Week one lecture- Multimedia and Digital Publishing

BI 456 Multimedia Publishing

Week One Lecture

Learning Outcomes for Unit One:

At the end of this unit, you will:1. Define publishing2. Distinguish between traditional publishing

and digital publishing3. Explain the merit and demerits of Traditional

publishing and Digital publishing4. Identify the types of Digital publishing5. Define Multimedia and Multimedia system6. Understand and explain the terminologies in

Multimedia

What is Publishing?

• Publishing is the process of production and dissemination of literature or information -the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same.

• The whole concept of publishing is about knowledge management.

• The knowledge must go through value added editorial processes.

• Must be disseminated to a target audience• How to get information to the audience

– Analogue or Print-Media– Electronic or Digital Media

Traditional or Analogue Publishing?

• Traditionally, the selection, preparation, and distribution of printed matter—including books, newspapers, magazines, and pamphlets Engraving using the early Gutenberg press during the 15th century.

Merits of Analogue Publishing?

• Visually Appealing• Tangible and durable• Higher perceived value• No access to technology required• Greater quality control• Accepted norm• Valuable, certifiable and collectable;• Does not require a power source.

Demerits of Analogue Publishing?

• Books are expensive• Difficult to find a publisher • Costly to publish • High printing costs• Restricted in Multimedia• Distribution is labor intensive and costly • Limited number of copies printed • Require large storage place • Lower profit margin for the author• Concept of Electronic publishing

Concepts of Electronic Publishing and Web Publishing?

Electronic 0r Digital Publishing• Electronic publishing (also referred to as ePublishing

or digital publishing) includes the digital publication of e-books, EPUBs, and electronic articles and the distribution of written-information digitally through CD-ROMs, DVDs, portable document files (PDF), or online over the internet or other networks.

• Creation, distribution and sharing of digital content through a variety of electronic media (web, CD-ROM, disk). True digital publishing - takes advantage of networking tools and multimedia capability.


Web Publishing• Web publishing (also known as online

publishing )• The Web is a truly revolutionary advance in

ability to disseminate information. • Web publishing has disadvantages, however;

some temporary, some inherent. • The medium for dissemination is the internet It

isn’t free: initial and ongoing costs. • If you publish on the Web, do it for the right

reasons.


Electronic Publishing products • CD-ROM, e-journals (Electronic or Online

newspaper article), e-books, Online Catalogue, Directories on the Web. Online News Sources QR code Collaborative software Audio , Video File sharing, digital libraries, Database, Wikipedia, Mobile apps, Twitter, RSS (Really Simple Syndication ), E-mail, Facebook, Blog, YouTube, Online Questionnaires e.t.c

Advantages and Disadvantages of Electronic Publishing

Advantages of e- Publishing• Speed, easily searchable Rapid communication

between the participants in the network and communicate with each other. for example, Articles can be put on the Web as soon as they are ready, without having to wait maybe months for a space in a journal issue. Provide Capabilities make it easier for users to search and access data and information required directly and very quickly.


Advantages of e- Publishing• Interactive: Electronic interaction with the buyer

or user of an electronic publication, the producer can collect valuable market- research data very cheaply. The rapid turnaround time means that articles can be read, commented on by the journals readers, and amended much more quickly than can be done with print.


Advantages of e- Publishing• Lower costs of review, change and added: It is

easy to conduct audits and their modifications (add or delete) the material published electronically, and get the updated version for publication without significant cost. Electronic publishing has removed much of the cost and risk involved in print publishing.


Advantages of e- Publishing• Accessibility: Electronic publishing are accessible

to all users regardless of geographic location. it is far cheaper for these researchers to get one computer with Internet access than to subscribe to many journals, so electronic journals will be a tool for further breaking down the barriers to democratic research.


Advantages of e- Publishing• Links, added value Links are the mainstay of the

hypertext format, and should be exploited: Not only can papers link to those they have cited, but with a bit of effort, they can be linked to those that cite them. Rather than just recreate a print journal in exact format, which many of the commercial publishers are doing, advantage should be taken of all the possibilities of the Web to add value, for example by using animation, virtual reality and interactive mathematical charts.


