submission needed as well.

Keep in mind that all this needs to be done in a professional manner.

Tentative date for Presentations and the Written submission will be Week 14




Assignment will be e-mailed by endof First Week




MARKS BREAK UP BEC

Project and Presentation — 10 Marks

Hourly 1--20 Marks

Assignment ---5 Marks

Participation/Attendance — 5 Marks

Hourly 2----20 Marks

Hourly 3----20 Marks

Final----40 Marks

TOTAL=100 MARKS




What is Communication?



Feb-June 2011-Week 1 22Sumaira A.Osmani-Week 2a2b13thOct2010 22




What is Communication?

Communication in general is process of

sending and receiving messages that enables

humans to share knowledge, attitudes, and

skills.




Foundations of BusinessCommunication

Chapter 1




Achieving Success in Today’s

Competitive Environment

In order to succeed in the business today, we

need the ability to communicate with people

both inside and outside your organization.Whether we are competing to get a job, or to

secure customers, your success depends on your

ability to communicate.




Employers are usually frustrated more with recent college

graduates as most of them do not realise the importance of

changing their casual communication style with a professional

business style. If you learn to:

Write well

Speak well

Listen well

You will gain a major advantage that will serve you throughout

your career.




Types of Business Communication

Electronic Communication comprises different modes of communication out

from the traditional way. It includes

e-mail,

fax,

teleconferencing and

voicemail.

This is used for external contacts and for people within the business

organization.

Employment Communication is a mode of communication used for employees

but specifically for accepting applicants for a job. It includes: application letter,

follow-up communications,

interview and resumes.




Nonverbal Communication is a mode of communication that uses body

language and other means of communicating without the use of uttering

words. It includes

body language,

expression,

gestures,

professional appearance,

time or space.

Verbal Communication is a mode of communication that uses the uttering of words in

communicating to external contacts and employees. It includes

feedback,

instructions,

presentations, and

telephone.




Written Communication is a mode of

communication that requires writing in order to

communicate. It includes letters,

memos,

proposals and reports.




Effective Communication Benefits:

Quicker Problem Solving

Stronger Decision Making. Increased Productivity.

Steadier Work Flow.

Enhanced Professional Image.

Stronger Business Relationships.



Feb-June 2011-Week 1 31Sumaira A.Osmani-Week 2a2b13thOct2010 31

2. That which they should know because they

might be affected , such as an expansion in the

department or company, a rearrangement of

work areas or an increase in a production quota.

3. That which they would find helpful in relating

to their position and contribution to the

organization, such as information about thecompany' goals and achievements, sales, new

products and profits.

Week1BEC Feb June 2011 Students

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