MARKETING

Week April 20, 2015 – April 24, 2015

DECA NEWS: DECA meeting Thursday – 4/23 – introduction of Candidates! Meet in the Middle Wednesday! Sign up for Relay for Life team and to help with Some Gave All

Motorcycle Rally! ICDC in Orlando starts FRIDAY!!

Due This Week:

PROMOTIONS PROJECT – DUE THURSDAY!

Test on Unit 6 FRIDAY

MONDAY, APRIL 20, 2015 Early Work:What is Advertising? Today’s Objective: Promoting Products and Services Activities (Continued from last week)

Get your team working - Brainstorm session Investigate Franchise Expo Investigate your event to promote Determine your advertising mix

Write up your Marketing Plan Determine your print advertisement layout

Prepare Print Ad Determine your television & radio commercials

Story boards & script Determine your social media

Develop and share What else will you use?

Homework: Promotions Project due Thursday☞Point of the Day: Advertising is everywhere!

Your greatest possession is the 24 hours you have ahead of you. How will you spend it?

Magic Monday Morning – Manners Moment

TUESDAY, APRIL 21, 2015 Early Work:What are the four general categories of Advertising Media? Today’s Objective: Promoting Products and Services Activities

Group work on project How will you promote the Franchise Expo? How will you promote one of the other events at the

Fredericksburg Expo Center? What media mix will you use to promote these events?

Homework: Unit 6 TEST Friday☞Point of the Day: Media are the agencies, means,

or instruments used to convey advertising messages to the public.

The art of being wise is the art of knowing what to overlook.

Tough Tuesday – Name that Company

WEDNESDAY, APRIL 22, 2015 Early Work:What are the six forms of Print media listed in your

book? Today’s Objective: Promoting Products and Services Activities

Your Group Project work - What questions do you have? When will you air/run advertisements? What is your media plan?

Homework: Promotion Project due tomorrow!

☞Point of the Day: Media rates are defined in terms of time and space.

For each day – ask yourself three questions – What is required of me?

Wicked Work Wear Wednesday & Role Play Day!

THURSDAY, APRIL 23, 2015 Early Work: Newspaper Day – The Free

Lance Star

What are the two forms of Broadcast Media listed in your book?

Today’s Objective: Promoting Products and Services

Activities Promotion Project Presentations today!!!

Homework: Unit 6 Test Friday!☞Point of the Day: The CPM rate is the cost

of exposing 1000 readers to an advertisement.

What gives me the greatest return?

Thundering Thursday – Share a Weird Fact today!

FRIDAY, APRIL 24, 2015 Early Work:What is the purpose of Public Relations? Today’s Objective: Promoting Products and Services Activities

Unit 6 TEST Journal – “In my opinion, the best form of advertising

is….” Homework: None for weekend! See you

Thursday!☞Point of the Day: Advertising agencies are

independent businesses that specialize in developing ad campaigns and crafting ads for clients.

What gives me the greatest reward?

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARYYou completed your

vocabulary and assessments last

week! Thank you for having all of that done in a timely

fashion for grading!

Your Promotions Project is your focus

this week – be prepared to turn in

your report and present your reports, commercials and print

advertisements on Thursday!

OBJECTIVES FOR THE WEEK – TSWBAT:

Examine the concept of promotional mix. Identify the promotional mix of an existing product or

service. Describe the technological tools and methods used to

market goods and services. Compare the benefits of various types of promotional media. Identify components of print ads. Prepare an advertisement that encompasses knowledge of

the marketing mix. Explain the concept of visual merchandising. Explain advertising campaigns. Create a press release and related media materials. Explain the concepts of push and pull as they apply to an

existing product or service. Describe ethical issues related to promotion.

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

The Authentic Problem:“The Marketing Classes at King George High School have just received an

interesting challenge!  The Fredericksburg Expo and Convention Center has been chosen as a possible host for the 2015 International Franchise Trade Show.  This

Trade Show is expected to generate up to 5,000 room-night bookings in area hotels and bring Franchise Opportunities to many perspective entrepreneurs in

the Fredericksburg Region.  The Center hopes this show would promote business in the Region, bringing more retail and service businesses to our growing area.  This trade show of franchise opportunities would provide for regional business

people and entrepreneurs to investigate and open new businesses.  Because of the growth in the region, new business ventures in a variety of areas are in great demand by the growing population.  By bringing all of these opportunities to one location, it would provide a “smorgasbord of possibilities” for the entrepreneurs.  The Marketing students have been asked by the Center to design the advertising campaign that will be used to promote the trade show.  The Marketing students have also been asked to develop the advertising campaigns for the other shows

on the Center’s calendar. What an exciting opportunity!  Let’s get started!”Resources: http://www.ifeinfo.com http://www.fredericksburgexpocenter.com/

http://www.entrepreneur.com/franchise500/index.html http://www.fredericksburg.com/

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board – USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.