Advantages of e- Publishing• Save Time & Storage: More information can

be stored electronically than on paper and e- Published material can be sent across the globe in a few seconds. The actual time it takes for a book to get published is much faster than in traditional publication.


Advantages of e- Publishing• Keep Rights: Where paper publishers usually try

to obtain as many rights as possible, the e-Publisher usually retains none. That means the writer keeps the rights to his work and even has the option to take it to a paper publisher at a later date.


Disadvantages of e- Publishing• Temporary disadvantages: Web services not yet

available everywhere. Many people will need training to us e this resource, etc.

• Inherent disadvantages: requires computing equipment to use etc. Multiplicity of Platforms (Web -pages can experience inconsistency of appearance between different computer architectures) Updates may not be applicable to all Pages.


Disadvantages of e- Publishing• Theft of literary and scientific: The existence of this

vast amount of information on the Internet makes it easy to carry out piracy and robbery.

• Comfort: the print paper can be read in any place and on any position relaxes the reader but the book published electronically cannot benefit from it but only the existence the computer. The main disadvantages of digital information are the limitations of the computer monitor. This leads to problems with reading, particularly over four or five screens, annotation and portability; however, with the advent of smart technology this may not always hold.


Disadvantages of e- Publishing• Perishable citation Once printed, the details of a paper

journal remain constant, thus finding them again is straightforward, however web sites change their URLs or frequently disappear altogether.

• Costly to publish: It’s true that the overheads are lower for the publisher, but that doesn’t mean the cost of the book itself is less.

• Sales for e-books: are not as great as they are for paper. • Cost: There are financial and time costs related to the use

of electronic publishing. The user must have a computer monitor, software, service provider and browser


Disadvantages of e- Publishing• Technical difficulties: The reader must possess

some basic computing and networking skills in order to take advantage of electronic

• Format: E-publishing initially required readers to have certain software for e-books.

Types of e- publishing

A - According to the medium: • Hard Discs• Other magnetic media: Magnetic Tapes.• CD-ROMs, Disks and multi-purpose media and

CD- DVD & Blu-ray. • USB (Universal Serial Bus) • SD card memory - SD (Secure Digital) • MP3 (MPEG-1 Audio Layer 3) • MP4 ( MPEG-4 Part 14 )


B - According to the types of databases: • Bibliographic Databases• Full-Databases • Reference Databases • Statistical Databases or Numerical Databases


C - According to points of access and methods of access to information• Local, Specialized, National Network of

any documents and information sources that can be obtained from the collaborative networks at the level of a specific geographic area (ministry, city ... etc.).

• Wide Area Network which networks on a regional level specific.

• The Internet for public users.


D - According to points processing• there are two points -of processing the

information available electronically, and they are:

1. Commercial sources, institutions and businesses distributed in various regions of the world, which seeks to profit from the material made available to the information.

2. Sources of institutional non-profit organization, such as universities, research institutes and documentation centers.

Multimedia, What is it

?

“Multi”- “Media” defined

• Multi: – Many or Multiple

• Media:– Ways or channels of communication– Tools that is used to represent or do a certain

things,– delivery medium, a form of mass communication –– newspaper, magazine or TV– Distribution tool & information presentation – text,– graphic, voice, images, music and etc.

Multimedia, what is it?

• It is any woven combination of text, art, sound, animation, and video delivered to you by computer or other electronic or digitally manipulated means.

• the combination of various digital media types, such as text, images, sound, and video, into an integrated multisensory interactive application or presentation to convey a message or information to an audience.

• It is richly presented sensation. • When you weave together the sensual elements

of multimedia, you can electrify the thought and action centers of people’s minds.


• When you allow an end user - also known as the viewer of a multimedia project - to control what and when the elements are delivered, it is called interactive multimedia.

• When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.

• The people who weave multimedia into meaningful tapestries are called multimedia developers.

• The software vehicle, the messages, and the content presented on a computer, television screen, PDA (personal digital assistant), or mobile phone together constitute a multimedia project.


