Week 2 Biz Models and Metrics
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TetuanBValley Tetuan Valley, OCTOber 2012 Startup School 7: Fall2012 WEEK 2 business models & metrics “quite an experience to live in fear isn’t it? That’s what it is to be a slave”
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Transcript of Week 2 Biz Models and Metrics
TetuanBValley
Tetuan Valley, OCTOber 2012
Startup School 7: Fall2012
WEEK 2 business models
& metrics
“quite an experience to live in fear isn’t it? That’s what it is to be a slave”
#startspain
22/10/12
#StartSpain
business-planology 101
m
#StartSpain
Your business plan now
Wild top-down guesstimations
#StartSpain
Unbeareably boring prose
#StartSpain
Unjustified narcissism
#StartSpain
lies, lies, lies
m #StartSpain
m #StartSpain
22/10/12
So what do investors look for at your stage?
#StartSpain
a smart-ass team
#StartSpain
• Jeff Clavier– SoftTech VC
with a kiCk-ass product
#StartSpain
• Jeff Clavier– SoftTech VC
in a big-ass market
#StartSpain
• Jeff Clavier– SoftTech VC
and how do they wanna hear it?
#StartSpain
1. paIN #StartSpain
2. SOlUtioN #StartSpain
3. business model
On the internet, you gotta get the traffic first. When you get the traffic, you get the advertisers. When you get the advertisers, THEN you get the money.
#StartSpain
22/10/12 20
THE underpaNTS GNOMES
#StartSpain
22/10/12 21
#StartSpain
advertising #StartSpain
#1
asset sales #StartSpain
#2
brokerage #StartSpain
#3
licensing
#4
#StartSpain
Subscription
#5
#StartSpain
Pay per Use #StartSpain
#6
lending, renting or leasing
#StartSpain #7
29
and what about freEmium?
#StartSpain
22/10/12 30
this is freEmium
#StartSpain
freemium + virtual goods
#StartSpain
Freemium + Subscription
#StartSpain
Freemium + usage fee
#StartSpain
4. scalable #StartSpain
5. team #StartSpain
6. TIMING #StartSpain
#StartSpain
it’s a kind of magic?
metrics
aarrr!!! Dave McClure – 500 startups
#StartSpain
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features
activation
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention activation
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
metrics for pirates
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention
Emails & widgets
Campaigns, Contests
activation
recommendations
SEO
SEM
Widgets
Blogs/ Affiliates
Email Newsletter
PR
Biz Dev
Campaigns, Contests
Direct, Tel, TV
adquisition
Website.com
Product Features Emails &
Alerts
Blogs, Content
retention
Emails & widgets
Campaigns, Contests
activation
recommendations
Biz Dev Ads, Lead Gen, Subscriptions, etc
revenue
metrics for pirates
Where do metrics come from?
#StartSpain
competition analysis
#StartSpain
quantitative analysis
#StartSpain
qualitative analysis
#StartSpain
comparative analysis
#StartSpain
warning: vanity metrics
#StartSpain
What makes your business tick Up and Down… is almost ALWAYS related
#StartSpain
22/10/12
#StartSpain
22/10/12
#StartSpain
#StartSpain
#StartSpain
22/10/12
#StartSpain
#StartSpain
22/10/12
#StartSpain
#StartSpain
#StartSpain
#StartSpain
m
let’s quit planning & start experimenting
#StartSpain
