Week 3(1) (1).pptx
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Transcript of Week 3(1) (1).pptx
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Your Homework was to form groups and decide on
an idea for your feasibility research
What have you come up with?
What is your overall goal and how can you find out ifits achievable?
What is your perspective?
Public vs. Private Sector
Problem solving or profit-seeking
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Research Plan:
Intro The Introduction should
Establish the topic
Explain why you are going to research this topic (whatis the relevance?)
Introduce the central question and sub-questions
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Research Plan: Questions
In feasibility research your central question is easy todefine: Is my idea likely to succeed?
Sub-questions differ depending on your case
What do you need to know?
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The Private Sector
Before companies prepare to launch a new product,they need to know:
What theyre making and why
Supply and Demand What will it cost to make it?
Do people want to buy it?
How many people?
Who are they? What are they willing to pay?
Who is going to invest in making it happen and howmuch?
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The Public Sector
The process is more or less the same for NGOs andGovernments
When they want to do something new they need to
knowWhat theyre doing and why
Supply and demand
Who is it for? Who will benefit?
Who will invest in making it happen?
Donors
Volunteers
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Target groups
Whatever youre doing, you need to think about your targetgroups
In business: investors, employees and customers
In non-profit: donors, volunteers and employees
in general:
Who knows/cares about your issue?
Who can help
Different target groups require a different approach. As aresearcher, you must tailor your methods and approachfor different targets. You dont approach a CEO the sameway you approach other students
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Research Plan: Definitions
list and define any key terms we need to understand
All concepts should have a clear meaning
Dont overdo it Things that need a definition: young people, culture,
political engagement, etc.
Things that dont: gender, Earth, HHS, etc.
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Research Plan: Methods
This assignment, like most research, requiresmultiple methods
Desk Research
A Questionnaire At least one other other method
Interviews, case studies, focus groups are all welcome
You need to select the right tools for the right job
What is the best way to answer each (sub-)question?
The Questionnaire is not a matter of choice but youget to choose how to use it
Research Strategies
Qualitative Quantitative
Desk Research Case Study
Data collection methods
Catalogues
Bibliographies
Search engines
Data collection methods
In-depth interviewsFocus groups
(Participating) observation
Survey
Data collection methods
Questionnaire
Structured interviews
Structured observation
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Research Plan:Relationships and
Hypothesis By now your plan should include:
An Introduction and central question(s)
A list of key terms with definitions
A selection of methods
There is one more thing most researchers
includetheir expectations Do you see or expect relationships between concepts
Do you have a hypothesis or expected outcome?
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Research Plan: Time
Plan your time carefully.
Questionnaires and other fieldresearch methods can be time-consuming
Your plan should include a
rough schedule and division oftasks
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In class next week:
Every Group must hand in a research plan that includes allof the elements discussed in class
Introduction, Central Question and Sub-questions
Definition of key terms
Selected Research Methods and justification
Any relationships between concepts or expectations(hypotheses) you have
A rough schedule
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You should keep in mind that your research plan is
not set in stoneYou can make changes along the way, but you need tostart somewhere
Research plan due next week