• If the project is to be shipped or sold to consumers or end users, typically delivered as a download on the Internet but also on a CD-ROM or DVD in a box or sleeve, with or without instructions, it is a multimedia title.

• A multimedia project need not be interactive to be called multimedia: users can sit back and watch it just as they do a movie or the television. In such cases a project is linear, or starting at the beginning and running through to the end.

• When users are given navigational control and can wander through the content at will, multimedia becomes nonlinear and user interactive, and is a powerful personal gateway to information.


• Determining how a user will interact with and navigate through the content of a project requires great attention to the message, the scripting or storyboarding, the artwork, and the programming.

• Multimedia elements are typically sewn together into a project using authoring tools. These software tools are designed to manage individual multimedia elements and provide user interaction.

• Integrated multimedia is the “weaving” part of the multimedia definition, where source documents such as montages, graphics, video cuts, and sounds merge into a final presentation.


• The sum of what gets played back and how it is presented to the viewer on a monitor is the graphical user interface, or GUI (pronounced “gooey”).

• The GUI is more than just the actual graphics on the screen—it also often provides the rules or structure for the user’s input.

• The hardware and software that govern the limits of what can happen here are the multimedia platform or environment.

Multimedia System

• A Multimedia System is a system capable of processing multimedia data and applications.

• A Multimedia System has the capability of processing, storing, generating, manipulating and rendering of information.

Characteristics of Multimedia System

A Multimedia system has four basic characteristics:1. Multimedia systems must be computer

controlled.2. Multimedia systems are integrated.3. The information they handle must be

represented digitally.4. The interface to the final presentation of

media is usually interactive.

Digital Media Types

Also known as sensual elements or components of multimedia:• Text• Audio• Images/Art• Video• Animations

Tools to Edit Digital Media Types• Text

– Applications for creating or editing text include Word Processing Applications, Adobe InDesign, Adobe InCopy, open office, libre office, LateX, Quark Express etc.

– Text can be written, spoken or sung• Sound

– Tools for creating or editing sounds include Cubase, Fruity Loops, Adobe Audition, Adobe Sound Booth, Cool Edit Pro etc.

– Also called audio can be voice over, sound effect or music

Tools to Edit Digital Media Types

• Graphics– Also termed as images or art. Images can be

raster/bitmap or vector– Applications for crating and editing graphics

include Adobe Photoshop, Adobe Light room, Adobe Illustrator, CorelDraw, GIMP, Pixlr, etc.

Images may be Drawings, Charts, paintings, diagrams, photographs, etc.

Tools to Edit Digital Media Types• Video– Applications for creating videos include

Lightroom, Windows Movie Maker, Pinnacle, Adobe Premier, Adobe After Effect, Ulead Video Studio, techsmith Camtasia, etc.

Videos can be live (real time) or recorded (non-real time)

Tools to Edit Digital Media Types• Animation– Application for creating and editing animation

include Toon Boom Studio, Adobe Flash etc.

Multimedia ProductionsWhat are the types of multimedia productions?• Presentations• Tutorials• Games• Simulations• Web pages

Multimedia Productions

What are Presentations• Presentations are sequences of slides, also

called pages or screens, that usually incorporate text, sound, graphics, and animation.

• Used by:– Businesses to present information– Teachers or students in classrooms


What are Tutorials?• Tutorials are computer-based instructions that

teach skills or procedures.• Can be used by:– Businesses to train their employees– Schools and colleges to teach or review

subject matter


What are Simulations?• Simulations are computer-based models of

real-life situations.• Can be used for:– Training– Entertaining– Informing


What are Games?• Can be used for:– Entertaining– Training

What are Webpages?• Can be used for:– Training– Entertaining– Informing

The Value of Multimedia in SocietyThere are a number of fields where multimedia could be of use. Examples are:-• Business• Education• Entertainment• Home• Public Places

Thank You

Week one lecture- Multimedia and Digital Publishing

Technology

Transcript of Week one lecture- Multimedia and Digital Publishing