Week 3 account management tasks
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ACCOUNT MANAGEMENT TASKS
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Transcript of Week 3 account management tasks
ACCOUNT MANAGEMENT TASKS
Stuff we’ll cover this week...
Different motivations
Agency Job Descriptions
A day in the life of an Account Executive…
*warning – no day is ‘average’*
Typical Tasks for a Grad Account Executive
More general Account Management jobs
Karmarama Criteria
The tools of the trade
Contact Report
Status Report
Timing Plan
Account Plan
THE PLAN
Profitability – your responsibility
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
10 habits of highly effective account handlers
An excellent account person according to the IPA
New business – the “standard” process
New business - a virtuous cycle
Some reading
